Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Using CRM Data to Activate Shoppers at Retail
Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company
Jonathan Treiber, CEO & Co-Founder, RevTrax
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Using CRM Data to Activate Shoppers at Retail
Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company
Jonathan Treiber, CEO & Co-Founder, RevTrax
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
Shopper behavior change is accelerating and the front porch is becoming the new store shelf. In this new retail paradigm, relevancy depends on great content that helps shoppers along the path-to-purchase.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
2021 Omnichannel Guide: A Four-Pillar Approach to Holistic Commerce Successrun_frictionless
An omnichannel approach isn’t just another way of saying that you sell on multiple marketplaces. It’s about delivering a consistent brand experience that transcends specific channels to meet customers where they are and build a personal connection, as well as optimizing your business for the future through channel diversification and comprehensive integration of your data and systems.
https://runfrictionless.com/b2b-white-paper-service/
Thats what did you do you just wrote on sentences i need more detail.docxjonghollingberry
Thats what did you do you just wrote on sentences i need more details plz
2 and 1\2 pages
i dont want it to look like qustion and you already used and have the source
Literature Review
E - Commerce Strategies.
Definition and origin of Omni-channel retailing:
i.
What is Omni-channel
retailing
?
Omni-channel refers to a
multichannel
approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either
buying
products online from a mobile device or a desktop. Also, customers can shop in bricks and mortar store or by telephone.
ii.
Describe the origin of Omni-channel?
Its
reason for implementing it?
It is a marketing strategy that begun way back 2003 whereby it has evolved from unfamiliar
concept
to trendy buzzword, to a critical component
of
successful marketing. Omni-channel began and
mainly
based itself on Customer Centricity in stores.
Its origin was figured out by
Best Buy
when they realized they could not beat
Walmart
on price. Therefore, the strategy ventured by Best Buy aimed at competing with Walmart
to
out do
them in online retailing.
It is in this regard that technology can blur the distinction between online and physical retailing, hence enabling the retailers and their supply chain partners rethink their competitive strategies.
References
Morse, G. (2011). Retail Isn't Broken. Stores Are. Harvard Business Review, 89(12), 78-82.
Bernstein,
F.,
Song,
J.,
& Zheng, X. (2008). “bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis
. European
Journal of Operational Research,
187
(3), 671-690.
Brynjolfsson,
E.,
Hu,
Y.
, &
Rahman,
M.
(2013).
Competing in the age of Omni-channel retailing.
MIT
Sloan Management Review, 54(4), 23-29.
Current issues in Omni-channel retailing:
i.
What are the current issues of retailers and merchants?
Currently, most retailers and merchants are “Omni-channel” in their behavior and outlook. It is because they are majorly venturing into the offline and online retails channel to do their marketing and sales to clients. Merchants and Retailers in new environment flourish through re-examining their strategies for delivering products and information to their customers.
ii.
What are the impacts of online-offline integration of Omni-channel retailing?
There is a rise of non-significant cannibalization of the physical stores, the small merchants and retailers from the channel integration. The retailers mostly advocate a competitive advantage through channel integration of both offline and online retailing. It has led to the willingness of the customers paying across channels.
iii.
Outline general consideration of innovation in regards to Omni-channel retailing?
Innovations have to address industry, consumer, and regulatory-based challenges in order
to facilitate the globalization of markets. Distinct changes have to be incorporated in the current mature, emerging and less develope.
A Guide to Crafting an Effective Omnichannel Strategy (1).pdfchristiemarie4
Omnichannel is a marketing approach that offers an integrated shopping experience to the customers. Keep reading to know more about this omnichannel strategy.
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
EMBRACING CHINA’S “NEW RETAIL”
As online, offline and logistics merge, some brands are pulling ahead by redefining consumers, merchandise and stores.
ALIRESEARCH and BAIN & COMPANY
2018
The era of “New Retail” that Alibaba founder Jack Ma envisioned is starting to emerge across China in ways that
promise big gains for consumer products companies that act decisively and systematically while causing others to
lag behind.
In 2016, Ma predicted a seamless merger of offline, online and logistics for a dynamic new world of retailing.
His vision now can be seen in the millions of mom-and-pop stores throughout China that are taking on new life as order-and-delivery stations for e-commerce.
It is there in the booming food delivery platforms such as
Hema, which fulfills more than half of its orders online.
And you can glimpse it in China’s ubiquitous mobile
payments. Chinese consumers use their phones for 60 times more mobile payments than consumers in the US do.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. 3
The momentum for shoppers actively making purchase
choices that have optimal credentials across health,
ethical and environmental factors will continue to gather
energetic pace in 2019.
Benefactors of this buying behavior consciousness will
be brand owners, retailers and service providers that
can meet shoppers’ expected trust levels leading to
disproportionate loyalty, subject to the assured
continuation of product and experience authentication.
Likewise, sources of influence along the shopper journey
will be more scrutinised than ever as shrewder,
experienced shoppers test the legitimacy of reviews and
recommendations with quality and volume of advocacy
becoming as important as the score itself to help shape
realistic view.
CONSCIOUS SHOPPERS1
4. 4
After the purposed focus and revitalised popularity of
own-label across FMCG retail sectors on the back of
widespread category SKU consolidation, brand owners
will need to return to innovation to drive significant
movement in category prominence and retail customer
relationships.
The challenge with true invention strategy in
unprecedented times of uncertainty is justifying
innovation investment that can promise short term ROI.
The potential exists in 2019 for bespoke ‘intimate
innovation’ that drives highly collaborative, single-
customer innovation, providing a truly unique product
offering or shopper experience. Placing the right bets
will be crucial as there is a wider pool of smaller scale
brands able to get in on the game.
INTIMATE INNOVATION2
5. 5
As the appetite for domestic smart speakers continues to
sharply rise, the experimentation and growing adoption of
voice commerce will become a quickening reality during
2019 across a variety of sectors including grocery, quick
service food, beauty, health and technology.
The use of voice platform activation will too become more
commonplace within physical retail as brands utilise the
technology for exciting differentiation at shelf.
Brands and retailers need to ensure marketing spend is
allocated to develop the range of voice skills and ready
themselves for the specific and potentially more ruthless
dynamics of voice search and interaction versus the
conventions of the online visual experience.
V-COMM MARCHES ON3
6. 6
With many pure play digital space retailers facing maturity
in their operating lifecycles, more will seek to create a real-
life presence in front of shoppers to enhance their brand
personas in 2019.
This is being further motivated by the need to competitively
differentiate beyond the efficiency traits easily adopted by
the internet retailing genre, which has created its own
common set of challenging dynamics including the
realities of delivery and aftersales contentment levels
across increasing swathes of online shoppers.
In line with their start-up mentality and agile operating
behaviours, online operators will actively find niche
moments and places to bring their brands to life.
ONLINE-GOING-OFFLINE4
7. 7
There will be an expanding integration of point of sale
technologies in both physical and digital space selling
environments, delivered through more efficient
interactive hardware and intelligent software platform
automation.
The driving force behind this is not to create state-of-the-
art facades to prove contemporary capability, but to
deliver better human experiences in areas where
technology, to date, has often added a layer of
complexity or irrelevance from a shopper’s perspective.
Brands and retailers integrating next-gen tech and AI
platforms that prioritise the further ease and enjoyment
of shoppers’ experiences, will continue to gain endorsed
and repeat traffic.
TECH DRIVES HUMANISATION5
8. 8
The last 12 months has been another turbulent year for
retailers as they strive to balance the books between the
increasingly complex and margin-light eCommerce
environment and structuring their bricks and mortar
stores for survival.
Whilst there’s continual evidence of further negative
consolidation of physical stores, ultimately driven by
whole-market purchase capacity, the long term solution
for High Street retail is far from baked.
Larger square foot retailers will be forced to embrace a
WeWork style approach, offering shorter term space to
a broadening range of businesses including beauty,
tech, education and local trades to help share the rent,
which in turn could spawn an unexpected new wave of
one-stop service-centric commerce communities.
A WAY-POINT FOR RETAILERS6
9. 9
2019 is moving through a melting pot of macroeconomic
unchartered territory that includes global trade tariff fall-
outs and heavy sociopolitical indifference.
The implications for local shoppers in markets across the
world are spell-binding and drive an incapacity to
understand how to actively respond. In times of
uncertainty, shoppers undoubtedly return to shopping
behaviours that they trust will place the least impact on
themselves and their families.
Whilst this typically prompts a more cautious approach
to spending, brands and retailers that master reliable
fulfillment against product purpose, quality and
experience will continue to be selected.
RELIABILITY TONIC7