Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
A highly visual presentation featuring leading retail projects from around the globe. We look beyond the latest trends to explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. This session looks at the intersection of visionary and ambitious thinking that leads to innovation. Content includes several award-winning stores to hit the global market in the past year - projects recognized for their approaches to overall concept, branding, visual merchandising, graphics, way-finding, sales technology, fixtures, lighting, materials, sustainability and historic preservation.
Retail design professionals, retailers and solutions providers will benefit from inspiring ways to blend both physical and digital aspects of innovation to create unique selling environments.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Gen Z Shopping: Designing retail for the constant state of partial attentionFITCH
Meet the most complex yet most critical shopper of all time – Generation Z.
By 2020, today’s 14-19 year olds will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries, and 10% in the rest of the world. The needs and behaviours of this group will inform not only the next generation of shoppers, but the future of mainstream retail.
So, how do retailers and brand owners engage with a new kind of shopper, who pays less attention but with a sharper and hyper-informed eye? There have been many observations on the lifestyle and digital dexterity of Gen Z (current 14-19 year olds), but until now, their shopping habits have remained unobserved.
In this paper, FITCH not only defines who Gen Z shoppers are, but also clarifies their distinct retail behaviours and offers strategies for retailers to attract them with seamless and highly commercial experiences.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
A highly visual presentation featuring leading retail projects from around the globe. We look beyond the latest trends to explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. This session looks at the intersection of visionary and ambitious thinking that leads to innovation. Content includes several award-winning stores to hit the global market in the past year - projects recognized for their approaches to overall concept, branding, visual merchandising, graphics, way-finding, sales technology, fixtures, lighting, materials, sustainability and historic preservation.
Retail design professionals, retailers and solutions providers will benefit from inspiring ways to blend both physical and digital aspects of innovation to create unique selling environments.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Gen Z Shopping: Designing retail for the constant state of partial attentionFITCH
Meet the most complex yet most critical shopper of all time – Generation Z.
By 2020, today’s 14-19 year olds will be the largest group of consumers worldwide, making up 40% of the US, Europe and BRIC countries, and 10% in the rest of the world. The needs and behaviours of this group will inform not only the next generation of shoppers, but the future of mainstream retail.
So, how do retailers and brand owners engage with a new kind of shopper, who pays less attention but with a sharper and hyper-informed eye? There have been many observations on the lifestyle and digital dexterity of Gen Z (current 14-19 year olds), but until now, their shopping habits have remained unobserved.
In this paper, FITCH not only defines who Gen Z shoppers are, but also clarifies their distinct retail behaviours and offers strategies for retailers to attract them with seamless and highly commercial experiences.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
IPA's "The Long and the Short of It" - BrainJuicer synopsis System1 Group
In this presentation, BrainJuicer outlines the key takeaways from the IPA's "The Long and the Short of It" - namely, that emotional advertising is more effective than rational advertising. For more about emotional advertising, check out FeelMore50 - a ranking of the Top 50 emotional ads of 2013: http://feelmore.brainjuicer.com/feelmore50/
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Visual Merchandising 5 Trends That Will Shape Retail Businesses in 2023.pptxAnoop Ashok
Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales, enhance their brand image, and provide a stimulating and enjoyable experience for shoppers.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySangeet Paul Choudary
This 90-page report lays out the key themes in the platform economy for the year 2020-21. Themes span platform regulation, inequality in the gig economy, platform strategy for incumbents, bigtech movements into new industries etc.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
IPA's "The Long and the Short of It" - BrainJuicer synopsis System1 Group
In this presentation, BrainJuicer outlines the key takeaways from the IPA's "The Long and the Short of It" - namely, that emotional advertising is more effective than rational advertising. For more about emotional advertising, check out FeelMore50 - a ranking of the Top 50 emotional ads of 2013: http://feelmore.brainjuicer.com/feelmore50/
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Visual Merchandising 5 Trends That Will Shape Retail Businesses in 2023.pptxAnoop Ashok
Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales, enhance their brand image, and provide a stimulating and enjoyable experience for shoppers.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Web Design & Print Design Company, ChennaiRajesh Nair
XID is a Digital Creative Solutions providing company based in Chennai specializing in creative services that includes Graphic Design for print, Web Design & Development, Social Media, UI/UX design and many more.
XID creates Amazing Digital Experiences by seamlessly blending CREATIVITY, USABILITY and TECHNOLOGY.
Design for Professional Institutions, Membership Organisations & Learned Soci...Team Karoshi
A brief outline of Karoshi's recent design work for the Institution of Mechanical Engineers and the results achieved. The case study covers principal reports, membership packs, annual reviews, policy statements, mobile applications, charters, vision booklets and exhibition graphics.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
The Membership Lifecycle by Tony RossellTony Rossell
Three decades of partnering with associations and other membership organizations has given Marketing General Incorporated unique insights into the workings of successful membership growth management.
The people of MGI have drawn on their experience to develop a comprehensive membership marketing model we call the MGI Membership Lifecycle.
The Lifecycle helps organizations appreciate how an integrated membership marketing methodology can increase success in finding and keeping members.
The MGI Membership Lifecycle segments the membership experience into five consecutive steps:
Awareness … when prospects first discover you.
Awareness is developed through targeted messaging and multichannel brand recognition strategies. Go-to-market research and tactical analysis frame awareness campaigns that build recognition and generate new relationships through information exchange and lead generation.
Recruitment … when prospects choose to try you.
Recruitment utilizes many marketing disciplines that are consistently tested to discover the best performing strategies. This merges market segmentation, creative development, and value driven offers to maximize returns in the most cost-effective ways.
Engagement … when new members feel they belong with you.
Engagement is key to high retention rates and sustained membership growth. Successful engagement programs convert new members into active users of benefits and encourage involvement to build member loyalty. Engagement programs are a crucial lead-in to Renewal.
Renewal … when lapsing members decide whether to keep you.
Renewal is a confirmation of the value members feel they have received from their organization. It is a vote of confidence … or no confidence. Renewals are a critically necessary foundation for organizational growth that demand close attention to process and member communications.
Reinstatement … when former members agree to return to you.
Reinstatement programs offer opportunities for lapsed members to reconsider the decision to join when presented with fresh messaging and perhaps new offers. Reinstatements are a regular component of membership growth programs that every organization should have in place to bring the Membership Lifecycle full circle.
The MGI Membership Lifecycle is a framework to design and implement customized solutions that maximize recruitment, engagement, and retention to optimize membership growth.
Psfkfutureofretail2017slideshare 161108174615Dieste Inc.
Inspiring by the 10 strategies of transforming a business into a costumers-first organization, PSFK partnered up with agencies around the world to bring the future of retail into reality. Enjoy it!
The Future of Retail 2017 report highlights the ten steps retailers and brands must take to improve operations and create a customer-first organization that can meet and exceed the expectations of shoppers, day-in and day-out. The 7th edition of PSFK’s annual report provides an in-depth analysis of the retail landscape with actionable strategies for effective retail planning that can transform an organization for both customers and shareholders.
Featured in the 60+ page report, readers will find:
–A roadmap of 6 key tenants for customer-first business transformation
–8 major shifts defining the new retail landscape
–10 steps to building a customer-first business
–Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Rent The Runway, Marriott and Cisco
–Actionable insights to guide investment and operation of in-store technologies
–60+ examples of retail innovation from brands such as Uniqlo, Macy’s, Whole Foods Market, Target, Patagonia and more
–Key takeaways and actionable strategies for employee training, retail technology implementation and responsive supply chain management
–Key insights and statistical support from industry leaders
–Transformative retail scenarios defining the future of top brands created from leading agencies, including Carrot Creative, Dieste, JWT Atlanta and yourstudio
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
Product findability is more than on-site search.
Doing product findability right connects the right person
with the right product at the right time. Consumers
don’t recognize channels, technologies, warehouse
locations, or drop-ship relationships. They are expecting
a seamless, frictionless experience, and retailers that
provide it are succeeding in the marketplace.
Connecting people and products effectively significantly
improves the customer experience and leads directly to
downstream benefits.
Customers want retailers to meet them with relevancy
wherever they choose to shop. Seamless customer
experiences across all touchpoints requires coordinated
operations, integrated systems, and shared data
throughout the enterprise. Retailers must find the right
mix of solutions for their products and customers.
Pop-up stores are seeing a renaissance in the retail world, and for good reason. Their flexibility and benefits are appealing to retailers and brands of all sizes, growth phases, and maturity. They can serve as solutions to some of retail's biggest challenges: entry into physical retail, expansion of existing physical retail, reaching new customers, and driving engagement and loyalty.
For more information on the considerations and critical success factors when developing a pop-up strategy, read the Boundaryless Commerce: POP-UP RETAIL Focus Report.
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.
Download the report at: psfk.com/report/occasion-based-marketing-debrief
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Increasing the Value of the Retail Store Channel;
• In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience.
• Offering added-value retail services is one strategy that can emphasize the value of visiting a store.
• These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour.
• There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
EMBRACING CHINA’S “NEW RETAIL”
As online, offline and logistics merge, some brands are pulling ahead by redefining consumers, merchandise and stores.
ALIRESEARCH and BAIN & COMPANY
2018
The era of “New Retail” that Alibaba founder Jack Ma envisioned is starting to emerge across China in ways that
promise big gains for consumer products companies that act decisively and systematically while causing others to
lag behind.
In 2016, Ma predicted a seamless merger of offline, online and logistics for a dynamic new world of retailing.
His vision now can be seen in the millions of mom-and-pop stores throughout China that are taking on new life as order-and-delivery stations for e-commerce.
It is there in the booming food delivery platforms such as
Hema, which fulfills more than half of its orders online.
And you can glimpse it in China’s ubiquitous mobile
payments. Chinese consumers use their phones for 60 times more mobile payments than consumers in the US do.
The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. This original research report includes lessons and actionable insights to apply to their unique customers and business challenges. It is part of a series that focuses on retail innovation and customer experience to inspire our members.
For a copy of this report, please visit: psfk.com/food-service-debrief
PSFK’s Loyalty Debrief explores how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers. This report provides best-in-class examples and actionable insights that will assist brands as they look to create modern-day loyalty programs, build better relationships with their customers and drive growth.
For a copy of this report, please visit: psfk.com/loyalty-debrief
The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/shopper-data-debrief
PSFK's Travel Debrief explores today’s travel landscape, where companies must deliver optimized experiences at every touchpoint, including planning, transit, accommodations, in-stay activities, and even the time in-between trips, to capitalize upon every opportunity to engage with consumers. This document provides executives at corporations, agencies and technology companies with a framework for how to deliver optimized experiences that feel personal at every brand and service touch point.
Published February 2018
Featured in the 35+ page report, readers will find:
-Emerging consumer attitudes and market forces that are driving change
-Important trends shaping the future of travel
-Key strategies that brands should adopt to succeed
-Perspectives and forecasts from industry experts
The Digital Banking Playbook is a report by business intelligence platform PSFK in partnership with Microsoft that presents opportunities for driving financial institutions forward with an intelligent cloud. Three scenarios highlight how cloud-based solutions can help the industry minimize risk, ensure optimal service at scale and think differently about security, privacy and regulatory compliance.
Backed by expert insights and key analyses of global industry trends, the Digital Banking Playbook will guide financial institutions of all sizes as they aim to service a broader range of global clientele.
Download the free report at https://info.microsoft.com/DigitalBankingPlaybook-Registration.html
Download the free report here: psfk.com/report/AI-Retail-Playbook
PSFK’s AI Retail Playbook explores a new sea of change disrupting the retail industry—artificial intelligence. From cognitive computing to deep learning softwares, AI-powered infrastructures are driving meaningful and delightful shopping experiences like never before. Developed in partnership with Microsoft, the AI Retail Playbook will help retailers understand these technologies in context to contemporary consumer behavior and the multichannel retail landscape.
Download this guide at: psfk.com/ces-2018
PSFK’s CES Guide 2018 helps you distill this year’s over 4,000-exhibitor convention into a future-focused field guide, identifying the most important technology trends impacting consumers and businesses.
Leveling Up To The Next-Gen Consumer
Download the full report at psfk.com/forecast-z
A must-have manual for brands to understand and engage with the next class of consumers, PSFK’s Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. The report features trends-led research and an in-depth survey of 450 U.S. Gen Z and Millennials, as well as 8 strategies for brands, retailers and agencies looking to shift from a Millennial to Gen Z mindset by resetting established norms around business, art and advertising.
Featured in the 30+ page report:
–Actionable strategies for brands, retailers and agencies to adapt to the Gen Z mindset
–8 trends defining the consumer behaviors of the new generation
–In-depth survey results uncovering shifting generational attitudes
–Statistical insights from brands and decision-makers
Consumer 2020, developed as a partnership between PSFK and Cisco, provides a challenging but fresh perspective on consumer trends in the near future and offers key strategies and resources to help brands in the retail, hospitality, and sports & entertainment industries better connect with consumers in 2020 and beyond.
The Future of Manufacturing report, developed in partnership with Microsoft, presents multiple opportunities for manufacturers to integrate cutting-edge technologies to reinvent their supply chains—from raw materials acquisition to the store aisle.
Download the full report at bit.ly/2tm3srY
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Science fiction’s ‘future technologies’—personal robots, intelligent machines and virtual environments—are rapidly evolving from concepts into mainstream consumer products. From January 5-9, 2016, CES brings together the world’s leading innovators, content providers and startups to discuss how these emerging products and ideas are redefining the technology industry.
PSFK’s CES Guide distills the 3,600-exhibitor conference into a future-focused field guide, identifying today’s manifesting trends that will shape tomorrow's creative technology solutions. With ideal day schedules, industry-aligned cheat sheets and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future.
http://www.psfk.com/report/2017-forecast
http://www.psfk.com
PSFK Presents the Future of Digital Safety & SecurityPSFK
Get the Future of Digital Safety and Security: www.psfk.com/report/future-digital-safety-security
As the importance of digital life grows, so too does the risk of having personal data breached, mismanaged or stolen. This is particularly important in the payments space, where forward thinking companies are developing new ways to protect the safety, security, and privacy of their consumers, and offering greater controls and transparency around personal information to foster trust in both the digital and physical world.
The Future of Digital Safety and Security is a guidebook created by PSFK Labs in partnership with MasterCard in an effort to explore the key issues consumers are facing in the world of digital safety and security. The goal is to give consumers a look at important developing trends in this space, and to provide actionable ideas people can take to stay one step ahead of the curve.
Featured within the 40+ page report, readers can find:
- 9 ways companies are making digital life more secure
- 8 core needs for the modern consumer
- Unique user scenarios built around the newest trends
- Perspectives from leading security experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published October 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Get The Maker's Manual: http://www.psfk.com/report/makers-manual
The 2015 update to PSFK's ‘Maker’s Manual’ spotlights the do-it-yourself Maker Movement and how new computing technologies are helping democratize the creation of things once limited to craftsmen and professionals. This report from PSFK and Intel provides every creator with a wealth of tools, support and services to bring their idea to life.
The 30+ page report includes:
- 10 Trends and Best-In-Class examples
- 3 Articles to Empower Your Inner Maker
- Experts To Follow
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Get the full Debrief at: www.psfk.com/report/vr-virtual-reality
PSFK Labs’ Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail.
Featured in the 24-page debrief:
- Examining Why VR Will Be The Next Important Storytelling Tool
- Insight Into How Virtual Reality Impacts 7 Industries
- Outlined Best-in-Class Examples
- Perspectives from Leading Experts
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue 1 | Published July 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
An on-the-ground guide to SXSW 2015 by PSFK and MDC Partners
PSFK Labs has defined the six most important emerging topics and trends at SXSW Interactive, handpicked the must-not-miss events for you to access here, and created a step-by-step schedule, complete with daytime and nighttime social events, lunch outings and gallery suggestions.
In preparation for South by Southwest Interactive, PSFK and MDC Partners have collaborated to offer you a day-by-day agenda of the best-in-class speakers, events, panels and parties in order for you to make the most out of your SXSW Interactive experience.
Access the mobile platform at http://sxsw.psfk.com
http://www.mdc-partners.com
http://www.psfk.com
The Future of Research - Data and the Rise of Digital Scholarship presents the trends that stand to have a significant impact on the changing face of academic publishing and scholarly research. As million of connected devices come online and an unprecedented volume of information moves into digitized formats, it is still estimated that less 1 percent of this data has been analyzed. This reports presents strategic insights for how researchers can get the most out of their data while keeping a human perspective at heart, and how to concisely and effectively present insights to an information overloaded reader.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
1. DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS
2. GET THE FUTURE OF RETAIL 2016
The 6th annual report delivers insights on how to
design the new shopper
experience to build value, drive sales
and boost loyalty.
-10 actions every retailer can adapt to redefine the
shopper experience
-20 key trends driving change in the marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts across the
globe
-Plus an 80+ page full presentation
Download a full copy of the Report at:
psfk.com/future-of-retail
Access all Reports and Debriefs as a PSFK
Members: psfk.com/membership
3. ABOUT THE REPORT
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Over the last five years we have witnessed a radical shift in shopper
behavior fueled by the seismic impacts of mobile and social. For our
sixth edition of The Future of Retail report, I wanted to provide new
guidance to all of the companies actively lining up their omni-
channel shopping experiences in place.
Companies must look beyond traditional systems and devices and
focus on the design of an intuitive and customized shopper
experience. They must provide both utility and education to their
customers with a narrative and program rich retail experiences that
drive sales.
This report will help us all to understand the opportunities for
developing a shopper narrative and apply the lessons to their work
so we create a new era of engaging, relevant and vibrant retail.
LABS
Volume 6 | Published November 2015
Download a full copy of the report at:
psfk.com/future-of-retail
4. DESIGNING THE
NEW SHOPPER
EXPERIENCE
Scott Lachut
President of Research &
Strategy, PSFK Labs
In a multichannel marketplace, with infinite information available at the
tap of a screen, brands both big and small selling through Facebook,
Pinterest and Instagram, and mobile alerts promising the next and the
newest, today’s consumers are flooded with more options of what to buy
and where to buy it from than ever before.
Emerging technologies and their impact on consumer expectations
require companies to take a different approach to retail, regardless of
channel or platform.
While utility and relevance form a solid foundation, retailers and brands
must strive to deliver more to truly capture the hearts and minds of
today's shopper. By tapping into an ecosystem of partners and a
community of fellow customers, they can create a powerful halo effect,
generating value for all who participate.
In the Future of Retail 2016 report, PSFK describes the 10 Pillars of the
New Shopper Experience and the key trends that are driving their
adoption in the marketplace. Through the exploration of innovations in
service, technology and design we highlight the ways leading retailers,
brands and startups are responding to the demands of consumers and
differentiating themselves from the competition. Expert insights and
analysis offer further guidance as you look to inspire your organization
and develop a forward-looking retail strategy.
5. THE NEW SHOPPER EXPERIENCE
@PSFK | #FutureOfRetail
Winning the hearts and minds of today’s
shoppers can’t be accomplished with one-
off tactics, marketing campaigns or points-
based rewards. Instead brand and retailers
must develop a broader process that
considers the core needs of shoppers,
delivering utility, value and meaningful
interactions at every point along their
journey.
The graphic below visualizes four key stages
in the shopper experience lifecycle, showing
how the 10 pillars identified in our study
inform and build off one another to create a
comprehensive strategy for driving
increased engagement, repeat sales, word
of mouth and lifetime loyalty.
6. 10 PILLARS DELIVERING THE NEW SHOPPER EXPERIENCE
CREATE CONFIDENCE PERFECT PARTNERSHIPS
ELIMINATE OBSTACLES OPTIMIZE OWNERSHIP
DEMOCRATIZE ACCESS
CULTIVATE COMMUNITY
RECOGNIZE & PERSONALIZE ENCOURAGE ADVOCACY
PROMOTE TRANSPARENCY DELIVER DELIGHT
@PSFK | #FutureOfRetail
ENHANCING THE PURCHASE PATH
BUILDING BETTER RELATIONSHIPS
CREATING A VALUABLE COMMUNITY
ELEVATING THE TOP TIER
7.
8.
9.
10.
11.
12.
13.
14.
15. READ THE FULL REPORT
The 6th annual report delivers insights on
how to design the new shopper
experience to build value, drive sales
and boost loyalty.
-10 actions every retailer can adapt to
redefine the shopper experience
-20 key trends driving change in the
marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts
across the globe
Download a full copy of the Report at:
psfk.com/future-of-retail
16. ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all
PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
17. ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
The team also brings to life the themes of our Future of
Retail reports with ideation workshops and immersive
trend tours.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can help
your team ideate new possibilities for your brand,
contact us at sales@psfk.com
18. DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS