Jack Morton's very own, Jay Menashe (Gold level Certified Trade Show Marketer), shares his favorite moments from CES 2019.
Read more: http://www.jackmorton.com/blog/my-10-favorite-moments-from-ces/
NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.
This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!
CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE ShowDassault Systemes
CES 2019 has made the first move from a Tech Show to an Experience Show. It’s no longer a platform to reveal the latest technologies but a place where we bring values to consumers. In this report, we decoded CES for Home & Lifestyle companies, highlighting trends and looking at how we put consumers at the center. Discover how CES and consumers experiences we will look like in the years to come!
CES® is the world's gathering place for all those who thrive on the business of consumer technologies and it has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Each year, memBrain attends CES® to gather intelligence on hot new consumer electronics products and to identify emerging trends and industry innovators. This special edition of The STORM Report is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products that we found in the following key categories:
AI and Robotics
Audio and Video
Computers
Digital Imaging
Display Products
Family Tech
Health & Wellness
Smart Home
Vehicles
VR/AR
Wearables
We are now offering completely bespoke reporting services. Contact us for more information and visit memBrain at www.membrainllc.com to subscribe to future issues of The STORM Report!
This special edition of "The STORM Report" is a compilation of memBrain's observations from the CES 2017 show floor combined with the most "buzzed about" products and hottest trends according to leading industry publications and experts (including several of the CES 2017 Innovation Award winners).
Each year, the memBrain team travels to Las Vegas to attend the Consumer Electronics Show (CES) to gather intelligence on hot new products as well as pick up on early radar for emerging trends. For 2017, memBrain collaborated with the global agency Wunderman to co-present our first ever "Collision" breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. In case you missed it, we've included highlights and a link to the entire presentation within the presentation.
CES 2017: 6 Trends Marketers Should KnowKevin Hung
CES 2017 marks its 50th anniversary of celebrating the most innovative and profound technologies the globe has to offer. In this short presentation, we unravel over 2.5 million square feet of technology into 6 trends marketers should know in order to be relevant tomorrow.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.
This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!
CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE ShowDassault Systemes
CES 2019 has made the first move from a Tech Show to an Experience Show. It’s no longer a platform to reveal the latest technologies but a place where we bring values to consumers. In this report, we decoded CES for Home & Lifestyle companies, highlighting trends and looking at how we put consumers at the center. Discover how CES and consumers experiences we will look like in the years to come!
CES® is the world's gathering place for all those who thrive on the business of consumer technologies and it has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Each year, memBrain attends CES® to gather intelligence on hot new consumer electronics products and to identify emerging trends and industry innovators. This special edition of The STORM Report is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products that we found in the following key categories:
AI and Robotics
Audio and Video
Computers
Digital Imaging
Display Products
Family Tech
Health & Wellness
Smart Home
Vehicles
VR/AR
Wearables
We are now offering completely bespoke reporting services. Contact us for more information and visit memBrain at www.membrainllc.com to subscribe to future issues of The STORM Report!
This special edition of "The STORM Report" is a compilation of memBrain's observations from the CES 2017 show floor combined with the most "buzzed about" products and hottest trends according to leading industry publications and experts (including several of the CES 2017 Innovation Award winners).
Each year, the memBrain team travels to Las Vegas to attend the Consumer Electronics Show (CES) to gather intelligence on hot new products as well as pick up on early radar for emerging trends. For 2017, memBrain collaborated with the global agency Wunderman to co-present our first ever "Collision" breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. In case you missed it, we've included highlights and a link to the entire presentation within the presentation.
CES 2017: 6 Trends Marketers Should KnowKevin Hung
CES 2017 marks its 50th anniversary of celebrating the most innovative and profound technologies the globe has to offer. In this short presentation, we unravel over 2.5 million square feet of technology into 6 trends marketers should know in order to be relevant tomorrow.
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
Each year, Keley Consulting covers the Consumer Electronics Show at Las Vegas, to identify key emerging trends in a variety of domains.
We conduct dozens of interviews with startups and established industry players and provide a free summary of 50 innovations that caught our attention.
Feel free to share it yourself and get in touch with us for more details.
Benjamin Hannache Partner, Keley Consulting Twitter: @BenjaminH
Overview of this year's CES 2015 with implications on smart technology on consumers. Further notes on products featured in this deck can be found upon download.
DWS17 - Game Summit - Timothee COLLARD - MicrosoftIDATE DigiWorld
Gaming VR - Buzz or next Big Thing?
Video game industry - tradition of innovations
Different Headsets, different strategies, different results
quality experience facing key blockers
...
Media Industries par Frédéric Josué (Havas)Les Gaulois
Lors de ce vendredi 25 novembre, pour le #15MinPasPlus c'est Frédéric Josué qui est venu nous parler de la data science.
#talentscurrator
D’origine Franco Brésilienne, Frédéric Josué est spécialiste des media et des marques. Il dirige notamment au sein de Havas, la structure d’innovation «18hubs.io». Basée à Los Angeles, Séoul et Tel Aviv, cette structure de recherche opérationnelle opère au croisement des media, des industries culturelles, des technologies et de la data science.
Diplômé d’un troisième cycle en Stratégie Industrielle à la Sorbonne, Frédéric Josué a débuté sa carrière en tant qu'analyste en Intelligence Economique au Ministère de la Défense, puis en tant que macro économiste dans un institut privé. En 2004 il a collaboré à la création du programme C.U.L.T. sur les cultures urbaines, récompensé d’un Interactive Emmy Award.
Frédéric Josué est auteur, conférencier et membre d’associations sur la thématique des écritures Transmedia. En 2015 il a créé et coécrit la Série OTT FRAT-Français Radicalisés Terroristes, diffusée sur Canal Play .
Associé à TIU-Transmedia Immersive University, il est par ailleurs Secrétaire Général du Marseille WebSeries Festival.
Future of Autonomous Transportation filene event keynote NY 2018Sudha Jamthe
Sudha Jamthe talks about the Future of Autonomous Transportation to a group of credit union innovators. She brings a futuristic lens to Cognitive IoT meets Autonomous Vehicles. She introduces a new concept of autonomous vehicle payments calling it M2H (Machine to Human) or P2M (Person to Machine) payment for repeat tasks involving exchange of money between AVs and passengers. And more.
AdaptTo 2013: Slinging multichannel content the BrowserMap way / Device Detec...Andrew Savory
Sling selectors provide a powerful and flexible way to decide what content to deliver and how to present it. BrowserMap provides client-side device capability detection. By combining Sling and BrowserMap, you can quickly and easily build multichannel publishing solutions, adapting your content delivery to the capabilities of the device visiting your site. In this session we looked at how and why you should build this, and provide hints and tips on best practice.
Andrew Savory, Adobe
Conrad Woeltge, CEO & Owner, CW & Friends
Revolutionary Consumer Products: Company presentation by Christopher Olds, CFO of Ultraleap at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
what about knowing some informations about the latest Technology in our world !
videos
http://www.youtube.com/watch?v=pQpr3W-YmcQ
http://www.youtube.com/watch?v=e20c6jdTiLc
http://www.youtube.com/watch?v=mLMWXBv5rY4
http://www.youtube.com/watch?v=81iiGWdsJgg
http://www.youtube.com/watch?v=XtsSPZCGmuY
http://www.youtube.com/watch?v=04rc-ZY86mc
http://www.youtube.com/watch?v=DQWyhezIze4
http://www.youtube.com/watch?v=_bPnyAluqG8
http://www.youtube.com/watch?v=Kh9nefyy4Sc
http://www.youtube.com/watch?v=F-3qC4q8toU
http://www.youtube.com/watch?v=tE06ELPwrH4
http://www.youtube.com/watch?v=1-xjcGRWO8U
http://www.youtube.com/watch?v=wT8xI4PEU8c
http://www.youtube.com/watch?v=C4o-MW_yqPo
http://www.youtube.com/watch?v=Z1bfxs_sEt8
http://www.youtube.com/watch?v=Ep4L18zOEYI
http://www.youtube.com/watch?v=wSZlHqXGz7I
Internet of Everything? What matters: Life-style ...better choices! Get started by "pushing the Green Button" to enable mobile access to better services. The download your FREE mobile access to better services: Presence by PeoplePower!
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
Each year, Keley Consulting covers the Consumer Electronics Show at Las Vegas, to identify key emerging trends in a variety of domains.
We conduct dozens of interviews with startups and established industry players and provide a free summary of 50 innovations that caught our attention.
Feel free to share it yourself and get in touch with us for more details.
Benjamin Hannache Partner, Keley Consulting Twitter: @BenjaminH
Overview of this year's CES 2015 with implications on smart technology on consumers. Further notes on products featured in this deck can be found upon download.
DWS17 - Game Summit - Timothee COLLARD - MicrosoftIDATE DigiWorld
Gaming VR - Buzz or next Big Thing?
Video game industry - tradition of innovations
Different Headsets, different strategies, different results
quality experience facing key blockers
...
Media Industries par Frédéric Josué (Havas)Les Gaulois
Lors de ce vendredi 25 novembre, pour le #15MinPasPlus c'est Frédéric Josué qui est venu nous parler de la data science.
#talentscurrator
D’origine Franco Brésilienne, Frédéric Josué est spécialiste des media et des marques. Il dirige notamment au sein de Havas, la structure d’innovation «18hubs.io». Basée à Los Angeles, Séoul et Tel Aviv, cette structure de recherche opérationnelle opère au croisement des media, des industries culturelles, des technologies et de la data science.
Diplômé d’un troisième cycle en Stratégie Industrielle à la Sorbonne, Frédéric Josué a débuté sa carrière en tant qu'analyste en Intelligence Economique au Ministère de la Défense, puis en tant que macro économiste dans un institut privé. En 2004 il a collaboré à la création du programme C.U.L.T. sur les cultures urbaines, récompensé d’un Interactive Emmy Award.
Frédéric Josué est auteur, conférencier et membre d’associations sur la thématique des écritures Transmedia. En 2015 il a créé et coécrit la Série OTT FRAT-Français Radicalisés Terroristes, diffusée sur Canal Play .
Associé à TIU-Transmedia Immersive University, il est par ailleurs Secrétaire Général du Marseille WebSeries Festival.
Future of Autonomous Transportation filene event keynote NY 2018Sudha Jamthe
Sudha Jamthe talks about the Future of Autonomous Transportation to a group of credit union innovators. She brings a futuristic lens to Cognitive IoT meets Autonomous Vehicles. She introduces a new concept of autonomous vehicle payments calling it M2H (Machine to Human) or P2M (Person to Machine) payment for repeat tasks involving exchange of money between AVs and passengers. And more.
AdaptTo 2013: Slinging multichannel content the BrowserMap way / Device Detec...Andrew Savory
Sling selectors provide a powerful and flexible way to decide what content to deliver and how to present it. BrowserMap provides client-side device capability detection. By combining Sling and BrowserMap, you can quickly and easily build multichannel publishing solutions, adapting your content delivery to the capabilities of the device visiting your site. In this session we looked at how and why you should build this, and provide hints and tips on best practice.
Andrew Savory, Adobe
Conrad Woeltge, CEO & Owner, CW & Friends
Revolutionary Consumer Products: Company presentation by Christopher Olds, CFO of Ultraleap at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
what about knowing some informations about the latest Technology in our world !
videos
http://www.youtube.com/watch?v=pQpr3W-YmcQ
http://www.youtube.com/watch?v=e20c6jdTiLc
http://www.youtube.com/watch?v=mLMWXBv5rY4
http://www.youtube.com/watch?v=81iiGWdsJgg
http://www.youtube.com/watch?v=XtsSPZCGmuY
http://www.youtube.com/watch?v=04rc-ZY86mc
http://www.youtube.com/watch?v=DQWyhezIze4
http://www.youtube.com/watch?v=_bPnyAluqG8
http://www.youtube.com/watch?v=Kh9nefyy4Sc
http://www.youtube.com/watch?v=F-3qC4q8toU
http://www.youtube.com/watch?v=tE06ELPwrH4
http://www.youtube.com/watch?v=1-xjcGRWO8U
http://www.youtube.com/watch?v=wT8xI4PEU8c
http://www.youtube.com/watch?v=C4o-MW_yqPo
http://www.youtube.com/watch?v=Z1bfxs_sEt8
http://www.youtube.com/watch?v=Ep4L18zOEYI
http://www.youtube.com/watch?v=wSZlHqXGz7I
Internet of Everything? What matters: Life-style ...better choices! Get started by "pushing the Green Button" to enable mobile access to better services. The download your FREE mobile access to better services: Presence by PeoplePower!
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
CES 2018 Highlights from the DAN Innovation Council (A\NZ) Robert Tilt
CES 2018 has been and gone, and there was a *lot* on show - over 4,000 exhibitors. We've taken the time to cut through the rough and bring you out highlights across the key categories of smart cars, displays, digital assistants, mixed reality, robots and of course, the gadgets.
15 Award-Winning Websites With Beautiful (And Functional) Designsweb-template
Every once in a while, I'll come across a site that really makes me stop and think. A site that pushes the boundaries of what is known to be possible on the web. Whether it be the design aesthetic, usability, interactivity, sound design, or value that the site provides, we all know what it's like to stumble across a masterpiece.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
The Consumer Electronics Show (CES) is one of the largest technology trade shows of its kind, featuring new product releases, updates, and a chance to experience the latest and greatest technologies from companies big and small. Join Brian Pichman of the Evolve Project who attends the show to spread the word about libraries to the exhibitors at CES, securing partnerships on behalf of libraries so that libraries may have more opportunities to innovate and bring new technology in for their patrons. Brian will share his experiences at CES 2022, sharing the top trends at CES, cool tech to watch for, and how this plays a role in libraries.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
How pharma and healthcare brands can engage consumers in order to drive growthJack Morton Worldwide
At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile engagement and more--brands must re-connect with people’s needs and revolutionize their healthcare experience. It’s a level of empowerment that could only come from a superhero.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
CES 2019 in review
1. CES 2019 in review
–
By Jay Menashe
Jack Morton Worldwide
January 2019
2. Introduction
If you’re a tech or experiential fanatic, I’m certain you’ve seen the countless articles
talking about trends and what’s next. Well, here it is! AI, 5G, 8k, robots…lots of robots.
Now that we’ve gotten that out of the way, I’d like to share some of my favorite
moments from CES 2019 – the biggest show that unveils the latest and greatest
technology innovations.
First off, when I’m walking around most shows – especially CES – I like to see how
companies present themselves as a whole, including how different elements of the
brand stand out.
The pages that follow are a little bit of everything that wowed me: Some big, some
small & some you have never heard of—so enjoy!
3. Big attractions
When it comes to exhibiting on the show floor, the shape, color, or size of a structure all
have the power to draw the eye but you should never underestimate the use of lighting to
make everything pop and all around stand out.
12. Demo experiences
Bringing your product to life on the show floor is no easy task. It should be different from
the everyday presentation in a conference room and make sense for your brand.
13. Going beyond
PowerPoint
Analogic’s remote control demo to
show off their sensor technologies.
Hologruf’s entire exhibit was made
up of product demos, showing off
their fan-like hologram graphics.
An IEEE member created a VR simulation of what it is like to walk
on the moon. A great way to showcase a member and see what
you can be a part of as a member of the IEEE community.
14. The first ever AI ping pong
training robot.
AI Boxing – a frustratingly good
Workout.
A graphic coming to life like in
Back to the Future II.
15. Fun experiential elements
Nikon tapping into the pop-
up museum rage with a
great photo op to show off
their latest lenses.
Proving your headphones
really can work after
being submerged in
water.
Having some fun indulging myself
via Allstate’s big screen black and
white flip board.
16. The unexpected exhibitor
Because sometimes you just need a large Yacht to intrigue people or a larger than life
drone by Bell Helicopter.
17.
18.
19. Overall experience
HERE was eye-catching from a far, easy to navigate and had strong demos
to show off their capabilities.
(Note: I may be biased since the Jack team created it)
24. Final thoughts
At its heart, CES is an innovative, technology-focused show, which could
be seen through many of the exhibits on the show floor. With more
companies using technology to draw in attendees, to tell their story, and
even demonstrate their products, the human touch can be lost.
But many companies have learned how to tie in the human experience and
not simply put products on shelves and hope people come.
Whether through signage, experiences or demos, the booth draws were
better than ever and I can’t wait to see what’s next at CES 2020!