Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Brescia and its province.
When visiting the regions where grapevine is grown, tourists gets in touch directly with the culture of the host, and furthermore, they exchange positive experiences with people, get to know cultural attractions and all the values of a tourist destination. The development of wine tourism contributes to the positioning and recognition of a certain tourist region and creates a competitive advantage. As a tourist destination, Serbia definitely has a lot to offer in this field to both native and foreign tourists. The future development of wine tourism and its role in enriching the tourist offer in Serbia is defined in this work. The wine tourist development sets the preconditions for increasing the level of tourist satisfaction and consumption as well as the level of competitiveness in the tourist offer in Serbia. This work defines some enterprising activities of vintners so that they could become a more prominent quality factor in developing wine tourism and the general tourist offer in Serbia.
A curation web media which introduces Japanese local information to foreign tourists.
Contents are tourist spots, accommodation, experience, people,
travel tips, transportation, and culture.
Based on the website and providing information through social media and youtube.
Cooperating with influencers who live in Japan or overseas.
An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine products and historical sites to promote peculiarities of that territory.
Team Members: Chiara Cilardo, Ly Nguyen, Federico Oliveri, Azzurra Maria Barausse, Claudio Contini, Chiara Neffat
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
The aim of the paper is to present the current forms of rural tourism in Serbia and the ways of their financing. In addition to the field research method, the descriptive method as well as the methods of analysis and synthesis are used in the paper. Forms of rural tourism are defined and differentiated according to the motives motivating tourists’ arrival to rural areas. It is estimated that today in Europe there are over 50 different forms of rural tourism. According to the Organization for Economic Co-operation and Development (OECD), the most common form of rural tourism is agrotourism. According to the results of the research, agrotourism is also the most frequent in Serbia as well. There are also developed the szallas tourism, the beekeeping tourism, bio-agrotourism, eco-tourism, as well as the other forms of rural tourism. The dominant way of financing all forms of rural tourism in the past period was self-financing. For their future development it is necessary to define innovative financing modalities.
When visiting the regions where grapevine is grown, tourists gets in touch directly with the culture of the host, and furthermore, they exchange positive experiences with people, get to know cultural attractions and all the values of a tourist destination. The development of wine tourism contributes to the positioning and recognition of a certain tourist region and creates a competitive advantage. As a tourist destination, Serbia definitely has a lot to offer in this field to both native and foreign tourists. The future development of wine tourism and its role in enriching the tourist offer in Serbia is defined in this work. The wine tourist development sets the preconditions for increasing the level of tourist satisfaction and consumption as well as the level of competitiveness in the tourist offer in Serbia. This work defines some enterprising activities of vintners so that they could become a more prominent quality factor in developing wine tourism and the general tourist offer in Serbia.
A curation web media which introduces Japanese local information to foreign tourists.
Contents are tourist spots, accommodation, experience, people,
travel tips, transportation, and culture.
Based on the website and providing information through social media and youtube.
Cooperating with influencers who live in Japan or overseas.
An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine products and historical sites to promote peculiarities of that territory.
Team Members: Chiara Cilardo, Ly Nguyen, Federico Oliveri, Azzurra Maria Barausse, Claudio Contini, Chiara Neffat
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
The aim of the paper is to present the current forms of rural tourism in Serbia and the ways of their financing. In addition to the field research method, the descriptive method as well as the methods of analysis and synthesis are used in the paper. Forms of rural tourism are defined and differentiated according to the motives motivating tourists’ arrival to rural areas. It is estimated that today in Europe there are over 50 different forms of rural tourism. According to the Organization for Economic Co-operation and Development (OECD), the most common form of rural tourism is agrotourism. According to the results of the research, agrotourism is also the most frequent in Serbia as well. There are also developed the szallas tourism, the beekeeping tourism, bio-agrotourism, eco-tourism, as well as the other forms of rural tourism. The dominant way of financing all forms of rural tourism in the past period was self-financing. For their future development it is necessary to define innovative financing modalities.
Guidelines for the development of Gastronomy Tourism David Vicent
Excellent Handbook developed By UNWTO an Basque Culinary center in Spain about the main guidelines to develope Gastronomy Tourism, one of the main streams in tourism development nowadays. Very Useful to Tourism Engineers and Tourism Planners.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Cultural Tourism: Global and South African Perspectives by Milena IvanovicMilena Ivanovic, PhD
Cultural Tourism: Global and South African Perspectives is a keynote presentation given at the South African Tourism day public lecture held at Clarens on 26 September 2011.
Designing itineraries for EXPO2015 - focus on PiacenzaMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Piacenza.
The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas.
The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains.
Guidelines for the development of Gastronomy Tourism David Vicent
Excellent Handbook developed By UNWTO an Basque Culinary center in Spain about the main guidelines to develope Gastronomy Tourism, one of the main streams in tourism development nowadays. Very Useful to Tourism Engineers and Tourism Planners.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
A survey with readers and friends of the blog In Vino Viajas (http://invinoviajas.blogspot.com.br ) made especially to the International Wine Tourism Congress- Europe, 2 - 4 July, 2015 - Viana do Castelo, Portugal – Prepared and presented by Rogerio R. Ruschel, Editor - São Paulo, Brazil
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Cultural Tourism: Global and South African Perspectives by Milena IvanovicMilena Ivanovic, PhD
Cultural Tourism: Global and South African Perspectives is a keynote presentation given at the South African Tourism day public lecture held at Clarens on 26 September 2011.
Designing itineraries for EXPO2015 - focus on PiacenzaMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Piacenza.
The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas.
The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains.
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...Anna Spenceley
This slide contains all the Slideshare weblinks for presentations made during the 'Concessioning tourism opportunities in conservation areas and maximising rural development' workshop, held in Maputo between 19-22 March 2012
Designing Interactions / Experiences: Reflection in ActionItamar Medeiros
This is the explanation of the Reflection-in-Action component of the completion criteria of the "Designing Interactions / Experiences" module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp.
On February 27th, 2014, the high level meeting on cooperation for tourism development of three central coast provinces (Thua Thien - Hue, Da Nang and Quang Nam) took place in Hue city. The meeting was conducted by Vietnam National Administration of Tourism with technical support from the Environmentally and Socially Responsible Tourism Capacity Development Programme (known as the ESRT Programme, funded by the European Union).
Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Justin Ellis, Senior Planner, Parks, Recreation and Tourism, O2 Design + Planning - "Significant Tourism & Recreation Areas Model (STReAM)" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...Wild Asia
Now that Myanmar’s government has recently begun allowing travellers/tourists to freely enter the country, the formerly non-developed tourism industry is quickly becoming a major contributor to the nation’s economy. With these quickly increasing visitor numbers, tourism infrastructure development must focus on steady sustainability if it is to succeed as well as provide substantial benefits and opportunities for the country as a whole. The future of Myanmar’s tourism industry is dependent on sustainability practices and initiatives and therefore, must imitate its neighbor’s positive examples in order to preserve vast natural resources for future generations. Myanmar’s tourism development and future perceptions as an international tourist destination will have great implications for Southeast Asia as a whole, as they quickly become a key player in the regions tourism industry.
An outline teaching plan for Edexcel B, intergrating teaching the Ecosystems component of Global Challenge with the Managing Wilderness option in Global Futures. I will require modification & detail adding in terms of learning activities.
SME Private ownership and the community in FijiStuart Gow
SME Private ownership and the community in Fiji presentation given at Tourism and community development in Fiji symposium hosted by The School of Tourism and Hospitality Management, University of the South Pacific in association with The Institute of Development Studies, Massey University
25 June 2015
Location: Post Graduate Lecture Theatre, Faculty of Business and Economics
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYARusLanka Council
Kalpiya Integrated Tourism Project – Construcon of hotels,
Entertainment Centres, Golf Courses. Water based accommodaon
facilies, Water related facilies, Ayurvedic Health Village and Spa, Eco
lodge Deluxe hotel as leading product and development landmark, Water
sports centre, Boat Service, Aqua centre and museum.
Resort-oriented tourism development and local tourism networks – a case study...David Vicent
A very nice studycase by Outi Kulusjärvi about how Resort-Oriented rural tourism with a very well developed Relational system boosts the socio-economic development in rural areas. The resort as a social hub of the regional economy. Fantastic ideas for tourism rural develoment.
The development of productive and fully integrated linkages between the Agri-Food Sector and Tourism in the Caribbean Region offers significant potential for repositioning and broad-based growth in the Agriculture value chain, and opportunities for channelling the Region’s diversity and building-in genuine competitiveness and sustainability in the tourism product.
Forging Agriculture-Tourism linkages capitalizes on the inherent ability of the Tourism sector to diversify the Caribbean economy, stimulate entrepreneurship, catalyse investment and assist in wider social development in local communities. Such linkages offer unprecedented opportunities to stem and reverse the declines in traditional agriculture, stimulate the rapid growth in “new‟ agriculture and build resilience and sustainability of Caribbean economies. The latter is particularly critical for reducing the high levels of foreign exchange leakage in tourism, preserving cultural identity, reducing poverty in local communities and enhancing local awareness and good practices with respect to climate change and environmental issues.
Goal: To provide a mechanism for managing and increasing the local and regional development impact of Tourism and Agriculture through the creation of a collaborative and inclusive planning and implementation framework that can drive trade and new business between the two sectors.
Cook Islands Agritourism Policy Setting Workshop 2018
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism.
Workshop Programme Organised by the Government of Cook Islands
In collaboration with and Pacific Community, CTA, PIPSO and SPTO
Rarotonga, Cook Islands, 25-26th September 2018
El enfoque de trabajo en red de los actores locales para el desarrollo de los...Congreso Turismo Rural
Ponencia a cargo de D. Max A.E. Rossberg sobre "El enfoque de trabajo en red de los actores locales para el desarrollo de los destinos de ecoturismo" en el 5.º Congreso Internacional de Turismo Rural de Navarra :: http://www.congresoturismorural.es
Similar to Designing itineraries for EXPO2015 focus on Brescia and its province (20)
Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. PalmucciMTM IULM
"Valorizzare la Legacy di EXPO per sviluppare la destinazione Milano" - 27 Ottobre 2015 - Intervento di Giorgio Palmucci, Presidente di Confindustria alberghi
L’italia e milano in occasione di EXPO 2015 [Eng]MTM IULM
Il Master in Tourism Management (MTM) presenta i risultati di un progetto pilota che rappresenta un proof of concept in vista dello sviluppo di un sistema di monitoraggio innovativo per la destinazione Italia e per Milano (Destination Monitor) in grado di orientare imprese e istituzioni del turismo nello sviluppo e nella comunicazione di offerte mirate a specifici mercati internazionali. Il progetto si articola in due sezioni: a) Interviste dirette ai turisti stranieri presenti a Milano nel periodo di Expo Attraverso interviste dirette a centinaia di visitatori presenti a Milano in occasione di Expo, i risultati del progetto MTM offrono indicazioni utili sulla gestione del post-evento: • Esiste una difendibilità del prodotto Italia, che si caratterizza per una forte unicità percepita ed un elevato interesse dei visitatori a ritornare • Esiste un forte potenziale per lo sviluppo di nuovi prodotti non convenzionali, che toccano destinazioni minori e nuove tematiche, rivolti a specifici segmenti di turisti • Emerge la necessità di una DMO per: o Rafforzare il potere negoziale della destinazione Italia verso i grandi player online o Organizzare l’offerta secondo le nuove tendenze della domanda o Migliorare l’esperienza di visita dei turisti attraverso il miglioramento dei servizi di supporto e una accorta pianificazione strategica b) Esperimento di analisi dei contenuti visuali Attraverso un’analisi qualitativa delle immagini postate su Instagram da turisti stranieri e da quelle comunicate da Explora, il progetto MTM dimostra le potenzialità dell’analisi di visual contents per orientare le strategie di sviluppo e comunicazione dell’offerta turistica di Milano e dell’Italia per l’attrazione di visitatori internazionali.
L’italia e milano in occasione di EXPO 2015 [ITA]MTM IULM
Il Master in Tourism Management (MTM) presenta i risultati di un progetto pilota che rappresenta un proof of concept in vista dello sviluppo di un sistema di monitoraggio innovativo per la destinazione Italia e per Milano (Destination Monitor) in grado di orientare imprese e istituzioni del turismo nello sviluppo e nella comunicazione di offerte mirate a specifici mercati internazionali.
Il progetto si articola in due sezioni:
a) Interviste dirette ai turisti stranieri presenti a Milano nel periodo di Expo
Attraverso interviste dirette a centinaia di visitatori presenti a Milano in occasione di Expo, i risultati del progetto MTM offrono indicazioni utili sulla gestione del post-evento:
• Esiste una difendibilità del prodotto Italia, che si caratterizza per una forte unicità percepita ed un elevato interesse dei visitatori a ritornare
• Esiste un forte potenziale per lo sviluppo di nuovi prodotti non convenzionali, che toccano destinazioni minori e nuove tematiche, rivolti a specifici segmenti di turisti
• Emerge la necessità di una DMO per:
o Rafforzare il potere negoziale della destinazione Italia verso i grandi player online
o Organizzare l’offerta secondo le nuove tendenze della domanda
o Migliorare l’esperienza di visita dei turisti attraverso il miglioramento dei servizi di supporto e una accorta pianificazione strategica
b) Esperimento di analisi dei contenuti visuali
Attraverso un’analisi qualitativa delle immagini postate su Instagram da turisti stranieri e da quelle comunicate da Explora, il progetto MTM dimostra le potenzialità dell’analisi di visual contents per orientare le strategie di sviluppo e comunicazione dell’offerta turistica di Milano e dell’Italia per l’attrazione di visitatori internazionali.
MTMXI Final Project - Destination Monitor 2 (ENG)MTM IULM
Italy continues to be an authentic and memorable country where travellers still want to return for holidays. However, not only for food and wine, art & culture or fashion, shopping & design. There is a potential that is yet to be exploited to increase the average stay, to seasonally adjust the flow of tourists and to improve the quality of the visitor’s experience to Italy.
MTMXI Final Project - Destination Monitor 1 (ENG)MTM IULM
Italy continues to be an authentic and memorable country where travellers still want to return for holidays. However, not only for food and wine, art & culture or fashion, shopping & design. There is a potential that is yet to be exploited to increase the average stay, to seasonally adjust the flow of tourists and to improve the quality of the visitor’s experience to Italy.
MTMXI - Final Project: Destination Monitor (3/3)MTM IULM
Milano fotografata dai turisti durante Expo ci sorprende: vedono in modo diverso ciò che è sotto i nostri occhi sempre.
- Monumenti in secondo piano, focus sulle persone
- Foto di esterni prevalgono sui particolari interni
- Cibo, ma con molti stereotipi
- Icone tradizionali, ma attenzione ai nuovi luoghi della città
Ce lo dicono i risultati di un’analisi esplorativa delle foto postate spontaneamente dai visitatori su Instagram che MTM IULM ha svolto in collaborazione con Explora a maggio e giugno 2015.
MTMXI - Final Project: Destination Monitor (2/3)MTM IULM
Non solo Roma, Venezia, Firenze, Napoli e Milano. Non solo enogastronomia, arte &cultura e fashion, shopping & design.
Esiste un potenziale ancora da valorizzare per aumentare la permanenza media, destagionalizzare i flussi turistici e migliorare la qualità dell’esperienza di visita. Ce lo dicono i visitatori in Italia per l’Expo, segnalandoci nuovi luoghi e attività che desiderano sperimentare in un futuro viaggio in Italia.
MTMXI - Final Project: Destination Monitor (1/3)MTM IULM
Siamo ancora un paese autentico e memorabile dove si vuole tornare in vacanza.
Ce lo dicono i visitatori in Italia per l’EXPO, comunicandoci aspettative, attività e giudizi studiati in tempo reale da MTM IULM e anticipati in questo documento.
È il primo nucleo del Destination Monitor, strumento innovativo di intelligence sull’evoluzione della domanda turistica per guidare imprese e istituzioni nello sviluppo di offerte mirate a specifici mercati internazionali.
www.mtm.iulm.it
MTM class has analyzed the deep relationship between tourism and a destination, focusing on the case of Cortona and how this town has turned into a mass touristic popular place.
www.mtm.iulm.it
A pilot project for the creation of an innovative and modular hospitality network including a system of non-hotel accommodation facilities that already exist that can be used for Expo 2015 and, in general, for mega events in Milan
Marketing plan creation for a tourism business development: Kolibri project.
Business idea
Swot analysis
consumer behaviour
segmentation, targering and positioning
marketing mix
Marketing plan creation for a tourism business development: Hotel Mare Pineta project.
Business idea
Swot analysis
consumer behaviour
segmentation, targering and positioning
marketing mix
Marketing plan creation for a tourism business development: Generator hostel project.
Business idea
Swot analysis
consumer behaviour
segmentation, targering and positioning
marketing mix
Marketing plan creation for a tourism business development: Arancina UK project.
Business idea
Swot analysis
consumer behaviour
segmentation, targering and positioning
marketing mix
Social media marketing plan for Saint Hubertus resortMTM IULM
Create, manage and optimize a social media campaign analyzing the search trend about location and activities related, defining a primary and a secondary strategy and then leading a generation campaign.
Social media marketing plan for Cervinia Bucaneve hotelMTM IULM
Create, manage and optimize a social media campaign analyzing the search trend about location and activities related, defining a primary and a secondary strategy and then leading a generation campaign.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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Designing itineraries for EXPO2015 focus on Brescia and its province
1.
2. 1. Agenda
1. Agenda
2. Objectives & Purposes
3. Pivot method
4. Destination analysis
1. Competitiveness Evaluation
2. Attractiveness Evaluation
3. Evaluation of the macro themes
1. Competitiveness
2. Attractiveness
3. Matrix competitiveness-attractiveness
5. Itineraries
1. Structure of of the itineraries and pricing
2. Online Promotion
3. Hidden Treasures – Wellness for Russian Leisure Tourists
4. Food & Manufacturing – Food & Wine for Chinese Business Tourists
6. Appendices
2
3. 3
2. Objectives & Purposes
Designing 15 thematic experiential
itineraries for Expo2015, focusing on Brescia
and its province, targeting Chinese business
tourists and Russian leisure tourists in line with
the guidelines provided by Explora.
3
4. 4
3. Pivot* method
1. Brescia analysis
• Competitiveness - Analysis of the available tourism resources, services and infrastructures :
– Accessibility
– Accommodation
– Analysis of the tourism resources
– Analysis of the offers already on the market
• Attractiveness – Estimation of the markets size and potential. Considering:
– Analysis of tourism flows
– Analysis of tourists perceptions (tripadvisor, booking, …)
– Analysis of tourist guides
2. Target analysis
• First hand information from Caldana Travel Service
• Secondary data (online and offline)
3. Creation of itineraries
• Classification and selection of macro themes
• Itinerary design:
» Maps
» Logistic information
» Detailed planning
» Pricing
4
*Pivot is a project initiated by Lombardy Region to develop and
enhance the tourism of the region, both for national and
international markets by boosting the existing tourism resources
through new, innovative experiences.
5. 4. Destination analysis: competitiveness evaluation:
• Accessibility
✔Great international flight improvements for the time period of EXPO2015
✗No information on accessibility improvements for the target markets
✔Good national and regional accessibility with different means of transport
✔Brescia benefits from Milan Malpensa: Direct flights from China & Russia
• Hospitality
✔Great number of different structures for accommodation
✗Could be a critical point since the target markets prefer accommodation with high standards and
international recognizable names
• Territory Resources
✔Great variety of attractions, creating different macro themes for our itineraries
✗Some of the resources linked with the territory can not be exploited during the Expo time because of
the season (e.g. ski resources)
✔ Cultural resources certified by international institutions (UNESCO)
✔ Food & Wine is a well developed field in terms of competitiveness
✔ Nature & Active Tourism is a theme with important resources, in terms of quantity and
quality, such as landscapes and possibility to practice sport5
6. 6
4. Destination analysis: competitiveness evaluation
Competitiveness
Macro-themes Sub-Themes Qualitative Competitiveness Evaluation Competitiveness
Art & Culture
Culture
For Brescia City, Art & Culture represents the most important theme as well
as for the province.
High
Lakes
In the lakes area the theme is related to the great resources existing, such as
Villas and historical buildings.
Nature & Active
Tourism
Sport
For Brescia city is not well developed while for the province it has a strong
relevance
HighWellness This theme is strongly related to the lakes area.
Nature
It is a theme mainly concentrated on the lakes although the mountain areas
are also important.
Food & Wine
Wine
It’s a theme highly relevant in particular to the Garda and Iseo Lake areas
and Franciacorta
High
Food
Great variety of top level restaurants in the province and important offer of
awarded products.
6
• Considering our analysis all macro-themes are highly competitive with a great variety of attractions and offers
7. 7
4. Destination analysis: attractiveness evaluation
• Tourist paper guides
✗ Only half of the guidebooks analyzed actually mention Brescia.
✔ When Brescia is mentioned, it is actually always very advised in terms of art & culture…
✗ … But no other themes are mentioned as connected with the city of Brescia
✔ For the province as such, instead, a great variety of themes of tourism are recommended
✔Overall, the amount of information provided by different guidebooks is varying, both for the city
and for the region
• Tourist online portals
✔Brescia (City & Province) is more well-known on the travellers review portals than on online guides
✗Food & Wine seems not to be the main reason to go to Brescia & Province…
✔ … But as soon as they experience they mention it in their reviews
✔Culture and the Lakes seem to be some of the most important point of interests for peer travellers
7
8. 8
Analytical Evaluation
Attractiveness*
Attractiveness
Tourist Guides On-line Reviews Evaluation
Art & Culture 78,5% Well focused on Art & Culture High number of reviews on
tripadvisor.com & virtualtourist.com
High
Nature & Active Tourism 18,1% High focused on the lakes and
the hot springs, insufficient
recommendations on other
offers such as skiing
High focused on the lakes and the hot
springs, insufficient recommendations
on other offers such as skiing
Medium
Food & Wine 3,4% Hardly mentioned in the tourist
guides analyzed
Many reviews on restaurants concerning
TripAdvisor; and low mentions on other
portals
Low
4. Destination analysis: attractiveness evaluation
*The percentage represent the weight of the macro-themes presented by the 10 tourist guides that were analyzed.
number of mentions of attractions categorized under a macro-theme divided by total number of mentions of attractions in the ten guide
books analyzed; To calculate these percentages 10 Tourist Guides were taken into consideration (Slide 44).
• Art & Culture is definitely the most popular macro-theme regarding attractiveness
• Nature & Active Tourism is mostly focused on the lakes, but some sub-themes are not taken into consideration in the tour guides
(Ski activities)
• Food & Wine doesn’t seem the main reason for tourists to go in Brescia; however this theme has a high market potential since
there are important tourist flows travelling for food & wine (both leisure and business travelers)
9. 9
4. Destination analysis: final evaluation of macro-themesAttractiveness
High
Art & Culture
Medium
Nature & Active
Tourism
Low
Food & Wine
Low Medium High
Competitiveness
• Art & Culture represents the
main macro-theme for Brescia &
Province due to both a strong
concentration of valuable local
resources and the existence of an
international awareness.
• Nature & Active Tourism in the
province is highly competitive
reaching from the lakes to skiing.
However guides and reviews are
mainly related to the lake areas
ignoring other offers.
• Food & Wine is highly
competitive with its many
excellences, but it doesn’t seem to
be well recognized in terms of
attractiveness.
10. 5. Itineraries
5.1 Structure of the Itineraries and Price Assessment
5.2 Online promotion
5.3 Food & Wine
5.4 Art & Culture
5.5 Nature & Active Tourism
10
11. 5.1 Structure of the Itineraries and Price
Assessment
€ Benchmarking to existing itineraries
(www.expedia.com, www.goahead.com)
€ Comparison to todays standard prices
• Transportation
• Accommodation
• Attractions
€ Mark up by 10-15%
€ Creation of price categories
• €500-700 €700-1000 €1000-1200 €1200-
1400 €1400-1600 €1600-1800 €1800-
2000
NB:
1) Awareness of possible price increase for the EXPO2015
period
2) Reminder of possible price decrease for group
bookings and repeated bookings
• Title
• Theme
• Target segments (adults, senior, young, groups, single,..)
• Full description
– Starting point, legs and ending point (list and map of the cities
and territories involved)
– Accessibility and availability of means of transports (cars, bikes,
railways, highways, public transports, …)
– Length
– Accommodations and restaurants
• Blackout dates and timetables for the main tourism
attractions included in the itinerary
11
12. 12
5.2 Online Promotion
• Explora website
• Sistema Brescia for Expo2015 website (including the institutionalwebsites)
• Online Tour Operators & Travel Agencies
Aviasales – Travelmenu – Tui – Caldana – Alpitour – eLong
• Social Medias
Twitter/Sina Weibo
Facebook/Renren/Vkontakte
Youtube/Youku
Instagram
12
13. 13
Macro Themes Titles of the itineraries Target market
Food & Wine
Food & Manufacturing Chinese Business
A taste of Lombardy Chinese Business
Art & Culture
Five senses experience Russian Leisure
Planning for the Future – sustainable innovations
for cities and its inhabitants
Chinese Business
Itinerart Russian Leisure
Think big Chinese Business
Behind Expo: Brescia, Bergamo, Verona Chinese Business
Venice: la serenissima and Expo 2015 Russian Leisure
Taste of North-Italy culture Chinese Business
Nature & Active Tourism
Lombardy’s hidden treasures Russian Leisure
Wellness for everyone Chinese Business
A broad spectrum of element – Water: on the
wave of change
Chinese Business
Discovering lakes Chinese Business
Charming Garda lake Chinese Business
13
15. 15
Targets
Chinese Business Tourists interested in discover old e new food techniques
production during the EXPO period
A small group of 6-10 individuals
Segment: entrepreneures
Objectives
1. To discover and to show old and new companies that operate in the food
sector through mixing up the history and tangible examples around
Lombardy
2. To stimulate possible partnership, the want to come back and word of
mouth
3. Act as an extension from the central theme of Expo2015 – Food &
Innovation
Price: 750,00 €
17. 17
Day 1 - First discovery of Milan
30 min. Guided Tour
Madonnina with
elevator
09.00 – 12.00 : Walk around of the city
12.00 – 14,00 : Lunch at Cracco restaurant
14.30 – 17.00 : Sightseeing by bus
17.30 – 19.30 : Refreshing up in the hotel
20.00 – 22.30 : Dinner at Il Giardino di Giada
19. 19
Day 3 - Leonardo Discover & Experience
09.00 – 12.00 : Discovering Leonardo
12.00 – 14.00 : Lunch at La Cantina di Manuela
14.30 – 17.00 : Sightseeing by boat (Navigli)
17.30 – 19.30 : Refreshing up in the hotel
20.00 – 22.30 : Dinner at Il Teatro Restaurant
20. 20
Day 4 – Brescia and its ancient food techniques
Santa Giulia
10.00 : Arrival at NH Hotel
9.30 – 12.30 : Visit at the main attractions of the city
12.30 – 14.00: Lunch at Osteria La Grotta
14.30 – 17.30: Visit of the Monastery of S. Giulia
17.30 – 19.30 : Refreshing up in the hotel
20.00 – 22.30 : Dinner at Carne e Spirito
21. 21
Day 5 – The excellences of Brescia in food and
manufacturing
Santa Giulia
9.00 – 10.30 : Arrival and visit at Ambrosi Spa
11.15 – 12.30 : Arrival and visit at ILCAR Bugatti
13.15 – 15.00: Lunch and wine tasting at the Cantine
Bellavista
15.00 – 17.00 : Visit in the company Cantine Bellavista
17.45: Return at NH Hotel and refreshing up
19.30: Dinner at L’Artigliere restaurant
23. 23
Targets
Russian leisure tourists interested in a luxury and exclusive trip during the EXPO
period
A small group of 6-10 individuals
Segment: couple, high income, high cultural and education level…
Objectives
1. To discover the beauties, to show elite places and relax leisure tourist
through a very exclusive experience around Lombardy, mainly around Spa,
Thermae and Lakes
2. To stimulate come back and word of mouth
3. Act as an extension from the central theme of Expo2015 – Nature & Active
Tourism: Wellness
Price: 1.000,00 €
24. 24
This is our route
Day #1 & 2 Day #3 & 4
Day #5 & 6
Day #7
25. 25
Arrival at Armani Hotel & Lunch at Joia Restaurant
Linate airport: 8,2 km, 17 min
Malpensa airport: 45,4 km, 42 min
Central Railway Station: 2,1km, 6 min
26. 26
Day 1: First discovery of Milan
30 min. Guided Tour
15.00 – 15.30 : Guided visit at the Pinacoteca
15.30 – 17.00 : Walk around in the downtown
17.15 – 19.00 : Shopping in via Montenapoleone/
treatments in the Spa
20.00 : Aperitivo in CorsoComo10
Madonnina
with elevator
With a personal shopper
28. 28
Day 3: Sirmione
10.30 : Arrival at Villa Cortine
11.00 – 13.00 : Visit through the city
13.30 – 15.30 : Lunch at La rucola restaurant
16.00 – 18.30 : Treatments at the Spa
19.30 : Barbecue
OPTION: Helicopter
to see the Garda
Lake Area
28
29. 29
Day 4: Excursions
9.00 – 13.00 : Visit of Villa Romana
and Vittoriale
13.00 – 14.30 : Lunch on the boat
15.15 – 18.00 : Arrival in Brescia and
walk around
16.00 – 18.30 : Treatments at the Spa
19.30 : Arrival in Darfo Boario and
dinner in the hotel Rizzi Aquacharme
Hotel & Spa
30. 30
Day 5 & 6
Day 5
10.00 – 12.30 : Walk around Lago Moro
13.00 – 15.00 : Lunch at the restaurant La
Pergola
15.30 – 17.00 : Visit of Bienno
17.30 – 19.00: Treatments at the hotel Spa
19.30 : Dinner in the hotel
Day 6
10.00 – 12.30 : Relax at the Terme di Boario
13.30 – 15.30 : Arrival at Ponte di Legno
and lunch at the Sporting club
15.30 – 18.00: Walk around Ponte di
Legno/Passo del Tonale
20.30 : Gala dinner in the hotel
31. 31
Day 7: Moving to discover
9.00 – 11.00 : Visit Lovere
11.30 – 15.00 : Navigation Iseo lake with lunch and
stop in Monte Isola
16.00 : Arrival in Iseo and moving to Franciacorta
Golf Club
17.00 : Welcome Aperitif
Late afternoon: Chance to play
golf Dinner in the hotel
35. Accessibility
• Railways:
• Milan-Venice route; supplied by long distance
trains (Trenitalia)
• Milan-Verona Porta Nuova route; supplied by
regional trains (Trenord)
• Highway:
• A4 Torino-Trieste (that passes as well in Venice
and Bergamo)
• A21 Torino-Brescia (that passes as well in
Cremona and Piacenza)
35
Weaknesses
Only Malpensa Airport
reaches China
Strengths
At least 2 flights every
day from China to
Milano Malpensa
«Gabriele D’Annunzio»
unuseful for Expo’s
purposes
«Valerio Catullo» in
Verona reaches Moscow
Improvements
Agreement with ETIHAD
Airways for the Expo2015
period
• Airports:
• 4 close airports (Milano Malpensa, Gabriele
D’Annunzio, Caravaggio, Valerio Catullo)
• Direct Flight from China & Russia
only to Milano Malpensa
36. 36
Brescia province: Foreigners Tourists preferred
Accommodation 2013
Source: Our Elaboration on data PROVINCIA DI BRESCIA -
Assessorato Cultura e Turismo - Ufficio statistica
• For the second two most
important markets plus the two
target markets the preferred
accommodation is Hotel
•Germany, first per number of
arrivals, prefers mostly other kind
of accommodations
•Chinese and Russian tourist
prefer 4- and 5-star hotels
36
Germany
The
Netherlands
United
Kingdom Russia
China
Others
40.3%
3.2% 7.5%
2.9% 0.7%
45.3%
43.6%
22.5%
3.7%
1.2%
0.1%
28.9%
Others
Hotels
37. 37Source: Our elaboration on Osservatorio Turismo Lombardia’s datas
• The 3 stars Hotels and the Private and Second Houses are the most representative structures.
•The 4 and 5 star hotels - that are preferred by our target markets - represent only the 8%.
Hospitality Offer:
Structures for Brescia & Province 2013
Structures % on total
structures
# of Available
Rooms
Total Others 996 57,9% 23.454
Total Hotels 724 42,1% 20.902
TOTAL 1.720 100% 44.356
37
214, 12%
323; 19%
125, 7%
12, 1%
62, 4%
392; 23%
157, 9%
134, 8%
301, 17%
1* + 2 *
3*
4 *
5 *
Resorts
Private & Second Houses
Agritourism
Camping; Holiday Villages;
Hostels; Rifugi Alpini
B&B
38. 38
The analysis of the local resources focuses on the macro themes indicated by Explora
38
Spa & Wellness
Sports & Active Tourism
Nature & Green
Business
Art & Culture
Fashion, Design, Handicraft &
Shopping
Religious tourism
Music, Theater & Performing Arts
Business
Wine & Food Experience
Business
Nature & Active Tourism
Art & Culture
Food & Wine
Territory Resources
39. Territory Resources: Food & Wine
Wine DOCG* Wine DOC* Wine IGT*
Franciacorta DOCG Bonarda dell'Oltrepò Pavese DOC Benaco Bresciano IGT
Capriano del Colle DOC
Montenetto di Brescia
IGT
Casteggio DOC Ronchi di Brescia IGT
Cellatica DOC Sebino IGT
Lugana DOC Valcamonica IGT
Garda DOC Benaco Bresciano IGT
Riviera del Garda Bresciano o Garda
Bresciano DOC
San Martino della Battaglia DOC
Valtenesi DOC
.
Wine route
“La Strada del Franciacorta” is network of
local companies that provides a journey of
80 km which aims to promote and develop
the wine potential of this area.
* http://itineraribrescia.it/prodotto-categoria/tradizione-vitivinicola/
39
• Certified local wines: A pillar for the local production
-
40. Territory Resources: Food & Wine
Territory
• Mountain and country side areas: culinary tradition
associated with meet (oil beef, venison and sausages)
• The lake areas: culinary tradition associated with fish. (The carp,
trout, eels are the contours of the most famous dishes such as
stuffed baked trench and bleak, which, after having been put to
dry in the sun, are cooked on the grill)
* (www.bresciaonline.it, www.movingitalia.it)
• A rich local cuisine strictly connected to the territories
Products (2014)*
Cheese 13 (3 D.O.P.)
Olive Oil 2 (D.O.P)
Mushroom 3
Fruit 3
Pasta 2
Bread 1
Honey 7
Truffles 8
40
41. Restaurants
2014
Guide Michelin
(viamichelin.it)
• 13 mentioned restaurants
• 3 restaurants with one star
• 7 restaurants with one star and wine list
• 1 restaurants with two star and wine list
• 2 restaurants big gourmand
Gambero Rosso
(gamberorosso.it)
• 39 mentioned restaurants
• 11 restaurants with one fork
• 3 restaurants with one prawn
• 3 restaurants with two bottles
• 16 restaurants with two forks
• 4 restaurants with two prawns
• 2 restaurants with three prawns
Association Slow Food Italy / Brescia
(slowfood.it )
• 23 restaurants “slow food ”
41
It exists a rich offer of a high quality and
top class restaurants:
i.e. ¼ of the Michelin restaurants
mentioned for the Lombardy Region (49)
are present in Brescia’s province (13).
Food & Wine: The Players
42. Territory Resources: Art & Culture
Brescia & Province *
# of Churches, Shrines 105
# of Towers, Fortresses and Castles 45
# of Villas, Palaces, Historical Buildings 40
Word Heritage site (UNESCO) Orange Flag (T.C.I.)
Val Camonica Petroglyphs Bienno
Stills of Alpine arc Gardone Riviera
Santa Giulia Museum Tignale
* (www.provincia.brescia.it)
Cultural resources Quality awards for the territory
National and International top Quality
Certifications
Valuable Cultural Heritage
42
43. Top 10 Technical Museum (58 in Brescia and Province)* Top 10 Art and History Museum (53 in Brescia and Province)*
Museo della civiltà rurale (Acquafredda) Museo di Santa Giulia, Civici musei di Brescia
Museo della seta, della canapa, del lino( Adro) Museo Diocesano di Brescia
Museo del ferro (Biennio)(Odolo)(Brescia) Spazio Aref
Museo della stampa (Artogne) Museo musicale bresciano
Museo dell’auto d’epoca ( Breno) Complesso monumentale di s. Martino ( Desenzano)
Museo Agricolo e del vino (Capriolo) Il Vittoriale ( Gardone Riviera)
Museo dell’energia idroelettrica ( Cadegolo) Civica raccolta del disegno ( Salò)
Museo delle mille miglia ( Brescia) Centro documentazione sul periodo storico della repubblica sociale italiana (Salò)
Museo delle armi ( Brescia) Museo 4 torri ( Travagliato)
Museo nazionale fotografia e cinematografia (Brescia) Museo Risorgimentale ( Montichiari)
Territory Resources: Art & Culture
Cultural offerings
* (www.provincia.brescia.it)
43
A cultural offer linked to the Local Traditions and
History
A cultural offer linked to the Local Productions and
National Excellences
44. Territory Resources: Nature & Active Tourism
Nature & Green Active tourism
Territory Resources * Records
Lakes 3 (Garda, Iseo, Idro )
Mountains: 2 ( Stelvio, Adamello )
Natural parks : 23
Natural Reserves : 8
Alpine Valleys : 3 (Val Trompia, Val d’Avio e
Monte Calvo)
Archeological Parks: 8 (Capo di Ponte, Ceto, Cividate
Cumano, Boario Terme, Manerba
del Garda, Sonico, Sirmione,
Sellero )
Streams and waterfalls: Val Sabbia
Territory Resources * Records
Hiking, Trekking All the areas
Mountain Biking All the areas
Horseback riding All the areas
Paragliding Lago d’Idro
Water sports (Kayak, Canoe, Rafting,
Swimming, Kite Surfing,
Windsurfing, Sailing)
Lago d’idro, Garda ,
Iseo
Water park Canevaword
Amusement park Gardaland
* (http://www.parks.it/regione.lombardia/index.php)
44
Land of Lakes, Mountains and Natural parks, Ideal for Water, Land and Air Sports
46. 46
Brescia & Province: Foreign Tourist Arrivals &
Overnights per province – 2012 / 2013
Provinces
Arrivals (000)
2013
Var. %
(2013-2012)
Overnights (000)
2013
Var. %
(2013-2012)
Brescia 1.939 0,8% 8.077 -7,1%
Bergamo 748 -10,4% 2.559 4,9%
Como 4.493 3,6% 4.290 -3,2%
Cremona 114 -25,5% 322 -31,3%
Lecco 183 -1,1% 528 -32,2%
Lodi 40 -34,4% 133 -20,8%
Mantova 350 23,7% 745 1,8%
Milano 7.116 0,9% 26.323 3,4%
Pavia 229 -3,0% 1.168 16,3%
Sondrio 172 48,3% 768 30,4%
Varese 5.013 -8,3% 1.772 -29,9%
• Brescia is the fourth destination in Lombardy in terms of number of foreign arrivals and the
second destination for number of foreign overnights in Lombardy
• The average stay (4 days) shortened because of overnights decrease in 2013.
Source:OurElaborationonIstatdataJanuary-December2012-2013
47. 47
Country 2012 2013 ∆ 2012-’13
Arrivals (000)
Russia 1.049 1.088 3,7%
China 254 298 17,3%
Analysis of target market in Italy: Russia & China
56.7%22.5%
20.8%
China 2013
Leisure
Business
Others
68.7%
20.0%
11.3%
Russia 2013
Leisure
Business
Others
•Russian and Chinese markets represent a small percentage of the total foreign tourists arrivals (1,8%)
•Russian tourists show a higher interest for leisure tourism than for business trips
•Chinese tourists show a more balanced mix of interests, but with a growing business segment
98.2%
1.4%
0.4%
1.8%
- Other markets
- Russia
- China
48. 48
Top 20 Foreign Arrivals 2012 -2013 in Brescia & Province
2013
1 Germany
2 Holland
3 United Kingdom
4 France
5 Switzerland and Liechtenstein
6 Austria
7 Belgium
8 Russia
9 Denmark
10 Israel
11 Czech Republic
12 USA
13 Poland
14 Sweden
15 Romania
16 Other European Countries
17 Spain
18 Norway
19 Ireland
20 Finland
… …
22 China
2012
1 Germany
2 Holland
3 United Kingdom
4 France
5 Austria
6 Switzerland and Liechtenstein
7 Belgium
8 Denmark
9 Russia
10 Israel
11 Poland
12 Czech Republic
13 USA
14 Sweden
15 Spain
16 Romania
17 Other European Countries
18 Norway
19 Ireland
20 Finland
… …
… …
23 China
Germany,
Netherlands and
United Kingdom are
the top 3 markets
Russia & China are
growing
48 Source: Our Elaboration on data PROVINCIA DI BRESCIA - Assessorato
Cultura e Turismo - Ufficio statistica
49. 49
Brescia province: Foreign Tourism per nationality
Germany
41,3%
Holland
8,9%
United
Kingdom
6,3%
Russia
2,3%
China
0,5%
Others
41%
• Germany is the most important geographical market
• China & Russia have low presence (3% combined) but show an interesting growth (respectively 30,9% and
21,6%)
• Chinas and Russian presence in Brescia is bigger compared to the same presence but on the entire Italian
market
Country 2012 2013 ∆ 2012-’13
Arrivals
Russia 22.141 28.987 30,9%
China 5.294 6.438 21,6%
49
Source: Our Elaboration on data PROVINCIA DI BRESCIA - Assessorato Cultura e Turismo - Ufficio statistica
50. 50
0
50,000
100,000
150,000
200,000
250,000
Hotels
Others
Peaks in July and August,
in line with the national
seasonality
In average the tourists
prefer hotels than other
kind of accommodation
The high season
correspond to the
EXPO2015 period
50 Source: Our Elaboration on data PROVINCIA DI BRESCIA - Assessorato
Cultura e Turismo - Ufficio statistica
Arrivals
51. 51
Tourist paper guides
Tourist guides sold in the top ten geographical market for Lombardy
51
Guides Analyzed
# pages
Brescia
# pages
province
Themes
Brescia
Themes
province
Michelin, Italie du Nord 5 1/3 culture food&wine
Traveldk, Eyewitness Travel,Italy 1/2 2 culture
sport, culture,
nature, water,
food&wine,
wellness
Lonely Planet, Italy 1 7 culture
National Geographic traveler, Italy 0 1 N/A
Touring Editore, Lombardia 10 21 culture
Frommer's, Italy 2013 0 5 N/A culture, wellness
Traveldk.com, eyewitness travel, Milan and the lakes 0 5 N/A
culture, naturePenguin group, The rough guide to the Italian Lakes 3 9 culture
Fodor's travel intelligence 2013, Italy 0 4 N/A
Rick Steves', Italy 2011 0 0 N/A N/A
• Only 5 out of 10 tourist guides
actually mention the city of Brescia
• Just 1 tourist guide does not
mention the province: this is
because of the great importance
given to Lake Garda
• Brescia city is always connected
with the theme of art&culture
• Food&wine macro-theme
considered just in 2 out of 10 tourist
paper guides analyzed
• Nature & active tourism macro-
theme mentioned in 8 out of 10
guides analyzed
52. Travellers Review portals
Online Guides
Other top websites*
*insufficient or not relevant information
Tourist online portals
Analysis of the most seen tourism portals to understand the tourists’
perception of the destination
52
53. 53
137 365 reviews on Province of Brescia (16.06.2014)
Chinese & Russian travellers do not seem to use tripadvisor.com (Corresponding Chinese online portal: daodao.com)
Qualitative reviews in general are positive about the province and its attractions
Category Hotels Vacation rentals Attractions Restaurants Forum
# of reviews 41 234 301 6998 87474 1258
53
Top 5 attractions in Brescia # of reviews Average score*
1. Associazaione Brescia Underground 67 4,88
2. Duomo Vecchio di Brescia 156 4,72
3. Museo di Santa Giulia 254 4,61
4. Brescia Castle 236 4,30
5. Teatro Grande 69 4,43
*Not provided by tripadvisor.com
Average score was calculated by multiplying the
number of votes in each category by its value (i.e.
excellent = 5, terrible = 1), summing all values then
divided by total number of reviews.
Editor's Notes
Others: this itinerary will be held in late summer/early fall (August-October)
Day 1: Welcome to Milan! After a generous breakfast in the hotel (NH Hotel), you will meet your tour guide in the lobby and he will conduce you though the streets of Milan for a cultural and artistic walk around. First, you will admire the paintings in the famous Pinacoteca di Brera (30 minutes guided tour). After, you will pass through the elegant area of Brera, arriving in front of the world renown Teatro della Scala, that has welcomed the most famous etoiles through the history. Nearby, you will also get a unique experience inside the the Galleria Vittorio Emanuele (“Sciscià le bal del toro”) and then forward to the majestic Dome with its “madunina” on the top (to reach it, you may as well use the elevator).
For lunch, the guide will conduce you to the restaurant “Cracco”, a 2 Micheline-starred restaurant, that will propose you traditional dishes revisited in a contemporary key.
After lunch, you will continue your tour in the city with a sightseeing by bus. Before the dinner to the Giardino di Giada, you will enjoy the Armani Spa.
After breakfast, your tour guide will meet you in the lobby to conduce you to the EXPO. Your day will be focused around different clusters, such as the one related to Rice and the World of spices, to continue, then,with the Italian Pavillion and the Chinese one. For lunch, you will have a Slow Food experience on the Mediterranean Hill.
In the late afternoon, after a quick refresh in the hotel, your guide will show you the very modern area of Piazza Gae Aulenti, and then will bring you for an exclusive aperitivo in Corso Como 10.
Your entire day will be dedicated to the genius of Leonardo Da Vinci. First, a private car will take you to admire the Cavallo di Leonardo, designed by the artist to celebrate Francesco Sforza. You will then be taken to Santa Maria delle Grazie, home to the masterpiece of the “Last Supper”. Continuing, you will visit the interactive Museum of Science and Technology, discovering some of the main inventions, such as the Mobile Run Boat and the Beating Wing. For lunch, your will be brought by your private chauffeur to the close Cantina di Manuela
During the afternoon, you will relax a little bit having a nice sightseeing by boat on the Navigli, originally planned by Leonardo.
For dinner, you will go to the Il teatro Restaurant of the Four Seasons, where you will enjoy a fish based meal.
Day 4: In the morning, after breakfast, you will leave for the city of Brescia. Here, after checking in at NH Hotel, you will have a guided visit through the main attractions of the city, stopping by Piazza della Loggia, Piazza Paolo VI (with its old and new Domes) and the Tempio Capitolino. After this walk around, you will have lunch at the Osteria La Grotta, mentioned both in the Slow Food and the Gambero Rosso 2013 guides.
After lunch, you will discover the Monastery of Santa Giulia: the visit will have a focus on the way the Romans used to eat (manufactures used to cook, to prepare particular food, to eat etc.).
You will enjoy your dinner at the Carne e Spirito restaurant, mentioned on the Gambero Rosso 2013 guide.
Day 5: If yesterday you had a look on the past, today it is future time! Your day will be fully dedicated to the visit of three of the excellences of Lombardy, in terms of food & manufacturing production.
Your private coach will take you from your Hotel directly for a visit at the company “Ambrosi”: here you will have a close view on the cheese production, which made the company well-known in the national and the international panorama. After a product tasting, you will then move to visit the company of ILCAR Bugatti, leader company in cutlery, kitchen articles and small appliances.
Hungry? Don’t worry, you will now move to Cantine Bellavista where you will have a nice lunch accompanied by a wine tasting. After lunch, you will have a guided visit in the company, that even if was founded 40 years ago, uses cutting edge technologies in their production.
In the late afternoon, you will go back to Brescia and after refreshing up a little bit you will enjoy a dinner at the restaurant L’Artigliere, mentioned in the Gambero Rosso 2013 guide.
Others: this itinerary will be held in late summer/early fall (August-October)
After your arrival lunch will be served in the multiple times awarded Joia restaurant, that, as you might know, is also mentioned in renowned international and national reference books such as Michelin and Gambero Rosso Guides: here you will get to enjoy the real “Taste of Italy”.
After lunch you will start your city tour starting from the famous La Scala Theatre, followed by the Galleria Vittorio Emanuele that overlooks the suggestive Piazza Duomo. You will continue your tour in the renowned Corso Vittorio Emanuele that will lead you to Piazza San Babila where your coach will come pick you up to take you back to the hotel where you can relax at the hotel’s spa or, if you prefer, you can continue your in Via Montenapoleone, where a personal shopper will help you through the shops. In the evening you will enjoy one of the newest areas of the city, Porta Garibaldi and you will enjoy an authentical happy hour with the locals at “10CorsoComo”: one of the most fashionable lounge bars of the city.
Wake up with the taste of an excellent continental breakfast before moving to the Expo site. The main focus of the visit will be on the Mediterranean Hill where you will enjoy the Mediterranean food in one of the “slow food” restaurants and, afterwards you will discover the Lake Arena, the heart of the visit where, with a series of exhibitions you will realize the importance of the lakes theme in the region.
After going back to the hotel, and before dinner, the Spa will offer you some special treatments.
After breakfast, at 8.30 you will move from Milan to Sirmione. At 10.30 you will arrive at the Palace Hotel Villa Cortine where, right after the check-in, you will start to discover this ancient city with a guided tour that will bring you to the Catullo Caves. You will enjoy your lunch at the Micheline starred restaurant “La rucola”.
Once you get back to the hotel you will be more than welcome to enjoy a massage in the Spa. After this relaxing moment, you will savor the specialties that will be served at an exclusive barbecue that will make your stay in Sirmione even more pleasant.
Is there a better way to start off your 4th day than with an organic breakfast? After this a boat will take you to Desenzano and Gardone where you will visit the Roman sites of Villa Romana and the Vittoriale degli Italiani, places full of historical meaning for the entire nation. Moreover you will have an exclusive lunch on the boat and after that you will move from Desenzano to Brescia for a visit to other important roman sites such as the Monastery of Santa Giulia, Tempio Capitolino, Piazza della Loggia and Piazza Paolo VI. A coach will wait for you to move to Boario where you will taste an excellent dinner in the Rizzi Acquacharme Hotel and Spa. where you will be hosted.
After your breakfast you will go visit the Unesco Site Lago Moro and you will have lunch in the traditional restaurant “La Pergola”.
After this you will leave for a small village of Bienno, rewarded as one of the most beautiful villages in Italy by the Consulta del Turismo dell’associazione dei comuni italiani and you will have a guided tour . Coming Back you will have a special treatment in the hotel spa and the dinner.
On your 6th day you will enjoy, after your breakfast the Terme di Darfo Boario. After your relaxing time you will move for Ponte di Legno where you will enjoy a lunch to the sporting club restaurant and you will visit the small village and the close Passo del Tonale where you will see inspiring landscapes.
You will come back in the hotel and the end of your day the staff will take care of you with an exclusive gala dinner. After lunch you will come back to the hotel where experienced therapists will cuddle you with the best treatments you could wish for at the spa.
after your breakfast you will move to Lovere: there, you will have a visit through the city (piazza XIII Martiri, San Martino and San Giorgio, Accademia Tadini). Right after the visit, a boat will wait for you to take you to the Franciacorta Golf Club, across the Iseo Lake, passing from Monte Island where you will get the chance to purchase souvenirs such as typical local foods, especially the renowned specialties bottled in oil. A welcome back aperitif will await you in the Club, after which you can either choose to start a basic golf course or enjoy your free time relaxing as you prefer.