Case study - tourism development
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Olomouc in the Czech Republic has developed tourism as a key part of its local economy. Some of its strategic objectives include increasing awareness of the destination, effectively marketing tourism products, and motivating local businesses to support tourism. It has established several certification programs to promote quality accommodation and dining experiences for visitors. These programs evaluate facilities on criteria like accessibility, cleanliness, and foreign language services. Certified establishments receive labels to recognize their quality standards. Olomouc offers a variety of cultural, business, religious, and outdoor tourism activities to attract visitors from its target markets in Europe and beyond.
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eric philippart
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8 cinzia de marzo
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Dr. MARKO KOŠČAK is an independent consultant and owns his private consultancy “STUDIO MKA” (Marko Koscak & Associates).
Since 1996 he worked as Project Manger to the Heritage Trails partnership under the umbrella of the Chamber of Commerce in SE Slovenia.
He was and is involved in different activities in the field of Rural Development in Slovenia and abroad since 1986, when he started implementing Integrated Rural Development Projects on local-community level.
Since then he was a regular consultant with the Ministry of Agriculture, where employed from 1999 – 2001 as an Advisor to the Government in the Sector for Structural policy and Rural development. In last couple of years he works as an advisor to UNDP LoSD and sustainable tourism initiatives in S-E Balkan countries of Croatia, Serbia, Montenegro, Bosnia, Kosovo and Macedonia, as well as other EU countries.
Recently he worked also in Mongolia and China as well as many other projects including several on the EU and LEADER approach. He studied in Ljubljana, Birmingham (UK), Vienna (Austria) and in 1999 completed his PhD on the thesis »Transformation of Rural areas along the Slovene – Croatian border« at the Faculty of Arts – Department of Geography.
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