How to thrive in the age of the customer!
Age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Using CRM Data to Activate Shoppers at Retail
Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company
Jonathan Treiber, CEO & Co-Founder, RevTrax
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
Using CRM Data to Activate Shoppers at Retail
Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company
Jonathan Treiber, CEO & Co-Founder, RevTrax
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
Cross-selling in the New Era: A Win-win for Banks and Customersaccenture
In this new Accenture document we discuss how banks can reinvent cross-selling. The presentation introduces a sales paradigm that serves the financial well-being of customers better and demonstrates a bank's value as a trusted advisor. For more information, read our blog post on bank cross-selling: bit.ly/2hLpxO1
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
The impact of point of sale technology on marketing strategySheetal Kamble
Point of sale marketing is a strategy that retailers implement to increase sales, conversion rate, and revenue. This marketing strategy; can be implemented in and around the cash counter, which acts as a revenue booster to retail and restaurant businesses
Learn how shopping analytics can help answer these four questions:
• Is this a valuable ad moment?
• What is the value of the ad moment?
• What is my buyer’s context at this moment?
• How do I maximize the moment?
NRF 2019: Retail's Big Show
Doug Baker, VP, Industry Relations, Food Marketing Institute
John D'Anna, EVP and CIO, Brookshire Grocery
Randy Evins, Sr. Principal Food Drug and Convenience, Industry Advisor, SAP
Shamus Hines, CEO, Applied Data Corporation
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
Cross-selling in the New Era: A Win-win for Banks and Customersaccenture
In this new Accenture document we discuss how banks can reinvent cross-selling. The presentation introduces a sales paradigm that serves the financial well-being of customers better and demonstrates a bank's value as a trusted advisor. For more information, read our blog post on bank cross-selling: bit.ly/2hLpxO1
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
The impact of point of sale technology on marketing strategySheetal Kamble
Point of sale marketing is a strategy that retailers implement to increase sales, conversion rate, and revenue. This marketing strategy; can be implemented in and around the cash counter, which acts as a revenue booster to retail and restaurant businesses
Learn how shopping analytics can help answer these four questions:
• Is this a valuable ad moment?
• What is the value of the ad moment?
• What is my buyer’s context at this moment?
• How do I maximize the moment?
NRF 2019: Retail's Big Show
Doug Baker, VP, Industry Relations, Food Marketing Institute
John D'Anna, EVP and CIO, Brookshire Grocery
Randy Evins, Sr. Principal Food Drug and Convenience, Industry Advisor, SAP
Shamus Hines, CEO, Applied Data Corporation
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
mpx Replay, Expedite Your Catch-Up and C3 Workflow 2 of 2thePlatform
TV audiences are demanding the ability to watch their
favorite programs whenever it’s most convenient for
them – whether that be during a live broadcast, in a few
hours, in a few days, or even in a few weeks post-broadcast.
Enterprise workspaces - Extending SAP NetWeaver Portal capabilities SAP Portal
Enterprise workspaces empower employees to create flexible, personalized, self-service and mobile ready work environments that combine business applications and content with superior user experience and advanced social and collaborative capabilities - anywhere, anytime.
With enterprise workspaces companies can drive people productivity, expand the value of their IT investments and delight business users
Nr 5 2013 innehåller nya rekommendationer om läkemedelsbehandling vid schizofreni. Varje år insjuknar mer än 1 500 personer i schizofreni i Sverige. Sjukdomen debuterar vanligen hos unga vuxna, är oftast livslång och begränsar funktionsnivån. Du kan också läsa om biverkningar av ögonfransserum och farmakovigilanslagstiftningen samt många fler spännande artiklar.
Jodi Schneider presents "15 Business Story Ideas to Jump on Now" at a free business journalism workshop, "Covering Business on Tribal Lands," hosted by the Donald W. Reynolds National Center for Business Journalists and the Native American Journalists Association.
For more information about free training for business journalists, please visit businessjournalism.org.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
2016 Imperative to Help You Win in the Age of the CustomerSFIMA
Empowered by technology, your customers now know more than ever about your company’s products, pricing and reputation. Competitors can more easily imitate you, or undermine the moves you make to compete.
The only way to win, serve and retain customers is to become customer-obsessed.
Join Sheryl Pattek, Vice President, Principal Analyst, Serving CMO Professionals at Forrester Research, to learn how to put customer obsession at the center of your business and marketing strategy.
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
Foster a strong customer community that can serve as an effective extension of your sales team. Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers?
This webcast highlights use-cases showcasing companies that have been successful at promoting a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
This webcast was presented by Forrester's Laura Ramos and Jive's Elizabeth Brigham.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
The Truth About Cross-Channel Attribution... and Why it Does Not Have to be ...Birst
In a world where the customer is perpetually connected and purchase paths are increasingly complex, cross-channel attribution measurement promises to accurately measure intertwined marketing programs, helping marketers connect with their customers in a contextually relevant way.
Yet, companies struggle to identify the right metrics and technologies needed to help measure these complex marketing exposures. As a result, marketing departments are left scrambling to analyze performance data across multiple sources, such as email tactics, display ads, direct mail, and more.
In this webinar, our guest speaker Tina Moffett, an analyst from Forrester Research, will help you interpret the tricky landscape of attribution analysis. Tina will:
· Share the latest trends in marketing measurement and technology.
· Illustrate the challenges and risks inherent in cross-channel attribution measurement – and how to overcome them.
· Outline the core technology capabilities that will help you evaluate marketing analytics and attribution technology.
You’ll also see a demo of Birst and our capabilities around multi-touch attribution.
Refresh Your Approach to 1:1 Marketing. Elevate the Discussion with Personali...Salesforce Marketing Cloud
Please join Eric Tobias, Vice President of Web and Predictive Intelligence Products, Salesforce ExactTarget Marketing Cloud and guest speaker Srividya (Sri) Sridharan, Research Director, Forrester for a webinar on personalization and real-time 1:1 marketing. During this webinar, Eric and Sri will focus on the results of the July 2014 commissioned study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud, “Refresh your Approach to 1:1 Marketing: How Real-Time Automation Elevates Personalization,” which surveys over 120 digital marketing-decision makers on business goals, the changing face of real-time technology, and personalization strategy. Additionally, the webinar will provide strategies on how a brand can take their 1:1 personalization efforts to the next level.
Customer Context: Power Relevant Experiences Create Brand AdvocatesSDL
Consumers expect relevant experiences and meaningful interactions across all channels and devices. They don’t trust your ads and they are more likely to engage and interact with your brand on other channels. So where are those interactions taking place? And how can you spark engagement to keep them coming back? The key is understanding the customer context.
The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses identify prospects, target them through the right channel, maximize cross sell and up-sell opportunities and thereby enhance the life time value of customer relationships. To know more visit: http://www.bridgei2i.com/customer-intelligence.html
It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
How to stay ahead of evolving customer demands, and how data and analytics play an essential part
Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
How to operationalize customer insights to optimize every customer interaction
Daily Measurement: Marketing's New Secret WeaponOrigami Logic
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement , 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
First of 4 e-book series on 'Acing the CEM Experiment" - This e-book focuses on predicting and preventing customer attrition, segmentation & micro-segmentation, as well as pareto analysis.
Capillary enables retail marketers to easily and quickly manage their customer data, gain insights and personalize interactions across multiple channels, driving a significant increase in sales and loyalty.
Acing The CRM Experiment - 40 Customer Engagement Tips From Leading BrandsCapillary Technologies
There is so much great information in this 44 page white paper designed to show retailers how proper customer engagement can have a lasting effect on a brand and its sales.
Acing The CRM Experiment - 40 Customer Engagement Tips From Leading Brands
Shopper Marketing Insights for Retailers
1. Intelligent
Customer
Engagement™
Suite
Right
Channel,
Right
Message.
Right
Now
Shopper
Marke+ng
Insights
for
Retailers
September
11,
2014
@CapillaryTech
2. Shopper
Marke+ng
Insights
for
Retailers
Rusty
Warner
Principal
Analyst
Forrester
Research
Richard
White
Advisor
to
Capillary
Technologies
Janet
Jaiswal
VP
of
Marke=ng
Capillary
Technologies
Private
and
Confiden=al
2
@CapillaryTech
3. • Introduc=ons
• The
Age
of
the
Customer
• Big
Data
• Case
Studies
• Key
Takeaways
• Q
&
A
Agenda
Private
and
Confiden=al
3
@CapillaryTech
11. Poll
#1
:
In
your
opinion,
what
are
the
main
barriers
for
marketers
to
overcome
in
the
shiH
towards
customer-‐driven
marke+ng?
(You
can
select
more
than
one)
• Lack
of
capabili=es
to
manage
and
analyze
“Big
Data“
• Inability
to
execute
relevant,
=mely
&
channel-‐specific
communica=on
• Inability
to
measure
the
value
through
incremental
sales
• Lack
of
support
from
senior
management
• Overcoming
the
previous
organiza=onal
mindset
Private
and
Confiden=al
11
@CapillaryTech
23. Poll
#2:
What
are
the
primary
hurdles
to
successfully
leveraging
data
in
your
marke+ng
organiza+on?
(check
all
that
apply)
• Building
reports
that
surface
ac=onable
insights
• Don’t
have
the
team
members
with
the
right
skills
to
leverage
the
data
• Limited
budget
to
install
necessary
technology
• Limited
team
capacity
to
priori=ze
• Culture
doesn’t
embrace
data
Private
and
Confiden=al
23
@CapillaryTech
28. > Increased its repeat visits
per month by 15+%
> Realized a 5% increase in
same store transaction
growth (SSTG)
> 38% increases in campaign response rates with only a 14%
increase in communications
> Won Loyalty & Engagement Awards for "Best CRM Strategy"
and "Best Use of Relationship Marketing (B2C)“
> Won CMO Asia Award for "Best Use of Marketing
Communications”
Private
and
Confiden=al
28
@CapillaryTech
29. “Merely
having
an
incredible
data
capturing
mechanism
does
not
mean
business
decisions
can
be
taken
effec=vely.
Capillary’s
ability
to
predict
future
performance
helps
us
take
important
and
reliable
business
decisions.”
–Sumesh
Bhat,
Business
Head
> Obtained customer insight through real-time dashboards
and reports
> Created campaigns that increased incremental sales per
individual (achieved 4x campaign target)
> Realized 130% ROI on margin within 3 months
> Modified loyalty program to increase visit frequency
Private
and
Confiden=al
29
@CapillaryTech
30. Poll
Ques+on
#3:
What
do
you
believe
are
some
of
the
biggest
challenges
facing
marketers
today?
(select
all
that
apply)
• Too
much
Big
Data
–
don’t
know
how
to
handle
it
all
• The
complexity
of
omni-‐channel
marke=ng
• Measuring
and
delivering
marke=ng
ROI
• Delivering
=mely,
personalized
communica=ons
• Adjus=ng
company
mindset
&
budgets
to
1:1
communica=ons
Private
and
Confiden=al
30
@CapillaryTech
32. Challenges
Capillary
solves
How can I retain
?
more customers?
How can I increase my cross-sell
/ up sell revenue through
personalization?
?
How can I
improve my
Marketing ROI?
?
Private
and
Confiden=al
How can Store Associates
?
better engage customers
in the store?
What can I do to
?
increase revenue?
How can I bring
more people
into my store?
?
How can I get my
customers to increase
their Average Basket Size?
?
How can I improve my
?
marketing campaign results?
How can I market to my omni-channel
customer most
effectively?
?
?
How can I identify my most loyal customers?
And manage my loyalty program?
@CapillaryTech
32
33. The
Capillary
Value
!
Built
for
retailers
only
Private
and
Confiden=al
What can I do to
?
increase revenue?
How can I retain
?
more customers?
How can I increase my cross-sell
/ up sell revenue through
personalization?
?
How can I
improve my
Marketing ROI?
?
How can I bring
more people
into my store?
?
How can Store Associates
?
better engage customers
in the store?
How can I get my
customers to increase
their spend?
?
How can I improve my
?
marketing campaign results?
How can I market to my omni-channel
customer most
effectively?
?
?
How can I identify my most loyal customers?
And manage my loyalty program?
!
Integrated,
mul=-‐channel
loyalty
!
Integrates
with
most
leading
POS
!
Real-‐=me
customer
analy=cs
!
Complete
customer
engagement
plaaorm
!
Data
integra=on
across
channels
for
key
insights
@CapillaryTech
33
34. Our
solu+on
is
focused
on
the
Retail
industry
Private
and
Confiden=al
@CapillaryTech
34
35. Typical
customer
results
Private
and
Confiden=al
3%-‐5%
Same
Store
Growth
10%
Customer
Frequency
15%
Average
Bill
Value
3-‐5X
ROI
on
Margins
30%
Customer
Reten=on
Rate
@CapillaryTech
35
36. Major
Focus
• Customer
big
data
analy=cs
• Loyalty
program
management
• Campaign
management
• Store
clienteling
• Omni-‐channel
engagement
Global
Exper+se
150+
customers
10,000
stores
100
million
consumers
Privately
held
company
with
350
employees
across
7
offices
in
US,
UK,
UAE,
SA,
AUS,
APAC
and
India
Customers
About
Capillary
Technologies
Private
and
Confiden=al
36
Awards
&
Accolades
@CapillaryTech
37. Key
Takeaways
Marke=ng
to
shoppers
who
are
increasingly
sophis=cated
and
demanding
is
not
easy
Build
a
customer
engagement
intelligence
plaaorm
– Turn
Private
and
Confiden=al
big
data
into
business
insights
to
understand
all
of
your
customers
– The
insights
will
enable
relevant
and
personalized
interac=ons
@CapillaryTech
37
Idea=on:
Set
realis=c
expecta=ons
– Start
small
with
a
pilot
and
take
a
learnings-‐based
approach
– They
need
the
right
message
at
the
right
=me
through
the
relevant
channel
Implementa=on:
Deliver
success
&
then
expand
rapidly
– Measure
results
and
then
incorporate
into
all
marke=ng
programs
across
channels
38. Rusty
Warner
Principal
Analyst
Forrester
Research
hjp://www.forrester.com/Rusty%20Warner
Richard
White
Advisor
to
Capillary
Technologies
RWhite@CapillaryTech.com
Janet
Jaiswal
VP
of
Marke=ng
Capillary
Technologies
Janet@CapillaryTech.com
Complete
feedback
to
receive
the
Customer
Intelligence
White
Paper
Private
and
Confiden=al
@CapillaryTech