Marketing notes

1. MARKETING
Marketing
Marketing is one-to-many.
Marketing tells the stories (of the company, product, etc.) to many people.
Marketing looks after the brand’s reputation
Marketing needs to keep the stories circulating and resonating with the target markets
using the company’s plumb line as its central reference.
Marketing analyses the big data. Marketing brings you the average result not the specifics.
Marketing studies what experience customers expect when they buy or try a product,
service or solution. That means reading their digital footprint and understanding their on-
line chatter as much as it does focus group discussions. Marketing looks for new metrics
about consumer clusters and grouping. Online groups are markets of the near future as
more and more people cocoon themselves and shop less.
Marketing should not promote special prices and discounts, and instead, replace these with
special offers, focusing on delivering greater value. More bang for the buck is the new
mantra and greater value with fair exchange is the principle of pricing today – not cost plus
as it has been in the past.

2. MARKETING
• In the simplest of terms, marketing is building awareness of
your organization and brand to potential customers. Sales
is turning that viewership into a profit, by converting those
potential customers into actual ones

3. MARKETING V/S SALES

4. MARKETING
• Sales is about one-to-one.
• Sales is where our business becomes real for the client. It is where the
stories and brand come to life.
• Sales develops relationships and is relationship-driven.
• Sales looks after individuals.
• Sales deals with the ambiguities and the details of each person. It cannot
be averaged.
• Sales analyses the behavior of the prospects and customers whom they
deal with on an individual basis. Sales professionals talk to their customers
about the joys of risk free offerings that help them realise their goals and
objectives. They tap into their buyers’ Facebook, LinkedIn and other digital
pages to gain a deeper understanding of what experiences each individual
customers want.

5. MARKETING

6. MARKETING V/S SALES

8. MARKETING V/S SALES

9. MARKETING

10. MARKETING

11. MARKETING V/S SALES