On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Bjoern Sjut shows a dozen tricks and tips to push you from just sending email newsletter to implementing highly automated CRM – but on a low cost infrastructure. From eye openers on subject line and send time to leveraging post view tracking in emails to understand what mails convert beyond the click. From simple tricks in email template setup to leveraging external data sources like weather data for marketing automation. Bjoern will ensure that all tips are practical – showing real life applications – and present quick wins you can implement tomorrow alongside practical insights on how high end CRM implementations are done – and how you can find a very cost efficient route to leverage its potential.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
Daniel Waisberg - Data Analytics Framework: Putting context into dataMarketing Festival
A single data point isn’t all that useful for understanding how something works, but neither is a big pile of stats. Context is the key to making metrics actionable, it will turn numbers into something more. In this talk, Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.
Daniel Gilbert - How to build your own automated bidding system in less than ...Marketing Festival
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
You can also buy a video of this presentation at marketingfestival.cz
Gillian Muessig - The next big thing in digital inbound marketing?Marketing Festival
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
You can also buy a video of this presentation at marketingfestival.cz
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz
You can also buy a video of this presentation at marketingfestival.cz
Dan Gridin - How to plan, setup and launch b2b marketing automation system in...Marketing Festival
During his presentation, Dan will share with you a step-by-step process for creating b2b marketing automation system that will dramatically shorten your sales cycle. His concepts will work for your business, even if you are on a budget and can’t afford an enterprise-level solution like Marketo or Bronto.
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
The Day Google AdWords Changed Forever - Friends of SearchWolfgang Digital
In January 2016, Brendan and Ciaran presented their talk, 'The Day Google AdWords Changed Forever' at Friends of Search in Amsterdam. In this talk they present some solutions to some big paid search challenges PPC marketers face including 'The Leaky Bucket' (loss of impression share which stems from not having sufficient budget to cover the market) and 'The Generic Keyword Conundrum' (chasing high volume, but very much top of the funnel keywords).
The Big 3: Advanced Advertising Strategies on Amazon, Facebook & GoogleChannelAdvisor
Amazon, Facebook and Google are the three most competitive digital ad sites in the US. A mere presence isn't enough. You need an advanced advertising strategy to be seen. Check out a few slides from three of our in-house digital marketing experts on how to boost visibility and maximize ROI on the Big 3.
Full presentation: https://go.channeladvisor.com/NA-Webinar-Advertising-Amazon-Facebook-Google.html?utm_campaign=na-big3-webinar-advanced-advertising-amazon-facebook-google-slideshare&utm_medium=social&utm_source=slideshare&utm_content=webinar
You Asked, Bing Listened: Most Wanted Updates for 2018Hanapin Marketing
In this presentation, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
"Optimizing the use of Facebook in the cross channel mix"ForestView
Does Performance exist in Social Media? And, if so, how can we maximize the impact of Facebook in our digital campaigns? Alina Petri, Country Manager of ForestView in Romania, goes from theoty to practice and offers 10 valuable insights.
Attracting, Engaging and Converting in the Buyer 2.0 WorldNavigationArts
NavigationArts’ Senior Consultant Mark Davenport shows you how to optimize your website for an effective online marketing and sales funnel. Learn how to attract, engage, and convert prospects.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
Do you need a practical guide and how-to checklist for starting your growth hacking efforts? Learn how to build your growth funnel, how to run experiments, how to track your key growth metrics, how to identify your points of leverage, what tools to invest in, how to think like a growth hacker, and how to build your growth hacking team.
Q4 Metrics of Success: How to Measure the Impact of Your Holiday CampaignsTinuiti
The holidays are fast approaching and with those eager consumers looking to complete their shopping list. Savvy marketers are already planning and executing for their seasonal campaigns, but many can get stuck on a crucial step of this process: determining their key performance indicators (KPIs). In this webinar, we’ll breakdown how to establish your marketing goals, identify metrics that indicate success, find the right attribution model, leverage metrics to inform testing, and more!
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
Be smart when you segment your audience, invest in remarketing and it will pay itself off. Learn what is remarketing, how to use it on Google, YouTube and Facebook with examples.
http://bit.ly/remarketing-101
Similar to Brandon Almack - The Day Google AdWords Changed Forever! (20)
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
78. 7 Key Takeaways
1. Collect Audiences within Google Analytics
2. Leverage targeting on social to build granular lists of your target
persona
3. If your budget is restricted, do not lose impression share across
your customer base
4. Set different KPIs for retention and acquisition and optimise
accordingly
5. Turn Facebook into a conversion machine via RLSA & GA
audiences
6. HACK Customer Match to target small discrete email lists on
search
7. Download our audience builder!
As you can probably tell from my accent, this isn’t our home town. We’re from Ireland and we’re based in Dublin.
Ciaran’s accent
Despite what you might have heard, this man is not the leader of Ireland
We were delighted this year to bring two europena search awards to Ireland, including the gran prix.
It’s actually the first time an Irish Agency has won.
What we’re going to talk to you about today is a solution to some of the paid search challenges we’ve been discussing in Wolfgang Digital for years.
Every Tuesday, the AdWords teams sits down for an hour to discuss the latest innovations in paid search and how they can help us solve some of the problems we encounter in AdWords.
Up until recently, there have been lots of innovations, but the problems have remained the same.
These include
What AdWords problems am I referring to.
Well, there are 3 big problems that we we encounter on an ongoing basis.
The first is the leaky bucket
This is really a problem of loss of impression share which stems from not having a budget sufficient enough to cover the market.
Now, the ideal Client’s budget will be large enough to cover all relevant searches within their industry, but not every Client is the ideal Client unfortunately.
This means in some cases you might loose impression share to budget.
This, believe it or not, is a pretty typical example of the paths to purchase for a retain Client. To sell this one dress there were 90 touch points in total with 30 coming from page search.
If your budget can’t cover all these searches, the journey for your Client could end
The second problem follows a similar theme, but focusing on generic keywords.
It’s a problem that we have come to call the generic keyword conumdrum.
Let me demonstrate what I mean with example –
It’s keywords like this ‘clothes online’. IF you’re a retailer, this is absolutely an important keyword for you, but it’s top of funnel.
These keywords, carry a lot of search volume but typically have low conversion rates – ie a higher cost per aqcuisition.
Again, if your budget or your Client’s budget is restricted it might not be possible to target these keywords.
Lastly. Is a big one and it’s the fact that we bid on keywords.
On the one hand it’s what’s so amazing about Google AdWords. We show ads to users seraching keywords relevant to your business
….but on the other hand, we all search differently and there can be varying degrees of intent behind the same keyword.
Pizza for example – If I’m dominos pizza it might make sense for me to bid on it, but my add could be displaying for users
Looking for directions
Or looking for a recipe
So. We got really excited when RLSAs first hit the scene, because it looked like it could solve some of these problems.
Add to that the fact that people seemed to be falling out of love with traditional (or display) remearketing
and remarketing was almost a victim of it’s own success
When it was introduced back in 2010 it performed phonemically well. It was new.
But years of bad targeting and creepy ads have started to negatively impact remarketing campaign performance
I knew it was the end of remarketing
It looked like RLSAs were going to see a rebirth of remarketing, but on the search network.
Google spent a lot of time championing it
But the focus of Google’s advice seemed a little bit unsophisticated.
Taking the same campaigns and bid more based on a user visiting your site, a product etc.
Basically Google were recommended that we spend more money
RLSAs were also slightly restricted by the fact it was based on a tag,
which meant that you’d build audiences based on the fact that they’d visited a certain page
Lump everyone together
So we were underwhelmed by the hype surround RLSAs at this stage and honestly, we didn’t see great results.
It felt like we were just paying more for traffic we were going to get via our standard campaigns.
But then everyhitng changes on the 25th June
On June 25th Google allowed us to start sharing audiences from Google Analytics with Google AdWords.
This meant that we could new look
So what – why is this important or what’s the big deal?
It allows us to remarket to users across the funnel
Previously we were remarketing to users based on the page that they had visited.
We madde assumptions about the stage they were at in the purchase funnel based on whether they viewed a category page or a prodcut page
But by applying segments in GA, we can now remarekt to users based on the channel they came from or the ttype of interaction
We can speak differently to users that came from Twitter, or facebook, or Google or even email
But that’s only the start, because if we integrate our social targeting with our Google Analytics Audiences – we start to learn an awful lot about who we are targeting.
Custom audience, location, age, gender, interests, income in the US
I can target men aged between 35-45 living in New York and earning over 100k
I can then collect this campaign as an audience in GA and call it – rich dudes in New York and sell them expensive shit on search.
I can overlay this targeting in FB – UTM the campaign and capture them as a list in GA for remarketing on search
Using UTMs I can call users that click on this facebook ads ‘Parents interesting in education’, collect them as an audience
And sell them a college savings plan on search for example
We’re now longer just bidding on keywords, we’re bidding on people who are searching specific keywords.
And this approach has completely changed we at Wolfgang Digital now approach the set up, opt of our paid search accounts.
So, I’m going to invite my colleague Ciaran up on the stage to show us some of the ways we’re using audiences in GA to drive results for our Clients.
Monetate
Add some research on FB conversions rates
Interrupting their experience
Facebook audience on Facebook
Analytics Audience
AdWords audience
Separate slides
Facebook audience on Facebook
Analytics Audience
AdWords audience
Separate slides
Facebook audience on Facebook
Analytics Audience
AdWords audience
Separate slides
Facebook audience on Facebook
Analytics Audience
AdWords audience
Separate slides
Jen some images
Customer insights – there is a study
Customer insights – there is a study
Customer insights – there is a study
New v Returning is meaningless
Spending 2.5x
AOV nearly Double
Screen grab from adWords
Screen grab from adWords
Jen
Focus on - Repeat customers
€52 all visitors
€112
€52 all visitors
€111 for RLSA
AOV: 151Conv rate: 1.84 v. 11.24%
Cost Per conv: 7.79 v 2.60
ROAS: 18.68 v 42.85
AdWords Problems – Darrel Slide
AdWords Problems – Darrel Slide
AdWords Problems – Darrel Slide
Thanks Ciaran, some great practical applications of using audiences in GA.
So, I just want to delve into why these tactics work
why does this strategy work so well?
It works because it solves the three problems we discussed earlier.
Firstly, in instances where our budget isn't sufficiently large enough to cover the market
We can be even more strategic about how we assign our budget across campaigns
For example, here we’ve split our campaigns and seperated customers (ie converters) into one campaign.
In tis case, we’ve defined an audience in GA for users that have previously bought for us
We assing budget across these users to get 100% IS – No IS to budget
We then accept some budget loss for non-customers.
we want our communications with customers and potential customers to be as elegant as possible.
Not everyone we’re remarkeitng to should see the same comminication
For example, for user that arrive to our site via our FB campaign,
We’re collecting these users as an audience and tailoring our message to them
Having one KPI applied globally to an account doesn’t make sense anymore. Whenter it’s ROAS, cost/conv. CPA or whatever
Applying a global kpi to your adwords account ignores the fundamental difference between Customer retention and acquisition.
In this example we split our account and KPIS between customers
The reality is the Client is willing to spend more acquiring a customer, so by using GA lists and segmenting our campaigns in AdWords
Our optimisation strategy can reflect this.
ipsos
Lastly, the targeting we have allows us to refine targeting.
IF you know your customer as well as you should, you can build that persona in facebook, collect them as an audience in GA and target them on search
So RLSA and GA audience integration has fundamentally changed how we approach adwords camapigns,
But there was a recent equally important story that makes audience targeting even more exciting
But before I jump into to that, I have to credit another marty
September 27th
This is Marty Waintuarp and I was lucky enough to see him speak at MOZCon this year.
Marty is half raving lunatic and half digital prophet
He said something that stuck with me.
When I think of assetets, I think of something you own like a tangible asset….such as a building
But even with intagable assets, you still own them.
I was uncomfortable with the thought of audiences in GA as brand assets,
Because their existence is still based on cookies.
But these can be cleared or deleted…and their goes your audience
For reasons I don’t want to get into right now, I regularly delete my cookies
Also, tracking across devices with cookies is impossible, so you loose some really valuallbe information
….but you own an email list…that’s actually a tangible asset.
So on Sept 27th Google joined the first party data party …with customer match.
Google have never been great at naming products, that peaked at Google.
I don’t mind that hover boards haven’t replaced sakte boards in 2015, I’m more excteid about been
Able to user first party data in Google AdWords
With Customer match your list size needs to be greater than 1,000
But what if you don’t have the list you target isn’t that size?
There is a hack
We have an email newsletter list mainly Clients, but the match was initally 300 – 400
So we went through a process of adding fake email addresses until we got reached > 1000
You can see here, it only took 2 itterations
And sure enough on the third try Google accepted the list
We had a very specific reason for wanting to tarhet this list.
You see it’s mainly comprised on Clients,