Christoph C. Cemper presented 20 essential free SEO tools at BrightonSEO, emphasizing tools like Google Search Console, Google Analytics, and various web-based crawlers and plugins. He provided insights on combining data from multiple sources, keyword research, and desktop crawlers, along with free extensions for Chrome and Firefox. Additionally, he introduced the LRT Link Checker and announced an upcoming link conference, LRTCon, aimed at fostering collaboration between developers and marketers.

1. Christoph C. Cemper
@cemper
LinkResearchTools (LRT)
20 Free SEO Tools
You should be using
http://www.slideshare.net/cemper

2. #brightonseo @cemper
GREAT TO BE BACK!

3. #brightonseo @cemper
Hi, I am Christoph C. Cemper
Links & SEO since 2003
Founder & CEO of

4. Orange Jackets and SEO

5. #brightonseo @cemper
Author of “Spaghetti Code”
Detangling Life and Work
With Programmer Wisdom
A bridge between Developers
and „Other People“
Because I‘m also
a developer 

6. #brightonseo @cemper
20 Tools in 20 Minutes.

7. #brightonseo @cemper
First, the obvious ones

8. Google
Search Console
1

9. #brightonseo @cemper
Google Search Console
•See manual actions!
•See REAL rankings, REAL CTR
•Get some Link Data.
•Get MORE link data with multiple properties

10. #brightonseo @cemper
Multiple
properties?
THIS

11. #brightonseo @cemper
More Link Data from Google Search Console
1. Create multiple properties
2. Download the “Samples” from every property
3. Combine the link data
manually or automated inside LinkResearchTools
• Step by step tutorial:
https://lrt.co/morelinkdata/b918

12. Google
Analytics
2

13. Because. Yeah.
I still know some people who are not
using it :)

14. #brightonseo @cemper
Setup Google Analytics NOW!
• Combine GA data with GSC data
• Many paid tools support “discovery” of “not provided”
data
(match of landing pages of the both tools)
• WHY NOW? collect historical data!

15. Google
Tag Manager
3

16. #brightonseo @cemper
Setup Tag Manager – NOW!
•Put your tracking scripts and squeeze page
scripts and other scripts
•Into GTM. NOW.
•For speed. And to have them in one place.
•Learn REGEX not PHP if/then/else

17. #brightonseo @cemper
Free web based SEO tools

18. Keywordtool.io
4

19. #brightonseo @cemper
Awesome keyword research
Finds “Hidden” Keywords Using Autocomplete
• Google
• YouTube
• Bing
• Amazon
• eBay
• App Store
• Instagram

20. Keywordtracker.io
5

21. #brightonseo @cemper
Simple keyword tracking
•5 domains
•50 keywords
•No fancy stuff
•If you want to go fancy: SEOmonitor.com –
49/mo

22. #brightonseo @cemper
Free desktop SEO crawlers

23. XENU
6

24. #brightonseo @cemper
The mother of all desktop crawlers
•Broken links + error links OK
•No fancy rel-canonical issues etc.
•Unlimited+Free

25. Screaming Frog
6a

26. #brightonseo @cemper
•Real Free for Up to 500 URLs
•Which includes canonical variations?
•Going towards commercial version

27. Site Bulb
6b

28. #brightonseo @cemper
Just awesome
•14 day free trial
•Then starting at $29/month – c’mon!
•Unbelievable amount of functionality and hints
•Great job!

29. #brightonseo @cemper
No free web SEO crawlers

30. #brightonseo @cemper
Free SEO Plugins

31. Yoast SEO
7

32. #brightonseo @cemper
The “basic” setup for every Wordpress
• Supported Wordpress for 10+ years
• Widely distributed
• Redirect management costs extra now 
• Great functionality and hints
• Joost de Valk always on top of SEO things

33. #brightonseo @cemper
Free SEO Extensions
For Chrome at least…

34. JSON-LD Tester
8

35. #brightonseo @cemperhttps://lrt.co/jsonldtester

36. Open Multiple URLs
9

37. #brightonseo @cemper
Copy paste + open tons of URL
https://lrt.co/multiurls/b918

38. Structured Data
Testing Tool
10

40. HREF LANG Checker
11

41. #brightonseo @cemper
Easy check page by
page.
1. List all HREF LANG
URLS
2. Check the back ref of
those
https://lrt.co/hreflangchecker/b918

42. JS and CSS
Beautifier
12

43. Who wants to work with this?

44. #brightonseo @cemper
Now I can I work!
https://lrt.co/beauty/b918

45. Link Clump
13

47. #brightonseo @cemper
Select by mouse + paste to Excel
https://lrt.co/linkclump/b918

48. User Agent Switcher
14

49. Just a little tweak…

50. And you see a lot of cloaked stuff…

51. Keywords
Everywhere
15

52. #brightonseo @cemper
1. Search Volume
2. CPC
3. Competition
(Almost)
EVERYWHERE
https://lrt.co/keywords/b918

53. #brightonseo @cemper
• Google Search
• Google Trends
• eBay
• Answer The Public
• Google Keyword Planner
• Bing
• Etsy
• Soovle
• Google Search Console
• YouTube
• Ubersuggest
• Majestic
• Google Analytics
• Amazon
• Keyword Shitter
• Moz Open Site Explorer
https://lrt.co/keywords/b918

54. #brightonseo @cemper
Free SEO Extensions
That LRT built - for Chrome and Firefox…

55. Link Redirect Trace
16

56. #brightonseo @cemper
1. Redirect Path
2. Page Timing
3. Total Timing
4. Indexability using
HEAD, headers and
robots.txt
5. (No) Follow also using
HEAD and headers
6. Canonicals
7. Backlinks to page
8. Power*Trust of page
9. HTTP header details
10. IP GEO lookup
11. Cookie analysis
https://lrt.co/redirecttrace/b918

57. NEW: LRT Link
Checker Extension
17

58. #brightonseo @cemper
1. Links on page
2. Working Links
3. Unverified Links
4. Broken Links
5. Internal, links
within my root
domain, external
links
6. Follow / NoFollow
for every link type
7. Fancy Review and
Export
https://lrt.co/linkchecker/b918

59. #brightonseo @cemper
8. Full link detail and
export to Excel
9. Filter by Network Status
10. Filter by Link Scope
11. Filter by Follow /
NoFollow
12. Filter by keyword
https://lrt.co/linkchecker/b918

60. #brightonseo @cemper
13. Hover to see details
14. See strength and
trust of the target page
15. Full HTML Source
Code to review
16. Blue Marker for own
domains
https://lrt.co/linkchecker/b918

61. LRT SEO Toolbar
18

62. #brightonseo @cemper
1. SERP Numbers
2. Exports
3. SERP Sorting
4. Domain metrics
5. Page metrics
6. Ranking
Keywords
7. Referring links
https://lrt.co/lrtseobar/b918

63. LRT Power*Trust
19

64. #brightonseo @cemper
1. Domain level
2. Page level metrics
3. Power*Trust for
domain
4. Backlinks to
domain
5. Referring domains
to domain
6. Page backlinks
7. Page ref domains
8. Power*Trust for
page
https://lrt.co/powertrust/b918

65. #brightonseo @cemper
One last thing
620

66. Get 1 of 27 Signed Books
FOR FREE.
AFTER THIS TALK.
A bridge between
Developers and „Other People“
www.spaghetticodebook.com

67. #brightonseo @cemper
One more
620

68. NEW Link Conference: LRTcon
The Non-Profit Link Conference
in Vienna - January 25 - 2019 150 people max.
All profits from LRTcon 2019 go to charity.
But YOU can win a free ticket here until Oct 1
(which is also the end of the Super Early Bird Pricing)
https://lrt.co/lrtcon1

69. #brightonseo @cemper
ASK ME ANYTHING…
Slides at https://lrt.co/b918
…even for a photo
