Apple Inc. 2008 Case Study

APPLE INC . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Change the World through Technology ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Scenario ,[object Object]

Current Issues ,[object Object]

Current Issues ,[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big Move ,[object Object],[object Object]

Competitor Environment ,[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths

[object Object],[object Object],[object Object],Strengths

[object Object],[object Object],[object Object],Weaknesses

[object Object],[object Object],Core Competencies

Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sustainable Competitive Advantage

[object Object],Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) Convergence Apple I,II,III Mac

Technology Development New Product Ideation Designing/ Funding Product Creation Diffusing products across company

Value Chain Inbound Logistics Operations Distribution Sales and Marketing Service

[object Object],[object Object],[object Object],[object Object],[object Object],Apple’s Strategy

Strategic Alternatives Problem Strategy Alternative Low Market-Share Price Differentiation Extend their current product line to include some products with a lower price point. Ex. Re-launch “Mac Mini”

[object Object],[object Object],[object Object],The Strategy

[object Object],[object Object],[object Object],Market Share

[object Object],[object Object],[object Object],Previous CEOs

[object Object],[object Object],[object Object],Focus

[object Object],[object Object],[object Object],[object Object],Replacement Plan

Apple Inc. 2008 Case Study

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Apple Inc. 2008 Case Study