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A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
It discusses the different variables in the tourism and hospitality. It contains the characteristics of tourism, the factors affecting a destination, and its significant importance to the global industry.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
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A cruise ship is a passenger used for pleasure voyages. Cruise ships are destinations in themselves With features and amenities comparable or superior to land-based resorts. Cruising is remarkably affordable and one can enjoy his/her dream vacations. Cruise tourism made its small beginnings in 1839 as part of the fortnightly crossing mail service between Liverpool and Boston.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
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For adventurous travel blog please visit http://wilsontom.blogspot.com/
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
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We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
Modern Communication and Wine Tourism / BKWinebkwineper
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2. Recommendations for four simple steps that a winery should do to start being successful in wine tourism.
Presentation initially made at the International Wine Tourism Conference organised by Citta del Vino in Cagliari, Sardinia, Italy, in June 2011.
Copyright text & photography: http://www.bkwine.com.
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This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.
Further détails on greawinecapitals.com
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Go to www.winedesk.co.za
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To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
The Future of European Tourism to 2025, Riga Tourism Partners Forum, October ...Peter Jordan
Presented at Riga's annual tourism partners forum, this presentation looks at the characteristics of five key outbound markets of interest to Riga (Ger, UK, Fr, NL-Be, Nordics).
The presentation also goes deep into the trends in consumer culture and city management that will shape European city tourism over the next decade.
Toposophy associates are ready to assist your tourism forum with their insights and recommendations.
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Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for Santa Barbara Vintners’ Association and Finger Lakes Tourism and Jeff Knapp, Executive Director of Visit McMinnville will inform a panel discussion on how to build and attract repeat wine tourism. Travel Oregon culinary and agricultural tourism developers Scott Bricker and Michelle Woodard will present their findings and case studies on the benefits of coordinating tourism efforts and will advise on strategies to secure Travel Oregon grant funding.
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Grenada AgriTourism Policy Setting Workshop
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In collaboration with OECS, CTA, IICA,
Radisson Grenada Beach Resort, Grand Anse, St. George, Grenada
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Forging Agriculture-Tourism linkages capitalizes on the inherent ability of the Tourism sector to diversify the Caribbean economy, stimulate entrepreneurship, catalyse investment and assist in wider social development in local communities. Such linkages offer unprecedented opportunities to stem and reverse the declines in traditional agriculture, stimulate the rapid growth in “new‟ agriculture and build resilience and sustainability of Caribbean economies. The latter is particularly critical for reducing the high levels of foreign exchange leakage in tourism, preserving cultural identity, reducing poverty in local communities and enhancing local awareness and good practices with respect to climate change and environmental issues.
Goal: To provide a mechanism for managing and increasing the local and regional development impact of Tourism and Agriculture through the creation of a collaborative and inclusive planning and implementation framework that can drive trade and new business between the two sectors.
Objectives
· To promote linkages between the agrifood sector and the tourism industry to increase sustainable sourcing through the strengthening of agritourism policy and strategy in the Caribbean
· To increase the understanding and awareness of the current deficiencies in the supply of fresh and processed agricultural products along the value chain and the actions needed
· To design inter-sectoral and inclusive policies which promote PPPs for improved local food use and consumption.
· To identify concrete regional projects that can be supported under the intra ACP EU funding.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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2. Definition.
"visitation to vineyards, wineries, wine
festivals, and wine shows for which
grape wine tasting and/or experiencing
the attributes of a grape wine region are
the prime motivating factors for visitors."
Wine tourism is part of agri-tourism, and
can also be a part of eco-tourism and of
sustainable tourism.
4. Agritourism
Agritourism is the act of visiting a
working farm or any agricultural,
horticultural or agri-business operation
for the purpose of enjoyment,
education
or active involvement in the activities of the
farm or operation.
5. Ecotourism
Ecotourism is
"responsible travel (Tourism which
operates in such a way as to minimize negative
impacts on the environment )
to natural areas
that conserves the environment and
improves the well-being of local
people."
6. Sustainable tourism.
Any form of tourism that
does not reduce the availability of
resources and,
does not inhibit future travelers from
enjoying the same experience.
7. Where in the world can you enjoy Wine
Tourism?
New world wine regions.
The US
Canada
Australia
New Zealand
South Africa
Latin America
Mexico, Central America and the Caribbean
Argentina, Chile and the rest of South America
8. Old World wine regions.
France:
Burgundy, Northeast France, Rhone, Southe
of France, Bordeaux and Southwest France,
Loire.
Spain:
Northern Spain, East coast and the Balearic
Islands, central and southern Spain.
Portugal (northern Portugal, southern
Portugal and Madeira)
9. The Old World wine regions.
Italy (northwest Italy, Northeast Italy,
Central Italy (Tuscany), Mezzogiorno)
Germany
Northern, Eastern and southeastern
Europe
11. What are the motivations of wine
tourists?
They can be different based on:
Age
Interest
Nationality.
12. The 10 major motivations.
1) to taste wine,
2) to gain wine knowledge,
3) to experience the wine setting,
(e.g. meet the winemaker; tour cellars &
vineyards),
4) to be in a rural setting (beauty of
vineyards; learn about farming, agri-
tourism),
13. The 10 major motivations.
5) to match food and wine--culinary
tourism (food and wine pairing),
6) to have fun (wine festivals and
events),
7) to enjoy wine culture (romance and
elegance),
8) to appreciate the architecture,
9) to learn about the "green" aspects
and eco-tourism,
10) to enjoy the health aspects of wine.
14. Wine and health: the French paradox.
The French Paradox:
although the French and Americans have
similar high fat diets,
the French have a much lower incidence of
cardiovascular disease.
This is maybe due to the protective
effects of wine consumption, since the
French drink much more wine than the
Americans.
15. A new motivation of agri- and eco-
tourism.
Learn about:
grape growing,
sustainable practices,
assist with the harvest.
16. Why is there a growing interest in
Wine Tourism?
Government or regional strategy to
promote or increase wine tourism for the
economic returns it provides.
Growing interest in environmental
issues (growth in agri- and eco-tourism
that encompasses vineyards).
Growing interest in dining and cooking.
In some regions, increase in the number
of wineries (US)
17. Number of Wineries in California and
the USA (from wineinstitute.org)
Year California United States
2010 3,364 7,626
2009 2,972 6,705
2008 2,843 6,368
2007 2,687 5,958
2006 2,447 5,424
2005 2,275 4,929
2004 2,059 4,356
2003 1,869 3,873
2002 1,704 3,469
2001 1,562 3,187
18. What are the benefits of Wine
Tourism?
Increased sales (at least 50% of the
time, the visitor will purchase at least one
item).
Higher margins (direct sale).
Visitor can provide direct feedback
(the tasting room becomes a customer
research lab).
Increased revenues for stores,
restaurants, hotels, and the local
community.
20. Examples in Wine Tourism,
the basics.
Regional
Website
& Brochure
(Ohiowines.org)
21. New trends.
Experiential programs: participation in
the grape growing or winemaking process
blending seminar,
winemaker’s boot camps (camp
d’entraînement), ex. Hall Wines in Napa
Valley. See article.
personal membership program and ownership
opportunities. (activity on programs)
Wine villages/education centers
(includes the development of wine
education centers or museums.)
22. New trends.
Innovative wine events:
wine and wildlife,
wine and wool gathering festival,
wine and culinary tourism events, like wine
and food pairing (Pasta and Wine Week-End)
But also, especially in off-season:
a Murder Mystery Tour (visitors pick up clues
at different wineries to unravel the solution to
a crime)
Bargain bash (a "spring cleaning, garage
sale" of wine and related items)
23.
24. New trends.
Unique tour options (off-the
beaten track):
Take a jeep ride
Organic vine and wine tour (video)
Tractor ride through biodynamical
farmed vineyards
Horse-back riding
Hot-air balloon ride.
25. New trends.
Wine cruise with
On-board tastings
Visits ashore to
taste great wines
Gourmet lunches
and dinners with
superb wines.
In the
Mediterrenean or…
26. Wine cruise.
In the Galapagos
islands and South
America!
28. New trends.
New types of partnership: with golf
resorts, spas, cooking schools…
Innovative collaboration:
partner hotels and restaurants offering
discount coupons for visitors to go to
wineries and receive a free tasting or discount
on wine.
Likewise, partner wineries will offer visitors
coupons for the local restaurants and hotels.
It creates an atmosphere of warmth that is
appealing to visitors.
29. Spa vinotherapy Caudalie
5 locations:
Bordeaux
Paris
New-York
Brazil
Turkey, and
Spain (video)
30. Wine tour operators based
in the UK.
Why not contact them to put
your winery on their tour?
Would you say that Wine Tourism is also connected or is also part of other types of tourism? If yes, which ones?
Culinary art: art de la table/haute cuisine. Now let’s be sure you know their definition, how would you define these types of tourism?
Making these categories can actually be useful. Why?How? Have you heard of market segmentation? Here you can do benefit segmentation and design different events depending on which segment you wish to target. For example what type of event would you design for the culinary art lovers? For the eco tourists, sustainable tourists, agri tourists?
Where can you enjoy Wine Tourism?
In France 27,000 wineries.
What types of events or tourism products can you name?