“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
We created the Customer Engagement Framework to help organizations improve their shopper marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics.
This framework was designed with shopper marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Shopper Marketing Owner, Brand Marketing, Insights, Digital & Social Media, Sales Management, Field and/or Account Teams and Retail/Channel Sales Partners.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Here's a great customer journey map template to help customer success folks document, visualize and evaluate how they interact with customers. Here is a link to the supporting blog post that details how to use the template and explains some of the assumptions we made in creating the lifecycle stages, and categories = http://www.preact.com/blog/customer-journey-map-template
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
If marketing has one goal, it’s to reach consumers at the moments
that most influence their decisions. That’s why consumer electronics
companies make sure not only that customers see their televisions in
stores but also that those televisions display vivid high-definition
pictures. It’s why Amazon.com, a decade ago, began offering targeted
product recommendations to consumers already logged in and ready
to buy. And it explains P&G’s decision, long ago, to produce radio and
then TV programs to reach the audiences most likely to buy its
products—hence, the term “soap opera.
NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.
This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!
Jack Morton's very own, Jay Menashe (Gold level Certified Trade Show Marketer), shares his favorite moments from CES 2019.
Read more: http://www.jackmorton.com/blog/my-10-favorite-moments-from-ces/
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
How pharma and healthcare brands can engage consumers in order to drive growthJack Morton Worldwide
At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile engagement and more--brands must re-connect with people’s needs and revolutionize their healthcare experience. It’s a level of empowerment that could only come from a superhero.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
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Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. TABLE OF CONTENTS
REALITY CHECK IN AISLE THREE: SHOPPERS WANT MORE Page 3
Liz Bigham
SHOPPER THROUGH A BRAND EXPERIENCE LENS Page 6
Richard Vincent
WHO’S AFRAID OF SHOWROOMING? Page 10
Hanah Holpe
SHOPPERS DON’T COME FIRST – RETAILERS COME FIRST Page 14
Matt Pensinger
TALK TO JACK Page 18
ABOUT JACK Page 19
DESIGNING A BETTER SHOPPING EXPERIENCE /2
3. Reality check in aisle three: Shoppers want more
Liz Bigham
At various points I’ve heard predictions about how a new
innovation would make an old experience obsolete. Email
was going to make FedEx go out of business; webcasts
and virtual events were going to be the death of event
marketing; and user-generated ads were going to expose
agencies as dinosaurs.
In fact, new innovations force people, brands and
companies to ask what their core value is – and give them
a chance to recommit to providing that core value in new
and better ways. So FedEx still delivers assurance (even if
it dramatically expanded from the delivery business); event
marketers balanced what can only happen live (visceral
connection, networking, serendipity) and enhanced that
experience with new media; and agencies have refocused
on the enduring value they uniquely offer – strategic brand
and consumer insight and brilliant creativity.
New innovations force
Another favorite adaptive example: National Public Radio
(NPR) was one of the most prolific contributors of iTunes
people, brands and companies
podcasts and has generally been ahead-of-the-curve in
bringing their content to digital and all kinds of
to ask what their core value is.
DESIGNING A BETTER SHOPPING EXPERIENCE /3
4. Reality check in aisle three: Shoppers want more
other platforms. Because they define their value through Take this reality check: focus on the value you uniquely
great content, not a channel (“radio”), they’ve been hugely deliver, and figure out how to do that better. Because as
successful where other media brands have struggled to our research shows, consumers aren’t satisfied with the
stay relevant or even stay in business (the fact that NPR shopping experience – they want more.
isn’t an ad revenue model does help).
Last year, as part of Jack Morton’s first Best Experience
In each instance, a “threatened” category or brand Brands report, we learned that among all the categories of
re-aligned around its core value and had the confidence experience, two areas had the biggest gaps between how
to define that value as broadly as possible. important consumers said they were and how well they
said brands were actually delivering. Those two areas?
Behind the marketing industry’s current focus on “shopper How brands treat consumers when they’re in market (the
marketing” there’s a similar opportunity for both retail shopper experience) and how brands treat them after
brands and brands that sell through retail channels – they’ve bought (the customer experience). Some of the
and that’s a lot of brands. biggest pain points in the shopping experience should be
the easy ones: “providing an easy and efficient shopping
experience”, “making it easy to shop whenever and
wherever I want”, “understanding my needs”.
DESIGNING A BETTER SHOPPING EXPERIENCE /4
5. Reality check in aisle three: Shoppers want more
There’s no question: experience is important to consumers. To help brands address this gap in aisle three, a focus of
Almost nine in ten participants in our research said the Jack Morton’s forthcoming Best Experience Brands research
uniqueness and differentiation of brands’ experiences (due in January 2013) will be probing the factors that
matter when it comes to consideration – the fundamental most influence positive outcomes in shopper experience.
“shopper” mindset. Even better, 78% said they’d pay more Stay tuned – and read on for recommendations and best
for a unique experience. practices from Richard Vincent, Hanah Holpe
and Matt Pensinger.
Fixing the shopper marketing gap – understanding that
shoppers want more and redesigning your experience to If you’d like to receive early notification of our next Best
provide it – is a signal opportunity for both retail brands Experience Brands global consumer research, reach me at
and brands that sell through retail channels. liz_bigham@jackmorton.com.
There’s no question:
experience is important
to consumers.
Liz Bigham is SVP Director of Brand Marketing,
based in Jack Morton’s New York office
DESIGNING A BETTER SHOPPING EXPERIENCE /5
6. Shopper through a brand experience lens
Richard Vincent
It seems you can’t turn around these days without someone
hailing the importance of shopper marketing. Pretty much
every brand has their own shopper journey model, and
in a world of big data they are seeking to understand the
interconnectivity of communications on that journey. But
talk to marketers and you’ll hear a multitude of definitions
of just what shopper marketing is. Speak to marketing
agencies and you’ll find an even wider and truly confusing
array of definitions.
It’s “the last three feet”, “the moment of truth”, “the
aisle engagement”, “all about sales”, “the promotional
messaging to seal the deal”. All of these definitions are
partially right if taken within a wider context – that of the
consumer state of mind, motivation and behaviour.
Talk to marketers and you’ll hear a multitude of
definitions of just what shopper marketing is.
DESIGNING A BETTER SHOPPING EXPERIENCE /6
7. Shopper through a brand experience lens
But as a brand experience agency we have a simple Second, shopper marketing is not just about a particular
definition of shopper. It goes something like this: sector such as CPG or FMCG. Shopper thinking, moving a
consumer towards a sale, is relevant across all categories.
Shopper marketing is all touch points, at any stage of a To use a personal example, I drive a BMW; I’ve had
consumer journey that help a consumer move towards a three over the past 10 years. I consume BMW marketing
sale. And that has at least two important implications that messages but I’m not in the market at present so I’m not
shift us from traditional definitions of shopper. on a shopper journey, just in brand consumption mode.
Next year I’ll probably replace my car and buy something
First, it’s not just about shopping aisles and in-store. newer. Between now and then I’ll move from brand
Mobile and tablets will continue to completely reshape the consumption mode to shopper mode and start my journey
definition of shopping “environments” beyond standard towards my next purchase. When I move into shopper
e-commerce thinking. And by our definition, “shopper” is mode I will have a new level of interest and engagement
as relevant to search and location-based mobile strategy as over my general brand consumption. I’ll be looking for
it is to aisle messaging and retail incentives. It’s about all engagement that moves me towards my next vehicle.
the engagements and the experiences that move a person
towards a sale. So what does this mean for marketing planning? It
means that we need to map consumer engagement and
experience from both a brand and a shopper perspective.
Comprehension and engagement with messaging will
change depending on which state of mind the consumer is
in and their place in the journey. The trick is to understand
the most influential route and the black holes that will take
DESIGNING A BETTER SHOPPING EXPERIENCE /7
8. Shopper through a brand experience lens
a shopper in the wrong direction (away from your brand Why is a brand experience agency talking shopper?
and towards a competitor). If a consumer is in shopper
mode the online searches they make will differ from when We know that personal experience has the most impact
they are in brand mode, as will the questions they ask on consumer decisions. If I have a brand experience that
friends or information they consume and seek in social gives me the opportunity to interact with a product, it can
media. The areas of the web site they will focus in on will move me from brand consumption into shopper mode with
change and so too will their likelihood of getting involved remarkable speed. If I’m already in shopper mode, that
with the brand at an event or in store. experience can close off any black holes that might send
me to a competitor. And in the absence of that personal
experience, receiving a recommendation from a friend
who has had such a personal experience is the next best
spark. After that is recommendations from third parties
(90% of which is not happening online
but rather face-to-face).
We also know that brand experiences go deeper and
last longer, meaning that consumers carry experiences
into their shopper state. We also know that by linking
experiences with other engagement media in a consumer
journey creates a multiplying effect on impact.
DESIGNING A BETTER SHOPPING EXPERIENCE /8
9. Shopper through a brand experience lens
So we can immediately see the relevance of brand
experience to shopper marketing: experience helps We must build experiences
to cement and inform purchase decisions quickly and
decisively. Consequently, as a brand experience agency
away from the store...to drive
with a focus on shopper we need to do three things: consumers along their journey
1. We must seek to understand the consumer to purchase.
journey and the key points of consumer influence.
We need to recognize the “black holes” in the
journey to ensure these are plugged.
2. We need to ensure the brand experience within
the shopping environment, whether physical
or digital, serves to enhance the message and
crystalize the offer. An experience is 3D, real and
immediate and can therefore significantly
impact sales metrics.
3. We must build experiences away from the store
(physical and virtual) that are designed to drive
consumers along their consumer journey towards
their purchase moment their “first moment of truth”. Richard Vincent is Head of Consumer in
Jack Morton’s London office.
DESIGNING A BETTER SHOPPING EXPERIENCE /9
10. Who’s afraid of showrooming?
Hanah Holpe
Recently there’s been much ado about the threats to brick-
and-mortar retail of so-called “showrooming” – consumers
looking at merchandise in-store, leaving empty-handed,
Change can be scary.
then buying online for less money – leading some
marketers to panic (needlessly, I’d argue) about how
technology will affect their business rather than embracing
change. Yes, the change is dramatic, and change can be
scary. But even as “traditional brick-and-mortar” becomes
obsolete, “retail” will grow ever stronger if retail brands
apply the lesson of other major business model disruptions:
adapt or die.
Retailers need to stop fearing new technologies that
threaten their existing business models and start focusing
more on integrating them in their core brand experience.
Consumers aren’t going to stop using technology to source
product reviews, receive offers, and find better deals.
What retailers need to think about is how their entire
brand experience (both in-store and online) can shorten
the path to purchase via a differentiated and empowered
experience – one that will incentivize consumers to not only
buy in-store, but also to buy now and return to buy more.
DESIGNING A BETTER SHOPPING EXPERIENCE /10
11. Who’s afraid of showrooming?
This means that retailers need to go further to ensure that
they offer consumers the absolute best and frictionless
shopping experience. Everything matters: smartphone
app, merchandising, employee interaction, lighting, smell,
music, check-out experience. According to Forbes, 82% Take Walmart: their proprietary app allows consumers
of consumers prefer to shop in-store where they can touch, to build a shopping list before their trip, discover and
feel, and interact with the products they’re looking to buy. “clip” coupons, map the aisle-by-aisle journey once in the
The challenge now is to leverage the newest technologies store, scan items in-aisle to check the price, and integrates
to give consumers all they need to make an informed with WalMart.com to ship any items to the consumer that
purchase and incentivize the immediate gratification aren’t currently in stock. Consumers can use their phone
of buying now. Instead of seeing technologies such as to pay and bypass the check-out line. By taking a holistic
Amazon’s PriceCheck as a threat, retailers should think approach and leveraging technology to enhance the in-
about how they can create similar technology-enhanced store experience, Walmart can drive consumers through
shopping experiences that steward consumers through the the front door and all the way to checkout
entire shopping journey. (and back again).
Thinking about a consumer’s path to purchase is a great And it’s not just about sales, specials, and daily deals.
place to start. More and more, it’s not a straight path at all: Jack Morton research shows that 75% of consumers
it’s a circular journey of brand engagement that generates would actually pay more if they knew the brand they
both loyalty and ultimately sales. At best, all along that were engaging with would give them a differentiated
journey are seamless, additive experiences that reinforce experience. Consumers become loyal to a retail brand not
core brand attributes. just because of the products you carry but also because of
the experience they have while they’re engaging with you.
DESIGNING A BETTER SHOPPING EXPERIENCE /11
12. Who’s afraid of showrooming?
So what are some ways retail brands could create • Act as a brand butler: Anticipate shoppers’ needs
differentiated shopper experiences? As a marketer and a from start to finish. For example: my local grocer
shopper, here are some of my recommendations of better has dedicated parking spots for expectant and new
in-store shopping experiences that could drive sales: mothers (great) but not a dedicated checkout line
(not as great).
• Focus on service: Educated staff that work with • Be present for (all) the occasions that matter to (all)
consumers to find solutions and provide guidance your shoppers: Many retailers do a great job of
will drive sales and loyalty. building experiences around obvious occasions like
• Provide price guarantees: Don’t lose a sale due to weddings, sporting events and holidays. But there
cheaper prices from Internet retailers. Create policies are a lot of other life occasions – quinceañeras,
that allow for immediate price matches if a consumer graduations, first jobs, first homes –
shows you a place where they can get it when brands can be present.
more cheaply. • Make life easier – especially for holiday shopping:
• Invest in product training to drive sales: People that Every year I dread carrying presents (which for
genuinely “get” products will sell more of them. security reasons can’t be wrapped) on flights to
For items like consumer devices, it’s a no-brainer visit family and friends. There must be millions of
to provide focused product training. For example, shoppers out there who’d be truly grateful to retail
we’ve created programs for a mobile device maker brands that would allow them to buy online at
to train its carriers’ retail employees on new devices; home, then pick-up in-store at their final destination.
those employees’ sales were 25-50% higher Variations on this theme would also work. What if
than other staff. urban consumers were given better local delivery
options? What if you could both buy and ship from
the brick-and-mortar retail store in a more seamless,
time-efficient way?
DESIGNING A BETTER SHOPPING EXPERIENCE /12
13. Who’s afraid of showrooming?
Retail brands don’t really have a choice about embracing
change. From my conversations, I sense they know that. Act as a brand butler:
Still many are fearful and moving too slowly to create
evolved, holistic shopping experiences like those I’ve
Anticipate shoppers’ needs
described. Let’s look to history for instruction. What from start to finish.
happened when companies reacted to past disruptions
with fear? Not pretty. But, for example, what if the US
Postal Service had had the foresight to embrace email as
the future of communication and weave that into its core
experience? At the time, it would have been radical, but
now it doesn’t seem so far-fetched. Retail brands should
embrace the technologies they fear and focus on creating
a better shopper experience.
Hanah Holpe is a Creative Strategist in
Jack Morton’s Chicago office.
DESIGNING A BETTER SHOPPING EXPERIENCE /13
14. Shoppers don’t come first – retailers come first
Matt Pensinger
Brands and retailers
need to build on
their partnerships
now more than ever.
I once heard a very smart marketer say that “Customers in the right way, to the right shoppers. And all that
don’t come first – employees come first.” I believe he meant depends on brands’ success in first engaging retail
that if you don’t treat your people right and give them the partners – treating them right and giving retailers the
tools to promote your brand, your customer tools to promote products.
experience will suffer.
In our view, the first step to success in shopper marketing is
Arguably, this analogy also works in the realm of shopper. engaging the retail channel and taking smart steps to build
Because behind every compelling consumer shopping a differentiating brand position with the range of retail
journey there are a myriad of trade and retail channel stakeholders from buyers to sales associates.
touchpoints that brands must navigate in order to get their
products on a physical or virtual shelf at the right time,
DESIGNING A BETTER SHOPPING EXPERIENCE /14
15. Shoppers don’t come first – retailers come first
Today’s brutal environment means retailers are
tremendously hungry for growth – and ready to partner. The first step to success in shopper
Brick-and-mortar retailers are pressured to improve margins marketing is engaging the retail
and revenue per square foot, and they’re constantly
evaluating ways to reset their product assortments to find
channel and taking smart steps
any edge. Online, retailers face challenges to differentiate to build a differentiating brand
and drive consistent traffic and shopping cart checkouts position with the range of
beyond flash sales and free shipping offers. And retailers
of every kind are working harder to ensure that shoppers
retail stakeholders.
feel connected to the customer experience they provide –
not just to the brands they sell.
All of this creates a world where retailers, from grocery to
dollar and big box, are demanding more and more from
their suppliers. Looked at more optimistically, it also means
that they’re open for new ideas. Brands and retailers need
to build on their partnerships now more than ever, and
find ways to merge their interests in ways that speak to
shoppers by enhancing their experience – pre- store,
in-store and post-purchase.
DESIGNING A BETTER SHOPPING EXPERIENCE /15
16. Shoppers don’t come first – retailers come first
The most successful brands work with their retailers to build 2. Build plans around your mutual interest in
a better experience for shoppers at the point of purchase growth – Reactionary and generic price promotions
by embracing the following principles: have been replaced with customized, long-term
planning between brand manufacturers and
retailers designed to fulfill each side’s need to
1. Lead with insights about your shared target
cultivate consumer loyalty over time. Acknowledging
consumer — Retailers are not at a loss for consumer
the shared mission of building brand equity
and shopper data, but sifting through it to unearth
and ongoing shopper loyalty is now allowing a
the actionable insights that drive sales is an
new level of shopper marketing partnership that
unending task. They’re always looking to further
is centered on delivering holistic value (retail
understand their shoppers, and to make connections
experience + brand experience) to the consumer. In
between their pre-store behavior and what will
addition, smart brands are looking for opportunities
delight them in their aisles. More and more,
to launch big initiatives to their retailer customers
manufacturers are sharing deeper explorations into
outside of line reviews and annual planning sessions
their consumers as a way to not only show how
in order to stand out as partners who can deliver
their actionable insights drive brand and product
new growth opportunities.
innovations but to also educate retailers about
category growth opportunities (even outside their
brands), demonstrating a committed partnership to
the retailer while also differentiating
from the competition.
DESIGNING A BETTER SHOPPING EXPERIENCE /16
17. Shoppers don’t come first – retailers come first
3. Invest in people to create in-store advocates – The success of shopper marketing is defined by the process
It’s time to look beyond product assortment and and experience for how a consumer finds, compares
merchandising to the critical role people play and ultimately transacts for a product. By building
in delivering a great shopper experience. More and deepening partnerships across the retail channel,
brands are partnering with retailers to develop brands have the opportunity to fully articulate their value
and deliver training and front-line associate brand proposition and build advocacy in the process.
engagement programs that drive sales conversion.
These efforts improve the shopper experience by
allowing retailer employees to better (and more
passionately) educate consumers on products and
their benefit (think of the task of quickly helping a
consumer to differentiate features and benefits of
today’s smart phones) and communicate facts such
as ingredients or other product benefits.
Matt Pensinger is SVP, Managing Director in Jack
Morton’s Chicago office.
DESIGNING A BETTER SHOPPING EXPERIENCE /17
18. THIS IS JUST PART OF
THE CONVERSATION.
HERE ARE A
TALK TO JACK
FEW WAYS TO
Liz Bigham
E: liz_bigham@jackmorton.com
TALK
T: +1-212-401-7212
Read our blog at blog.jackmorton.com
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