Codes and Conventions - Main Task - Adverts

1. CODES AND
CONVENTIONS OF
ADVERTS IN REGIONAL
MAGAZINES

2. Quotes – establishes the style and
the quality of the business, suggests
they provide a valuable and reliable
service, this encourages reader to
converse with their social peers about
their personal experience with this
company.
Images – displays the finished
outcome of their products, entices
audiences by conveying ‘this could be
yours’ ideology.The photography
looks professional as well as the
product itself, reinforcing the
company’s quality and reliable of the
product. All the images show
picturesque lifestyle encouraging
audiences further.
Contact information –
increases accessibility for
the audiences and allows
them to consume products
on alternative platforms.
Traditional contact
information will appeal to
and be easier for older
target audiences.
Extra information –
addresses and opening
times establishes the
advert as a professional
one, entices target
audiences to purchase
their products as well as
increasing the accessibility
of their product.
Masthead – bold and white, attracts the readers eye, masthead being at the
bottom of the page conforms to the preferred reading that all focus should be on
the product rather than the company.

3. Main Image – shows the finished
products, emits a classical and
expensive atmosphere, attracting
audiences. Sophisticated colour
scheme is used, the yellow within the
image draws the target audiences
attention even further, encouraging
them to purchase their product.
Structure and features – formal
layout, easier to follow for older
audiences, mimics the structure of a
website, which appeals to younger
audiences as they are usually more
internet savvy.
Offers – attracts audiences
further, as they feel the advert
directly benefits them.The
elegant appearance of the
product is even more appealing
now, as audiences can afford an
expensive looking interior.
Tagline – the language and serif font
establishes the style and quality of the
advert, appealing to their target audiences
preferences.
Masthead – classy logo and title, the different coloured box makes
the masthead stand out, it lies at the top of the page, introducing
the audience to their company/business.
Extra features – the repetition of
the logo and masthead creates
brand awareness, buzzwords such
as ‘luxury’ and ‘stunning’
encourages the atmosphere of
quality and style which in turn is
reinforced by the reference to extra
contact information.

4. Offers – attracts audiences
further, as they feel the advert
directly benefits them.The
sticker being bright red attracts
the audiences attention.
Masthead – bold, san serif
font allows the company’s
name to stand out and is
easier to read for younger
audiences.
Main image – looks very
professional and refined,
establishes the quality and style
of the company. Entices
audiences by conveying ‘this
could be yours’ ideology which is
the preferred reading. The
product is framed within the
centre of the image, putting all
focus on the product itself rather
than the company, which is also
the preferred reading.
Tagline – appeals to the
audiences preference of quality
and this is shown as the
buzzword ‘quality’ is in a bright
colour and therefore stands
out.This reinforces the
preferred reading of ‘this could
be yours’ ideology.
Sales – this sell line fulfils
social integrative needs, as
audiences can discuss the
sales with their social peers,
increasing the range of
audiences for this company.Extra features – well known brands are mentioned to create brand awareness and
reinforces the company’s reliability, the contact information also allows audiences to
consume products are alternative platforms.

5. Main Image – the product is
in the centre of the frame
and there is little writing
surrounding it, therefore all
focus is on the product.
Although the surroundings
of the product is dull and
grey, the product itself is
brightly lit.Therefore the
preferred reading of this
advert is the product, will
provide a positive
atmosphere to audiences
homes.
Tagline – very simplistic, which is
unconventional, the oxymoron
phrase would be translated
unusually by audiences, drawing
their attention, suggesting that this
company isn’t like other ones.
Masthead - bold and white, attracts the
readers eye, masthead being at the
bottom of the page conforms to the
preferred reading that all focus should
be on the product rather than the
company. Serif font establishes the style
and quality of the company and their
products.
Structure – professional layout,
encourages the audience of the
reliability of the company and
their products.
Contact information – increases
accessibility for the audiences and
allows them to consume products on
alternative platforms.Traditional
contact information will appeal to and
be easier for older target audiences.

6. Contact information – increases
accessibility for the audiences and
allows them to consume products on
alternative platforms. References to a
website, which appeals to younger
audiences as they are usually more
internet savvy
Masthead – classy logo
and title, the different
coloured box makes the
masthead stand out, it
lies at the top of the
page, introducing the
audience to their
company/business.The
serif font reinforces this
classy atmosphere.
Structure – the layout of
the advert is very visual
and easy to follow
suggesting that the
target audience is of an
older range.
Colour Scheme – the use of
bright colours creates a
positive atmosphere for the
company’s products.
Preferred reading – down-to-
earth appeal, translates to
audiences as a realistic
company that is reliable.
Attracts a wider target
audience.

7. Masthead – bold and white,
attracts the readers eye,
masthead being at the bottom
of the page conforms to the
preferred reading that all focus
should be on the product rather
than the company.
Contact information –
increases accessibility for
the audiences and allows
them to consume products
on alternative platforms.
Traditional contact
information will appeal to
and be easier for older
target audiences.
Tagline – suggesting this
company really cares about
the detail, as the tagline is at
the top of the advert.
Sell Line – buzzword
‘quality’ reinforces the style
and reliability of the product
for audiences. So much so,
they can discuss the ‘quality’
with their social peers.
Main Image – bright image of the
finished product, light colours
give the company a positive
atmosphere, the professional
finish reinforces the company's
‘quality’.
Structure – easy navigable layout,
appeals to older audiences, image of the
product is central, the preferred reading
that all focus should be on the product
rather than the company.

8. Contact information – increases accessibility for the audiences and allows them to consume products on alternative
platforms.Traditional contact information will appeal to and be easier for older target audiences whereas references to
a website, appeals to younger audiences as they are usually more internet savvy.
Main Image - shows the finished
products, emits a classical and
expensive atmosphere, attracting
audiences, encouraging them to
purchase their product.This
additional images conform to
this.
References – social
integrative needs are
fulfilled here, references to
other well-known
companies positions the
company in a reliable
position.
Masthead - classy logo and
title, the different coloured box
makes the masthead stand
out, it lies at the top of the
page, introducing the audience
to their company/business.
Serif font establishes the style
and target audiences
preferences.
Features – list of features
reinforces the professionality
of the company and their
products, buzzword ‘quality’
reinforces the style and
reliability of the product for
audiences.

9. Masthead – bold, black and serif
font attracts the readers eye,
masthead being at the bottom of
the page conforms to the
preferred reading that all focus
should be on the product rather
than the company. Serif font also
establishes the quality and the
style of the company.
Contact information – increases
accessibility for the audiences and
allows them to consume products
on alternative platforms.
Tagline – very simplistic, which is
unconventional, the oxymoron
phrase would be translated
unusually by audiences, drawing
their attention, suggesting that
this company isn’t like other ones.
Main Image - shows the finished
products, emits a classical and
expensive atmosphere, attracting
audiences, encouraging them to
purchase their product.The
photography looks professional
as well as the product itself,
reinforcing the company’s quality
and reliable of the product.This
additional images conform to
this.
Structure – simplistic layout,
easier to navigate for older
audience.The high key lighting,
positive atmosphere is created
for the company towards the
audience.

10. Masthead - bold, different fonts
attracts the readers eye,
masthead being at the bottom of
the page conforms to the
preferred reading that all focus
should be on the product rather
than the company. San serif font
appeals to younger audiences.
Main Image - the product is in
the centre of the frame and
there is little writing
surrounding it, therefore all
focus is on the product.
Features – references to
members within the
company makes the advert
seem professional and
seems reliable for
audiences. Contact information – increases
accessibility for the audiences and
allows them to consume products
on alternative platforms.
Traditional contact information will
appeal to and be easier for older
target audiences whereas
references to a website, appeals to
younger audiences as they are
usually more internet savvy.
Tagline – social integrative
needs are fulfilled here as
audience can discuss with their
social peers the helpfulness and
reliability of the company.This
in turn, widens the audience
range for the business.

11. Codes and Conventions
 The logo/masthead is usually is in serif font which establishes the style to the target
audience however the rest of the font is san serif therefore the details easier to read.
 Sell line – promoting the production or the company – assisted by images that reflect
the company’s finished product.
 Contact details – a range of platforms to interact with the company appealing to a
range of audiences – social media options as well as traditional telephone information.
 Colour scheme – bright, eye-catching colours are used to draw the target audiences
attention.
 Sales – the use of special offers and deals appeals to audiences as they feel they get a
bargain and therefore the magazine would directly benefit them.
 Images – usually displays the final image of the company’s product, entices audiences
to purchase the product themselves.