This document provides an overview of a growth hacking workshop hosted by Growth Hacking Asia. The workshop covers topics such as SEO, conversion rate optimization, Facebook marketing, LINE marketing, referral marketing, and more. Attendees will participate in exercises to review websites and create Facebook events. The goal is to teach entrepreneurs processes, tools, and techniques to sustain growth. Over 3,000 entrepreneurs have attended workshops and bootcamps held in several Asian countries.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
The document provides an overview of social media optimization and marketing strategies. It discusses key topics like understanding your audience, creating engaging original content, participating in social media communities, and using social media to drive traffic to your website and increase search visibility. The document also provides tips and examples for developing an effective social media presence and strategy.
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Digital Summit - Facebook Ads: Right Users, Right TImeSusan Wenograd
The document discusses Facebook targeting strategies. It emphasizes targeting users based on both physical location and mental "location" or interests. It recommends segmenting audiences and customizing ad creative and messaging for different audience types. The document also recommends using custom audiences and lookalike targeting to find new audiences that are similar to existing customers and website visitors. Retargeting strategies are also discussed to continue relationships with past customers and website visitors.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
Website basics training - Jess Le MerleHayden Armour
The document provides an introduction to Jessica Le Merle, the co-founder of Afundi digital agency. It then covers what will be discussed in the training session on website basics, including choosing between DIY website builders and agency websites, popular platforms like WordPress and Wix, design, content, functionality, and more. Key terms related to websites are defined. The importance of visual design and site appearance for the user experience is highlighted.
1) Google My Business is an important online marketing tool that 75% of Net Affinity bookings in 2017 could be traced back to.
2) Setting up a Google My Business listing correctly ensures your hotel details will display prominently in local search results.
3) Optimizing your listing with accurate name, address, hours, contact details, photos and reviews helps potential guests find your business on Google.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...HubSpot
The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI.
Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
This document provides an introduction to search engine optimization (SEO) in 2022. It discusses that SEO can bring in 30-60% of online revenues. Key points include:
- Google uses AI and machine learning to understand user intent and page content.
- It is important to optimize for "entities" rather than specific keywords. Semantic SEO is important.
- Mobile performance, such as page load time, is critical.
- Structured data tags help Google understand page content.
- Pages should demonstrate expertise, authoritativeness, and trustworthiness.
- High-quality, relevant internal and external links are valuable, while most other links do not help rankings.
- Access
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
The Minimum Viable Product (MVP) is a strategy for startups to build and test a product with minimal features and resources in order to validate ideas and accelerate learning. An MVP allows startups to test hypotheses about customer needs with less investment than fully developing a product. It helps startups avoid wasting engineering hours on features customers may not want and get feedback earlier from initial users.
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
How to spend your first $10K in paid marketing for startupsAndrew Artz
Find out how to use custom audiences of Facebook to drive 10x improvements in your customer acquisition strategy. This deck goes into depth on how you can setup Facebook's custom audiences product for your audience and use page post engagement ads to sow the seeds of a novel strategy. This deck was prepared by Andy Artz, Partner at Social Capital. See www.socialcapital.com for more about us.
Digital Summit - Facebook Ads: Right Users, Right TImeSusan Wenograd
The document discusses Facebook targeting strategies. It emphasizes targeting users based on both physical location and mental "location" or interests. It recommends segmenting audiences and customizing ad creative and messaging for different audience types. The document also recommends using custom audiences and lookalike targeting to find new audiences that are similar to existing customers and website visitors. Retargeting strategies are also discussed to continue relationships with past customers and website visitors.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
Website basics training - Jess Le MerleHayden Armour
The document provides an introduction to Jessica Le Merle, the co-founder of Afundi digital agency. It then covers what will be discussed in the training session on website basics, including choosing between DIY website builders and agency websites, popular platforms like WordPress and Wix, design, content, functionality, and more. Key terms related to websites are defined. The importance of visual design and site appearance for the user experience is highlighted.
1) Google My Business is an important online marketing tool that 75% of Net Affinity bookings in 2017 could be traced back to.
2) Setting up a Google My Business listing correctly ensures your hotel details will display prominently in local search results.
3) Optimizing your listing with accurate name, address, hours, contact details, photos and reviews helps potential guests find your business on Google.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
This document provides guidance on creating digital content in the age of social media and e-commerce. It recommends focusing 70% of content on customer interests/needs, 20% on sharing other people's content, and 10% on promotional content. It also suggests using a variety of content types like reports, eBooks, blog posts, and social media updates. Content should be published regularly according to a calendar and drive traffic to ecommerce sites. Paid promotion can extend the lifecycle of quality branded content.
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...HubSpot
The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI.
Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
This document provides an introduction to search engine optimization (SEO) in 2022. It discusses that SEO can bring in 30-60% of online revenues. Key points include:
- Google uses AI and machine learning to understand user intent and page content.
- It is important to optimize for "entities" rather than specific keywords. Semantic SEO is important.
- Mobile performance, such as page load time, is critical.
- Structured data tags help Google understand page content.
- Pages should demonstrate expertise, authoritativeness, and trustworthiness.
- High-quality, relevant internal and external links are valuable, while most other links do not help rankings.
- Access
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
The document summarizes a presentation about measuring the ROI of content marketing for complex B2B organizations. It discusses building the business case for content marketing, finding the budget, and measuring ROI. Specifically, it provides tips on how to show executives the potential reach, engagement, leads and conversions that content marketing can generate. It also presents frameworks for calculating the ROI of content marketing based on objectives like reach, engagement, conversions and retaining customers. Overall, the presentation makes the case that content marketing can deliver measurable business results and a positive ROI for B2B companies.
The Minimum Viable Product (MVP) is a strategy for startups to build and test a product with minimal features and resources in order to validate ideas and accelerate learning. An MVP allows startups to test hypotheses about customer needs with less investment than fully developing a product. It helps startups avoid wasting engineering hours on features customers may not want and get feedback earlier from initial users.
MVP - What is Minimum Viable Product reallyMagne Gåsland
This document discusses the concept of a Minimum Viable Product (MVP), which is defined as the simplest version of a new product that allows a team to collect the maximum amount of validated learning about users with the least effort. An MVP is not meant to be a finished product, but rather an experiment to test assumptions about a product in the least expensive way possible. The document provides examples of successful MVPs and emphasizes that an MVP strategy is about rapid experimentation to guide product development rather than creating a polished final product.
Insights and Data: How to engage and recruit the perfect candidate via social...LinkedIn Talent Solutions
The document discusses how Cleveland Clinic Abu Dhabi improved its recruitment efforts through social media. It faced challenges in 2012 with limited digital presence and global awareness. It then began collaborating with marketing to create targeted digital campaigns. Relevant and engaging content on hospital life increased traffic to its website and social profiles. Tracking results helped optimize campaigns, leading to a 62% increase in website visits and expanding its global talent pool. This allowed it to achieve over 90% of its hiring plans.
The document discusses the importance of building a Minimum Viable Product (MVP) with the core features necessary to deploy the product and get early feedback from customers with minimal resources. It defines an MVP as having the highest return on investment versus risk. It recommends talking to customers to understand their needs and building an MVP based on that feedback. Finally, it outlines seven types of MVPs a company can use, including explainer videos, landing pages, manual prototypes, and single feature products.
Chris Tuttle, Principal Consultant, Tuttle Communications
Twitter Handle: @ChrisTuttle
We all know we’re supposed to review digital metrics and make changes accordingly. But how many of us brush over metrics when we get busy? Or aren’t sure what to do with the data once we have it? Tuttle will review 3 simple ways to gather meaningful metrics with minimal effort — and offer suggestions on implementing actionable changes.
Content to Conversion: How to use content marketing to build your businessLesley Robinson
This document provides an overview of content marketing and how to measure its effectiveness. It discusses how content engages audiences across owned, earned, and paid channels to drive awareness, engagement, and amplification. Key metrics for measuring success include leads, sales outcomes, and website traffic. The document also provides tips for content development, distribution across social media platforms like LinkedIn and Facebook, and using tools like Bitly, Google Analytics and Google Webmaster Tools to track engagement and ROI.
This document discusses Minimum Viable Products (MVPs) and the steps after ideation. It defines an MVP as an experiment to maximize validated learning about customers with minimal effort. It recommends that MVPs validate fundamental business hypotheses before building a full product. The document outlines different types of MVPs including concierge, landing pages, videos, and wireframes. It advises that MVPs should not be cheaper versions of the product and should focus on validated learning over cost savings. User stories are also discussed as a way to define high-level requirements that provide value to specific users.
The document discusses key concepts regarding developing a Minimum Viable Product (MVP) including reducing features to a minimum, releasing early and often, and how much risk is involved. It notes that an MVP should have the fewest possible features to validate an idea with customers as early as possible and that using a platform like WordPress allows for rapid development which reduces risk.
The What, Why & How of the Minimum Viable Product (MVP)Matter Solutions
Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013
http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
This document outlines the stages of product development from idea to mass production. The stages are: building a minimum viable product, consolidating the first sample, getting it ready for bulk production, promoting the product on different channels, and turning it into a real product for mass production. Each stage lists the key steps and considerations involved such as designing hardware modules, sourcing components, cost reduction, quality planning, and global certification.
The document discusses building a minimum viable product (MVP) for a project idea. It provides examples of MVPs for Facebook, Dropbox, and Zappos and explains how they tested hypotheses with very simple initial products. The meeting's agenda is then to understand lean startup methodology and MVPs, see examples, and use story mapping to define an MVP for a semester project. Story mapping is introduced as a technique to replace feature lists with a two-dimensional map focusing on user activities and vision. Attendees will work in groups to define an MVP for a project helping users find and share healthy recipes.
The document discusses several potential applications that could be built using the BMC Innovation Suite, including a College Application Tracker app and a Timeline widget. The College Application Tracker would help students organize their applications to multiple colleges by keeping track of requirements and deadlines. The Timeline widget was proposed to visualize tasks and events on a timeline that could be integrated into other applications and shared with teams. It was suggested this widget could potentially be used as part of a College Application Tracker app. Details were provided on initial prototypes, technologies used, and next steps for these projects.
Recruitment Marketing and Millennials: Branding Your Company as the Employer ...ShipStation
This document discusses recruitment marketing strategies for attracting millennial talent. It recommends optimizing the millennial experience by gathering intelligence on their behaviors and priorities. Personas should be used to create ideal employee profiles. Social media and personalized recruitment should be used to engage millennials and build a subscriber base. All recruitment marketing efforts should be carefully measured and refined to provide a competitive advantage in winning top millennial talent.
This document provides a cheatsheet for startups covering topics such as wireframing, prototyping, getting feedback, minimum viable products, metrics, marketing, growth hacking, and more. It discusses concepts like the customer lifecycle, conversion metrics, improving the customer funnel, and balancing creativity with innovation. The cheatsheet offers advice for startups on various stages of building a business from ideation to product development to marketing and growth.
The document provides an overview of running a successful online business presented by Parul Choudhary of Netregistry, Australia's largest domain name and web hosting provider. It discusses understanding customers, setting goals, search engine optimization, pay-per-click advertising, social media, website usability, and free online marketing tools. The presentation aims to help businesses attract more visitors and improve conversions through an optimized online strategy and website.
This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
The document discusses various topics related to running a successful website including search engine optimization (SEO), search engine advertising (PPC), and social media marketing. It provides an overview of each topic, highlighting key aspects like the importance of keyword research for SEO, how paid advertising can help drive traffic, and how social media allows businesses to engage with customers online. The presentation also emphasizes the importance of understanding customer needs and providing valuable content across online channels.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
This seminar covers the fundamentals of successful internet marketing, including the differences between inbound and outbound marketing, steps to create an effective online marketing campaign, and strategies for content marketing, search engine optimization, social media, email marketing, and converting traffic into leads and sales. Traditional marketing techniques are compared to internet marketing approaches. Attendees will learn how to develop an online marketing strategy, optimize their website, generate traffic, and measure results.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonFace Forard Media
1) The document discusses strategies for maximizing return on investment from sales and marketing through search engine optimization and marketing services provided by Face Forward Media.
2) Face Forward Media is a team of over 100 consultants that provide various digital marketing services to help businesses make money through improved online visibility and sales conversion.
3) Their process involves performing an analysis of a client's current challenges, competitors, and unique market before developing a customized marketing plan and ongoing strategy to track success and maintain flexibility.
Maximizing ROI from Sales and Marketing - Vistage 9099 houstonFace Forard Media
This document discusses maximizing return on investment from sales and marketing efforts through search engine optimization and social media marketing. It provides 10 tips for search engine optimization, including optimizing keywords, calls to action, social media presence, backlinks, headings, meta descriptions, titles, blogging, and content integration. It also discusses optimizing profiles and posts on Facebook, Twitter, Google+, and LinkedIn to engage target audiences. Additionally, it covers the importance of online video marketing.
Similar to Crash Course: Growth Hacking Your Customer Acquisition (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
6. We work with you to...
○ roll out an experiment and data-driven
growth strategy
○ execute growth tactics and achieve targeted
results
○ teach you processes, tools and techniques to
sustain your growth engine
Consultancy
7. Countries
7
Events & Workshops
Entrepreneurs Trained
Academy
Monthly workshops
Our twice-monthly courses
equip entrepreneurs with
a broad understanding
and skills needed to thrive
in the startup industry
Bootcamps
After refining our curriculum
through our combined
knowledge and learning
experiments, our bootcamps
are designed to be hotbeds
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9. Gregory@growthhackingasia.com
• Growth Hacking ConsultingBurning questions? Suggestions?
Make website sound more interesting
Tell them what they can find there
www.growthhackingasia.com
@gregoryfiguergo
Gregory Figuereo
10. Growth Hacking Asia
• Growth Hacking ConsultingFor regular tips, tricks and tools, follow us on:
Instructions:
1. Share something you learned on Twitter &
Facebook!
2. Tag us and use the hashtag #letshackasia!
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11. Agenda
• SEO
• Conversion Rate Optimization
• Facebook
• Line Marketing
• Referral Marketing
• Workshops
• Social Media
12. Workshops
• Review your website for SEO and CRO improvements
• Fill out Buyers Journey and Content Mapping Templates
15. Why Should You Invest in SEO?
• SEO is Good for Business Visibility and Branding
• SEO Brings Your Business Traffic
• It is Cost-Effective
• Your Competitors Are Doing It
• It Still Works
16. A Simple Approach to Getting Started With SEO
• Create a website
• Install Google Analytics or MixPanel to track visitors
• Conduct Keyword Research using Google Keyword Planner
• Add content containing targeted keywords to site and blog
• Place links to website on your social media accounts
• Share your blog posts on your social media accounts frequently
17. Question: Why Do I Need a Website?
Answer #2: Once you optimize your
website, it becomes a 24/7 virtual
salespeople that never sleeps, never gets
sick and never says no! They are always
ready to do their job, convert and close!
Answer #1: Without a website, you can’t
fully take advantage of the benefits
associated with SEO.
18. More Reasons Why You Need a Website
• They Provide Your Business Credibility
• They Allow You To Communicate In Almost Any Language
• They Save You Money
• A Website Makes It Possible To Target A Wider Market
• They Enable You To Collect Data You Can Use To Better Target
And Convert Prospects
• You Can’t Afford Not To
19. What Content Should My Website Have?
Your Website Should Have Content That:
• Informs about your product or service
• Converts visitors thru marketing messages and CTA’s
20. What Content Should My Website Have?
Typical pages that informs about your product or service include:
• About us
• Contact us
• Product/service descriptions
• Pricing page
• Clients and testimonials
• Blog
21. Q: What Type of Content Should My Website Have?
A: Content that caters to ever stage of your Buyer’s Journey:
23. What Type of Content Should My Website Have?
Your website content should fit in with your industry, culture and
brand personality. More examples of content and keywords:
• Video: Explainer videos, product demos, announcements, promos
• Guides: How-to’s, step-by-step guides, “guide to”
• Tips: Strategies, tactics
• Content from a thought leader
• Comparisons: Pro’s and cons, verses
• Questions: How, what, where, when, why, FAQ’s
• Lists: “Top Ten Best”, “5 ways to…”, “3 Reasons Why…”
25. Conversion rate optimization (CRO) is a system for increasing the
percentage of visitors to a website that convert into customers, or more
generally, take any desired action on a webpage.
26. What is CRO?
CRO is the process of increasing your percentage of visitors into buyers.
28. Q: Why Should I Care About CRO?
A: Increasing your conversion rate by just 10% can increase
sales by 800%.
29. How to Get Started With CRO
#1: Set up Goals in Google Analytics or MixPanel
30. How to Get Started With CRO
#2: Direct Traffic to Landing Pages and/or Pages on Optimized Website
✓ Simple Design
✓ Appealing image
✓ Clear message
✓ Clear, contrasting
CTA
✓ Only ask for email
address
✓ Incentive for sign
up
31. How to Get Started With CRO
#3: Use Optimizely or Unbounce to Conduct A/B Tests
32. How Else Can I Implement CRO Strategies?
Discussion Topics:
• Live Chat
• Pop-up boxes
• Lead Magnets
• Social Proof
• Opt-in forms and CTA’s
• Site speed (pingdom.com)
• Analytics (review your top exit pages)
33. CRO: What is Social Proof?
Definition #1: Social proof is a psychological phenomenon
where people assume the actions of others in an attempt to
reflect correct behavior for a given situation.
Definition #2: Social proof is the art of creating positive
influence around your brand using our natural reliance on
peers, experts and third parties for cues that guide our own
behavior.
In other words:
“Oh! That looks good! I’ll have what he’s having!”
34. CRO: Why Use Social Proof?
Social proof helps convert visitors by building trust and
authority.
• Over 70% of Americans say they look at product reviews
before making a purchase.
• Nearly 63% of consumers indicate they are more likely to
purchase from a site if it has product ratings and reviews.
35. CRO: Examples of Social Proof
• Case studies
• Testimonials
• Reviews
• Social media
• Trust icons (3rd party endorsements, SSL certificate, client
logos)
• Data/numbers
• User generated content (blog, social media, video reviews)
36. CRO: Social Proof Best Practices
• Place social proof throughout website and landing page
• Use pictures, names, titles and company in testimonials
• Use industry experts and authorities for reviews/testimonials
• Get people to place their reviews everywhere (Google,
Facebook, Foursquare, Social Media)
• Repurpose social proof in blog, PRs and marketing
campaigns
42. Lead Magnet
Lead magnet is a landing page or an offer dedicated to giving your
website visitor some relevant values in exchange for their contact
information.
Digital Marketer used a Lead
Magnet to generate 28,507
subscribers in 45 days
43. Lead Magnet Ideas
Experts
E-books and
whitepapers
Mini-courses
Video
Free course /
webinar
Software
Free
coupons
Educational
content
Free online
tools
Software
Free trial
Freemium
account
Demo
E-Commerce
Free
coupon
Free
shipping
Free gift
Membership
Educational
material
52. Benefits of Live Chat
• Customer Satisfaction: 77% of people who use live chat believe their
questions have been answered quickly and efficiently
• Higher Conversions: 61% of online shoppers and web visitors are more
like to purchase based purely on Live Chat Communication
• Strong Customer Relationships: Having a live chat option on your
website increases Customer Trust and Loyalty
• Higher ROI: Live Chat reduces overall call center costs by lowering
average interaction costs
• Customer Retention: 63% of web visitors are more likely to return to a
website that offer live chat
53. So, What is Live Chat?
A software that allows businesses to chat in real time with
website visitors.
54. Benefits of Live Chat
Convenient for Customers Competitive Advantage
Cost Effective
Increase Sales Engage with Customer
“44% of online consumers say Live Chat is one of
the most important features a Web site can offer.”
“62 percent of Internet consumers said they would
purchase more products online if live customer
support were available.”
Almost 2 in 10 live chat respondents did more
than 75% of their holiday shopping online,
compared with 14% of those who did not chat.
“Many businesses see call deflection rates
of 30-70%!”
“77% of people shopping online would like to
make contact with a real person before making a
purchase.”
56. What does Pop-Up Box do?
• Great way to keep your visitors focus on action and minimizes distraction
• Effective way to increase Conversion Rate
• Easy way to conduct A/B tests
• They work on autopilot, it's a set and forget process
68. Referral
Marketing
“By implementing referral mechanisms within your marketing
campaign you can double or even triple ROI by encouraging viral
behaviour thru incentives or the promise of possible rewards.”
-Gregory Figuereo
69. Why Referral Marketing?
• 65% of new business comes from referrals
• People are 4x more likely to buy after being referred
• 83% of customers are willing to refer
• 92% of consumers trust peer recommendations
• The average value of a referred customer is at least 16%
higher than that of a non-referred customer
70. Referral Marketing Benefits
• Enables you to keep the conversation going
• You add value and retention to customers
• Increases retention rate of customers who refer
71. Referral Marketing Campaign Types
Instant Reward
Reward your customers immediately as they share your link via
their social channels.
Works best if you can offer valuable perks to the users at a low
cost to yourself. E.g.: digital content (music, e-book
downloads), access to extra features or increased usage limits,
and small discounts.
73. Referral Marketing Campaign Types
Goal-based Rewards
Reward the customer for bringing in a set number of referrals.
Gives you more control over ROI at the expense of putting a
higher strain on participating customers.
Suitable for referral programs with high-value bonuses.
74. Referral Marketing Campaign Types
Referral Contest
Reward the customer (or several customers) who brings the
most referrals over a certain time period.
Suitable for both large one-time promo actions with expensive
prizes and smaller recurring sweepstakes.
76. Contests – Case Study
Duration: 30 Days
Contest Distribution: Twitter, Blogs, Reddit, Facebook, Instagram, Friends
RESULTS
77. Contests – Takeaways
✓ Have a compelling and product
related prize
✓ Integrate viral referral mechanics
✓ Post contest engagement drives
sales
78. Referral Marketing Campaign Types
Sweepstakes and Giveaways
Reward the customer (or customers) randomly over a certain
time period. Their chances of winning are proportional to the
number of entries they earn (for social posts, conversions, etc.).
Suitable for both large one-time promo actions with expensive
prizes and smaller recurring sweepstakes.
83. Referral Software Prices and Features
Price = $25-$99/month or CPA based
Free Trial: 14-30 days
Features:
• Integrates with webstores
• Social Media Integration
• Send coupons or cash rewards
• Tracks/measures campaigns
• Fraud protection
• Mobile friendly
• Triggered-emails
• Quick and easy set-up
• 2-way incentive features
• Customer retention features
95. Best time to Post on Facebook is 2 PM
Update April 2016
96. How to Optimize Your Facebook Page
• Create a short, memorable username
• Fill out your “About” section (location, contact info, etc)
• Fill out your Facebook Page with searchable information
• Add posts, photos and videos
• Create a Call-to-Action button on your Facebook Page
• Include a Call-to-Action in your Facebook Page Banner
• Add a Shop, landing page and/or opt-in forms
100. Facebook Customer Acquisition Strategies
• Invite your Friends to like your page
• Invite your Friends to Events on a regular basis
• Include Facebook Like Boxes on your website and blog
• Respond to messages quickly
• Encourage people to post reviews
• Create a Facebook Group related to your industry
• Post on Facebook Groups
105. Types of Events You Can Invite Friends To
• Virtual Launch Party
• Sales and Promos
• In-person events
• Webinars
• Contests and Giveaways
106. Why Facebook Pay Per Click?
•More targeting options, including, towns, regions, age,
likes/interests, income bracket, and other demographics
•Easier to set up than Google AdWords
•CPC is normally cheaper than AdWords
•Facebook has more viral elements (like, share, comment, tag, etc)
•Some ad options are harder to ignore compared to a Google Ad
112. Ad Units and Creative Best Practices
Happy People, Pets and Children
Best performing images include images of happy women, pets and
children.
113. Clear and solid value proposition & Call to action
• Clear Call-to-Action
• Currency amounts
• The word ‘Free’
• Your brand name (if it’s recognizable to your audience)
• A Value Proposition like ‘Win a Free Getaway!’ or ‘Learn A/B
Test Secrets’
• Include an action word (‘Rank Higher on Google’)
• Ask a question (‘Want to get more leads?’)
• Use negative words (‘Stop selling crappy SEO’)
Ad Units and Creative Best Practices
115. Why LINE?
LINE is the 2nd largest social media network in Thailand
with 33 million active users, the app enables you to:
• Sell products with LINE Pay (customers use CC/debit cards)
• Group message all your followers
• Launch marketing campaigns on Line such as contests,
promos and sales.
• Receive calls and messages from leads and costumers
• Link to landing pages and utilize CTA buttons
116. LINE Strategies
• Create an Official Partner Account
• Display LINE username and/or QR code on website, social
media accounts and business cards
• Promote exclusive promos, contests and content on LINE
• Post on Timelines often
• Group message your followers often but not too often
• Request that people share, comment on and like your posts
• Vary your posts to keep it fresh and test out what content
works the best
118. Message Function
• Send a message to all the users at once
• Users are notified when the message arrives, so
the open rate is usually high
119. Timeline Function
• Post information on users
Timelines
• Users can "like" and add comments
to your post
120. Rich Message Function
The Rich Message function allows you to
bring photos and text together in one image
to appeal to users in a way that is concise
and easy-to-understand.
121. Research Page Function
• Send any content that generates
interactions (questionnaires, polls)
• Get tally up demographic information of
the respondents
122. PR Page Function
• A mini page that users can view on the
LINE application
• Send coupons or messages with higher
text volume compared to what is
allowed with a normal LINE message
123. Keyword Answer Message
This function replies to messages from
users with a preset message as a perfect
match. Set the keywords in advance, and
responses are sent automatically based on
those keywords.
This can be used in various tasks including
matching interests, responding to user
questions, searching store information, and
planning quizzes
124. LINE Sticker
What is Sponsored Sticker?
• Turn your company's character
into a sticker
• Distribute it to users for free
Benefits:
• Increase your character
recognition
• improve your company's
branding
125. LINE Free Coins
• rewards users with Coins for downloading apps or watching videos
• Coins can be used to purchase stickers and themes sold in the LINE app
• Attract customers and promote videos to the world's largest smartphone user
base
126. Free Coin: Video Promotion (CPV Ads)
• Build brand awareness or link to
- TV ads
- Event promotions
- App download pages using videos
• Attract quality users using only a small amount of incentive.
127. LINE On Air
Live Activities with Line Brand Official Account
- Contest
- Sweepstake
128. LINE Event Page
• Text and Photos
• Calls- to-Action
- Link to your Landing Page
- Call the company directly
from Phone
131. Consumer Behaviour Is Changing
77%of Customers seek Advice, Information and Help On Social
132. Share Opinion about Brands on Social Media
Gives Reviews/ Recommendations
via Social Media
Are Loyal To The Brand They Follow On Social Media
Consumer Behaviour Is Changing
133. • 38 Million Social Media Users
• Internet > 10hr/ Day
• Facebook #1/ Line #2
Thailand Social Media Statistics
136. Sharable Lack of Risk Scarcity Exclusivity Power
Secret Best-Selling Limited Offer Members Only Premiere
Tell Us Cancel anytime
Supplies running
out
Class full Save
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Take Guaranteed Today only Exclusive Offer Improver
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everybody else
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Example of Powerful Words
“Tested Techniques That Will Improve Your Sales Numbers In Just 3 Weeks!
Reserve Your Ticket Now! Only 10 Seats Available.”
137. Create Shorter Length Headline
•Before: Think Social Media Is Just for Kids? Here Are 10 Statistics
Guaranteed to Prove You Wrong
•After: 10 Stats That Prove Social Media Isn't Just for Kids
Facebook Most Liked: 8–12 words
Most Twitter Liked:12 or 14 words