This document discusses how consumer shopping behaviors are converging online and offline as mobile technologies emerge. It outlines how consumers now use their mobile devices to discover products, get opinions from friends, compare prices, create shopping lists, share purchases, and receive coupons. The document also notes that retailers can engage shoppers across the new consumer journey by providing personalized recommendations, incentives, and hands-free payment options using mobile technologies. It encourages retailers to embrace new consumer behaviors and enhance the shopping experience through mobile.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015eMarketer
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
Omni-channel in Retail. Lessons for the automotive industryIgnitionOne
Gino Van Ossel, Professor Retail & Consumer Goods Center Vlerick Business School, presentation in omni-channel retail from the IgnitionOne European Automotive Summit, June 2014
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sains...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ANITA BALCHANDANI, Partner, OC&C Strategy Consultants
BERTRAND BODSON, Chief Digital and Marketing Officer, Sainsbury's Argos
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Mobile Engagement - Moving Beyond Transactions to InteractionsStarmount
Not since the Internet have we seen a more disruptive technology to the retail landscape than mobile. With Nielsen projecting that smartphones will make up more than half of all phones in the U.S. by the end of 2011, the rise of the mobile-enabled shopper is rapidly growing. Consumers are using their mobile devices for product research, price comparison and purchases, with store associates now serving customers that may know more about the particular products offered inside the store than they do.
The democratization of mobile technologies has fundamentally shifted the ROI model for retailers. Smart phones are now commodities, wireless standards have simplified network configuration, and users have demanded best of breed interface design. This technology shift enables retailers to re-think their customer interaction model and equip associates with devices and data typically found behind the cash wrap to anywhere on the store floor. Mobile solutions empower the store associate with richer information to serve customers while delivering a more personalized, efficient interaction from point-of-interest to point-of-sale. In this session, learn about the key considerations for deploying mobile inside your stores, from stakeholder success to extending your existing POS infrastructure efficiently, effectively, and securely.
Omni-channel in Retail. Lessons for the automotive industryIgnitionOne
Gino Van Ossel, Professor Retail & Consumer Goods Center Vlerick Business School, presentation in omni-channel retail from the IgnitionOne European Automotive Summit, June 2014
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Omnichannel is one of the most abused buzzwords in retail. But, in a world of digitally connected consumers, developing and implementing a solid omnichannel strategy is critical to the long-term success of a retail business.
During this webinar featuring Sucharita Mulpuru-Kodali, one of Forrester’s most distinguished analysts, we’ll review the most fundamental considerations of an omnichannel strategy, including:
- Setting realistic goals and expectations for your organization
- Building out a step-by-step plan with manageable phases
- Deploying best practices while managing to a budget
- Leveraging core order management functionality to pull the strategy together
You’ll walk away with valuable insight and practical information that will guide your omnichannel goals and investments.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
The Global Challenge to Reinvent the Last Mile in Retail: Insights From Sains...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
ANITA BALCHANDANI, Partner, OC&C Strategy Consultants
BERTRAND BODSON, Chief Digital and Marketing Officer, Sainsbury's Argos
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Piers Fawkes and Scott Lachut of PSFK give an overview of their Future of Retail 2017 report as they share the emerging trends that are shaping the new digital shopper experience in a post-omnichannel retail environment. Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. Presentation from Retail's Digital Summit 2016.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Guidance for 2016: Time to Put Online Grocery into ContextBill Bishop
Get ready for some big changes for grocery retail in 2016. The winners will be those retailers who understand that their success depends on the blended performance of their online and offline offerings, not one vs. the other. Moving forward, it will be crucial to reinvent the grocery retail model by leveraging all assets – digital and physical (including stores) – and this means putting online grocery within the context of the total business.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Scanning barcodes and QR codes with mobile devices is booming. It’s a frictionless way to connect the online and offline worlds, and this discussion will cover the technology and best practices for leveraging code scanning in your mobile apps. We will introduce the RedLaser SDK as well.
Unlock the new Indian shopper journey. Mobile is reshaping our behavior, changing our expectations, building new habits and ways of expressing ourselves.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
In Retail, Customer Experience is Everything. It's how browsing becomes buying, customers become brand advocates and how Mobility can influence the purchase path
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
Digital Transformation in Offline and Online RetailDamola Taiwo
How digital technologies are transforming online and offline retail experiences. This paper explores how retails stores globally are now focusing on how all technologies can be used to create a holistic shopping experience for the customer.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
A cause d’Internet, on ne va plus dans les magasins forcément pour acheter mais pour essayer, regarder, tester avant d’aller en ligne pour tenter de trouver moins cher. Certains magasins, avant des points de vente, sont devenus des showrooms. L’utilisation massive de smartphones va-t-elle augmenter ce phénomène ou pourrait-elle, paradoxalement, aider les magasins à inverser la vapeur ?
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
Consumer behavior in digital world - A New DimensionMoses Gomes
Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis, which helps to identify the target audience. With the advent of social media, the process of studying consumer behavior has changed drastically. Social media along with Big Data helps to give better insights about consumers, this will prove a boon in the coming decade for marketers.
Similar to The Connected Shopper - Mobile in Retail (20)
•Overview of Facebook Places
•Implications for Users
•Implications for Brands
•How Brands Can Use Places
•Setting Up a Places Page
•Brands & Apps Using Places
•Appendix
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
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In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
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• Communication Mining Overview
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• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
11. • Making and accessing lists
• Soliciting opinions on the spot
• Scanning and tagging products
• Sharing location and purchases
MOBILE BEHAVIORS EMERGING
13. THE TOOLS
• SMS and MMS
• Downloadable Apps
• Mobile Websites
• Check-in Features
• Barcode Scanners
• Augmented Reality
• Digital Out of Home
• Payment Peripherals
15. DISCOVER &
LOCATE
Nearly 1/3 of all smartphone owners surveyed
reported calling or stopping into a local business after
finding it by using a local search application
- Q1 2010 Smartphone Intelligence survey, Compete
16.
17.
18.
19. COMPARE PRICES
Nearly ¼of shoppers use their phone while in a
store to competitively price shop an item
- Sterling Commerce and Demandware, 8/10
30. 40% of smartphone owners have called someone to get
an opinion on an item they are considering purchasing
while in a store. 39% have sent a text and 30% have
sent a picture of the product to solicit feedback.
– Q1 2010 Smartphone Intelligence survey, Compete
OPINIONS
42. - InsightExpress June 2010 Digital Consumer Portrait
Have
them
sent
to
me
via
SMS;
45%
Text
in
to
receive
while
I'm
in
store;
27%
Find
them
myself
using
an
app;
28%
Column1
Have
them
sent
to
m
via
SMS
Text
in
to
receive
while
I'm
in
store
Find
them
myself
using
an
app
How would you like to receive coupons on your mobile phone?
43.
44.
45.
46.
47.
48. RELEVANT &
PERSONAL
77% of
consumers bought
more when online
retailers made
personalized
product
recommendations
36% are more
loyal to retailers
that provide true
personalization in
the shopping
experience
- The E-Tailing Group, 2008
49.
50.
51.
52. PAYMENT$
2/3 are interested in the possibility of using their
mobile phone to scan and purchase items,
enabling them to bypass checkout lines
- Sterling Commerce and Demandware, 8/10
DIGITAL TOOLS ARE MOVING OFFLINE THANKS TO MOBILE, CREATING A GENERATION OF CONNECTED CONSUMERS IN A HYPERLINKED WORLD.
BUT WE DON’T WANT TO FOCUS ON THE TECHNOLOGY HERE, WE WANT TO FOCUS ON THE CONSUMER
TOO OFTEN WE ARE BLINDED BY FLASHY NEW TECH THAT DOESN’T ACTUALLY SERVE CONSUMERS NEEDS, OR DOESN’T TAKE HUMAN BEHAVIOR AND HUMAN PSYCHOLOGY INTO ACCOUNT. A GREAT EXAMPLE IS THE RUSH TO CREATE BRANDED APPS, MANY OF WHICH SIT UNTOUCHED IN THE APP STORE BURIED UNDER ANGRY BIRDS.
SO HERE WE WANT TO FOCUS ON WHAT CONSUMERS ARE ACTUALLY USING WHY THEY ARE USING ITAND HOW TECHNOLOGY CAN BE EMPLOYED TO IMPROVE THEIR RETAIL EXPERIENCES AND MAKE THEM WANT TO COME INTO A STORE
SO LETS START WITH THE BASICS OF HUMAN PSYCOLOGY: WHY PEOPLE SHOP. THEY SHOP FOR LOTS OF REASONS AND HERE ARE JUST A FEW.
Pre-shopping – consumers like to infoload before making purchases and the web puts tons of information at their fingertipsPrivacy – naked, no one staring at you or judging, no snobby salespeopleConvenience – faster, no linesAvailability – bigger supply available, more than one retailerLower barriers – one click, feels like play moneyProcrastination – peak shopping hours are 9-5Temptation – the store windows are in your INBOXONLINE YOU CAN BE WHERE THE CONSUMER IS, ALL THE TIME, RETAILERS ARE GOING IN TWITTER AND FACEBOOK
STILL SOMETHING ABOUT STORES THAT YOU CAN’T GET ONLINEMore prone to discover things that we’re not searching for, more serendipitousShopping can be an emotionally-driven experience, that plays upon all the senses. Store are able to construct an environment that creates emotion, encourages behavior and influences consumers in certain ways. Just think about the smell of coffee at startbucks or fresh bread when you walk by a bakery.
MOBILE IS COMBINING THESE TWO MODES OF SHOPPING AS BITS AND BRICKS ARE NO LONGER SEPARATEONLINE IS NOW EVERYWHERE
WE ARE SEEING ONLINE BEHAVIORS HAPPEN IN THE ACTUAL STORE THROUGH THE MOBILE DEVICETHIS IS A NEW STUDY FROM GOOGLE ON WAYS THAT US SMARTPHONE USERS PLAN TO USE THEIR PHONE FOR HOLIDAY SHOPPING THIS YEAR. AS YOU CAN SEE, THESE ARE ALL THINGS THAT PEOPLE HAVE BEEN DOING ONLINE, THAT THEY CAN NOW DO IN THE STORECOMPARE PRICES IS THE NUMBER ONEREAD REVIEWSLOOK FOR PROMOTIONS OR COUPONSLOCATE A RETAILER SEARCH INVENTORYPURCHASE AN ITEM
BUT THERE ARE ALSO MOBILE-SPECIFIC BEHAVIORS THAT ARE EMERGING THAT WERE NOT DONE AS OFTEN ON THE WEBTHIS IS ALL JUST NEW WAYS THAT CONSUMERS ARE ACTING ON LONGSTANDING NEEDS AND MOTIVATIONS
THIS IS A SAMPLE CONSUMER JOURNEYMIGHT START ONLINE WHERE PEOPLE GET INFORMATION/INFOLOAD, THEN MAP DIRECTIONS TO A PLACE, CHECK IN, SCAN A BARCODE, GET AN OPINION THEN PAY – ALL THROUGH THE PHONE
THESE ARE THE TOOLS THAT CONSUMERS CAN USE ALONG THEIR JOURNEY, WHICH WE’LL TALK ABOUT AS WE GO THROUGH THE BEHAVIORS IN MORE DETAIL BUT AGAIN WE’RE NOT FOCUSING ON THE HOW SO MUCH AS THE WHY
How can retailers engage shoppers along the new consumer journey?They need to embrace the behaviors and use these tools to enhance shoppers experiences.
LOCAL SEARCH IS BOOMINGITS AN OPPORTUNITY TO EXTEND THE STOREFRONT AND HELP PEOPLE FIND YOUR BUSINESSPEOPLE ARE PLANNING LESS IN ADVANCE AND RELYING ON THEIR PHONES FOR ADDRESS-FINDING AND REAL-TIME NAVIGATIONIMPORTANT TO MAKE SURE YOUR SITE IS MOBILE FRIENDLY AND THAT YOUR INFORMATION IS CORRECT ON GOOGLE (PLACE PAGE)
SMS, APPS, MOBILE WEB, ALL PLATFORMS
PEOPLE ARE ALSO CURATING LOCATIONS BY INTERESTS, ONE SUCH APP IS FOODSPOTTING BUILT AROUND PEOPLE’S TENDENCIES TO SHARE PHOTOS OF THEIR FOOD ON TWITTER AND SOCIAL NETWORKS, THIS APP TURNS THAT INTO A VISUAL FOOD GUIDE.PEOPLE SUBMIT PHOTOS OF GREAT DISHES, THEN USERS CAN VIEW THE TOP DISHES NEARBY TO HELP THEM DECIDE WHERE TO EAT.
THE NEW FRONTIER IS INDOOR MAPPING, THESE APPLICATIONS, WHICH RELY ON ALTERNATIVES TO GPS, ALL HELP PEOPLE LOCATE STORES INSIDEEXAMPLES:GATEGURUMICELLOWHATAMAPMALL MAPPOINT INSIDE
YOU CAN SEARCH ONLINE, BUT AN EASIER WAY IS TO SCAN A PRODUCT WITH RED LASER, OR AN APP THAT USES ITS TECHNOLOGY, TO FIND OUT HOW MUCH PRODUCTS COST AT OTHER STORES. YES, THIS IS A SCARY PROSPECT FOR RETAILERS, THE CONSUMER HAS CONTROL, BUT DON’T FIGHT IT. THINK ABOUT HOW YOU CAN USE THESE TOOLS TO YOUR ADVANTAGE OR OFFER INCENTIVES AND ADVANTAGES THAT KEEP PEOPLE IN THE STORE
FOR EXAMPLE, TECCA IS AN APP FROM BEST BUY THAT HAS PRICE COMPARISON AS WELL AS A NUMBER OF OTHER “CONCIERGE” TYPE SERVICES. SO EVEN IF BEST BUY DOESNOT OFFER THE CHEAPEST PRICE, THEY CAN EITHER PRICE MATCH OR ADD VALUE THROUGH OTHER THINGS LIKE INFORMATION, REVIEWS, AND PURCHASING.
CONSUMER ARE GETTING INFORMATION ONLINE BEFORE THEY SHOP, BUT ALSO ON THE SPOT. THEY ARE DOING PRODUCT RESEARCH, READING REVIEWS, AND GETTING RECIPES AND THE LIKE.
KRAFT’S IFOOD APP HELPS SHOPPERS FIND RECIPES WHILE THEY SHOP FOR INGREDIENTS
SOME RETAIL APPS SUCH AS SEPHORA AND THE GAP HAVE INTEGRATED CONSUMER REVIEWS IN THEIR APPLICATIONS.
Target recently put out an app to help shoppers when in Target stores or on Target.com. It features daily deals, barcode scanning, information about products and store location and hours.EMPLOYEES CAN USE THE SAME OR SIMILAR TOOLS ON THEIR PHONES AS WELL TO ASSIST CONSUMERS IN THE STORE. THERE’S NOTHING WORSE THAN A SHOPPER THAT SCHOOLS A SALESPERSON.
THE PHONE IS A MNEUMONIC DEVICE, HELPING US REMEMBER THINGS (DO YOU REMEMBER ANYONE’S PHONE NUMBERS?)
THIS IS ERIN, A COLLEGE STUDENT WE INTERVIEWED, SHE USES HER PHONE TO KEEP SHOPPING LISTS
PHOTO TAKING IS A COMMON WAY TO REMEMBER THINGSARCELIE, ANOTHER WOMAN WE INTERVIEWED, SAID HER HUSBAND WOULD EMAIL HER PHOTOS OF THINGS HE WANTED TO REMEMBER/BUYTHIS INSIGHT LEDAMAZON TO CREATE THEIR REMEMBERS FEATURE WHICH LETS YOU TAKE A PIC AND ITS ADDED TO YOUR LIST
REMIND PEOPLE ABOUT PRESCRIPTIONS, GET A TEXT WHEN ITS READY
PEOPLE RELY HEAVILY ON THE OPINIONS OF THOSE THAT THEY TRUST
Fashism lets you sidestep fashion faux-pas by crowdsourcing other users' opinions. Snap a photo, email it to the site, and get pinged back with comments and ratings from other users. People are doing this anyway—taking photos in stores and sending to friends for thoughts. This site has created a fashion-conscious community to advise you on your wardrobe in real-time.
DIESEL CAMABOUT:In some of Diesel’s retail locations in Spain, the company installed kiosks with cameras. As shoppers try on clothes, they can snap photos and send them to their friends via social networks. Friends can comment and share opinions about the product or style through Facebook.
NORDSTROM’S BP PhotoboothABOUT: Nordstrom’s installed digital screens in the juniors department, BP. These in-store digital photobooths allow customers to try on clothes and take professions quality photos (rather than mobile snapshots). Then shoppers can add graphics and print or email the photos to share with friends. This emphasizes the behavior that already exists on shoppers’ mobile phones in stores.
SOCIAL MEDIA IS BECOMIGN A KEY ASPECT OF MOBILE USEFACEBOOK MOBILE USAGE ROSE 600% LAST YEARIT’S A WAY FOR PEOPLE TO STAY IN TOUCH, SHARE AND CONSUME CONTENT EVEN WHEN THEY ARE AWAY FROM THEIR COMPUTERS (WHICH PEOPLE ARE MOST OF THE TIME)
ONE THING PEOPLE ARE NOW SHARING IS THEIR LOCATION THANKS TO CHECKIN SERVICES FOURSQUARE CLINGSFoursquare has sent out window decals, or clings, to thousands of business owners that they can use to advertise the service and remind people to check in. The clings stick to window storefronts in order to remind people to check in on Foursquare. Whole Foods is one example of a company that has agreed to place the Foursquare clings in 30 of it stores’ windows.FACEBOOK LIKE STICKERSFacebook started sending out "text-to-like" window decals to select local businesses. This is one more for these local stores to get their own social media profiles. Facebook, one of the leaders of the social graph, is making use of SMS, a mobile path that is far more dominant than QR codes.
SWIPELY AND BLIPPY MAKE IT EASY TO SHARE YOUR PURCHASESWHILE THIS IS AN EARLY ADOPTER BEHAVIOR RIGHT NOW, PEOPLE ARE INDEED SHARING WHAT THEY BOUGHT AND WHAT THEY THINK ABOUT PRODUCTS ONLINE, AND WILL DO SO IN A MORE SYSTEMATIC WAY THE FUTURE (WITH CONTROLS OF COURSE)ON THE SOCIAL WEB, SHARING OUR PURCHASES AND EXPERIENCES ARE CATALYSTS FOR CONVERSATION. PEOPLE CONNECT THROUGH OBJECTS. THIS SOCIAL INFORMATION CAN INFLUENCE PURCHSE DECISIONS (CONSCIOUSLY OR NOT)
AMERICAN EXPRESS BUILD SOCIAL CURRENCY ON TOP OF FOURSQUARE, ENABLING PEOPLE TO EASILY SHARE PURCHASES
BARCODE HERO MAKES IT EASY TO SHARE RECOMMENDATIONS ABOUT PRODUCTS THROUGH THEIR APPLICATION, WHICH USES BARCODE TECHNOLOGY….
WE’LL LIKELY SEE MORE RETAILERS TAKING ADVANTAGE OF THE LIKE BUTTON, LETTING CONSUMERS LIKE A PRODUCT THAT THEY SCAN AND SHARE THAT TO THEIR PROFILESLEVI’S LIKESABOUT:Levi’s has integrated Facebook’s functionality into their online store, letting users “like” specific products and share products with their social network. Shoppers can also find “Top-Liked” products across their network. This also allows conversations to develop about Levi’s products on the Facebook site.
4FOOD OFFERS A UNIQUE AND INTERSTING WAY TO SHARE MENU ITEMS THAT THE CONSUER THEMSELVES CREATE. THEY CAN GET FRIENDS TO VOTE ON THEIR CREATIONS AS WELL….ABOUT:4Food is a new restaurant opening in Midtown Manhattan that could be from the future. In addition to serving a Jetson-inspired menu, it builds Internet culture into its core experience, positioning itself as “an Apple store meets Chipotle.” It will offer free Wi-Fi and a 240 square-foot monitor that will stream Foursquare check-ins and Twitter updates.T Did we mention they take your order via iPad? he physical space is designed to encourage this through place-based social media, i.e. digital screens in venues.
SMARTPHONES OFFER MARKETERS A UNIQUE OPPORTUNIT TO INFLUENCE CONSUMERS IN THE VERY MOMENT THEY ARE MAKING PURCHASING DECISIONS.In another study, ¼ of shoppers with any mobile phone believe that receiving specials and promotions such as coupons would be an important use of their phone when shopping- Sterling Commerce and Demandware, 8/10
THIS IS A STUDY FROM INSIGHT EXPRESS THAT SHOWS THAT PEOPLE LARGELY WANT TO GET COUPONS SENT TO THEM VIA TEXT (VS SEEKING THEM OUT)ONE QUARTER WANT TO TEXT INTO GET COUPONS WHILE IN THE STORE, WHICH IS A GOOD OPTION BECAUSE THEY ARE IN THE RIGHT FRAME OF MIND TO BUY, RATHER THAN SENDING PEOPLE TEXTS WHEN THEY ARE NEARBY, WHICH MIGHT NOT BE WELCOME AT THE TIME AND BE PERCEIVED AS SPAM OR ANNOYINGITS IMPORTANT TO ENSURE A POSITIVE EXPEREINCE FROM DISCOVERY TO REDEMPTION, SO MAKE SURE ALL SALESPEOPLE KNOW THE REDEMPTOIN PROCESS
HERE ARE A FEW COMPANIES THAT OFFER MOBILE COUPONS TO CONSUMERS, AND MOST ARE OFFERIG THE ABILITY TO TIE COUPONS TO STORE LOYALTY CARDS, WHICH IS PEOPLE ARE ALREADY ACCUSTOMED TO USING.
APPS LIKE SHOPKICK ATTEMPT TO MAKE BARGAIN HUNTING FUN AND EASYIT GIVES SHOPPERS INCENTIVES IN THE FORM OF “KICKBUCKS” FOR SCANNING ITEMS AND ALERTS THEM TO DEALS IN THE STOREIT HAPPENS THROUGH THIS AUDIO SENSOR THAT TALKS TO THE APPLICATION (THOUGH THIS TECH DOES NOT WORK ON IPDOD TOUCHES, WHICH COULD BE AN ISSUE SINCE THEIR DEMO SEEMS TO BE TEENS)
STARBUCKS IS USING A NUMBER OF PLATFORMS TO DELIVER INCENTIVES, INCLDUIGN THIRD PARTY APPS LIKE FOURSQUARE AND BRITEKITE. USERS GET COUPONS ON FOURSQUARE AND BADGES ON BRIGHTKITE WHEN THEY “CHECK IN” TO A STORE
GROUPON IS AN INCENTIVE PLATFORM THAT OPERATES ON COLLECTIVE BUYING POWER. THE DEAL IS ONLY VALID WHEN ENOUGH PEOPLE OPT IN TO IT. WE’LL SEE THIS TIED MORE AND MORE TO PHYSICAL RETAIL LOCATIONS – ONLY WHEN X NUMBER OF PEOPLE SHOW UP DO THEY GET THE DEAL. IT’S A GREAT WAY TO DRIVE FOOT TRAFFIC AND ENCOURAGE PASS ALONG.FACEBOOK JUST LAUNCHED “DEALS” WHICH ADDSFOURSQUARE AND GROUPON-LIKE FEATURES TO THEIR PLACES SERVICE.According toFacebook, “You'll see a few different types of Deals: individual deals for a discount, free merchandise or other reward; friend deals where you and your friends claim an offer together; loyalty deals for being a frequent visitor to a place; and charity deals where businesses pledge to donate to a cause when you check in.”
COUPONS AND CHECK-IN SERVICES CAN ALL GATHER VALUABLE DATA ON WHO YOUR CONSUMERS ARE – WHO IS GOING TO YOUR STORE. SMART RETAILERS WILL OFFER INCENTIVES FOR REPEAT VISITS, BUT ALSO KNOW WHO THESE CUSTOMERS ARE – THIS PERSONAL TOUCH CAN GO A LONG WAY ESPECIALLY IN AN AGE OF ANONYMITY AND MASS RETAILING.
INDEED THERE ARE LOTS OF WAYS TO CREATE MORE PERSONAL, CUSTOM EXPERIENCES FOR CONSUMERS THROUGH MOBILE .PEOPLE TODAY ARE OVERWHELMED WITH CHOICE, TARGETED DEALS AND RECOMMENDATIONS APPEAL TO PEOPLE. THIS IS NOW POSSIBLE IN STORES.
YELP ALLOWS YOU TO CUSTOMIZE THE CONTENT YOU SEE BASED ON WHO YOU KNOW, IT CAN SHOW REVIEWS FROM JUST YOUR FRIENDS.
IBM AND CISCO ARE DEVELOPING A MOBILE CONCIERGE THAT AMONG OTHER THINGS WILL MAKE SUGGESTIONS BASED ON YOUR SHOPPIGN LIST AND THINGS YOU HAVE BOUGHTPresence, also from IBM, tracks shoppers’ spending habits and makes product recommendations.
Shopwell can create a highly personalized shopping experience. Based on the consumer’s profile, the app is able to intelligently select food types that the individual should or should not have. Everything is fed into a universal dashboard listing "things you want" or "things you don't want." This dashboard is what fuels ShopWell's grocery shopping rating and recommendation system.
In the coming years mobile payments will become more mainstream driven by consumer demand
FOR ONE, THESE WILL MAKE FOR A MORE SEAMLESS CHECKOUT EXPERIENCE ONCE POS GETS SET UP. IT ALSO CAN LET PEOPLE ORDER AHEAD TO SKIP THE LINE. THERE IS ALSO A BIG OPPORTUNITY FOR TEENS HERE – PARENTS CAN PUT MONEY ON THEIR PHONES SO THEY CAN GO SHOPPING ON THEIR OWN (USUALLY TAKES 2 TRIPS NOW, FIRST WITH FRIENDS, THEN PARENTS COME WITH THE CREDIT CARD) AND ALSO TRACK THEIR PURCHASESSTARBUCKS CARD MOBILEStarbucks Card Mobile is an app that produces a virtual Starbucks card with a scanable barcode, allowing customers to literally pay for their drinks from their phones. All you have to do is enter the number from your real Starbucks Card and register it in the app.CHIPOTLE MOBILE ORDERING
WHEN PEOPLE WALK INTO A STORE THEY WILL TURN RIGHT BACK AROUND IF THEY SEE THE LINE IS TOO LONG. EXPERIENCES AT THE CASH WRAP COLOR THE ENTIRE SHOPPING EXPERIENCE.APPLE GETS AROUND THIS BY TURNING EVERY EMPLOYEE INTO A CASH REGISTERSQUARE BRINGS THIS TO SMALL BUSINESS AND LOCAL MERCHANTS
THIS IS A TREND WE WILL CONTINUE TO SEE
WE JUST WANT TO GO THROUGH A FEW OPPORTUNITIES RETAILERS HAVE TO USE MOBILE TECHNOLOGY TO ENHANCE THE SHOPPER EXPERIENCE
SHOPPERS START TO GET ANTSY AFTER 2 MINUTES. HOW CAN YOU MAKE THE PERCEIVED WAIT TIME SHORTER? SINCE EXPERIENCE AT THE CASH WRAP COLORS THE ENTIRE RETAIL EXPERIENCE, THIS IS VERY IMPORTANT. BY CREATING DIVERSIONS AND PROVIDING OPPORTUNITIES FOR INTERACTION , RETAILERS CAN BEND TIME AND MAKE THE WAIT FLY BY.
NO ONE LIKES TO CARRY AROUND PAPER RECEIPTS, THIS CAN MAKE CONSUMER’S LIVES EASIER.
NOW THAT PHONES WILL HAVE RFID AND CERTAIN ITEMS ARE ALREADY BEING SHIPPED WITH RFID TAGS, CAN THIS BE USED TO CREATE A HANDS FREE SHOPPING EXPERIENCE? PEOPLE WILL STOP SHOPPING WHEN THEIR HANDS ARE FULL. THEY WILL BUY MORE IF THEY HAVE A BASKET, BUT STOP WHEN THAT IS FULL TOO. CAN MOBILE HELP CREATE A BOTTOMLESS BASKET? SHOPPERS CAN SCAN ITEMS THEY WANT TO BUY AND THEY WILL BE WAITING FOR THEM AT CHECKOUT.
MOOSEJAW, AN OUTDOOR SURF SKI AND SKATE RETAILER USES IBM TECHNOLOGY TO CREATE A SEAMLESS EXPERIENCE FOR SHOPPERS ACROSS CHANNELS. FOR EXAMPLE, SHARED DATABASES MEAN THAT CONSUMERS WILL GET THE SAME INFORMATION NO MATTER WHAT CHANNEL THEY ARE ON AND INFORMATION IS SHARED ACROSS CHANNELS, FOR EXAMPLE IT CAN TEXT YOU A TRACKING NUMBER, LET YOU POST A PHOTO OF AN ADVENTURE FROM YOUR PHONE TO THEIR SITE, OR SHOW AVAILABILITY AT A LOCAL STORE.