This document introduces design thinking as a process that includes five stages: define, immersion, analysis, synthesis, and action. The process focuses on understanding user needs through immersion and empathy, analyzing problems from root causes, generating innovative solutions through brainstorming, and taking action by prototyping ideas. Ground rules for design thinking emphasize focusing on one conversation at a time, encouraging wild ideas without judgment, and building on others' contributions.

1. Design Thinking
A Thoughtweaver Introduction

2. Objective
•Design thinking
• Select an idea
• Try out process

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[a good idea] around, just
see what different people
think, get people talking
about it, argue with
people about it, get ideas
moving among that group
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different people together
to explore different
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Photo: whatcounts Steve Jobs, Apple

4. Design thinking is...
and more about different modes of thinking
abstract
Analysis Synthesis
What does it mean? What could we/ would we /should we do?
to know to make
Immersion Action
What is the landscape? How should we do it?
concrete
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5. The Process
•Define
• Immersion
• Analysis
• Synthesis
• Action

6. Ground Rules
•One conversation at a time
• Stay focused
• Encourage wild ideas
• Defer judgment
• Build on the ideas of others

7. Define
• What issues are important?
• Who is the audience?

8. Immersion
•What issues are important?
• Learn by experiencing

9. Tools
•Empathy map
• Own feelings
• Ask questions
• Take pictures

10. Thinking and feeling
What is important to the customer?
What are his hopes, dreams, fears?
Seeing Hearing
What does the customer’s What influences
environment look like? the customer?
Pains Gains
What obstacles or challenges What does he hope to acheive,
does the customer have? and how might he measure success?

11. Analysis
•Share learning
• Ask why questions!
• What is the root cause?

12. Synthesis
•Proper brainstorming
• “What if?”
• “Wouldn’t it be amazing?”

13. Action
•Prototype
• Business Model Canvas
• Tell Stories