Wine tourism - Tourism does sell wine! by Elena Zeni
YES!ZENI ELENA Wine TourismPresentation helps to sell more wine
The Bardolino wine region• Located in the north of Italy in the province of Verona• The province of Verona has 5 different and well developed wine regions.• The most important Veronese wine region is Valpolicella which is 15 minutes from Bardolino.
BARDOLINO WINE Producing area• 25.000 hectares on the South-east shore of Lake Garda• 16 towns/villages• 7 months of tourism/year. Very touristic area with picturesque landscapes.• 14,000,000 visitors/year• Tourism started in 1970
BARDOLINO WINE producing details• 2.700 Hectares of vineyards• 240.000 Hectoliters wine/year• 104 bottling wineries• Most wineries are small – from 40,000 to 500,000 bottles/year• Wine tourism started in 1984
Founded in 1984 2009 = new approach 40 wineries 70 wineries Collaboration Collaboration events events Courses website and map
ZENI ENOTURISM1986 = Methanol Crisis- up to 40% reduction of wine sells for a fewyears- Big problems in our first market : Germany1990 Zeni has 2 options:- stop the activity- make investments1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM- One of the first wine museums in Italy.- 60 m2 inside area- Employing 1 person
ZENI ENOTURISM 21 years activity•1991 year of foundation. 60 m2 staffed by 1 person.Simple venue for visitors to discoverour wine culture as well as taste andpurchase our wines. The personworking in the museum is not a "wineprofessional".•1998~ 120 m2 and 2 staffGuided winery tours and small tastingroom for guided wine tastings inItalian, German and English. Thetours are guided by "wineprofessional” i.e. a Sommelier.
ZENI ENOTURISM 21 years activity•2006= 500 m2 and 4 staff - 95,000 visitors/yr•The staff are “brand ambassadors". They have wine and tourism knowledge and great people skills.•2009 – 2012 =1900 m2 and 7 staff- 120,000 visitors/yrEnoturism - not only while the visitors are at the winery but also after the visit, on line.•Project for 2014 -2016~2300 m2 and 9 staff. Foundation Wine Museum, Wine Park,Multi sensory experience.
ZENI ENOTURISM• accounts for 1/4 of total turnover, from the following activities:•WINE MUSEUM•WINERY TOURS AND TASTING•WINE EVENTS for:CompaniesSchoolsho.re.ca in the local area.