NRF is the world’s largest retail conference with over 38,000 attendees. It’s also a show where some of the largest players in the B2B space come together and show the world what is on the horizon for retail tech.
This year, Jay Menashe, Director of Business Development, looked for the exhibit elements and experiences that stood out most to him. Check out what he thought!
Jack Morton's very own, Jay Menashe (Gold level Certified Trade Show Marketer), shares his favorite moments from CES 2019.
Read more: http://www.jackmorton.com/blog/my-10-favorite-moments-from-ces/
How to attract customers to your exhibition standNishchal Par
4 steps to make your exhibition stand attract customers.
This eguide will break it down step by step how to attract customers to walk in to your stand, right from gauging your exhibition environment to selecting the right elements. We will zoom in from outside the stand to right inside the stand.
Take notes.
Jack Morton's very own, Jay Menashe (Gold level Certified Trade Show Marketer), shares his favorite moments from CES 2019.
Read more: http://www.jackmorton.com/blog/my-10-favorite-moments-from-ces/
How to attract customers to your exhibition standNishchal Par
4 steps to make your exhibition stand attract customers.
This eguide will break it down step by step how to attract customers to walk in to your stand, right from gauging your exhibition environment to selecting the right elements. We will zoom in from outside the stand to right inside the stand.
Take notes.
How is changing retail landscaper for Telco? What are the opportunities and threats? What the challenges?
A glimpse in the future of Telco Retail and some international case studies (Verizon, Apple, Three, O2).
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
A key part of Retail Week's launch event Tech. is Discovery Zone – a start-hub at the event giving start-ups a platform to showcase their trailblazing innovations in front of the 180 retailers from the likes of Shop Direct, Marks and Spencer, Asos, Waitrose, Dunelm, Argos and Burberry already confirmed to attend, while giving retailers a chance to find the next tech innovation capable of changing the face of their business.
My talk at Monktoberfest 2013, Portland, Maine. This is the version aimed at marketing departments and others who need to know why marketing the techies they work with is important.
URLs mentioned include:
http://www.beginningwithi.com/2013/05/19/a-twitter-campaign/
http://www.beginningwithi.com/2010/08/07/why-film-engineers/
http://dtrace.org/blogs/brendan/
http://www.beginningwithi.com/category/what-i-do/
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
How is changing retail landscaper for Telco? What are the opportunities and threats? What the challenges?
A glimpse in the future of Telco Retail and some international case studies (Verizon, Apple, Three, O2).
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
A key part of Retail Week's launch event Tech. is Discovery Zone – a start-hub at the event giving start-ups a platform to showcase their trailblazing innovations in front of the 180 retailers from the likes of Shop Direct, Marks and Spencer, Asos, Waitrose, Dunelm, Argos and Burberry already confirmed to attend, while giving retailers a chance to find the next tech innovation capable of changing the face of their business.
My talk at Monktoberfest 2013, Portland, Maine. This is the version aimed at marketing departments and others who need to know why marketing the techies they work with is important.
URLs mentioned include:
http://www.beginningwithi.com/2013/05/19/a-twitter-campaign/
http://www.beginningwithi.com/2010/08/07/why-film-engineers/
http://dtrace.org/blogs/brendan/
http://www.beginningwithi.com/category/what-i-do/
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
How pharma and healthcare brands can engage consumers in order to drive growthJack Morton Worldwide
At Cannes Lions Health this year, Ryan Quigley of AbbVie and Jack’s Chief Creative Officer, Bruce Henderson, presented our vision for the future of healthcare brands. It’s not enough for pharmaceutical companies, health insurance companies, and other organizations dedicated to healthcare to merely provide medical or financial solutions. Rather--through content marketing, digital, social & mobile engagement and more--brands must re-connect with people’s needs and revolutionize their healthcare experience. It’s a level of empowerment that could only come from a superhero.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
Employee engagement meetings are powerful experiences.
Done well, corporate meetings can have a transformative effect on an organization, unifying employees and elevating the company’s goals and objectives.
However, meetings that don’t live up to their potential can be damaging, with a negative effect on morale, a failure to deliver key messages, and provide little in the way of ROI.
At Jack Morton, we’ve been elevating corporate meetings and engagements for over 75 years, and we’re sharing our thoughts on four principles that are proven to deliver extraordinary results for our clients.
Read our POV, and make your meetings extraordinary.
Jack Morton's Tim Leighton presented with Cecilia Dahlstrom from Ericsson at the eurobest Festival of Creativity 2015.
How do you challenge and break the way something has always been done?
As an industry, we have to evolve our methods of engagement to survive. A little more conversation and a lot less one-way show and tell.
Yet much of our creative still isn’t focused in this way. In fact, some of our brand engagements are strangely inhuman, inhospitable experiences whereby brands compete not to understand people and offer value, but to simply shout the loudest. One of the worst offenders has to be the trade show. It’s a rare opportunity to waste – it’s where game-changing conversations can happen and multi-million dollar deals can be sealed.
Join our session to find out how Ericsson embraced the trade show, tore up the rule book and created a thoroughly modern brand experience that sits at the centre of its marketing strategy. Hear how its innovative creative approach radically changed the way people connect in this environment and learn what we can take away from this when we approach engaging with people through any channel.
Dr. Paul Frost, a Digital Strategist in our London office, presented at Event Tech Live this year. His presentation is titled "Creating effective digital ecosystems: Amplifying audience footprints through end to end digital enablement."
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
How pharma and healthcare brands can improve their customer experienceJack Morton Worldwide
The SVP and Managing Director of Jack’s Chicago office, Matt Pensinger, presented at Lions Health 2015 with Katie Bang from Eli Lilly and Company about improving the customer experience for patients:
There is growing recognition amongst healthcare brands that understanding the full patient journey is essential for success in today’s healthcare environment. The sheer extent of this both physical and emotional journey, from awareness through to treatment and adherence, opens the patient to many potential experience gaps between their expectations and reality that can lead to frustration, disillusionment and even dropping the prescribed treatment.
So, healthcare companies must understand this journey if they are to improve the customer experience – and offer necessary patient support that extends far beyond a given medication. Being truly effective requires that the entire organisation (from science through to sales) understands the patient journey in order to meet patient needs and effectively engage the many stakeholders that are becoming increasingly important to a therapy’s success.
This is a significant undertaking and healthcare brands and their marketing agencies need to think differently about how they engage with patients and support communications for all the other stakeholders. This talk will examine the experience journey and what it means for the way we market.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Our senses fuel our perceptions of the objects and events that surround us. Yet as marketers we're often limited to just two of them—sight and sound.
How much more compelling could brand experiences be if we used the science of perception to design better, more persuasive interactions—taking into account all of our senses?
In our latest white paper, we explain how an experiential approach harnesses the science of the senses to create more effective, more engaging experiences that amplify your message and brand.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
Digital, social & mobile marketing trends for better brand experiences
NRF 2019 in review
1. NRF 2019 in review
–
Jay Menashe
Director, Business Development
Jack Morton Worldwide
January 2019
2. Table of contents
1. Introduction
2. High Signage
3. AV, Lighting and Unique Signage
4. Product Demos
5. Entrances and Welcome Desks
6. Experiential
7. Final Thoughts
3. Introduction
NRF is the world’s largest retail conference
with over 38,000 attendees. It’s also a show
where some of the largest players in the B2B
space come together and show the world what
is on the horizon for retail tech.
This year, I looked for the exhibit elements and
experiences that stood out most to me.
4. Kronos:
Great use of tiered signage. The logo popped
and the dynamic messaging below kept
people looking.
Hughes:
A great job capturing various
site lines with a pop using
multiple lightboxes.
High signage
5. IBM:
Great use of light, reflection and color. I would
have liked to see the logo in more places.
Fortinet:
Love the use of light to make the logo pop
on the hanging sign and main wall.
High signage
6. Salesforce:
One of my favorite elements of the show.
The beautiful LED was simply captivating.
Amazon Web Services:
Great use of architectural
lighting to draw your eye to
the space.
Heartland:
The etched glass was a really
nice touch throughout their
space.
AV, lighting and unique signage
7. Cisco:
I loved the scenic touch of
this booth. Making it feel
like anytown USA.
Infor:
It’s hard to miss a booth
when they have a 20’ H LED
screen at reception.
Elo:
Maybe it’s my love of lists or the simple
things in life, but I love how easy they made
it to understand what they do in 3 seconds.
AV, lighting and unique signage
8. Salesforce:
Tapping client’s to tell your
story will always win over
telling it yourself.
Fortinet:
I loved the use of light to make the
demo stations pop. The
cleanliness is also easy on the
Lexmark:
Simple and clear messaging, easy
to navigate demo. Attributes of a
great exhibit.
Product demos
9. Intel:
A great job of creating demand with the velvet rope. There was a constant
crowd in front of their space filled with people wondering what they would see.
Entrances and welcome desks
10. NCR:
A great job of using branding
tiers to make their brand pop.
Honeywell:
Creating a clear entry point made it easy for attendees
to navigate into the space while also giving Honeywell
the ability to control the crowds.
Entrances and welcome desks
11. SAP:
A great draw into their space demonstrating the
comfort of their products for business owners or
couch surfing shoppers.
Salesforce:
Eye catching at every level. It was hard to miss
even without having the best location on the
floor.
Entrances and welcome desks
12. Experiential activations
Toshiba Art of Retail Experience:
A digital activation taking client products and turning them into art.
One of my favorite booth draws at the show!
14. Stratacache:
This is not your standard product demo (thankfully)!
Real bartenders making real drinks and showing off the
product suite at the same time.
Adyen:
It’s one thing to have a draw to your space,
but when you can tie in your products to the
experience, it’s a double whammy!
Experiential activations
15. Final thoughts
Retail is on the precipice of a major transformation due to
the impact that technology will have on the industry. NRF
proved to me that retail is far from dead—it’s simply
evolving. Let’s be honest, the biggest brands in the world
don’t support dying industries.
Creating captivating points of engagement from the ceiling
to the floor like IBM, SAP and Salesforce are what help
companies stand out on the show floor. If brands big or
small can approach real life retail in the same way standout
brands did on the NRF show floor, dying would never be an
option.