1. The document provides an overview of digital marketing strategies and results for 1 Click Solutions and their client WONDER bread. 2. Key aspects discussed include paid search marketing, social media strategies, video optimization, content development, and mobile marketing. 3. Data is presented on traffic and engagement increases achieved across various digital channels, including a over 1000% increase in traffic to WONDER bread's website.

1. 1 Click Solutions, LLC – Denver, Colorado - USA

2. Agenda
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•
•
•
•
•
•
Introductions
Digital Marketing Overview
1 Click Solutions + Competitive Research
WONDER bread Implementation & Results
About WSI / Our Team
Our Approach
Next Steps

5. Media Consumption

6. Digital Marketing Flowchart
Paid Search
(PPC &
Display)
Social
Media
(SMO)
Social Surf
Digital
Marketing
System
Search
Email
Marketing
Retention
Conversion
Mobile
Landing Pages
Search
Engine
Optimization
(SEO)
Targeted Traffic
Websites
GEO Location
eCommerce

7. Research
Competitor Analysis

8. Competitor Analysis
For this presentation
we have chosen
Napoleon Grills
product category
and will analyze
major competitors

9. Paid Search
Marketing

10. Keyword Phrase
Paid Search
Organic (SEO)

11. PPC Analysis
!
Your competitors are spending MORE
than you on Google Adwords

12. PPC Analysis
!
We can split test different ad copy based
on your competitors ads to see what has
the highest conversion

13. PPC Campaigns

14. PPC Analysis
Impressions
May 2012
Avg CTR
(Click Through
Rate)
Web
Events
Conversion
Rate
3,000,507
56,789
1.90%
22,810
40.2%
Impressions
To Date
Landing
Page Visits
Landing
Page Visits
Avg CTR
(Click Through
Rate)
Web
Events
Conversion
Rate
161,134
10,912
6.65%
6340
58.1%

15. PPC Analysis
• Optimized “Search” campaign first 90 days
• Gained business intelligence for further
improvements
• Very high quality traffic volume with excellent
CTR
• Very engaged visitors with outstanding
conversion rate

16. Google Partnership
• WSI will become the second Global Premier Partner
with Google in February 2013
• Technology to aggregate and manage all
corporate and dealer (local) ad spend

17. Display Ads

18. Display Campaigns

20. Web Development
We build
landing pages
that
convert!

21. Display Analysis
Impressions
Web
Events
Conversion
Rate
139,885,123
1,921,513
246,563
50,011
20.3%
May 2012
May 2012
Landing
Page
Visits
Impressions
To Date
Re-Marketing
Impressions
Re-Marketing
Impressions
Landing
Page
Visits
Web
Events
Conversion
Rate
21,411,780
187,516
52,450
17,283
33.0%

22. Adaptive
Search Engine
Optimization

23. Keyword Research
Keyword
bbq grills
barbeque grills
gas grills
napoleon grills
weber grills
broil king grills
Monthly Searches (Canada)
49,500
49,500
8,100
5,400
8,100
880
Napoleon® Grills
3
1
-
Weber
10
108
1
-
Broil King
13
1

24. Barbeque Grill
Various other factorslinks
The Score pages of will
more from 0-10.
The total number means
The number of pages
The Older The Domain
Measure of websites
determine more overall
you back
0 beingyour of a
lowest.
pointingareThe to your site
The Better linking to you
(domains)
importanceCredibility
(0-100)
resource in Google
ranking for Google
10 being best
These are the top 10
websites in Google Domain Age
for Page Rank
Backlinks
Trust Pages Domains Other Factors
#Of Factor
Referring
Barbeque Grill
!
Overall your website scores well – it’s a
matter of taking it to the next level

25. Video Optimization
On average we
can have your
videos on page
one of Google
within 5-7
days!

26. 272,417 Views
202,546 Views
Videos are
appearing on
page one of
Google for your
keyword
phrases

27. Video Syndication
We can deliver
up to 5 million
Canadian views
per month on our
food channel
networks.

28. Video Syndication

29. 16k+ Views

30. Content Development
Facebook Content
Blog Content
Twitter Content

31. Social Media

32. Comparison
Napoleon
Grills
Weber
Grills
Broil King
1,893
Facebook
Fans
113,930
Facebook
Fans
1,112
Facebook
Fans
699
Twitter
Followers
23,729
Twitter
Followers
276
Twitter
Followers
180,322
YouTube
views
1,223,868
YouTube
views
87,685
YouTube
views

34. Facebook

36. !
Fan Gates (Reveal Pages) are a great
way to help increase the number of fans
on your FB page.

37. Whiz Quiz II
Number of
Participants:
2855
Number of
Opt Ins:
1713

38. Home Theatre Contest
Number of
Participants:
9886
Number of
Opt Ins:
3937 out of
4361

39. Did You Know?
Over 80% of users that become fans
of pages never go back to the
fan page because of poor engagement
(edge rank scores)
!
So it is very important that each time you
post – you encourage fans to either LIKE,
COMMENT or SHARE the post

40. Edge Rank
!
A scoring system used by Facebook to
determine what posts show up in the
newsfeed of people on Facebook

41. Engagement
1. How often should I post?
2. What type of content
should I post?
3. When is the best time to
post?
4. How can I measure
results?

42. What Type of Posts
Posts that include a
picture or video have at
!
least 100% more
engagement
Tip: Keep your posts short. Stats have
shown that posts 100 characters or less
tend to have higher engagement!

43. Edge Rank
!
Received
Received
128
547 LIKES
COMMENTS
because
because
ASKED
It is important to theyengaging
post ASKED
content that either gets LIKES,
SHARES or COMMENTS.

44. Edge Rank

45. Facebook Demographics
56,580 users
BBQ / Grilling
294,340 users
Cooking
2,477,020 users
Female
4,241,900 users
25+older
married/engaged

46. Facebook Ads
SUMMARY
------------------(Nov 1st – May 31st 2012)
Impressions – 141,380,564
Website Visits – 32,264

47. Social Marketing 2013
Build
Visual
Google+
Content
Page
Develop
Engaging
Have fun!
Content
2
1
Grow
Facebook
Google+
Engagement
Circles
Social
Social Search
Engagement
Add
Social
Social
Sharing
Signals
Time
Social
Spent On
Videos
Site

48. Mobile
Optimize!

50. Mobile Marketing 2013
Display
Ads
Mobile
Apps
Mobile
Search
3
Mobile
QR
Codes
Shopping
/Reviews

51. Bringing It All
Together with the
1 Click Solutions
Holistic Approach!

52. Integrate Strategies
PPC & Display Ad
Campaigns
SEO
Email Marketing
Social Media
Mobile
!
When you integrate theseContests/Promotions
strategies with
the proper conversion strategies you will
maximize the opportunity for success

53. Traffic Summary
From 5,200 visitors per month to
58,000+ visitors per month
Traffic increased by 1,002.4%
Direct traffic increased by 1210.23%
Organic traffic increased by 487.30%
Referral traffic increased by 1,146.77%
Facebook traffic increased by 356.26%
# of Email Addresses Collected 50,000
Based on comparison from March18th 2011 – Oct 31st 2011 to Nov 1st 2011 to June 15th 2012

54. WONDER Olympics

55. WONDER Olympics

56. WONDER Olympics

57. WONDER Olympics

58. WONDER Olympics

59. About
WSI

60. About WSI
• Head Office, Toronto Canada
– Since 1995
– Doug Schust, President
– 1000+ Offices in 80+ Countries
• Google Global Premier Partner
– 345 Certified Google Experts
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35 Certified Analytics Experts
381 SEO Content Developers
28 Certified Conversion Specialists
182 Certified Landing Page Developers

61. WSI M3 Digital Agency
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Office in Waterloo, Ontario
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Darryl Chenoweth, President
Baltej Gill, VP Marketing
Full Suite of Digital Marketing Services
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Social Media Optimization
Paid Search Marketing – PPC, Display
Search Engine Optimization
Web Development and Creative Design
Custom Applications
Ecommerce
Mobile Apps and Mobile Websites
Copywriting
Analytics
Conversion Architecture
2000+ Digital Marketing Projects & Campaigns
•
680+ Ongoing Projects
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4000+ Websites Developed
•
15 WMA Awards
www.wsim3digital.com

62. Some of Our Clients

63. Next Steps
Sign NDA
Get access to analytics
Set up processes for engagement
Understand your business goals
Determine KPIs/goals based on your business
requirements
• Develop a plan + critical path to
meet/exceed those requirements
• 120 – 150 Day business development track
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64. Our Results
CHECK OUT OUR STATS
*As of Sept 2011
Total Keyword Optimized:
52,385
Keywords on Page 1:
32,082
% of Keywords on Page 1:
61.25%
% of Campaigns with min. 5 Page 1 Results:
77.40%