Trade show booth ideas

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Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015. How do you challenge and break the way something has always been done? As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell. Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed. Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.

Marketing

Hello
Tim Leighton
Creative Strategy Director

a little more
conversation…
in any channel

Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts. Here are seven tips to help your brand score points, win customers and be awesome: 1, Define your strategy for getting to the next level 2. Earn points by playing to win 3. Understand your arsenal and bring the right equipment 4. Know the rules 5. The game begins when you start playing 6. The game doesn't stop when the whistle blows 7. Refine your strategy to advance to the next level

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Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate – and it’s expected consumer databases are even worse. Progressive profiling is an important strategy for marketers to understand and use across the board – both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. What’s at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brand’s consumers.

Second screen strategy: Digital, social & mobile best practices for conferenc...

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Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.

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Trade show booth ideas

2. Hello Tim Leighton Creative Strategy Director

3. The new rules of marketing

4. Great theory. But…

5. Welcome to trade show hell

7. Mobile World Congress

8. Time for a new approach…

9. A clear invitation

10.

11. Relevant, personalized experiences

12.

13. Human to human

14.

15. Meaningful dialogue

16.

17. Embedded storytelling

18.

19. Looking after human needs

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21. Personality

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23. is it worth it?

24. a little more conversation… in any channel

25. Talk to us – Contact Peter Sun VP, Brand Marketing Peter_Sun@jackmorton.com +1.212.401.7015 Read our blog at jackmorton.com/blog Follow us on twitter @jackmorton Visit us online at jackmorton.com About Jack Morton We’re a global brand experience agency. We generate breakthrough ideas, connecting brands and people through experiences that transform business. Our portfolio of award-winning work spans 75 years across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). © Jack Morton Worldwide 2015

Editor's Notes

We would love to hear from you – both about things you are doing to tackle the gap or your thoughts on what we presented today. Please get in touch – we would like to keep the conversation going about how we can all do more.

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