SlideShare a Scribd company logo
The Lodge at
Atlantic Beach
4-Star Accommodation
thelodgeAB.co.za
Darling Tourism
& Museum
Disa Lodge
Evita se Perron
Darling Lodge
Flying Pig
Water Sport
Adventure Daily Game Drives
Langebaan
Country
Estate
Geelbek
Restaurant
& Nature
Wedding
Destination
Cape
West Coast
Biosphere
Trails
Riebeek
Wes
Moorreesburg
Rocherpan
Nature
Reserve
Werf
Burgherspost
Self-Catering
Vygevallei
Padstal
Weskus
Padstal
Longest
Eucalyptus
Tree Lane in
Southern
Hemisphere
Tasteroom & Brewery
48 Caledon Street
darlingbrew.co.za
khwattu.org
Farmyard
Padstal
thalithali.co.zaelitecharters.co.za
Club
Mykonos
Darling
Cellars
Cloof
Wine Estate
R399 R44
R44
R366
Elands Bay
Piekenierskloof
Mountain Resort
Accommodation
Daily San Guided Tours
3-Star Accommodation
4-Star Resort
piekenierskloof.co.za
Malmesbury
Riebeek
Valley
Stellenbosch
Table Mountain
National Park
Saldanha Bay
Protea Hotel
3-Star Hotel
proteahotels.com R44
R44
19
Saldanha
Bay
Flowers
Reserves
Wine Craft
Beer
Braai
Facilities
Mountain
Bike Trails
Walking Trails
Bush Walks
Gravel
Road
Bay Gallery
West Coast
Fossil Park
In Situ Fossil Site
Daily Guided Tours
fossilpark.org.za
Berg River
Cape West Coast
Biosphere Trails
capebiosphere.co.za
Darling Brew
Experience
i
i
11
24
23
Koringberg
25
26Dwarskersbos
34
35
33
32
Piketberg
Eendekuil
Porterville
28
R303
R365
R365
R365
Citrusdal
Elandsbaai Nature Reserve
Olifants River
Goedverwacht
R366
R366
Het Kruis
Paleisheuwel
Lookout Point
R365
R365
31
PENINSULA
CEDERBERG
BERGRIVIER
SWARTLAND
Wellington
R44
R44
R44
R301
R302
Durbanville
R302
21
R46
Riebeek
Kasteel
22
Paarl
Tori Oso
Coffee Shop
Wittewater
36
Verlorenvlei
R399
Bokkomlaan
Aurora
29
27
30
Redelinghuys
Verlorenvlei
“Centre of
the Universe”
In Church (Kerk) Street:
Simply Bee Shop
and Observation Centre
Merry Widow
and Mill Country Fair
Albatross
Guest House
Greystones
Beach House
101+ things to see and do
in the Cape West Coast
Take the road less travelled
Contact Carmen Lerm 082 825 5715
carmen@westcoastway.co.za www.westcoastway.co.za
West Coast Way is a privately owned destination marketing company
(DMC) for the Cape West Coast with the aim to attract tourists
– locals & visitors – to the many attractions, activities and accommodation
offerings throughout the year.
We stimulate both economic growth and conservation awareness via the
effective development and marketing of the West Coast Way Routes:
Culture, Foodie – and the two new Routes: Scenic and Berg.
West Coast Way stimulate visitors numbers through a very robust and
active marketing strategy to create awareness and stimulate the
exploration of the area via self-guided road trips, guided tours and shuttle
services to the top tourist attractions.
Founded Oct 2014
by Carmen Lerm
Private Initiative
Privately Funded
Open 7 Days a Week
0861 321 777
Offer Visitors:
Easy-to-follow Routes
Free Map - print & digital
Free SmartPhone App
Up-to-date Website
101 Things to See and Do
Trips & Tours for bookings
Accurate Information
to book accommodation
and activities
Berg Route
Scenic RouteFoodie Route
Culture
Route
Two exciting new tourist routes
for the Cape West Coast
Take the
road less
travelled
Berg RouteScenic Route
Foodie Route
Culture
Route
NEW
NEW
16
Paternoster
17St Helena Bay
& Shelly Point
N7 N7
Blaauwberg
Nature
Reserve
Koeberg
Nature
Reserve
Melkbos-
strand
Atlantis
Witzand Aquifer
Nature Reserve
3
Silwer-
stroom-
strand
!Khwa ttu
San Culture
& Education Centre
41 2
Mamre
Werf
Groote
Post
12
7
6
5
M19
Cape
Town
Cape
Town Namibia
Hopefield
Koringberg
Eendekuil
24Moorreesburg 23
Darling
Darling Brew
Experience
9
Thali Thali
Game
Lodge
15
Jacobsbaai
14
Saldanha
Langebaan
Yzerfontein
13
20
West Coast
Fossil Park
18
11
8 19
West
Coast
National
Park
West
Coast
National
Park
10
35
Goedverwacht
&
Wittewater 36
Velddrif
Laaiplek
Port Owen
Elands Bay
28
Rocherpan
Nature Reserve
27
Dwarskersbos
26
Redelinghuys
Verlorenvlei30
Aurora
“Centre of the Universe”
29
33
Piekenierskloof
Mountain Resort
31
Citrusdal
32
25
NEW
NEW
Scenic Route
Foodie Route
Culture Route
Berg Route
Malmesbury
21
Riebeek Valley
22
West Coast Way
West Coast Way
West Coast Way
West Coast Way
Two exciting new tourist
routes launched for the
Cape West Coast areas
Take the road less travelled
The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two
exciting new sightseeing and tourism routes in the Cape West Coast region to media,
stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain
Resort and at Darling Brew respectively. Both developed by West Coast Way, these
circular self-drive routes encompass some of the most beautiful and interesting outlying
towns and locations on the Cape West Coast and surrounding inland areas.
The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley,
Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg
Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos,
Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the
Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater
and Goedverwacht – covering an area that stretches from the Berg River to the start of the
Cederberg Mountains.
“It is an honour for me to officially launch the West Coast Way Scenic Route and the
West Coast Way Berg Route – two new and exciting tourism routes within the West Coast
District Municipal jurisdiction incorporating the areas of Swartland, Cederberg and
Bergriver,” says Minister Vos - who stated his enthusiasm for the fact that the
establishment of routes such as these make the small towns in these areas into viable
tourist attractions, thereby driving the creation of jobs for the people within the
communities.
“It is without a doubt that these new routes can lead to the development of local
enterprises, increasing the demand for goods and services, and contribute to much needed
employment. Tourism is an effective tool to create jobs, provide opportunities for small
businesses, promote livelihoods for communities and bring South Africans together to
share experiences.”
“Furthermore it must be mentioned that these scenic routes are located within an area of
vast natural and cultural beauty – they will take visitors through some of the country's
most awe-inspiring landscapes, where they will find plenty of fantastic attractions and
charming towns to visit along the way,” says Minister Vos.
Cape West Coast Executive Mayor, Alderman Harold Cleophas says that tourism is the
enabler in the West Coast and that the two strongest economic driving forces are
Agriculture and Tourism - of which Tourism is the stronger of the two. “It brings about a
sustainable environment for us in which to grow and prosper, and should tourism ever
come to an end in the West Coast, we will be in an extremely disadvantageous space. The
nurturing and development of tourism has the unique ability to give a lot back to the West
Coast, right away.”
Carmen Lerm, the founder of West Coast Way, explains that these two new routes will
drive traffic from the N7 to both the surrounding inlands towns as well as the coastal
regions and also serve to connect the inland areas with the sea – creating a sightseeing
corridor. The two new routes will enhance the existing Cape to Namibia route by giving the
opportunity to travellers to stop, explore and stay at towns in the Cape West Coast –
thereby extending their experience of the Western Cape’s West Coast region.
Lerm says that like the previously launched West Coast Way Foodie and Culture Routes,
these two new routes are designed to showcase the many attractions and activities that
are already on offer on the Cape West Coast and inland areas - but may be unknown to
many.
“West Coast Way is a unique collection of themed routes that can be enjoyed by locals and
visitors when they do an adventure-filled self-drive trip - the ultimate West Coast Way road
tripping guide. Tour operators can use these routes as part of their itinerary and easily find
what they need to put bespoke and new packages together.”
“West Coast Way stands for the road less travelled and showcases new experiences - with
something different and fresh on offer every time,” says Lerm, who goes on to explain that
the West Coast Way Trips offering also has unique options for visitors who don’t want to
self-drive but prefer a chauffeured day out. “Amongst these are the Darling Wine and Beer
Trip and culture themed trips. These trips are easily packaged and managed for tour
operators who do not have a West Coast offering in their portfolio and now need a
supplier – who can connect the visitor to the attractions in the Cape West Coast.”
“Whether your focus is sightseeing, photo opportunities, history, culture, food, family fun,
fauna and flora or adventure and activities, the areas and towns traversed by the West
Coast Way routes have so much to offer and we feel that it is important that potential
visitors see the bigger picture. The small towns found along the Cape West Coast and
inland off the N7 are about rich experiences, vibrant people, history and colours, beautiful
unspoilt environment and the myriad of attractions and activities that can be enjoyed
here.”
Lerm goes on to advise that West Coast Way have an overriding goal of achieving growth
for the stakeholders and communities on these routes, and says that in just over a year
since the initial launch of the Culture and Foodie Routes results show a marked increase in
visitors and interest in the targeted areas - proving that the establishment of these routes
and the corresponding marketing initiative for the attractions on these routes have been a
huge success for tourism development.
“Local businesses have attested to improved results since working with West Coast Way –
amongst which has been increased visibility in the media and on social media, and
increased visitor numbers,” says Lerm. “We look forward to affording the same results to
the attractions on these new routes.”
For more information on West Coast Way, the new West Coast Way Berg Route and Scenic
Routes, as well as the existing Culture and Foodie Routes and the list of 101 Things to Do
on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777.
Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.
Ends
Download from here:
Carmen Lerm
Founder West Coast Way
Jointly issued on 14 March 2016:
James Vos
Shadow Minister of Tourism
bit.ly/NewWCWRoutes

More Related Content

What's hot

Boxing Day Lunch Cruise Sydney Harbour 2019
Boxing Day Lunch Cruise Sydney Harbour 2019Boxing Day Lunch Cruise Sydney Harbour 2019
Boxing Day Lunch Cruise Sydney Harbour 2019
Fusion Cruises
 
Open Spaces & Historic Places MEDIA KIT
Open Spaces & Historic Places MEDIA KITOpen Spaces & Historic Places MEDIA KIT
Open Spaces & Historic Places MEDIA KIT
JoAnne Ruscio
 
Fleadh Cheoil Cavan, Benefits of Festival v1
Fleadh Cheoil Cavan, Benefits of Festival v1Fleadh Cheoil Cavan, Benefits of Festival v1
Fleadh Cheoil Cavan, Benefits of Festival v1
Wevolution-Conferences
 
Mapping the pillars of sustainability(final)
Mapping the pillars of sustainability(final)Mapping the pillars of sustainability(final)
Mapping the pillars of sustainability(final)Paul Boyd
 
Tourism In Lake District
Tourism In Lake DistrictTourism In Lake District
Tourism In Lake Districttudorgeog
 
Arizona River Runners media kit
Arizona River Runners media kitArizona River Runners media kit
Arizona River Runners media kit
Adventure Media
 
Legendary wine tours in queenstown
Legendary wine tours in queenstownLegendary wine tours in queenstown
Legendary wine tours in queenstown
ALTITUDE TOURS LIMITED
 
Jessica hirons cv 2016
Jessica hirons cv 2016Jessica hirons cv 2016
Jessica hirons cv 2016
Jessica Hirons
 
Marc ppt
Marc pptMarc ppt
Marc ppt
rinkeyrastogi
 
Kipona map-and-tentative-information
Kipona map-and-tentative-informationKipona map-and-tentative-information
Kipona map-and-tentative-information
todaysthedayhbg
 
Shelly Bay in a New Bermuda Beach Economy
Shelly Bay in a New Bermuda Beach EconomyShelly Bay in a New Bermuda Beach Economy
Shelly Bay in a New Bermuda Beach Economy
Glenn Jones
 
Superyacht Tourism: Charting Bermuda's Way Forward
Superyacht Tourism: Charting Bermuda's Way ForwardSuperyacht Tourism: Charting Bermuda's Way Forward
Superyacht Tourism: Charting Bermuda's Way Forward
Glenn Jones
 
GCSE Geography Tourism case studies
GCSE Geography Tourism case studiesGCSE Geography Tourism case studies
GCSE Geography Tourism case studiesBenny Lowrie
 
Annual%20Report%2020122013low_201312171140594647
Annual%20Report%2020122013low_201312171140594647Annual%20Report%2020122013low_201312171140594647
Annual%20Report%2020122013low_201312171140594647Charles "Joe" Moore
 

What's hot (14)

Boxing Day Lunch Cruise Sydney Harbour 2019
Boxing Day Lunch Cruise Sydney Harbour 2019Boxing Day Lunch Cruise Sydney Harbour 2019
Boxing Day Lunch Cruise Sydney Harbour 2019
 
Open Spaces & Historic Places MEDIA KIT
Open Spaces & Historic Places MEDIA KITOpen Spaces & Historic Places MEDIA KIT
Open Spaces & Historic Places MEDIA KIT
 
Fleadh Cheoil Cavan, Benefits of Festival v1
Fleadh Cheoil Cavan, Benefits of Festival v1Fleadh Cheoil Cavan, Benefits of Festival v1
Fleadh Cheoil Cavan, Benefits of Festival v1
 
Mapping the pillars of sustainability(final)
Mapping the pillars of sustainability(final)Mapping the pillars of sustainability(final)
Mapping the pillars of sustainability(final)
 
Tourism In Lake District
Tourism In Lake DistrictTourism In Lake District
Tourism In Lake District
 
Arizona River Runners media kit
Arizona River Runners media kitArizona River Runners media kit
Arizona River Runners media kit
 
Legendary wine tours in queenstown
Legendary wine tours in queenstownLegendary wine tours in queenstown
Legendary wine tours in queenstown
 
Jessica hirons cv 2016
Jessica hirons cv 2016Jessica hirons cv 2016
Jessica hirons cv 2016
 
Marc ppt
Marc pptMarc ppt
Marc ppt
 
Kipona map-and-tentative-information
Kipona map-and-tentative-informationKipona map-and-tentative-information
Kipona map-and-tentative-information
 
Shelly Bay in a New Bermuda Beach Economy
Shelly Bay in a New Bermuda Beach EconomyShelly Bay in a New Bermuda Beach Economy
Shelly Bay in a New Bermuda Beach Economy
 
Superyacht Tourism: Charting Bermuda's Way Forward
Superyacht Tourism: Charting Bermuda's Way ForwardSuperyacht Tourism: Charting Bermuda's Way Forward
Superyacht Tourism: Charting Bermuda's Way Forward
 
GCSE Geography Tourism case studies
GCSE Geography Tourism case studiesGCSE Geography Tourism case studies
GCSE Geography Tourism case studies
 
Annual%20Report%2020122013low_201312171140594647
Annual%20Report%2020122013low_201312171140594647Annual%20Report%2020122013low_201312171140594647
Annual%20Report%2020122013low_201312171140594647
 

Viewers also liked

Designing Interactions / Experiences: Reflection in Action
Designing Interactions / Experiences: Reflection in ActionDesigning Interactions / Experiences: Reflection in Action
Designing Interactions / Experiences: Reflection in Action
Itamar Medeiros
 
Designing itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its provinceDesigning itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its province
MTM IULM
 
Designing and conducting formative evaluations10
Designing and conducting formative evaluations10Designing and conducting formative evaluations10
Designing and conducting formative evaluations10gnpinkston
 
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
Anna Spenceley
 
Informations Local Development Department SPE Tourism
Informations Local Development Department SPE TourismInformations Local Development Department SPE Tourism
Informations Local Development Department SPE Tourism
SPE Tourism
 
1. bibiana cala iceland 2016
1. bibiana cala iceland 20161. bibiana cala iceland 2016
1. bibiana cala iceland 2016
FEST
 
Tourism resort presentation (with text)
Tourism resort presentation (with text)Tourism resort presentation (with text)
Tourism resort presentation (with text)Nurul Wulandari
 
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + DesignESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
The International Ecotourism Society (TIES)
 
03 hue presentation final version en
03 hue presentation final version en03 hue presentation final version en
03 hue presentation final version en
duanesrt
 
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
Wild Asia
 
A2 Summer Plan
A2 Summer PlanA2 Summer Plan
A2 Summer Plan
jacksonthree
 
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the Álava P...
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the 	Álava P...Case Study on the Sustainable Destination of Vitoria-Gasteiz and the 	Álava P...
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the Álava P...
FEST
 
Trans Frontier Conservation Areas And Tourism Development Project
Trans Frontier Conservation Areas And Tourism Development ProjectTrans Frontier Conservation Areas And Tourism Development Project
Trans Frontier Conservation Areas And Tourism Development Projectguest6390726
 
Strategies on resort areas and their lifecycle stages
Strategies on resort areas and their lifecycle stagesStrategies on resort areas and their lifecycle stages
Strategies on resort areas and their lifecycle stages
Ngoc Nguyen
 
Evaluation Criteria for Designing Tourism Development Areas
Evaluation Criteria for Designing Tourism Development AreasEvaluation Criteria for Designing Tourism Development Areas
Evaluation Criteria for Designing Tourism Development Areas
Merry Cris Pepito
 
SME Private ownership and the community in Fiji
SME Private ownership and the community in FijiSME Private ownership and the community in Fiji
SME Private ownership and the community in Fiji
Stuart Gow
 
British columbia mount robson provincial park-sustainable tourism case study
British columbia mount robson provincial park-sustainable tourism case studyBritish columbia mount robson provincial park-sustainable tourism case study
British columbia mount robson provincial park-sustainable tourism case studyRahul Gaikwad
 
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYAPROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
RusLanka Council
 
Resort-oriented tourism development and local tourism networks – a case study...
Resort-oriented tourism development and local tourism networks – a case study...Resort-oriented tourism development and local tourism networks – a case study...
Resort-oriented tourism development and local tourism networks – a case study...
David Vicent
 

Viewers also liked (20)

Designing Interactions / Experiences: Reflection in Action
Designing Interactions / Experiences: Reflection in ActionDesigning Interactions / Experiences: Reflection in Action
Designing Interactions / Experiences: Reflection in Action
 
Designing itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its provinceDesigning itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its province
 
Designing and conducting formative evaluations10
Designing and conducting formative evaluations10Designing and conducting formative evaluations10
Designing and conducting formative evaluations10
 
Case study - tourism development
Case study - tourism developmentCase study - tourism development
Case study - tourism development
 
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
IUCN WCPA Tourism and Protected Areas Specialist Group (TAPAS) tourism conces...
 
Informations Local Development Department SPE Tourism
Informations Local Development Department SPE TourismInformations Local Development Department SPE Tourism
Informations Local Development Department SPE Tourism
 
1. bibiana cala iceland 2016
1. bibiana cala iceland 20161. bibiana cala iceland 2016
1. bibiana cala iceland 2016
 
Tourism resort presentation (with text)
Tourism resort presentation (with text)Tourism resort presentation (with text)
Tourism resort presentation (with text)
 
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + DesignESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
 
03 hue presentation final version en
03 hue presentation final version en03 hue presentation final version en
03 hue presentation final version en
 
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
Burma’s Re-opening to the World: An Examination of Sustainable Tourism Develo...
 
A2 Summer Plan
A2 Summer PlanA2 Summer Plan
A2 Summer Plan
 
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the Álava P...
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the 	Álava P...Case Study on the Sustainable Destination of Vitoria-Gasteiz and the 	Álava P...
Case Study on the Sustainable Destination of Vitoria-Gasteiz and the Álava P...
 
Trans Frontier Conservation Areas And Tourism Development Project
Trans Frontier Conservation Areas And Tourism Development ProjectTrans Frontier Conservation Areas And Tourism Development Project
Trans Frontier Conservation Areas And Tourism Development Project
 
Strategies on resort areas and their lifecycle stages
Strategies on resort areas and their lifecycle stagesStrategies on resort areas and their lifecycle stages
Strategies on resort areas and their lifecycle stages
 
Evaluation Criteria for Designing Tourism Development Areas
Evaluation Criteria for Designing Tourism Development AreasEvaluation Criteria for Designing Tourism Development Areas
Evaluation Criteria for Designing Tourism Development Areas
 
SME Private ownership and the community in Fiji
SME Private ownership and the community in FijiSME Private ownership and the community in Fiji
SME Private ownership and the community in Fiji
 
British columbia mount robson provincial park-sustainable tourism case study
British columbia mount robson provincial park-sustainable tourism case studyBritish columbia mount robson provincial park-sustainable tourism case study
British columbia mount robson provincial park-sustainable tourism case study
 
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYAPROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
 
Resort-oriented tourism development and local tourism networks – a case study...
Resort-oriented tourism development and local tourism networks – a case study...Resort-oriented tourism development and local tourism networks – a case study...
Resort-oriented tourism development and local tourism networks – a case study...
 

Similar to New Routes in the Cape West Coast

Oemies Tours presentation
Oemies Tours presentationOemies Tours presentation
Oemies Tours presentation
Oemie's Tours
 
The garden route class notes
The garden route   class notesThe garden route   class notes
The garden route class notesChris Hattingh
 
Visiting the Hibiscus Coast and Rodney
Visiting the Hibiscus Coast and RodneyVisiting the Hibiscus Coast and Rodney
Visiting the Hibiscus Coast and Rodney
Linku2 North Shore
 
CharityComms Manchester Workshop
CharityComms Manchester WorkshopCharityComms Manchester Workshop
CharityComms Manchester Workshop
Creative Concern
 
CITY MARKETING - CABARETE pdf
CITY MARKETING - CABARETE pdfCITY MARKETING - CABARETE pdf
CITY MARKETING - CABARETE pdfLuis Kalaf
 
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazine
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazineOwen Sound Visitor Guide 2013 | GreyBruceEscape magazine
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazine
Gem Webb Internet Marketing & Web Design
 
Coastal and Small Island Tourism brochure
Coastal and Small Island Tourism brochureCoastal and Small Island Tourism brochure
Coastal and Small Island Tourism brochure
James MacGregor (jmacgregor@ecoplannet.com)
 
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
Galala University
 
52 Place to Go in 2014 Recommended by NY Times
52 Place to Go in 2014 Recommended by NY Times52 Place to Go in 2014 Recommended by NY Times
52 Place to Go in 2014 Recommended by NY Times
Roy Chung
 
City Marketing Plan : Cabarete
City Marketing Plan : CabareteCity Marketing Plan : Cabarete
City Marketing Plan : Cabarete
Michelle Santos Jiménez
 
City Marketing : Cabarete
City Marketing : Cabarete City Marketing : Cabarete
City Marketing : Cabarete
Michelle Santos Jiménez
 
Transformation Plan
Transformation PlanTransformation Plan
Transformation Plan
Erin Rivera
 
Best beach-resort-kenya
Best beach-resort-kenyaBest beach-resort-kenya
Best beach-resort-kenya
Diani Reef Beach Resort & Spa
 
Delivering a National Geotourism Strategy for Australia - Central Highlands G...
Delivering a National Geotourism Strategy for Australia - Central Highlands G...Delivering a National Geotourism Strategy for Australia - Central Highlands G...
Delivering a National Geotourism Strategy for Australia - Central Highlands G...
Leisure Solutions®
 

Similar to New Routes in the Cape West Coast (20)

Oemies Tours presentation
Oemies Tours presentationOemies Tours presentation
Oemies Tours presentation
 
Vision Report: The Bay Way (2004)
Vision Report:  The Bay Way (2004)Vision Report:  The Bay Way (2004)
Vision Report: The Bay Way (2004)
 
The Bay Way Plan 2009
The Bay Way Plan 2009The Bay Way Plan 2009
The Bay Way Plan 2009
 
The garden route class notes
The garden route   class notesThe garden route   class notes
The garden route class notes
 
Visiting the Hibiscus Coast and Rodney
Visiting the Hibiscus Coast and RodneyVisiting the Hibiscus Coast and Rodney
Visiting the Hibiscus Coast and Rodney
 
EADT DV&SV Forum 290615
EADT DV&SV Forum 290615EADT DV&SV Forum 290615
EADT DV&SV Forum 290615
 
CharityComms Manchester Workshop
CharityComms Manchester WorkshopCharityComms Manchester Workshop
CharityComms Manchester Workshop
 
CITY MARKETING - CABARETE pdf
CITY MARKETING - CABARETE pdfCITY MARKETING - CABARETE pdf
CITY MARKETING - CABARETE pdf
 
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazine
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazineOwen Sound Visitor Guide 2013 | GreyBruceEscape magazine
Owen Sound Visitor Guide 2013 | GreyBruceEscape magazine
 
Coastal and Small Island Tourism brochure
Coastal and Small Island Tourism brochureCoastal and Small Island Tourism brochure
Coastal and Small Island Tourism brochure
 
APUSep2013_EN
APUSep2013_ENAPUSep2013_EN
APUSep2013_EN
 
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...
 
52 Place to Go in 2014 Recommended by NY Times
52 Place to Go in 2014 Recommended by NY Times52 Place to Go in 2014 Recommended by NY Times
52 Place to Go in 2014 Recommended by NY Times
 
Oryx_Jan12_Cape
Oryx_Jan12_CapeOryx_Jan12_Cape
Oryx_Jan12_Cape
 
City Marketing Plan : Cabarete
City Marketing Plan : CabareteCity Marketing Plan : Cabarete
City Marketing Plan : Cabarete
 
City Marketing : Cabarete
City Marketing : Cabarete City Marketing : Cabarete
City Marketing : Cabarete
 
Transformation Plan
Transformation PlanTransformation Plan
Transformation Plan
 
Sussex
SussexSussex
Sussex
 
Best beach-resort-kenya
Best beach-resort-kenyaBest beach-resort-kenya
Best beach-resort-kenya
 
Delivering a National Geotourism Strategy for Australia - Central Highlands G...
Delivering a National Geotourism Strategy for Australia - Central Highlands G...Delivering a National Geotourism Strategy for Australia - Central Highlands G...
Delivering a National Geotourism Strategy for Australia - Central Highlands G...
 

Recently uploaded

Get tailored experience with Stonehenge tours from London
Get tailored experience with Stonehenge tours from LondonGet tailored experience with Stonehenge tours from London
Get tailored experience with Stonehenge tours from London
London Country Tours
 
How To Change Name On Volaris Ticket.pdf
How To Change Name On Volaris Ticket.pdfHow To Change Name On Volaris Ticket.pdf
How To Change Name On Volaris Ticket.pdf
namechange763
 
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto RicoExploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Caribbean Breeze Adventures
 
MC INTERNATIONALS | TRAVEL COMPANY IN JHANG
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGMC INTERNATIONALS | TRAVEL COMPANY IN JHANG
MC INTERNATIONALS | TRAVEL COMPANY IN JHANG
AshBhatt4
 
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WAPaddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
River Recreation - Washington Whitewater Rafting
 
Antarctica- Icy wilderness of extremes and wonder
Antarctica- Icy wilderness of extremes and wonderAntarctica- Icy wilderness of extremes and wonder
Antarctica- Icy wilderness of extremes and wonder
tahreemzahra82
 
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitExploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
Spade & Palacio Tours
 
Winter Festivities in Italy
Winter Festivities in ItalyWinter Festivities in Italy
Winter Festivities in Italy
Time for Sicily
 
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptxThe Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
RezStream
 
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
bljeremy734
 
Hunza Cherry Blossom tour 2025- Hunza Adventure Tours
Hunza Cherry Blossom tour 2025- Hunza Adventure ToursHunza Cherry Blossom tour 2025- Hunza Adventure Tours
Hunza Cherry Blossom tour 2025- Hunza Adventure Tours
Hunza Adventure Tours
 
Uk Visa Complete Guide and application process
Uk Visa Complete Guide and application processUk Visa Complete Guide and application process
Uk Visa Complete Guide and application process
pandeypratikwgblindi
 
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdfAgence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
MICEboard
 
Jose RIZAL History and his travel Paris to berlin
Jose RIZAL History and his travel Paris to berlinJose RIZAL History and his travel Paris to berlin
Jose RIZAL History and his travel Paris to berlin
MaryGraceArdalesLope
 
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
Bush Troop Safari
 
How To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American AirlinesHow To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American Airlines
flyn goo
 
TOP 10 Historic Places To See in Kuruskhetra.
TOP 10 Historic Places To See in Kuruskhetra.TOP 10 Historic Places To See in Kuruskhetra.
TOP 10 Historic Places To See in Kuruskhetra.
ujjwalsethi113
 
Understanding the Running Costs of Electric Scooters.pptx
Understanding the Running Costs of Electric Scooters.pptxUnderstanding the Running Costs of Electric Scooters.pptx
Understanding the Running Costs of Electric Scooters.pptx
Zivah ElectriVa Private Limited
 
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfLUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
Diper Tour
 

Recently uploaded (19)

Get tailored experience with Stonehenge tours from London
Get tailored experience with Stonehenge tours from LondonGet tailored experience with Stonehenge tours from London
Get tailored experience with Stonehenge tours from London
 
How To Change Name On Volaris Ticket.pdf
How To Change Name On Volaris Ticket.pdfHow To Change Name On Volaris Ticket.pdf
How To Change Name On Volaris Ticket.pdf
 
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto RicoExploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
Exploring Heritage The Ultimate Cultural Tour in Palmer, Puerto Rico
 
MC INTERNATIONALS | TRAVEL COMPANY IN JHANG
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGMC INTERNATIONALS | TRAVEL COMPANY IN JHANG
MC INTERNATIONALS | TRAVEL COMPANY IN JHANG
 
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WAPaddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
Paddle, Float, and Explore The Ultimate River Tour Experience in Monitor, WA
 
Antarctica- Icy wilderness of extremes and wonder
Antarctica- Icy wilderness of extremes and wonderAntarctica- Icy wilderness of extremes and wonder
Antarctica- Icy wilderness of extremes and wonder
 
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitExploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to Visit
 
Winter Festivities in Italy
Winter Festivities in ItalyWinter Festivities in Italy
Winter Festivities in Italy
 
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptxThe Power of a Glamping Go-To-Market Accelerator Plan.pptx
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
 
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
欧洲杯开户-信誉的欧洲杯开户-正规欧洲杯开户|【​网址​🎉ac123.net🎉​】
 
Hunza Cherry Blossom tour 2025- Hunza Adventure Tours
Hunza Cherry Blossom tour 2025- Hunza Adventure ToursHunza Cherry Blossom tour 2025- Hunza Adventure Tours
Hunza Cherry Blossom tour 2025- Hunza Adventure Tours
 
Uk Visa Complete Guide and application process
Uk Visa Complete Guide and application processUk Visa Complete Guide and application process
Uk Visa Complete Guide and application process
 
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdfAgence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
Agence Régionale du Tourisme Grand Est - brochure MICE 2024.pdf
 
Jose RIZAL History and his travel Paris to berlin
Jose RIZAL History and his travel Paris to berlinJose RIZAL History and his travel Paris to berlin
Jose RIZAL History and his travel Paris to berlin
 
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYA
 
How To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American AirlinesHow To Talk To a Live Person at American Airlines
How To Talk To a Live Person at American Airlines
 
TOP 10 Historic Places To See in Kuruskhetra.
TOP 10 Historic Places To See in Kuruskhetra.TOP 10 Historic Places To See in Kuruskhetra.
TOP 10 Historic Places To See in Kuruskhetra.
 
Understanding the Running Costs of Electric Scooters.pptx
Understanding the Running Costs of Electric Scooters.pptxUnderstanding the Running Costs of Electric Scooters.pptx
Understanding the Running Costs of Electric Scooters.pptx
 
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfLUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdf
 

New Routes in the Cape West Coast

  • 1. The Lodge at Atlantic Beach 4-Star Accommodation thelodgeAB.co.za Darling Tourism & Museum Disa Lodge Evita se Perron Darling Lodge Flying Pig Water Sport Adventure Daily Game Drives Langebaan Country Estate Geelbek Restaurant & Nature Wedding Destination Cape West Coast Biosphere Trails Riebeek Wes Moorreesburg Rocherpan Nature Reserve Werf Burgherspost Self-Catering Vygevallei Padstal Weskus Padstal Longest Eucalyptus Tree Lane in Southern Hemisphere Tasteroom & Brewery 48 Caledon Street darlingbrew.co.za khwattu.org Farmyard Padstal thalithali.co.zaelitecharters.co.za Club Mykonos Darling Cellars Cloof Wine Estate R399 R44 R44 R366 Elands Bay Piekenierskloof Mountain Resort Accommodation Daily San Guided Tours 3-Star Accommodation 4-Star Resort piekenierskloof.co.za Malmesbury Riebeek Valley Stellenbosch Table Mountain National Park Saldanha Bay Protea Hotel 3-Star Hotel proteahotels.com R44 R44 19 Saldanha Bay Flowers Reserves Wine Craft Beer Braai Facilities Mountain Bike Trails Walking Trails Bush Walks Gravel Road Bay Gallery West Coast Fossil Park In Situ Fossil Site Daily Guided Tours fossilpark.org.za Berg River Cape West Coast Biosphere Trails capebiosphere.co.za Darling Brew Experience i i 11 24 23 Koringberg 25 26Dwarskersbos 34 35 33 32 Piketberg Eendekuil Porterville 28 R303 R365 R365 R365 Citrusdal Elandsbaai Nature Reserve Olifants River Goedverwacht R366 R366 Het Kruis Paleisheuwel Lookout Point R365 R365 31 PENINSULA CEDERBERG BERGRIVIER SWARTLAND Wellington R44 R44 R44 R301 R302 Durbanville R302 21 R46 Riebeek Kasteel 22 Paarl Tori Oso Coffee Shop Wittewater 36 Verlorenvlei R399 Bokkomlaan Aurora 29 27 30 Redelinghuys Verlorenvlei “Centre of the Universe” In Church (Kerk) Street: Simply Bee Shop and Observation Centre Merry Widow and Mill Country Fair Albatross Guest House Greystones Beach House 101+ things to see and do in the Cape West Coast Take the road less travelled Contact Carmen Lerm 082 825 5715 carmen@westcoastway.co.za www.westcoastway.co.za West Coast Way is a privately owned destination marketing company (DMC) for the Cape West Coast with the aim to attract tourists – locals & visitors – to the many attractions, activities and accommodation offerings throughout the year. We stimulate both economic growth and conservation awareness via the effective development and marketing of the West Coast Way Routes: Culture, Foodie – and the two new Routes: Scenic and Berg. West Coast Way stimulate visitors numbers through a very robust and active marketing strategy to create awareness and stimulate the exploration of the area via self-guided road trips, guided tours and shuttle services to the top tourist attractions. Founded Oct 2014 by Carmen Lerm Private Initiative Privately Funded Open 7 Days a Week 0861 321 777 Offer Visitors: Easy-to-follow Routes Free Map - print & digital Free SmartPhone App Up-to-date Website 101 Things to See and Do Trips & Tours for bookings Accurate Information to book accommodation and activities Berg Route Scenic RouteFoodie Route Culture Route Two exciting new tourist routes for the Cape West Coast Take the road less travelled Berg RouteScenic Route Foodie Route Culture Route NEW NEW 16 Paternoster 17St Helena Bay & Shelly Point N7 N7 Blaauwberg Nature Reserve Koeberg Nature Reserve Melkbos- strand Atlantis Witzand Aquifer Nature Reserve 3 Silwer- stroom- strand !Khwa ttu San Culture & Education Centre 41 2 Mamre Werf Groote Post 12 7 6 5 M19 Cape Town Cape Town Namibia Hopefield Koringberg Eendekuil 24Moorreesburg 23 Darling Darling Brew Experience 9 Thali Thali Game Lodge 15 Jacobsbaai 14 Saldanha Langebaan Yzerfontein 13 20 West Coast Fossil Park 18 11 8 19 West Coast National Park West Coast National Park 10 35 Goedverwacht & Wittewater 36 Velddrif Laaiplek Port Owen Elands Bay 28 Rocherpan Nature Reserve 27 Dwarskersbos 26 Redelinghuys Verlorenvlei30 Aurora “Centre of the Universe” 29 33 Piekenierskloof Mountain Resort 31 Citrusdal 32 25 NEW NEW Scenic Route Foodie Route Culture Route Berg Route Malmesbury 21 Riebeek Valley 22 West Coast Way West Coast Way West Coast Way West Coast Way
  • 2. Two exciting new tourist routes launched for the Cape West Coast areas Take the road less travelled The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas. The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains. “It is an honour for me to officially launch the West Coast Way Scenic Route and the West Coast Way Berg Route – two new and exciting tourism routes within the West Coast District Municipal jurisdiction incorporating the areas of Swartland, Cederberg and Bergriver,” says Minister Vos - who stated his enthusiasm for the fact that the establishment of routes such as these make the small towns in these areas into viable tourist attractions, thereby driving the creation of jobs for the people within the communities. “It is without a doubt that these new routes can lead to the development of local enterprises, increasing the demand for goods and services, and contribute to much needed employment. Tourism is an effective tool to create jobs, provide opportunities for small businesses, promote livelihoods for communities and bring South Africans together to share experiences.” “Furthermore it must be mentioned that these scenic routes are located within an area of vast natural and cultural beauty – they will take visitors through some of the country's most awe-inspiring landscapes, where they will find plenty of fantastic attractions and charming towns to visit along the way,” says Minister Vos. Cape West Coast Executive Mayor, Alderman Harold Cleophas says that tourism is the enabler in the West Coast and that the two strongest economic driving forces are Agriculture and Tourism - of which Tourism is the stronger of the two. “It brings about a sustainable environment for us in which to grow and prosper, and should tourism ever come to an end in the West Coast, we will be in an extremely disadvantageous space. The nurturing and development of tourism has the unique ability to give a lot back to the West Coast, right away.” Carmen Lerm, the founder of West Coast Way, explains that these two new routes will drive traffic from the N7 to both the surrounding inlands towns as well as the coastal regions and also serve to connect the inland areas with the sea – creating a sightseeing corridor. The two new routes will enhance the existing Cape to Namibia route by giving the opportunity to travellers to stop, explore and stay at towns in the Cape West Coast – thereby extending their experience of the Western Cape’s West Coast region. Lerm says that like the previously launched West Coast Way Foodie and Culture Routes, these two new routes are designed to showcase the many attractions and activities that are already on offer on the Cape West Coast and inland areas - but may be unknown to many. “West Coast Way is a unique collection of themed routes that can be enjoyed by locals and visitors when they do an adventure-filled self-drive trip - the ultimate West Coast Way road tripping guide. Tour operators can use these routes as part of their itinerary and easily find what they need to put bespoke and new packages together.” “West Coast Way stands for the road less travelled and showcases new experiences - with something different and fresh on offer every time,” says Lerm, who goes on to explain that the West Coast Way Trips offering also has unique options for visitors who don’t want to self-drive but prefer a chauffeured day out. “Amongst these are the Darling Wine and Beer Trip and culture themed trips. These trips are easily packaged and managed for tour operators who do not have a West Coast offering in their portfolio and now need a supplier – who can connect the visitor to the attractions in the Cape West Coast.” “Whether your focus is sightseeing, photo opportunities, history, culture, food, family fun, fauna and flora or adventure and activities, the areas and towns traversed by the West Coast Way routes have so much to offer and we feel that it is important that potential visitors see the bigger picture. The small towns found along the Cape West Coast and inland off the N7 are about rich experiences, vibrant people, history and colours, beautiful unspoilt environment and the myriad of attractions and activities that can be enjoyed here.” Lerm goes on to advise that West Coast Way have an overriding goal of achieving growth for the stakeholders and communities on these routes, and says that in just over a year since the initial launch of the Culture and Foodie Routes results show a marked increase in visitors and interest in the targeted areas - proving that the establishment of these routes and the corresponding marketing initiative for the attractions on these routes have been a huge success for tourism development. “Local businesses have attested to improved results since working with West Coast Way – amongst which has been increased visibility in the media and on social media, and increased visitor numbers,” says Lerm. “We look forward to affording the same results to the attractions on these new routes.” For more information on West Coast Way, the new West Coast Way Berg Route and Scenic Routes, as well as the existing Culture and Foodie Routes and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA. Ends Download from here: Carmen Lerm Founder West Coast Way Jointly issued on 14 March 2016: James Vos Shadow Minister of Tourism bit.ly/NewWCWRoutes