The document reviews CES 2019, highlighting key technology trends such as AI, 5G, and robotics, along with memorable exhibits and innovative presentations from various companies. It emphasizes the importance of unique architecture, effective lighting, and engaging demos in creating a captivating experience for attendees. The author expresses excitement about the future of CES 2020, noting the balance between technology and human experience in presenting products.

1. CES 2019 in review
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By Jay Menashe
Jack Morton Worldwide
January 2019

2. Introduction
If you’re a tech or experiential fanatic, I’m certain you’ve seen the countless articles
talking about trends and what’s next. Well, here it is! AI, 5G, 8k, robots…lots of robots.
Now that we’ve gotten that out of the way, I’d like to share some of my favorite
moments from CES 2019 – the biggest show that unveils the latest and greatest
technology innovations.
First off, when I’m walking around most shows – especially CES – I like to see how
companies present themselves as a whole, including how different elements of the
brand stand out.
The pages that follow are a little bit of everything that wowed me: Some big, some
small & some you have never heard of—so enjoy!

3. Big attractions
When it comes to exhibiting on the show floor, the shape, color, or size of a structure all
have the power to draw the eye but you should never underestimate the use of lighting to
make everything pop and all around stand out.

4. Unique architecture

6. Breathing life into high
signage

8. Dynamic entrances

9. Welcoming
Entrances
LG was next level!

10. Energetic lighting paired with
interesting designs

11. Vibrant color in a sea of
black & white

12. Demo experiences
Bringing your product to life on the show floor is no easy task. It should be different from
the everyday presentation in a conference room and make sense for your brand.

13. Going beyond
PowerPoint
Analogic’s remote control demo to
show off their sensor technologies.
Hologruf’s entire exhibit was made
up of product demos, showing off
their fan-like hologram graphics.
An IEEE member created a VR simulation of what it is like to walk
on the moon. A great way to showcase a member and see what
you can be a part of as a member of the IEEE community.

14. The first ever AI ping pong
training robot.
AI Boxing – a frustratingly good
Workout.
A graphic coming to life like in
Back to the Future II.

15. Fun experiential elements
Nikon tapping into the pop-
up museum rage with a
great photo op to show off
their latest lenses.
Proving your headphones
really can work after
being submerged in
water.
Having some fun indulging myself
via Allstate’s big screen black and
white flip board.

16. The unexpected exhibitor
Because sometimes you just need a large Yacht to intrigue people or a larger than life
drone by Bell Helicopter.

19. Overall experience
HERE was eye-catching from a far, easy to navigate and had strong demos
to show off their capabilities.
(Note: I may be biased since the Jack team created it)

22. HERE
Walkthrough

23. Welcoming
Entrances
LG was next level!

24. Final thoughts
At its heart, CES is an innovative, technology-focused show, which could
be seen through many of the exhibits on the show floor. With more
companies using technology to draw in attendees, to tell their story, and
even demonstrate their products, the human touch can be lost.
But many companies have learned how to tie in the human experience and
not simply put products on shelves and hope people come.
Whether through signage, experiences or demos, the booth draws were
better than ever and I can’t wait to see what’s next at CES 2020!

25. Questions?
–
Let’s talk!
Jay Menashe
jay_menashe@jackmorton.com
office: +1 609.223.4880
mobile: +1.201.885.0228