Paid Search Reporting And Analytics (SES London 2014)Koozai
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
Including a list of useful reports and free dashboards.
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Paid Search Reporting And Analytics (SES London 2014)Koozai
We look at how to connect Google AdWords and Google Analytics to improve your Paid Search reporting. With a focus on tagging and linking data, attribution modelling, custom reporting and conversion tracking.
Including a list of useful reports and free dashboards.
PPC Audit Sample & AdWords Review from MarkitorsBrett Farmiloe
Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Passos Para Exito en Internet Marketing - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Joel Bondorowsky — How to Justify the Budget You Need for New CampaignsSemrush
These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsTinuiti
Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
This presentation looks at the various reporting and analytical features within Google AdWords and Google Analytics and tells you how to use them to improve your paid search campaigns. Presentation was given at SES London in February 2014
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
This presentation provides an overview of search in China and gives a comparison between Chinese search engines, including Baidu, Google, Soso, Sogou, Bing
Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
Ever get the question “what budget does your channel need next year?” If so, this is the session for you! This session will teach you how to create performance forecasts decision makers will love, and clients truly need to help them grow; even when you don’t know your exact media budget just yet.
Key Takeaways:
Improving the accuracy of your forecasts
Increase transparency and educate your colleagues about your channel
Create one forecast that speaks to almost any budget scenario
About the speaker – A digital marketing veteran, Derrick, is a currently a Paid Media Manager at Augurian. From e-commerce to Iraqi real estate, Derrick has seen it all and carries a special passion for connecting strategies, teams, and platforms to support business objectives.
Speaker: Derrick Turner, Augurian
Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Retargeting: How We Improved Search Campaign Performance by > 200% Benjamin Lloyd
This case study demonstrates how retargeting can be used to improve the overall performance of a search marketing campaign through gains in incremental conversions.
Webinar: Proving Audience Engagement with kurls AnalyticsgShift
A presentation of case studies where off-site content and audience engagement of digital and multi-channel campaigns are measured with gShift kurls analytics.
Using Google Analytics to turn data into action Overherd
Alina Sisianu, Digital Analytics Specialist at World Vision, joined us at Overherd to discuss how you can use Google Analytics to turn data into actions.
Search Engine Marketing report and recommendation for ReliableGroup.com. Analysis of keyword, placement, bidding and channel strategy on Google Adwords. Proposed next step for the website to improve lead generation efficiency.
Similar to AdWords campaign report of centralpark.com (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3. Step 1: Pre-Launch
• Creating 18 campaigns with 38 corresponding AdGroups
• Geotargeting New York City
• Budgeting each campaign equally
Step 2: Launching
• Changing the budget based on the campaign performances
– Tours were not performing well, so the team included tours in
ad extensions. As a result, the campaign had a better
performance, but not a conversion.
• Testing the campaigns based on events and weather
Evolution of the campaign
4. Step 2: Launching
• Experiencing failed campaigns
– Since Dinner and Restaurants fields had high
competition, the team decided to pause them.
• Selecting good performance keywords.
– High monthly searched volume keywords didn’t convert
clicks as much as our expectation; therefore, the team selected
keywords based on high CTR history.
• Continually launching ads for mobile
– Mobile has greater success than Desktop.
Evolution of the campaign
9. Top Campaigns
Campaign CTR Clicks CPC Top Keywords
Concerts 18.56% 180 $0.19 +Summerstage
+Central Park Summerstage
+Central Park Summer Concert
Events
Calendar
17.22% 282 $0.16 +Events Central Park
+2014 Events Central Park
+Events Today Central Park
Ice Skating 12.52% 167 $0.28 +Ice Skating Central Park
+Central Park Rink
+NYC Ice Skating
10. Top Sitelinks
Campaign Clicks CTR CPC
5% Off Walking Tours 454 12.26% $0.17
Cherry Blossoms 390 19.36% $0.17
Alice in Wonderland 291 18.20% $0.20
11. Keyword Dynamics
News
NYC marathon 2014 announced for
sign-ups saw an upward search trend
for marathon and runner’s club
Weather
• Deep correlation exists between
weather and consumer search
behavior.
• On bright sunny days,keywords
such as concerts and events
performed very well
Conversion
• Expensive keywords
12. Keyword Dynamics
Horse and Carriage Campaign
Horse and carriage central park
Min Bid: $ 2.90
Bike Rental Campaign
Bike rental in New york
Min bid : $ 3.50
13. Recommendations
• Add site links for landing pages that have keywords with high bids
instead of running them as expensive campaigns
• Improve keyword quality score to save budget
• Run A/B testing ads and select the best performance ads
• Launch ads during daytime as it has higher CTR than at night
• Is Wollman Rink a potential partner?