This document discusses international marketing of Bulgarian cultural heritage through tourism. It begins with definitions of key terms like marketing and cultural heritage. It then outlines how tourists are increasingly interested in authentic local experiences that showcase a destination's culture and heritage. Visits want to engage with attractions, culture, and welcoming locals to understand a country's essence. The document concludes with statistics on cultural heritage tourism to Eastern Europe from the United States, including visitor numbers and average expenditures.
The aim of the paper is to present the current forms of rural tourism in Serbia and the ways of their financing. In addition to the field research method, the descriptive method as well as the methods of analysis and synthesis are used in the paper. Forms of rural tourism are defined and differentiated according to the motives motivating tourists’ arrival to rural areas. It is estimated that today in Europe there are over 50 different forms of rural tourism. According to the Organization for Economic Co-operation and Development (OECD), the most common form of rural tourism is agrotourism. According to the results of the research, agrotourism is also the most frequent in Serbia as well. There are also developed the szallas tourism, the beekeeping tourism, bio-agrotourism, eco-tourism, as well as the other forms of rural tourism. The dominant way of financing all forms of rural tourism in the past period was self-financing. For their future development it is necessary to define innovative financing modalities.
Designing itineraries for EXPO2015 focus on Brescia and its provinceMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Brescia and its province.
The aim of the paper is to present the current forms of rural tourism in Serbia and the ways of their financing. In addition to the field research method, the descriptive method as well as the methods of analysis and synthesis are used in the paper. Forms of rural tourism are defined and differentiated according to the motives motivating tourists’ arrival to rural areas. It is estimated that today in Europe there are over 50 different forms of rural tourism. According to the Organization for Economic Co-operation and Development (OECD), the most common form of rural tourism is agrotourism. According to the results of the research, agrotourism is also the most frequent in Serbia as well. There are also developed the szallas tourism, the beekeeping tourism, bio-agrotourism, eco-tourism, as well as the other forms of rural tourism. The dominant way of financing all forms of rural tourism in the past period was self-financing. For their future development it is necessary to define innovative financing modalities.
Designing itineraries for EXPO2015 focus on Brescia and its provinceMTM IULM
Design 15 thematic itineraries according to the indications provided by Explora in collaboration with a specialized tourism company (UTAT) and local territories focusing on the city of Brescia and its province.
Chinese tourists have taken the world completely by storm. In the last 5 years, outbound statistics show a spectacular growth in their border crossings. However, the global hospitality industry was caught by surprise; not having prepared their staff, and operating without policies in place to deal with the influx of Chinese arrivals. This presentation is a guide to help understand the complexities surrounding the world's #1 tourist abroad.
Every country in the world is now looking to attract the Chinese outbound traveler. This new era is unprecedented - an age where destination marketing is being taken to a new level in gaining Chinese appeal.
When visiting the regions where grapevine is grown, tourists gets in touch directly with the culture of the host, and furthermore, they exchange positive experiences with people, get to know cultural attractions and all the values of a tourist destination. The development of wine tourism contributes to the positioning and recognition of a certain tourist region and creates a competitive advantage. As a tourist destination, Serbia definitely has a lot to offer in this field to both native and foreign tourists. The future development of wine tourism and its role in enriching the tourist offer in Serbia is defined in this work. The wine tourist development sets the preconditions for increasing the level of tourist satisfaction and consumption as well as the level of competitiveness in the tourist offer in Serbia. This work defines some enterprising activities of vintners so that they could become a more prominent quality factor in developing wine tourism and the general tourist offer in Serbia.
Greek Tourism NOT in Crisis? The real Facts and FiguresGeorgia Zouni
Greek tourism facts and figures of 2015 and what is needed to celebrate a real and longstanding success.
This is my presentation at the welcome ceremony of Kingston University that visits University of Piraeus this week 1st to 6th November, 2015
Defined and Specified,
Forms of tourism,
Types of tourism,
Tourist product,
tourist destination,
the characteristics of tourism and the importance of tourism. PLUS ! class activity.
Suomalaisten ravintoloiden ja hotellien henkilökunnan asiakasystävällisyys Eu...wwwMaRafi
TCI Research -tutkimuslaitos teki tutkimuksen*, jossa arvioitiin kansainvälisten asiakkaiden hotelli- ja ravintolapalveluihin liittyviä elämyksiä Euroopan maissa. Tutkimus selvitti myös heidän tulevaisuuden odotuksiaan hotelli- ja ravintolapalveluista. Tutkimus toteutettiin hotelli- ja ravintola-alan eurooppalaisen kattojärjestön Hotrecin toimeksiannosta. Kansainväliset asiakkaat arvioivat suomalaiset hotellit ja ravintolat kolmen parhaan Euroopan maan joukkoon neljällä osa-alueella seitsemästä.
An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine products and historical sites to promote peculiarities of that territory.
Team Members: Chiara Cilardo, Ly Nguyen, Federico Oliveri, Azzurra Maria Barausse, Claudio Contini, Chiara Neffat
Chinese tourists have taken the world completely by storm. In the last 5 years, outbound statistics show a spectacular growth in their border crossings. However, the global hospitality industry was caught by surprise; not having prepared their staff, and operating without policies in place to deal with the influx of Chinese arrivals. This presentation is a guide to help understand the complexities surrounding the world's #1 tourist abroad.
Every country in the world is now looking to attract the Chinese outbound traveler. This new era is unprecedented - an age where destination marketing is being taken to a new level in gaining Chinese appeal.
When visiting the regions where grapevine is grown, tourists gets in touch directly with the culture of the host, and furthermore, they exchange positive experiences with people, get to know cultural attractions and all the values of a tourist destination. The development of wine tourism contributes to the positioning and recognition of a certain tourist region and creates a competitive advantage. As a tourist destination, Serbia definitely has a lot to offer in this field to both native and foreign tourists. The future development of wine tourism and its role in enriching the tourist offer in Serbia is defined in this work. The wine tourist development sets the preconditions for increasing the level of tourist satisfaction and consumption as well as the level of competitiveness in the tourist offer in Serbia. This work defines some enterprising activities of vintners so that they could become a more prominent quality factor in developing wine tourism and the general tourist offer in Serbia.
Greek Tourism NOT in Crisis? The real Facts and FiguresGeorgia Zouni
Greek tourism facts and figures of 2015 and what is needed to celebrate a real and longstanding success.
This is my presentation at the welcome ceremony of Kingston University that visits University of Piraeus this week 1st to 6th November, 2015
Defined and Specified,
Forms of tourism,
Types of tourism,
Tourist product,
tourist destination,
the characteristics of tourism and the importance of tourism. PLUS ! class activity.
Suomalaisten ravintoloiden ja hotellien henkilökunnan asiakasystävällisyys Eu...wwwMaRafi
TCI Research -tutkimuslaitos teki tutkimuksen*, jossa arvioitiin kansainvälisten asiakkaiden hotelli- ja ravintolapalveluihin liittyviä elämyksiä Euroopan maissa. Tutkimus selvitti myös heidän tulevaisuuden odotuksiaan hotelli- ja ravintolapalveluista. Tutkimus toteutettiin hotelli- ja ravintola-alan eurooppalaisen kattojärjestön Hotrecin toimeksiannosta. Kansainväliset asiakkaat arvioivat suomalaiset hotellit ja ravintolat kolmen parhaan Euroopan maan joukkoon neljällä osa-alueella seitsemästä.
An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine products and historical sites to promote peculiarities of that territory.
Team Members: Chiara Cilardo, Ly Nguyen, Federico Oliveri, Azzurra Maria Barausse, Claudio Contini, Chiara Neffat
Tour operators, hospitality companies, travel agencies, tour design companies, DMOs, not-for profits, and governmental bodies turn to Vizantia Enterprises Inc., Cultural Tourism Division (functioning under the brand “Cultural Realms”) for a comprehensive approach to policymaking, market intelligence and practical advice on culture and cultural tourism. In-depth understanding of the travel and culture industries, combined with a commitment to innovation and cutting-edge business solutions, guarantees a cost effective response to customer demand and stakeholders’ value growth.
Визуализация на културното наследство в съвременната информационна средаRossitza Ohridska-Olson
Визуализация на културното наследство в съвременната информационна среда: Презентация на ІХ НАЦИОНАЛНА НАУЧНА КОНФЕРЕНЦИЯ С МЕЖДУНАРОДНО УЧАСТИЕ
„Обществото на знанието и хуманизмът на ХХІ век” Ден на Будителите 1. 11. 2011 СОФИЯ
Cultural Heritage Visualization: Important marketing resource for cultural institutions.
International Conference on Cultural Heritage and New Technologies, Sofia, Bulgaria, 5.16.2011, Cultural Heritage Film Festival
Both in NBI and CBI confirmed that the undisputed winner is the United States of America, thanks to its charismatic President Barack Obama.
As per the geographies of the top 10 countries, in both indexes the winners are the European Countries: five out of 10 countries in the CBI are in Europe, and 6 out of these taking the highest positions in the NBI.
Otherwise the two Indexes vastly differ in their methodology, results and approach.
Both Indexes are the most valuable resource for policy makers, DMOs and travel companies in their efforts to convert their countries in more profitable destinations.
To see the full analysis, go to http://www.culturalrealms.com/2009/11/country-branding-from-a-global-cultural-tourism-perspective-part-one.html
This presentation is about tourism in India .Types of Tourism .What are the various services provided to the tourist. How tourism is related to marketing.
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Goteborg & Co est récompensé au PMF 2013 pour la qualité de son modèle de gouvernance et la permanence de ses résultats en matière d’attractivité touristique, avec une croissance continue et soutenue du nombre de nuitées/an (3.6 millions en 2011, soit 3.8% de plus que l'année précédente) depuis plus de 20 ans. Göteborg fonde sa réussite sur l’organisation d’une gouvernance publique-privée autour de sa promotion touristique intégrant les acteurs économiques importants de l'attractivité. Cela lui a permis de décliner de façon cohérente une vitrine web unifiée comme point d'entrée incontournable et efficace d'information pour les touristes de loisirs ou d'affaire.
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)sustaintour
2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
COMPARATIVE STUDIES BETWEEN QUEBEC AND SCOTLAND TOURISM MARKETINGGERONIMI
One of my private conference done in 2003 in Glasgow University during an interview.
Geronimi M., 2003, “Quebec and Scotland, a comparative perspective on the WEB “Séminaire du Département du Scottish Hotel School, Glasgow, Université de Strathclyde, 3 Juin
Cultural mapping of intangible cultural heritage and its usage in tourism bra...Rossitza Ohridska-Olson
Presentation at the International Congress of Cultural Mapping: Linking Heritage (Tangible and Intangible) and Creative Tourism
University of Evora, November 29 and 30, 2018
Съвременната информационна среда, икономиката на знанието и изживяванията: база за конкурентоспособността на културния туризъм в регион Стара Загора
Презентация
на Кръгла маса “Културният туризъм – предпоставка за устойчиво развитие на регион Стара Загора” в рамките на Конференцията “Връзки на Развитието”
Влиянието на науката, образаованието, инвестициите и иновациите върху социално – икономическото развитие на региона Стара Загора
5 Декември 2014
Регионален Исторически Музей Стара Загора
Measuring the "I Like”
Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Measuring the "I Like”
Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Presentation at the Round Table: "Best practices exchange in the context of the candidacy of Varna for European Capital of Culture 2019". The presentation covers aspects of social media, digital branding, positioning and PR, as well as stakeholders engagement in online initiative for the project.
Преди да гласувате за която и да е било партия, и имате нужда българският туризъм да процъфтява, хвърлете един поглед върхуу този документ и тогава репете.
Presentation from 2007 from the first Travel 2.0 conference in Eastern Europe. Made possible by Best Western City Hotel Sofia. Personal thanks to its manager, Mr. Branimir Milanov for the brilliant organization
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.