Usability is important for websites. The document discusses usability testing and how images should be clickable to improve conversions. It also questions what metrics a website hopes to improve with redesigns and recommends usability testing to ensure users understand the purpose and key information within 5 seconds.

1. Usability is a good thing. A really good thing. Raleigh SEO Meetup Group November 18th, 2009

2. Is it clear what I'm suppose to do when I arrive at your site?

3. What are you suppose to do at this site?

4. Don’t forget to make images clickable! They will be clicked! Schwan’s uses images superbly and, in fact, are one of the highest converting retail websites around.

5. FACES

6. What metric do you hope to improve with the redesign? http://bokardo.com/archives/what-metric-are-you-designing-to-improve-today/

7. 5 second test

8. What was the purpose of the site? What was the name of the company? What do you remember most from that page? POP QUIZ