SlideShare a Scribd company logo
DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS
GET THE FUTURE OF RETAIL 2016
The 6th annual report delivers insights on how to
design the new shopper 

experience to build value, drive sales 

and boost loyalty.
-10 actions every retailer can adapt to redefine the
shopper experience
-20 key trends driving change in the marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts across the
globe
-Plus an 80+ page full presentation
Download a full copy of the Report at:
psfk.com/future-of-retail
Access all Reports and Debriefs as a PSFK
Members: psfk.com/membership
ABOUT THE REPORT
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Over the last five years we have witnessed a radical shift in shopper
behavior fueled by the seismic impacts of mobile and social. For our
sixth edition of The Future of Retail report, I wanted to provide new
guidance to all of the companies actively lining up their omni-
channel shopping experiences in place.
Companies must look beyond traditional systems and devices and
focus on the design of an intuitive and customized shopper
experience. They must provide both utility and education to their
customers with a narrative and program rich retail experiences that
drive sales.
This report will help us all to understand the opportunities for
developing a shopper narrative and apply the lessons to their work
so we create a new era of engaging, relevant and vibrant retail.
LABS
Volume 6 | Published November 2015
Download a full copy of the report at:
psfk.com/future-of-retail
DESIGNING THE
NEW SHOPPER 

EXPERIENCE
Scott Lachut
President of Research &
Strategy, PSFK Labs
In a multichannel marketplace, with infinite information available at the
tap of a screen, brands both big and small selling through Facebook,
Pinterest and Instagram, and mobile alerts promising the next and the
newest, today’s consumers are flooded with more options of what to buy
and where to buy it from than ever before.
Emerging technologies and their impact on consumer expectations
require companies to take a different approach to retail, regardless of
channel or platform.
While utility and relevance form a solid foundation, retailers and brands
must strive to deliver more to truly capture the hearts and minds of
today's shopper. By tapping into an ecosystem of partners and a
community of fellow customers, they can create a powerful halo effect,
generating value for all who participate.
In the Future of Retail 2016 report, PSFK describes the 10 Pillars of the
New Shopper Experience and the key trends that are driving their
adoption in the marketplace. Through the exploration of innovations in
service, technology and design we highlight the ways leading retailers,
brands and startups are responding to the demands of consumers and
differentiating themselves from the competition. Expert insights and
analysis offer further guidance as you look to inspire your organization
and develop a forward-looking retail strategy.
THE NEW SHOPPER EXPERIENCE
@PSFK | #FutureOfRetail
Winning the hearts and minds of today’s
shoppers can’t be accomplished with one-
off tactics, marketing campaigns or points-
based rewards. Instead brand and retailers
must develop a broader process that
considers the core needs of shoppers,
delivering utility, value and meaningful
interactions at every point along their
journey.
The graphic below visualizes four key stages
in the shopper experience lifecycle, showing
how the 10 pillars identified in our study
inform and build off one another to create a
comprehensive strategy for driving
increased engagement, repeat sales, word
of mouth and lifetime loyalty.
10 PILLARS DELIVERING THE NEW SHOPPER EXPERIENCE
CREATE CONFIDENCE PERFECT PARTNERSHIPS
ELIMINATE OBSTACLES OPTIMIZE OWNERSHIP
DEMOCRATIZE ACCESS
CULTIVATE COMMUNITY
RECOGNIZE & PERSONALIZE ENCOURAGE ADVOCACY
PROMOTE TRANSPARENCY DELIVER DELIGHT
@PSFK | #FutureOfRetail
ENHANCING THE PURCHASE PATH
BUILDING BETTER RELATIONSHIPS
CREATING A VALUABLE COMMUNITY
ELEVATING THE TOP TIER
READ THE FULL REPORT
The 6th annual report delivers insights on
how to design the new shopper 

experience to build value, drive sales 

and boost loyalty.
-10 actions every retailer can adapt to
redefine the shopper experience
-20 key trends driving change in the
marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts
across the globe
Download a full copy of the Report at:
psfk.com/future-of-retail
ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all 

PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
The team also brings to life the themes of our Future of
Retail reports with ideation workshops and immersive
trend tours.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can help
your team ideate new possibilities for your brand,
contact us at sales@psfk.com
DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS

More Related Content

What's hot

Tracxn - Top Business Models - HealthTech - Apr 2022
Tracxn - Top Business Models - HealthTech - Apr 2022Tracxn - Top Business Models - HealthTech - Apr 2022
Tracxn - Top Business Models - HealthTech - Apr 2022
Tracxn
 
Last Quarter at Front Q1 2019
Last Quarter at Front Q1 2019Last Quarter at Front Q1 2019
Last Quarter at Front Q1 2019
Front
 
Lunar
LunarLunar
Lunar
SiftedEU
 
Square pitch deck
Square pitch deckSquare pitch deck
Square pitch deck
pitchenvy
 
Personio - NOAH19 Berlin
Personio - NOAH19 BerlinPersonio - NOAH19 Berlin
Personio - NOAH19 Berlin
NOAH Advisors
 
Hhcl how to write a creative brief
Hhcl how to write a creative briefHhcl how to write a creative brief
Hhcl how to write a creative brief
Rob Campbell
 
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
Tracxn
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
nolanperk
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
 
Sample Investots Pitch Deck.pdf
Sample Investots Pitch Deck.pdfSample Investots Pitch Deck.pdf
Sample Investots Pitch Deck.pdf
EkaaPitch
 
Pitch Deck Teardown: MiO Marketplace's $550K Angel deck
Pitch Deck Teardown: MiO Marketplace's $550K Angel deckPitch Deck Teardown: MiO Marketplace's $550K Angel deck
Pitch Deck Teardown: MiO Marketplace's $550K Angel deck
HajeJanKamps
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
 
The Value Multiplier | SlideShare | Accenture
The Value Multiplier | SlideShare | AccentureThe Value Multiplier | SlideShare | Accenture
The Value Multiplier | SlideShare | Accenture
Accenture Operations
 
Vajro pitch deck
Vajro pitch deckVajro pitch deck
Vajro pitch deck
Tech in Asia
 
Pitch Deck Teardown: Ageras's $36M Private Equity deck
Pitch Deck Teardown: Ageras's $36M Private Equity deckPitch Deck Teardown: Ageras's $36M Private Equity deck
Pitch Deck Teardown: Ageras's $36M Private Equity deck
HajeJanKamps
 
RewardBux Pitch Deck
RewardBux Pitch DeckRewardBux Pitch Deck
RewardBux Pitch Deck
rewardbux
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
SantokuPartners
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
Evgeny Tsarkov
 
Yoho pitch deck
Yoho pitch deckYoho pitch deck
Yoho pitch deck
Tech in Asia
 
Marketing in FinTech
Marketing in FinTechMarketing in FinTech
Marketing in FinTech
Acta School
 

What's hot (20)

Tracxn - Top Business Models - HealthTech - Apr 2022
Tracxn - Top Business Models - HealthTech - Apr 2022Tracxn - Top Business Models - HealthTech - Apr 2022
Tracxn - Top Business Models - HealthTech - Apr 2022
 
Last Quarter at Front Q1 2019
Last Quarter at Front Q1 2019Last Quarter at Front Q1 2019
Last Quarter at Front Q1 2019
 
Lunar
LunarLunar
Lunar
 
Square pitch deck
Square pitch deckSquare pitch deck
Square pitch deck
 
Personio - NOAH19 Berlin
Personio - NOAH19 BerlinPersonio - NOAH19 Berlin
Personio - NOAH19 Berlin
 
Hhcl how to write a creative brief
Hhcl how to write a creative briefHhcl how to write a creative brief
Hhcl how to write a creative brief
 
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
Tracxn - Top Business Models - AR VR - Industry Applications - Apr 2022
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand Strategy
 
Sample Investots Pitch Deck.pdf
Sample Investots Pitch Deck.pdfSample Investots Pitch Deck.pdf
Sample Investots Pitch Deck.pdf
 
Pitch Deck Teardown: MiO Marketplace's $550K Angel deck
Pitch Deck Teardown: MiO Marketplace's $550K Angel deckPitch Deck Teardown: MiO Marketplace's $550K Angel deck
Pitch Deck Teardown: MiO Marketplace's $550K Angel deck
 
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insightsStrategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
 
The Value Multiplier | SlideShare | Accenture
The Value Multiplier | SlideShare | AccentureThe Value Multiplier | SlideShare | Accenture
The Value Multiplier | SlideShare | Accenture
 
Vajro pitch deck
Vajro pitch deckVajro pitch deck
Vajro pitch deck
 
Pitch Deck Teardown: Ageras's $36M Private Equity deck
Pitch Deck Teardown: Ageras's $36M Private Equity deckPitch Deck Teardown: Ageras's $36M Private Equity deck
Pitch Deck Teardown: Ageras's $36M Private Equity deck
 
RewardBux Pitch Deck
RewardBux Pitch DeckRewardBux Pitch Deck
RewardBux Pitch Deck
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
 
Yoho pitch deck
Yoho pitch deckYoho pitch deck
Yoho pitch deck
 
Marketing in FinTech
Marketing in FinTechMarketing in FinTech
Marketing in FinTech
 

Viewers also liked

Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
Vikas Sharma
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
Philip Oakley
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
Archana Nilaver
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
Strat & Com
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Duong Nguyen Hoai Duc
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
Vicky deshmukh
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, Chennai
Rajesh Nair
 
Joomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11deJoomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11de
Sander Potjer
 
The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014
Ida Aalen
 
Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...
Associations Network
 
Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...
Team Karoshi
 
5 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q45 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q4
Affiliate Summit
 
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT
 
UX strategy - card member points
UX strategy - card member pointsUX strategy - card member points
UX strategy - card member points
Alex Walker
 
The Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony RossellThe Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony Rossell
Tony Rossell
 
2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과
Digital Initiative Group
 
Presentation
PresentationPresentation
Presentation
ripollnerea
 
Business Correspondence
Business CorrespondenceBusiness Correspondence
Interview Szűcs János 2
Interview Szűcs János 2Interview Szűcs János 2
Interview Szűcs János 2
Witoma
 
Essay Sample on Management of Information Systems
Essay Sample on Management of Information SystemsEssay Sample on Management of Information Systems
Essay Sample on Management of Information Systems
Write my essay
 

Viewers also liked (20)

Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, Chennai
 
Joomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11deJoomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11de
 
The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014
 
Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...
 
Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...
 
5 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q45 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q4
 
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
 
UX strategy - card member points
UX strategy - card member pointsUX strategy - card member points
UX strategy - card member points
 
The Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony RossellThe Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony Rossell
 
2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과
 
Presentation
PresentationPresentation
Presentation
 
Business Correspondence
Business CorrespondenceBusiness Correspondence
Business Correspondence
 
Interview Szűcs János 2
Interview Szűcs János 2Interview Szűcs János 2
Interview Szűcs János 2
 
Essay Sample on Management of Information Systems
Essay Sample on Management of Information SystemsEssay Sample on Management of Information Systems
Essay Sample on Management of Information Systems
 

Similar to PSFK Future of Retail 2016 Summary Report

Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615
Dieste Inc.
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615
Jérôme MONANGE
 
PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017
Filipp Paster
 
Point of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive SummaryPoint of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive Summary
Anil Noorani
 
PwC Canada Total Retail 2016
PwC Canada Total Retail 2016PwC Canada Total Retail 2016
PwC Canada Total Retail 2016
Irena Cerovina, MBA
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Julie Barile
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
PSFK
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019
Webloyalty UK
 
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Julie Barile
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing Debrief
PSFK
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK
 
Retail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low resRetail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low res
Elizabeth Wheeler (O'Hanlon)
 
Untitled-1
Untitled-1Untitled-1
Untitled-1
Sharon Dhillon
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK
 
Kantar Sample
Kantar SampleKantar Sample
Kantar Sample
Brian OSullivan
 
Sample Design
Sample DesignSample Design
Sample Design
Brian OSullivan
 
FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_
Zara Camble
 
White Paper: Added Value Retail Services
White Paper: Added Value Retail ServicesWhite Paper: Added Value Retail Services
White Paper: Added Value Retail Services
Jean-Pierre Lacroix, R.G.D.
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Merlien Institute
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
BTO Educational
 

Similar to PSFK Future of Retail 2016 Summary Report (20)

Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615
 
PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017
 
Point of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive SummaryPoint of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive Summary
 
PwC Canada Total Retail 2016
PwC Canada Total Retail 2016PwC Canada Total Retail 2016
PwC Canada Total Retail 2016
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019
 
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing Debrief
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
 
Retail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low resRetail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low res
 
Untitled-1
Untitled-1Untitled-1
Untitled-1
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary Presentation
 
Kantar Sample
Kantar SampleKantar Sample
Kantar Sample
 
Sample Design
Sample DesignSample Design
Sample Design
 
FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_
 
White Paper: Added Value Retail Services
White Paper: Added Value Retail ServicesWhite Paper: Added Value Retail Services
White Paper: Added Value Retail Services
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
 

More from PSFK

Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service Debrief
PSFK
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty Debrief
PSFK
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data Debrief
PSFK
 
Travel Debrief
Travel DebriefTravel Debrief
Travel Debrief
PSFK
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
PSFK
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
PSFK
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 Guide
PSFK
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
PSFK
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020
PSFK
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
PSFK
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
PSFK
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
PSFK
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
PSFK
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
PSFK
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
PSFK
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
PSFK
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 Update
PSFK
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual Reality
PSFK
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
PSFK
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
PSFK
 

More from PSFK (20)

Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service Debrief
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty Debrief
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data Debrief
 
Travel Debrief
Travel DebriefTravel Debrief
Travel Debrief
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 Guide
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 Update
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual Reality
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
 

Recently uploaded

Supermarket Floral Ad Roundup- Week 23 2024.pdf
Supermarket Floral Ad Roundup- Week 23  2024.pdfSupermarket Floral Ad Roundup- Week 23  2024.pdf
Supermarket Floral Ad Roundup- Week 23 2024.pdf
KarliNelson4
 
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
w6zyq7uj
 
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout ProcessSecrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
Aggregage
 
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
w6zyq7uj
 
Supermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdfSupermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdf
KarliNelson4
 
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdfSocial Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Jasper Colin
 
Supermarket Floral Ad Roundup- Week 24 2024.pdf
Supermarket Floral Ad Roundup- Week 24  2024.pdfSupermarket Floral Ad Roundup- Week 24  2024.pdf
Supermarket Floral Ad Roundup- Week 24 2024.pdf
KarliNelson4
 
Introducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti WebinarIntroducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti Webinar
Tinuiti
 
Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |
YOUNGDOE2
 

Recently uploaded (9)

Supermarket Floral Ad Roundup- Week 23 2024.pdf
Supermarket Floral Ad Roundup- Week 23  2024.pdfSupermarket Floral Ad Roundup- Week 23  2024.pdf
Supermarket Floral Ad Roundup- Week 23 2024.pdf
 
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
 
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout ProcessSecrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
 
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
 
Supermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdfSupermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdf
 
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdfSocial Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
 
Supermarket Floral Ad Roundup- Week 24 2024.pdf
Supermarket Floral Ad Roundup- Week 24  2024.pdfSupermarket Floral Ad Roundup- Week 24  2024.pdf
Supermarket Floral Ad Roundup- Week 24 2024.pdf
 
Introducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti WebinarIntroducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti Webinar
 
Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |
 

PSFK Future of Retail 2016 Summary Report

  • 1. DESIGNING THE NEW SHOPPER EXPERIENCE PRESENTS The OF FUTURE RETAIL 2016 @PSFK | #FutureOfRetail SUMMARY LABS
  • 2. GET THE FUTURE OF RETAIL 2016 The 6th annual report delivers insights on how to design the new shopper 
 experience to build value, drive sales 
 and boost loyalty. -10 actions every retailer can adapt to redefine the shopper experience -20 key trends driving change in the marketplace -Future service concepts for top brands -Perspectives from leading retail experts across the globe -Plus an 80+ page full presentation Download a full copy of the Report at: psfk.com/future-of-retail Access all Reports and Debriefs as a PSFK Members: psfk.com/membership
  • 3. ABOUT THE REPORT Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social. For our sixth edition of The Future of Retail report, I wanted to provide new guidance to all of the companies actively lining up their omni- channel shopping experiences in place. Companies must look beyond traditional systems and devices and focus on the design of an intuitive and customized shopper experience. They must provide both utility and education to their customers with a narrative and program rich retail experiences that drive sales. This report will help us all to understand the opportunities for developing a shopper narrative and apply the lessons to their work so we create a new era of engaging, relevant and vibrant retail. LABS Volume 6 | Published November 2015 Download a full copy of the report at: psfk.com/future-of-retail
  • 4. DESIGNING THE NEW SHOPPER 
 EXPERIENCE Scott Lachut President of Research & Strategy, PSFK Labs In a multichannel marketplace, with infinite information available at the tap of a screen, brands both big and small selling through Facebook, Pinterest and Instagram, and mobile alerts promising the next and the newest, today’s consumers are flooded with more options of what to buy and where to buy it from than ever before. Emerging technologies and their impact on consumer expectations require companies to take a different approach to retail, regardless of channel or platform. While utility and relevance form a solid foundation, retailers and brands must strive to deliver more to truly capture the hearts and minds of today's shopper. By tapping into an ecosystem of partners and a community of fellow customers, they can create a powerful halo effect, generating value for all who participate. In the Future of Retail 2016 report, PSFK describes the 10 Pillars of the New Shopper Experience and the key trends that are driving their adoption in the marketplace. Through the exploration of innovations in service, technology and design we highlight the ways leading retailers, brands and startups are responding to the demands of consumers and differentiating themselves from the competition. Expert insights and analysis offer further guidance as you look to inspire your organization and develop a forward-looking retail strategy.
  • 5. THE NEW SHOPPER EXPERIENCE @PSFK | #FutureOfRetail Winning the hearts and minds of today’s shoppers can’t be accomplished with one- off tactics, marketing campaigns or points- based rewards. Instead brand and retailers must develop a broader process that considers the core needs of shoppers, delivering utility, value and meaningful interactions at every point along their journey. The graphic below visualizes four key stages in the shopper experience lifecycle, showing how the 10 pillars identified in our study inform and build off one another to create a comprehensive strategy for driving increased engagement, repeat sales, word of mouth and lifetime loyalty.
  • 6. 10 PILLARS DELIVERING THE NEW SHOPPER EXPERIENCE CREATE CONFIDENCE PERFECT PARTNERSHIPS ELIMINATE OBSTACLES OPTIMIZE OWNERSHIP DEMOCRATIZE ACCESS CULTIVATE COMMUNITY RECOGNIZE & PERSONALIZE ENCOURAGE ADVOCACY PROMOTE TRANSPARENCY DELIVER DELIGHT @PSFK | #FutureOfRetail ENHANCING THE PURCHASE PATH BUILDING BETTER RELATIONSHIPS CREATING A VALUABLE COMMUNITY ELEVATING THE TOP TIER
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. READ THE FULL REPORT The 6th annual report delivers insights on how to design the new shopper 
 experience to build value, drive sales 
 and boost loyalty. -10 actions every retailer can adapt to redefine the shopper experience -20 key trends driving change in the marketplace -Future service concepts for top brands -Perspectives from leading retail experts across the globe Download a full copy of the Report at: psfk.com/future-of-retail
  • 16. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  • 17. ABOUT PSFK LABS PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. The team also brings to life the themes of our Future of Retail reports with ideation workshops and immersive trend tours. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  • 18. DESIGNING THE NEW SHOPPER EXPERIENCE PRESENTS The OF FUTURE RETAIL 2016 @PSFK | #FutureOfRetail SUMMARY LABS