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![Phil Buckley @1918www.curagami.com
Kathleen Kelly: [in an email to Joe
Fox] The odd thing about this
form of communication is that
you're more likely to talk about
nothing than something.](https://image.slidesharecdn.com/howconversationsbecamethenewlinks-140730073751-phpapp01/85/How-conversations-became-the-new-links-11-320.jpg)
Uploaded byPhil Buckley
How conversations became the new links
The document outlines the evolution of search engine optimization (SEO) alongside significant changes to Google from 1997 to recent years, highlighting various important updates and strategies. It emphasizes the necessity of creating user-focused content rather than optimizing solely for search engines and discusses the relevance of personalized communication in modern marketing. Additionally, it touches on the decline of traditional sales funnels and the importance of genuine engagement and relationship building with customers.
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How conversations became the new links
- 1. How Conversations Became TheNew Links Phil Buckley @1918www.curagami.com
- 2. Phil Buckley @1918www.curagami.com In1997, the google.com domain was registered
- 3. Phil Buckley @1918www.curagami.com Lotsof stuff happened between then and now. Google Toolbar — December 2000 1st Documented Update — September 2002 Boston — February 2003 Cassandra — April 2003 Dominic — May 2003 Fritz — July 2003 Supplemental Index — September 2003 Florida — November 2003 Austin — January 2004 Brandy — February 2004 Nofollow — January 2005 Allegra — February 2005 Bourbon — May 2005 XML Sitemaps — June 2005 Personalized Search — June 2005 Gilligan — September 2005 Google Local/Maps — October 2005 Jagger — October 2005 Big Daddy — December 2005 Supplemental Update — November 2006 Universal Search — May 2007 Buffy — June 2007 Dewey — April 2008 Google Suggest — August 2008 Vince — February 2009 Rel-canonical Tag — February 2009 Caffeine (Preview) — August 2009 Real-time Search — December 2009 Google Places — April 2010 May Day — May 2010 Caffeine (Rollout) — June 2010 Brand Update — August 2010 Google Instant — September 2010 Instant Previews — November 2010 Negative Reviews — December 2010 Social Signals — December 2010 Overstock.com Penalty — January 2011 Attribution Update — January 28, 2011 Panda/Farmer — February 23, 2011 The +1 Button — March 30, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011 Pagination Elements — September 15, 2011 Query Encryption — October 18, 2011 Freshness Update — November 3, 2011 Search + Your World — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Knowledge Graph — May 16, 2012 Link Warnings — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012 Exact-Match Domain (EMD) Update — September 27, 2012 Domain Crowding — May 21, 2013 "Payday Loan" Update — June 11, 2013 Knowledge Graph Expansion — July 19, 2013 In-depth Articles — August 6, 2013 Hummingbird — August 20, 2013 Authorship Shake-up — December 19, 2013
- 4. Phil Buckley @1918www.curagami.com We’vebeen through a few years of SEO tsunamis: Caffeine, Penguin, Panda, Hummingbird and Authorship
- 5. Phil Buckley @1918www.curagami.com MattCutts #winning
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- 8. Phil Buckley @1918www.curagami.com Makepages primarily for users, not for search engines. Avoid tricks intended to improve search engine rankings. A good rule of thumb is to ask, "Does this help my users? Would I do this if search engines didn't exist?" Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field. "Does this help my users? Would I do this if search engines didn't exist?"
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- 11. Phil Buckley @1918www.curagami.com KathleenKelly: [in an email to Joe Fox] The odd thing about this form of communication is that you're more likely to talk about nothing than something.
- 12. Phil Buckley @1918www.curagami.com TooMuch Nothing
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- 20. You can not dominateeverything Phil Buckley @1918www.curagami.com
- 21. Phil Buckley @1918www.curagami.com TheTraditional Sales Funnel is DEAD
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- 23. Phil Buckley @1918www.curagami.com Howcan Whirlpool ever get your attention?
- 24. Phil Buckley @1918www.curagami.com Thisis what Facebook thinks I need to see
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- 26. Phil Buckley @1918www.curagami.com Friendsof Friends What if you knew your customers as well as you know your best friends?
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- 28. Phil Buckley @1918www.curagami.com Ialready own this So maybe I’ll like this
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- 30. Phil Buckley @1918www.curagami.com Thisis how we find new things
- 31. Phil Buckley @1918www.curagami.com Thisis how we find new things
- 32. Phil Buckley @1918www.curagami.com Wesupport what we love
- 33. Phil Buckley @1918www.curagami.com Whatbrand of car does this guy drive?
- 34. Phil Buckley @1918www.curagami.com Whatbrand of shoes does this guy wear?
- 35. Phil Buckley @1918www.curagami.com Whatawesome startup does this woman love? hint
- 36. Phil Buckley @1918www.curagami.com It’sa tapestry
- 37. Phil Buckley @1918www.curagami.com Idon't want the most- linked-to site in my niche; I want to be the site that's synonymous with my niche. Rand Fishkin 2009
- 38. Phil Buckley @1918www.curagami.com 1-9-90Rule Finding your 1%
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- 44. Phil Buckley @1918www.curagami.com ThankYou Phil Buckley Curagami Co-founder Search Nerd Recovering web developer Life-long Red Sox fan
Editor's Notes
- #12 1998 – You’ve Got Mail movie