Apple operates in five sections globally and faces various competitive forces. The threat of new entrants is low due to Apple's high brand recognition and differentiated products. The bargaining power of suppliers is moderate as Apple uses some vertical integration and bulk purchasing. The bargaining power of buyers is low since Apple focuses on niche markets with demanding customers. The threat of substitute products is moderate from companies like Samsung. Rivalry among competitors is also moderate as Apple focuses on limited product choices to drive sales. Apple can maintain its advantages by continued innovation, cost cutting, and building relationships with suppliers and customers.