Increase client referrals and
increase donation and
Differentiate their JF&CS brand
from divisional brands while
creating a consistent and logical
connection between them.
Excel at communicating to
potential clients, workshop
registrants and financial donors.
A key focus for this site is to
clearly brand the agency and
By utilizing the idea of
freedom within a framework
we can create a system that
has an overarching brand
unity while emphasizing the
unique characteristics of each
Consistency through shapes and color.
Consistency is created through the
use of a consistent design template.
Consistency is achieved through
illustration and photography style.
Consistency is achieved through illustration.
Open and fresh. Use some photos.
Keep things clean. The information,
buttons and links are explicitly clear
and readily available.
The site will have a purity and
cleanliness representing the families
and community that have achieved
their goals through the help of JFCS.
Using lots of photography will allow
the users to connect and identify
with the organization.
We can show people who have been
helped by the center and
have made their way through their
hardships and are living well on
the other side.