by: Maria Vallerie Fulgar

2.  a newspaper or magazine article or report of a person, eve
nt, anaspect of a major event, or the like, often having a p
ersonal slant andwritten in an individual style.Compare foll
ow-up (def 3b), hard news, news story.
 the main or most prominent story in a magazine.

3.  Newsfeature stories – usually based on a recent news story.
 Informative feature – the primary objective of this kind of
features is to inform the reader .
 A “how-to” feature article – a type of feature article that focuses
on the process of how things came about. This might be a
product, services or activity.
 Personality sketch – gives details behind the lives or events in the
lives of interesting people.
 Personal experience –talks about an unusual event in the life of
the writer.
 Human interest story – a type of feature story that appeals more
to the emotion of the readers than to the relevance of the story
to any news.
 Humorous feature – this type of feature story aims to entertain
the readers and to deliver a funny, yet witty approach of story.

4.  Be considerate for your readers
 Investigation:
A good writer is highly investigative
in his approach. He seeks to find out at minimum the answers to
the
following questions: Who, What, Where, When, Why, How

5.  Dream and reality:
A good writer knows the communication reality. He
strongly believes that a message sent is not a message
received. A message's success depends upon the fulfillment o
f the following points
 Social Contact
 The persons who are communicating have to be
in touch with each
 other
 Common Medium
 Both parties must share a common language or means of
 communication.
 Transmission
 The message has to be imparted clearly.
 Understanding
 The message has to
be received, properly understood and interpreted

6.  Know internal biases and shape perceptions;
They try to find the resistance of their readers.
For this they collect all information about their readers and
then prepare a game plan.

7.  Persuasive:
Good writers are strong communicators. They have the art of strong
oral and written communication
skills.

8.  is an article that presents the newspaper's
opinion on an issue.

9.  Editorial of Information – it seeks to give
information on facts of news stories or add other facts
with minimum explanation.
 Editorial of Interpretation – It explains the
significance or meaning of a news event, current idea,
condition, or situation, theory, or hypothesis.
 Editorial of Criticism – It points out the good or the
bad features of a problem or situation mentioned in the
news. Its purpose is to influence the reader.

10.  Editorial of Commendation, Appreciation, or
Tribute – It praises, commends, or pays tribute to a
person or organization that has performed some
worthwhile projects or deeds, or accomplishments.
 Editorial of Argumentation – This is oftentimes
called editorial of persuasion.
 Editorial of entertainment – It evokes a smile, a
chuckle, laughter, while suggesting truth.
 Mood editorial – It presents a philosophy rather
than an argument or an explanation.
 Special occasion – it explains the significance of a
special day or occasion.

11.  COLUMN - Columns, like features, come in many
forms. They are defined by ownership; the column
"belongs" to its author who has that ultimate
journalistic luxury, a slot, guaranteed space over which
he or she presides and has, in some cases, near total
control over content
 The column must be planned so that the writer knows
before he or she starts just what they are going to say.
 There must not be too many ideas (two or three will
usually suffice), but plenty of opinions; the bland,
obvious or fence-sitting must be ruthlessly expunged.
Columns are there to get a reaction - agreement,
disagreement, amusement, enlightenment.

12.  Friendly atmosphere
The readers feel a newness, freshness and
friendliness in the writing and reading of columns
of diverse nature.
 Essence of Experience
The columnists mold and mobilize the readers to s
ustain a fair amount of desirability to
go through the columns.
 True genuine public opinion
To enrich their knowledge, information and
to form a strong habit for reference, cross-
reference and
repeated consultation are carried out.

13.  Individuality
The tinge of personal
and individual inclination is predominant present in the column-
writing. Their writings and
sayings are given proper importance and weight due
to individuality and personal address.
 Propagation of supreme values
Mainly current affairs and the issues of
the times are the subjects of these columns. The art and the
demands of the column-
writing are to present the issues by detailed explanation and explan
ation.

14.  Personal
A columnist must possess some qualities at the personal level,
 Professional
Someone with just personal qualities is never a successful professio
nal, until he possesses certain
qualities, which are a must for any professional.

15. Highly Educated
It is a fact that not all columnists are well-
read or educated. In Urdu journalism, we find that the
re are
many columnists who are not highly well-
qualified, but with the passage of time, they have mas
tered the
traits of columnists and they are now heavily paid by
the newspapers. No doubt, they have definitely
well-read now. It
is deemed so because he will understand
the changing times,
and will be able make readers comprehend too.
Secondly, it important for him to having knowledge of
the related fields for which he is writing.

16.  Essay Columns
Just as nature and colour editorials have
appeal for many a metropolitan daily editor, so the columnist,
who arouses a similar nostalgia and mood in his writing, attracts att
ention. These require perceptiveness
or possibly just and overpowering interest in people. All authors
do not possess this.
This type of column is rare today. Students of English literature will
recognize the essay column.
 Personality Diary Columns
The Diary columns come from public figures, who are talking about
their interesting incidents with
others.
 How- to-do or Advice Columns
These educate the readers, as there is
a gentle instruction written in such a way as not to appear to be a
lesson. These columns usually appear on magazine and daily pages.

17.  Sports Column
There was a time when some leading newspapers had th
eir daily sports columns, but this is getting to be
rarer these days.
 Question and Answer Column
This column comes in various colors. It could be
a medical column in which a qualified doctor answers
queries on health.
 Standard Column
This type of column handles editorial subjects of lesser impor
tance and deals with each in a paragraph or
two. They are unsigned and are frequently the work of two or
more members of the editorial staff.

18.  Political columns
These are an extension of the Standard Column, but it is considered
of very serious nature. This is
especially done in pursuance of the Editorial policy of the
newspaper, and these are considered to be one
of the most-read columns
 The Middle Column
The `middle' is so-called because it occupies a position on
the editorial page between the main article and
the standard column. Its sole purpose is
to lighten what could otherwise be serious reading, which an
editorial page normally is and is expected to be. It is generally humorous
and in any event it should be
entertaining and is usually written in a lighter vein. In length it
is about 500 words and the more off- beat
it is the better.
 The Hodge-Podge Column
Here the columnist presents to his reader a Hodge Podge of stuff a little or
no consequence on the
principle that variety is not only the spice of life but a sure formula to catch
reader's interest.

19. - It is properly called the signed editorial column. In it
we find what resembles an editorial in form, but an
editorial so palpably personal that it is a cross between
an editorial and a column. When an editor writes a
piece under his own name he is trying to lay his prestige on the line.
These do not necessarily depend on humorous elements only.
They are and can be handled efficiently by
the experienced and stylish writer of
columns. Its demands are different than the other forms of
columns.
In it are included one's personal views and opinions on any subject
or topic in the world like an editorial
in any style.

20. -These types of columns are generally limited and confined to
a single subject or topic, with the underlying
purpose to render better and detailed service to the subject
or topic under study and examination. It may
be confined to a single department of life or learning. Specialized
Columns are arranged in accordance
with the circumstances. Under specialized columns are included the
columns like, "Legal Column".
"Religious or Deeni Column", `Astrology' or Palmistry Column", `Sports Colu
mns", "Fashion Column",
Medical Column", "Women's Column", `Students, Laborers" or Children Col
umn". In the specialized
Columns, there is simplicity of
language and style and no literary tastes are added unnecessarily, nor do
they reflect any personal
or individual trends. Specialized Columns can be called "Professional
Columns".

21. - These mainly comprise of commentary
and criticism on books, Criticism columns on films and theatre,
columns on performance in sports, columns on the study of
the impending and actual changes in the
different walks of life

23. - is a form of writing that reports on sporting topics and games.
While the sports department within some newspapers has been
mockingly called the toy department, because sports journalists do
not concern themselves with the 'serious' topics covered by the
news desk, sports coverage has grown in importance as sport has
grown in wealth, power and influence.

24. -The lede of your story should include the final score and some
details about what made the game interesting. Generally this means
focusing on the efforts of an individual player.
-Let’s say a team’s star athlete is injured and a previously
unheralded player comes into the game as a substitute. Not much is
expected of this rookie but he defies expectations and plays a great
game, leading the team to victory.

25. - The body of your story should basically elaborate on the lede. If
your lede was about the benchwarmer becoming the game’s star,
then the body should go into more detail about that. Often a simple
chronological account works best.

26. - The wrap up or ending of your story usually centers on quotes
from the coach and players gleaned from post-game interviews or
press conferences. Getting great quotes for sports stories can
sometimes be tough – coaches and athletes often speak in clichés –
but a snappy quote can really be the icing on the cake of your game
story.

27.  Writing
-The way a piece is written is the most important aspect. No matter
how interesting the story is, it will be impossible for the reader to
follow or enjoy the piece if it is not presented in a clear and
coherent manner. This is how I feel about the ‘work’ of a lot of
amateur bloggers out there, who clearly have no formal training in
journalism, and sometimes in basic grammar!
 Interesting story
-This is a very subjective category. What is interesting to one person
is not necessarily interesting to another.

28.  Good quotes/interviews
-Good quotes and interviews are extremely important aspects of
sports articles. Serious sports fans already know much of the
narrative material of the article, and it is the access that journalists
have to get quotes and interviews that readers crave.
Having a story be about either a big event or a recognizable, high
profile athlete is not at all important.
-I realize that for the average fan, or a layman this may actually be
the most important factor in whether or not a story will be able to
hold their attention. But for me, star power has never been
important. I will an example to illustrate my point. I am a big tennis
fan, but my interest in tennis extends far beyond the bright lights of
Arthur Ashe stadium in New York or Center Court at Wimbledon