Organization / Workplace

Location

Occupation

Industry

Apparel / Fashion

Website

About

I am an author, consultant, speaker and business leader with over 25 years’ experience working with leading consumer goods businesses including Mars, PepsiCo, Sony, Unilever, Danone, Fonterra and Kao. As the co-author of “The Shopper Marketing Revolution”, I’m a globally recognised expert in Shopper Marketing and Customer Development. I regularly blog on issues facing brands and managers around the world. As a consultant I work with many of the world’s best-known brands across Europe, Middle East, Africa and Asia-Pacific. I specialise in directly supporting managers to make practical changes to marketing and sales strategies which deliver step-change in brand performance, return