The Maribor-Pohorje Global Wine & Food Exhibition aims to become the largest food and wine trade exhibition in Slovenia, showcasing locally made products from the Maribor region and around the world. The exhibition hopes to attract over 40,000 attendees from over 80 countries twice a year to the Old Vine House in Maribor. The event will include wine tastings, food, cultural activities, and nature experiences to promote wine tourism in Slovenia and benefit travelers, the local economy, and environmental sustainability.

1. MARIBOR-POHORJE GLOBAL WINE & FOOD EXHIBITION
OLD VINE HOUSE MARIBOR, SLOVENIA
LEGEND OF MARIBOR-POHORJE
PRESENTED
BY
MICHAEL IYANRO
FOUNDER & PRESIDENT
RAINBOW GATE FOUNDATION
NIGERIA

2. OVERVIEW
Maribor-Pohorje Global wine and food Exhibitions at the Old Vine House, can be
described as wine and food tourism in Maribor. It aims to set a new level in
tourism business in Slovenia, and to be the largest food and wine trade exhibition
in Slovenia, bringing together the wine manufacturers, grocery, wholesale and
specialty retail market. The event will feature various locally made food and wine
from the Maribor region of Slovenia, and all other parts of the world. The event
also aim to attract exhibitors and visitors from across Slovenia and
internationally, and will be perfectly placed in the Old Vine House to offer 3 days
commendable experience in an environment specifically designed to help with the
development of business. The Event hope to bring in more than 40,000 attendees
from more than 80 countries at least twice in a year to see at least not less than
260,000 innovative specialty wine and food products. The activities to be carried
out will include:
Wine tasting
• Wine and food
• The enjoyment of regional environs
• Day trip or longer term recreation
• The experience of a range of companion/complementary
cultural, nature based and lifestyle activities available in
Maribor regions. etc

3. VISION AND MISSION
VISION
By 2012, wine tourism in Slovenia will:
 Increase the profitability for winemakers‟ through increased yield at
cellar door and other associated activities.
 Increase visitation for Slovenia wine regions through improved
products and services available for wine tourism operators.
 Wine tourism be an integral part of the Slovenian tourism image and
experiences through the enjoyment of wine, food and other associated
activities.
THE MISSION
 To develop wine tourism by facilitating the creation of a diverse range
of quality visitor experiences, built around visitation to wineries and
wine regions of Slovenia.

4. TARGET AUDIENCE
 The following four groups (value segments), categorized by Roy Morgan
Research, represent significant opportunities for this project and they include:
VISIBLE ACHIEVERS
 About 15% of the population, but over one in four wine tourists (25.8%)
 Wealth creators of Slovenia, c.40 years old
 International wealth creators
 Companies and organizations
 Have „made it‟ in their field and seek recognition & status
 Seek quality, „good living‟ travel, recreation and other evidence of success
 Respond to clever and unusual advertising, but skeptical of claims or offers
SOCIALLY AWARE
 Make up 10% of national population but 20% of wine tourists
 Usually tertiary educated, very green and progressive
 High socio-economic group
 Often avid arts goers
 Experiential tourists
 Pursue stimulating lifestyle regardless of price
 Respond to stylish tasteful and intelligent marketing
 Information “vacuum cleaners”, likely to use internet.
BROADER, COMPANION INTRESTS OF INTERNATIONAL WINE TOURIST
International visitors who travel to wineries have a higher interest than other
visitors in cultural attractions (museums, art galleries, wine festivals –
particularly those reflecting local customs and heritage ETC

5. BENEFITS
A. TRAVELLER:
 1. Offering three days international experience in Slovenia and its environs.
 2. opportunity to meet the country‟s leading wine experts, meet the world finest
wine and food producers, discover unusual regions and varieties, and ultimately
have a great day out.
 International business opportunity, recognition, growth and expansion.
B. SLOVENIA:
 1. Economic development, viability and GDP growth in the region
 2. Promotion of international amity, peace and understanding.
 3. Employment generation
 4. Increasing the number of visitors and repeat visits
 5. Extending length of stay and money spent by visitors
 6. Enhancing visitor satisfaction by increasing activities for tourists
 7.Broadening the market for cellar door sales
 8.Increased wine sales
 9.Educate visitors & foster brand loyalty
 10.Attract new market segments
 11.Higher profits from winery sales
 12.Improved links with the wine trade
 13. New partnerships (e.g., with other attractions)
C. EARTH:
 1. Local communities and tourist will be able to use the natural resources at the
same time protect them.
 2. It will bring about integrated sustainable resource use.
 3. It will promote Environmental advocacy