Setting SEO targets in 2020: how to beat Google's Ad Engine - Duncan ColmanSpike
Not all target keywords hold the same organic search potential due to (a) volume, (b) intent and (c) how much real estate Google ads takes. This talk looks at part (c). Google has accelerated ads in various ways to varying degrees - so how do we beat Google's ad engine?
Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon
The document discusses how to use remarketing tactics to retain customers. It recommends building audiences from website visitors and previous customers using tools like Google Adwords and Analytics. Remarketing lists can be used to re-engage abandoned cart visitors or those who visited product pages but didn't convert. Proper remarketing involves testing relevant ad formats and strategies, such as bidding more for lists with higher conversion rates. While remarketing can boost brands and conversions over time, frequent ad displays should be limited to avoid annoyance.
Winning With Marketing Dollars Boutique & Lifestyle Lodging Association P...Mike Rosenberg
Presented by Mike Rosenberg of EngineWorks.
Trying to justify ROI for online marketing strategies? Looking to develop a plan for your web-based communication initiatives? This BLLA webinar offers an actionable plan for success.
Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
The document summarizes a study comparing actual search volume data for 50 keywords against estimates from Google Keyword Tool, Wordtracker, and SEOBook. The study found that on average, the estimation tools were inaccurate compared to actual data, with Wordtracker being the most accurate and Google the least accurate. Excluding low search volume keywords from the analysis improved the correlation between estimated and actual data. The study concluded that keyword estimations alone are unreliable and better results require using existing real-world traffic data.
Making search better by tracking & utilizing user search behaviorSameer Maggon
Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having the tools to measure, make sense and then improve your search ranking algorithms is key to the entire process. We'll talk through some aspects of how to measure quality for given search results and key metrics that the teams need to track to as they make changes to their search to make it better. Later during the talk, we’ll show a very basic example of how one can start to incorporate user behavior as part of the search results to influence the ranking of the results.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
The document discusses strategies for optimizing conversion rates for marketing campaigns. It recommends analyzing external factors like competitors, customers and market trends. Metrics for measuring success should relate to business objectives like generating leads or revenue. Google Analytics can track goals, events, demographics and custom metrics. The concept of "leakage" is introduced to identify weaknesses in the customer journey based on page views and exits.
Setting SEO targets in 2020: how to beat Google's Ad Engine - Duncan ColmanSpike
Not all target keywords hold the same organic search potential due to (a) volume, (b) intent and (c) how much real estate Google ads takes. This talk looks at part (c). Google has accelerated ads in various ways to varying degrees - so how do we beat Google's ad engine?
Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon
The document discusses how to use remarketing tactics to retain customers. It recommends building audiences from website visitors and previous customers using tools like Google Adwords and Analytics. Remarketing lists can be used to re-engage abandoned cart visitors or those who visited product pages but didn't convert. Proper remarketing involves testing relevant ad formats and strategies, such as bidding more for lists with higher conversion rates. While remarketing can boost brands and conversions over time, frequent ad displays should be limited to avoid annoyance.
Winning With Marketing Dollars Boutique & Lifestyle Lodging Association P...Mike Rosenberg
Presented by Mike Rosenberg of EngineWorks.
Trying to justify ROI for online marketing strategies? Looking to develop a plan for your web-based communication initiatives? This BLLA webinar offers an actionable plan for success.
Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
The document summarizes a study comparing actual search volume data for 50 keywords against estimates from Google Keyword Tool, Wordtracker, and SEOBook. The study found that on average, the estimation tools were inaccurate compared to actual data, with Wordtracker being the most accurate and Google the least accurate. Excluding low search volume keywords from the analysis improved the correlation between estimated and actual data. The study concluded that keyword estimations alone are unreliable and better results require using existing real-world traffic data.
Making search better by tracking & utilizing user search behaviorSameer Maggon
Improving search experience is a very data driven & iterative process. Measuring the quality of search results and having the tools to measure, make sense and then improve your search ranking algorithms is key to the entire process. We'll talk through some aspects of how to measure quality for given search results and key metrics that the teams need to track to as they make changes to their search to make it better. Later during the talk, we’ll show a very basic example of how one can start to incorporate user behavior as part of the search results to influence the ranking of the results.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
The document discusses strategies for optimizing conversion rates for marketing campaigns. It recommends analyzing external factors like competitors, customers and market trends. Metrics for measuring success should relate to business objectives like generating leads or revenue. Google Analytics can track goals, events, demographics and custom metrics. The concept of "leakage" is introduced to identify weaknesses in the customer journey based on page views and exits.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
This document outlines the syllabus for an SEO course. The course is divided into two parts: Part 1 covers basic introductions to online marketing, search engines, and website terminology. Part 2 focuses on on-page and off-page optimization techniques. On-page optimization involves analyzing site structure and content, keyword research, and optimizing titles, meta tags, and headings. Off-page optimization involves various link building techniques like directory submissions, social bookmarking, guest blogging, and more. The course also covers tracking analytics in Google Analytics and researching keywords and competitors.
This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERSSprintzeal
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERS
Use coupon LINKEDIN10 and get 10%off on registration of any course on sprintzeal
Search Engine Marketing Guide 2022
Marketing has existed ever since man had wants and needs. Man’s obsession with things predates humanity itself as it has been observed to exist even amongst other animals. But man identifies the opportunity lying here to get something in return for being able to provide what the other required. This led to the whole idea of trade taking birth.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
Content quality will be more important than keyword density. Social signals and mobile friendliness will also impact rankings more. Security certificates and responsive design will be emphasized for mobile. Google will focus on understanding user intent and answering questions through high-quality conversational content over targeting specific keywords. Visual content like images and video will perform better. Link building will emphasize brand mentions over sheer volume of links. Rankings will prioritize pages that generate conversions over keyword rankings alone.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
The document discusses search engine marketing (SEM) and the importance of relevance. It discusses using a dynamic, database-driven approach to SEM to maximize relevance between user intent and website content. This allows intercepting user intents with maximally relevant experiences. It also discusses using dynamic ads and APIs to make ads more relevant based on current test scores. Multivariate testing is recommended to optimize landing page engagement and conversion rates.
This document discusses how SEO and conversion rate optimization (CRO) work together to increase leads, sales, and revenue. SEO widens the top of the marketing funnel by bringing in organic search traffic, while CRO makes the bottom of the funnel larger by improving how incoming traffic converts into customers. Real-world examples show how SEO traffic alone can generate hundreds of thousands of monthly visitors and thousands in sales. While combining SEO and CRO carries some risks like potentially hurting search rankings, the rewards can be significant through testing and optimizing landing pages and content to substantially increase conversion rates and revenue from existing organic traffic flows.
AdWords Academy Conversion Tracking and Google Analytics 轉換追蹤和Google分析 (粵語-英文)AdWordsGreaterChina
The document provides an agenda for an AdWords workshop on conversion tracking and Google Analytics. The agenda covers conversion tracking, including setting it up and its features. It then covers Google Analytics, explaining why it is useful, what it is, how to link it with AdWords, and implementation guides. Finally, it discusses advanced tools like Google Tag Manager and Google Webmaster. The workshop aims to help attendees understand how to track conversions from ads and analyze user behavior and traffic sources using Google's marketing tools.
With countless avenues to take to reach your audience online, there’s an equal amount of ways to botch that split second chance of resonating with it. Recent studies have shown internet users have become increasingly numb to banner ads. So, how do you connect with the right past visitors of your site at the right time? With careful planning and a sound strategy, remarketing can be a powerful tool for re-engaging with your audience.
Learn some of the remarketing basics and a few advanced tactics with Davis Baker’s “Re-engaging with Remarketing”.
Davis Baker is the PPC Team Lead at Forthea Interactive. He specializes in PPC planning, strategy & management, display, remarketing and web analytics. As a PPC veteran of six years, he enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
This document outlines the syllabus for an SEO course. The course is divided into two parts: Part 1 covers basic introductions to online marketing, search engines, and website terminology. Part 2 focuses on on-page and off-page optimization techniques. On-page optimization involves analyzing site structure and content, keyword research, and optimizing titles, meta tags, and headings. Off-page optimization involves various link building techniques like directory submissions, social bookmarking, guest blogging, and more. The course also covers tracking analytics in Google Analytics and researching keywords and competitors.
This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Definition of Search Engine Marketing, Search Engine Results Pages (SERP), Pay-Per-Click (PPC), SEM Platforms, Types of SEM Keywords, SEM Targeting, SEM Account Structure, SEM Ad Auction, Ad Rank, Max CPC Bid, Quality Score, CPC
SMX Israel 2013 - Optimizing Adwords with Google AnalyticsAnalytics Ninja LLC
The document discusses integrating Google Adwords and Google Analytics to optimize online marketing. It provides dimensions and metrics for Adwords data in Analytics and techniques for analyzing campaign and keyword performance, including using custom reports, weighted sorting, and top versus right-hand side dimensions. Remarketing strategies are also covered, such as creating remarketing lists with dynamic content.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERSSprintzeal
SEARCH ENGINE MARKETING - A GUIDE FOR BEGINNERS
Use coupon LINKEDIN10 and get 10%off on registration of any course on sprintzeal
Search Engine Marketing Guide 2022
Marketing has existed ever since man had wants and needs. Man’s obsession with things predates humanity itself as it has been observed to exist even amongst other animals. But man identifies the opportunity lying here to get something in return for being able to provide what the other required. This led to the whole idea of trade taking birth.
This document discusses optimization strategies for Google Shopping campaigns. It recommends optimizing product feeds for completeness, relevance and compliance. It also recommends structuring campaigns using product categories and groups to better target ads. Bids should be set based on ROAS goals and benchmark data. Regularly analyzing search query data can help identify missing products or opportunities in other campaigns. Tools like the Vallaeys Shopping Efficiency score can help assess structure and bidding.
Content quality will be more important than keyword density. Social signals and mobile friendliness will also impact rankings more. Security certificates and responsive design will be emphasized for mobile. Google will focus on understanding user intent and answering questions through high-quality conversational content over targeting specific keywords. Visual content like images and video will perform better. Link building will emphasize brand mentions over sheer volume of links. Rankings will prioritize pages that generate conversions over keyword rankings alone.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
The document discusses search engine marketing (SEM) and the importance of relevance. It discusses using a dynamic, database-driven approach to SEM to maximize relevance between user intent and website content. This allows intercepting user intents with maximally relevant experiences. It also discusses using dynamic ads and APIs to make ads more relevant based on current test scores. Multivariate testing is recommended to optimize landing page engagement and conversion rates.
This document discusses how SEO and conversion rate optimization (CRO) work together to increase leads, sales, and revenue. SEO widens the top of the marketing funnel by bringing in organic search traffic, while CRO makes the bottom of the funnel larger by improving how incoming traffic converts into customers. Real-world examples show how SEO traffic alone can generate hundreds of thousands of monthly visitors and thousands in sales. While combining SEO and CRO carries some risks like potentially hurting search rankings, the rewards can be significant through testing and optimizing landing pages and content to substantially increase conversion rates and revenue from existing organic traffic flows.
AdWords Academy Conversion Tracking and Google Analytics 轉換追蹤和Google分析 (粵語-英文)AdWordsGreaterChina
The document provides an agenda for an AdWords workshop on conversion tracking and Google Analytics. The agenda covers conversion tracking, including setting it up and its features. It then covers Google Analytics, explaining why it is useful, what it is, how to link it with AdWords, and implementation guides. Finally, it discusses advanced tools like Google Tag Manager and Google Webmaster. The workshop aims to help attendees understand how to track conversions from ads and analyze user behavior and traffic sources using Google's marketing tools.
With countless avenues to take to reach your audience online, there’s an equal amount of ways to botch that split second chance of resonating with it. Recent studies have shown internet users have become increasingly numb to banner ads. So, how do you connect with the right past visitors of your site at the right time? With careful planning and a sound strategy, remarketing can be a powerful tool for re-engaging with your audience.
Learn some of the remarketing basics and a few advanced tactics with Davis Baker’s “Re-engaging with Remarketing”.
Davis Baker is the PPC Team Lead at Forthea Interactive. He specializes in PPC planning, strategy & management, display, remarketing and web analytics. As a PPC veteran of six years, he enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Digital marketing top tips & techniques on Google Analytics, Adwords, SEO, social media, twitter and facebook advertising, content marketing, inbound marketing and email marketing
The document discusses strategies for optimizing online store conversions and customer retention based on techniques used by successful e-commerce companies. It categorizes strategies by implementation complexity as low, medium, or high. Low complexity strategies include optimizing product names, images, descriptions, and security measures. Medium strategies involve tracking order status, delivery options, search, social features, and structured markup. High complexity strategies are responsive design, recommendations, personalization, promotions, and gamification. The document provides examples and explains how these strategies can increase online store performance.
Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.
Key Takeaways:
*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when
Search Engine Marketing, also referred to as SEM, is one of the most effective ways to promote your product or service offering and grow your business in an increasingly competitive marketplace. There are many ways you can use the new algorithmic features of platforms to leverage the impact of these digital ads. And, the immediate benefit is measurable. Not only can you put your ad directly where people are looking, but you can quantify its traction and value in real time. However, with numerous businesses competing for the same attention, running these campaigns requires meticulous attention to detail and the right strategy to help you deliver a positive Return on Ad Spend (ROAS) and Return on Investment (ROI)
In this Master Class, Ariel will share insights into how to leverage these features by drilling deeper into the following topics
• Contrasting SEO and PPC, when and how to invest in each.
• PPC as a marketing research tool, exploring match types and impression shares
• Scaling issues with PPC, can we get more of the same quality traffic?
• Manual vs algorithmic pricing
• The rise of Audience adjustments
• Feed based remarketing and shopping
This document discusses best practices for measuring social media impact using Google Analytics. It recommends using UTM tracking parameters to attribute traffic sources and goals to measure microconversions. Standard reports like acquisition reports, advanced segments, and multi-channel funnels can provide insights on social media contribution. Attribution modeling looks at paths to conversion. Online and offline data can be reconciled by inserting a unique identifier to match Google Analytics data to identifiers in an offline CRM for understanding lifetime value.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
This document outlines an agenda for a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. Sessions will cover optimizing product data quality, improving product titles, and leveraging custom labels. Day 2 covers using competitor data to improve performance. Day 3 focuses on boosting performance through customer reviews in paid channels. The summit provides resources and allows participants to ask questions.
CPC Strategy - Google Shopping Virtual summit 2016 Duy, Vo Hoang
The document summarizes key points from a 3-day Google Shopping virtual summit hosted by CPC Strategy. Day 1 focuses on crafting a Google Shopping strategy to drive direct ROI growth. It provides an overview of the session, including the speaker's experience and topics to be covered. These include basic product data quality, improving product titles for search intent, manipulating custom labels for bidding efficiency, and targeting Google Shopping campaigns.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
Using Google Analytics (GA) for Annual Report and Planninglearjk
This document discusses how to use Google Analytics data for Extension annual reporting and planning. It recommends including pageviews, top articles, and how the website helped program goals in annual reports. Google Analytics can show what resources visitors accessed and habits they adopted. It also recommends utilizing metrics like pageviews and bounce rates directly or setting goals in Google Analytics to measure conversions for planning purposes. Goals and funnels allow measuring progress towards objectives but require advance planning. Consistency in metrics over time enables analyzing trends to improve sites and programs.
Attracting Your Ideal Client: AdWords and the Google EcoSystemAdina Zaiontz
This document provides an overview of Google's digital marketing ecosystem. It discusses Google's various advertising platforms including Display Ads, Remarketing, Video Ads, Search Ads, and how they can be used to target customers. It also covers organic search optimization and how to claim a business listing on Google Search and Maps. The document then focuses on setting up a Search Ad campaign, including choosing keywords, bidding, and writing ads. Overall it aims to educate on leveraging Google's tools for digital marketing goals.
We provide advice on analytics for businesses to improve their performance. Our team has expertise in both technical and organizational analytics. We help clean data by filtering out spam traffic and renaming variables. We set up Google Analytics and enhanced ecommerce tracking to gain insights from user behavior funnels and sales/product performance. Our goal is to evaluate data and provide recommendations to optimize sites for future growth.
Marketing In the Era of Crisis : Best Practices For Long-Term SuccessPropel Guru
Marketers often talk about the flexible ways in which they can focus on changing market dynamics. But the pandemic had a drastic effect on consumer behavior. All the existing marketing theories went in vain. Businesses have struggled to capture a substantial market share, and business owners have struggled to find a possible solution to this crisis. Watch our informative webinar : https://bit.ly/3yUpG6W
How to measure your marketing effectivenessJustin Kerley
A presentation from 2014 looking at several unique marketing goals and how to track them utilizing beginner, intermediate and advanced level Google Analytics use
SearchCon 2015 | Digital Strategy with Steve RiegelSearchCon
The document discusses the need for marketers to elevate their strategic perspective given the growing complexity of marketing and digital technologies. It recommends three habits to develop this strategic perspective: 1) Ask why by questioning objectives and goals, 2) Stop and map direction by aligning tactics to business outcomes, and 3) Think bigger by gathering industry context and insights. The document provides examples for each habit and emphasizes that marketers are looking for strategic guidance to drive innovative efforts.
Similar to Advanced Google Analytics for SEO and Beyond - Patrick Curran (20)
The Online PR industry has many outputs, one of them is link building for SEO. Learn more about what this really means - which links set websites on fire.
Google Core Web Vitals & Roadblocks to SuccessSpike
The Web Vitals initiative is going to impact on Google's search results sometime next year. So let's take a look at why they are introducing them, what they look like and what are the biggest threats to a website's performance.
There will be a lot of talk about Core Web Vitals in the next 12 months. Lots of reports, audits, sales emails and numbers in red will follow. In this webinar, we looked at what Google is trying to achieve, what these web vitals look like and what, if anything, you should be doing to protect traffic, rankings and UX.
Using natural language processing to support E.A.T - Steve BaileySpike
Google wants to rank content from experts. This session investigates how Natural Language Processing can be used to identify where you should be targeting your content and what happens if you don’t.
Do you get Twitter? For some people, it looks a mess and is difficult to get into. This short presentation summarises the core areas of tweets, retweets, direct messaging, mentions and large scale free apps such as Tweetdeck and Hootsuite,
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
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With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
2. • Segment Organic data in Google Analytics
• Analyse this information for more insight
• Feedback to inform SEO campaigns
The goal
3. Organic data in Google Analytics
• In September 2013 ~ 95% + organic
keyword data in Google Analytics
removed
• Impossible to tie search term data back
to Revenue
• Google provide “default” channel
groupings
6. • Men’s trousers, women's trousers, jackets,
shorts in retail
• Insurance may be home, car, contents, health,
business, travel etc
• Separating out particular versions of your site -
/FR for France, /IE for Ireland or
• Separating blog content categories to see the
part these play in user journeys
What do I mean by “categories”
12. It is important to track
performance of SEO
• Track category level revenue/
transaction/ lead/ goal growth for SEO.
• Use this knowledge to inform new SEO
campaign strategy.
• Keywords with lower organic click
potential can become less important if
there are greater opportunities
elsewhere.