It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in the world of SEO?
On Tuesday, January 17th, we’ll be hosting Web Clinics all day about the future of B2B SEO in 2017. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success in the new year.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Alex Cheeseman, Global Head of Strategy at NewsCred, discusses the elusive 'holy grail' of content and how you can define it and find it for your business.
SEO company National Positions teams up with MixRank to share ecommerce marketing secrets even your top competitors don’t have. Find out how to boost business with advanced PPC strategies, compelling marketing, SEO tips, and conversion optimization. To learn more visit: http://www.nationalpositions.com/ecommerce-marketing.html
Cheetah Digital and Return Path webinar_ Five killer tips for Email Deliverab...Cheetah Digital
In this webinar Spencer Kollas, VP of Global Deliverability Services at Cheetah Digital, and Guy Hanson, Senior Director of International Consulting at Return Path, uncovered the key tips to ensure your email campaigns end up in the inbox.
Do you know where to focus your SEO efforts this year?
How has your organization been adapting to an ever-changing landscape of global events?
Wondering how other digital marketers are planning for success moving forward?
There are a lot of new changes and strategies in place for 2022, but one thing remains constant across all of organic marketing – providing the best digital experience for your audience.
Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022.
Watch the State of Organic Marketing webinar to learn:
- How organizations can become more resilient and drive performance with organic marketing strategies.
- Trends in organic marketing budgets and the top channels of focus.
- The top SEO priorities around collaboration and productivity.
In this webinar, Jenny Li, Conductor's Product Marketing Manager, and Sara Tejelo, Market Research Analyst, describe the changes enterprise organizations plan to implement this year.
As opposed to focusing on paid marketing first, understanding the crucial role of organic marketing can help you determine what type of well-rounded marketing approach is best suited for your success.
Based on the data, get insights into what organic strategies you'll need to implement to find the right focus areas and gain influence within your organization.
On June 28th, 2017, Overdrive Interactive hosted a BrightEdge User Group. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices while enjoying a delicious dinner and drinks. The following presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive, covers the latest search and content marketing research and strategies. To watch a recording of the presentation and see pictures of the event, visit: http://bit.ly/2u7I6zt
2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in the world of SEO?
On Tuesday, January 17th, we’ll be hosting Web Clinics all day about the future of B2B SEO in 2017. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success in the new year.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Alex Cheeseman, Global Head of Strategy at NewsCred, discusses the elusive 'holy grail' of content and how you can define it and find it for your business.
SEO company National Positions teams up with MixRank to share ecommerce marketing secrets even your top competitors don’t have. Find out how to boost business with advanced PPC strategies, compelling marketing, SEO tips, and conversion optimization. To learn more visit: http://www.nationalpositions.com/ecommerce-marketing.html
Cheetah Digital and Return Path webinar_ Five killer tips for Email Deliverab...Cheetah Digital
In this webinar Spencer Kollas, VP of Global Deliverability Services at Cheetah Digital, and Guy Hanson, Senior Director of International Consulting at Return Path, uncovered the key tips to ensure your email campaigns end up in the inbox.
Do you know where to focus your SEO efforts this year?
How has your organization been adapting to an ever-changing landscape of global events?
Wondering how other digital marketers are planning for success moving forward?
There are a lot of new changes and strategies in place for 2022, but one thing remains constant across all of organic marketing – providing the best digital experience for your audience.
Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022.
Watch the State of Organic Marketing webinar to learn:
- How organizations can become more resilient and drive performance with organic marketing strategies.
- Trends in organic marketing budgets and the top channels of focus.
- The top SEO priorities around collaboration and productivity.
In this webinar, Jenny Li, Conductor's Product Marketing Manager, and Sara Tejelo, Market Research Analyst, describe the changes enterprise organizations plan to implement this year.
As opposed to focusing on paid marketing first, understanding the crucial role of organic marketing can help you determine what type of well-rounded marketing approach is best suited for your success.
Based on the data, get insights into what organic strategies you'll need to implement to find the right focus areas and gain influence within your organization.
On June 28th, 2017, Overdrive Interactive hosted a BrightEdge User Group. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices while enjoying a delicious dinner and drinks. The following presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive, covers the latest search and content marketing research and strategies. To watch a recording of the presentation and see pictures of the event, visit: http://bit.ly/2u7I6zt
Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.
It’s that time of year again, we’re cleaning up our old SEO tactics to create a new strategy that’s ahead of the curve.
In this webinar, we’re going to walk through the latest in search, content, and site usability to get you up-to-speed on where your digital marketing strategy should be in 2020.
Join Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
Defining Search in 2020
Zero-click search
Google Features: Snippets, Graphs, Answer Boxes
Algorithm updates and ranking factor changes (BERT, E-A-T)
Shifting content strategies (and why content still reigns over all)
UX and Technical SEO: How they (still) fit into your 2020 strategy
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Building for SEO without a Dedicated Resource | Missi Carmen – VP of SEO, M&T...Conductor
Despite relying on SEO to continually be a top-performing channel, it is typically the most underinvested and misunderstood role. Yet tackling SEO with a lack of resources, executive buy-or departmental alignment is a common challenge for organizations both large and small. So what can you do? Take charge! In this session, you’ll discover what it takes to make progress despite the lack of a dedicated team, how to introduce the SEO channel as a contributor with a positive impact and finally how to successfully build a case for a search resource to achieve organization effectiveness.
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
Not having a corporate content strategy adversely impacts revenue by 10% and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%. Here’s why every CEO should have one, and how.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your audience. To reap the rewards in the next year, ADMS has all the latest SEO updates for you. We'll show you how to invest in quality content that ranks.
https://advdms.com/blog/2022-seo-trends-you-shouldnt-miss/
Now that SharePoint is Deployed, How do I Measure Success?Christian Buckley
Session from the June 20, 2016 Unity Connect Online conference. This session shares data from the #MeasureCollabSuccess initiative and discusses the planning issues surrounding the definition of collaboration success with SharePoint, and how to begin developing the right monitoring and measurement strategy.
Once available, you will find the session recording here: https://www.unityconnect.com/online/session/sessionid/463
Similar to Murat Yatagan - Advanced Search Summit Napa 2021 (20)
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1. Product and the C-Suite
Buy-in for SEO Projects
Setting and scaling up SEO organizations to support fast-paced growth of your company
June 2021
2. What is Brainly?
Poland, 2009
World’s largest online learning community
350M+ MUU across 35 countries
2
2021 / brainly.com
3. How does our business work?
Globally, 1.2B students need help in learning
Students wants to go from frustration to understanding
A platform to learn in a collaborative community with
extensive knowledge base of explanations
3
2021 / brainly.com
4. What’s our business model?
Ad-supported freemium monetization
Developing a marketplace ecosystem
4
2021 / brainly.com
5. How important is SEO for us?
CAC = 0$
Global SEO strategy & SaaT to empower Product and
Content teams
5
2021 / brainly.com
6. What’s our team structure?
No SEO silo
There is not one owner of SEO
Every team uses SEO as an instrument towards
reaching their goals
6
2021 / brainly.com
7. How to lead ununified SEO
efforts?
CoE governs company wide SEO strategy
- Ensures knowledge transfer
- Empower Product & Content
7
2021 / brainly.com
8. Are there dedicated SEO
resources?
8
2021 / brainly.com
SEO CoE Team SEO Systems Team Product and Marketing
Organizations
9. This case is about empowering
Product teams by SEO know-how and
strategies to reach their goals.
Case Study:
Getting buy-in for an SEO
project;
Restructuring internal links
9
2021 / brainly.com
10. 1. Better user experience
2. Advising users what’s more significant in the site
3. Enhancing content discoverability
Why internal linking is important? (Theory)
10
2021 / brainly.com
11. 1. Intuition and experience
a. Uncover issues
b. Build up hypothesis
2. Audit and data triangulation
a. Invest in tools and systems
b. Inspire others
How did we discover we may have an issue with internal
link structure? (Practice)
11
2021 / brainly.com
12. 12
2021 / brainly.com
What was the process behind internal link
restructuring? (Practice)
DISCOVERY
● Consulted to experts
● Focused on right
metrics
AUDIT
● Partnered up with
Oncrawl
● Triangulated crawl,
log files, and user
visits data
PRESENT
● Transformed the
findings into
actionable items
15. Showing a correlation between better ranking pages and number of
incoming links strengthened my case for Brainly business model.
How did we extrapolate the internal link charts and page
rank flows to a revenue opportunity?
15
2021 / brainly.com
17. In highest level, clicks from organic search.
In detail:
1. Average number of internal links towards question pages (QP)
2. Number of new discovered QP
3. Average number of impressions of all crawled QP
What numbers did we expect to move?
17
2021 / brainly.com
18. 1. Clear demonstration of the issue to relevant stakeholders
2. Highlight KPIs
3. Unbundle the project from SEO while indicating SEO needs for
production
4. Knowledge share and enabling the access to self-service
Once we had buy-in, what were the steps to take plan
forward?
18
2021 / brainly.com
20. ● We over delivered on our initial forecasted results of YoY Monthly
Unique Users by 30% within the 6 weeks of deployment.
Did we see a meaningful acceleration in traffic or
revenue?
20
2021 / brainly.com
23. ● There is a very solid high level awareness about SEO impact
● CoE leads by influence
● Whole organization is more adaptive to industry updates
● More SEO projects are unleashed
Are executives and other teams more responsive to SEO
asks now?
23
2021 / brainly.com
24. ● Define SEO health metrics and monitor them
● Create actionable insights via monitoring
● Prioritize
● Ensure providing tangible added value towards company goals
● Articulate your case with relevant semantics to your audience
○ Level it up for C-suite
○ Adjust the level of detail for POs, Engineers, Designers, etc.
Advice for those who struggle to get buy-in for SEO?
24
2021 / brainly.com
25. 25
2021 / brainly.com
DO DON’T
Challenge your intuition with data Follow solely your intuitions
Align with company level goals Use generic semantics
Be very specific Keep goals only in SEO specific level