Playful Labs is a company that designs gameful solutions to change behavior and achieve results. They weave game thinking and elements into real world applications using principles from theories like self-determination theory and motivation 3.0. Playful Labs conducts research, ideation, prototyping, and testing to craft engaging solutions that bring design, technology, and people into play.

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Labs
Hi,weare Playful.
@yanivcorem | Chief Ninja @PlayfulLabsCo

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Labs

3. Playful
Labs
Hi, I’m
Yaniv

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Labs
WhatisGamification?

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Labs

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Labs
GamefulDesign
(aka Gamification)
[WHAT] The skillful weaving of game thinking
& game elements [WHERE] into real world
applications [WHY] to change behavior and
achieve results.

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Labs
QuickfireChallenge
Clean up your inbox

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Labs

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Labs

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Labs
Motivation 1.0 / Dan Pink

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Motivation 2.0 / Dan Pink

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Labs
Motivation 3.0 / Dan Pink

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Labs
SelfDeterminationTheory
Richard Ryan + Edward Deci
• Autonomy
• Mastery (Competence)
• Meaning (Relatedness)
• Safe
• Fun

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Labs

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Labs

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Playful Labs
Design, Technology, and People at Play

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Labs
TheOppositeofPlayisnotWork,
itisDepression.
Brian Sutton-Smith

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Labs
PlayfulLabs
We are on a mission to explore the limits
of human playfulness.
We seek to craft engaging solutions by
bringing design, technology, and people
into play.

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Labs
Howweplay
Research Definition Ideation Prototyping Testing

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Labs
Wereallymakesushi

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Labs
GamefulDesignProcess
Business Domain
KPIs
Audience
Infrastructure
Pain Points
BPM
Game Domain
Mechanics
Dynamics
Flow
Journey
Theme
?

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Labs
Guess
IBM Research (Haifa)

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Labs
Guess
IBM Research (Haifa)

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Labs
GamesforCrowds
IBM Research (Haifa)

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Labs
GamesforCrowds
IBM Research (Haifa)

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Labs
GamesforCrowds
IBM Research (Haifa)

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GamesforCrowds
IBM Research (Haifa)

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DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

33. Playful
Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
DesignforAdherence
Pfizer + Bezalel Academy of Arts and Design

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Labs
Google

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Google

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Google

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Startups

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ThankYou!
yaniv@playfullabs.co