Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!

1. This presentation contains images and thoughts that might hurt your emotions. It is also advised that people who can’t handle that and have ego problems, do not to see or hear this presentation. YOU MAY CLOSE THIS PRESENTATION RIGHT AWAY

2. HOW TOSURVIVEAS A CREATIVE PROFESSIONAL?
That is a very wrong question to ask.

3. HOW TOSURVIVEAS A
CREATIVE PROFESSIONAL? LIVEThat is what you should be looking to answer.

4. WHO ARE WE
?

5. ARE WE GOD
?
Evidently, not.

6. ARE WE DIFFERENT
?
Seems like it.

7. ARE WE UNIQUE
?
I guess…

8. YES WE ARE
Accept it.

9. WE ARE
CREATIVE PROFESSIONALS

10. CONGRATS! FOR BEING AMODERN SADHUNo personal life , Rare glimpses of families and friends, Cut off from the normal world, No time for personal grooming, Forever dreaming, Always high on something, Always wandering, and Constantly searching for something, albeit on the internet! And here’s what that makes us…

11. It’s true. You are BRAVE andRARE to have chosen this path. Now make the most of it.

12. THERE ARE TWO TYPES OF CREATIVE
PROFESSIONALS IN THE WORLD1 –SURVIVING2-LIVING

13. SURVIVING

14. TRAITS OF SURVIVING
CREATIVE PROFESSIONALS
Creative work has just become a dutyFocus and priorities begin and end with completing the task listAgency life seems just like any other office jobCreating options and making changes don’t happen without tantrumsNo fun in the workConstant feeling of being tied upLack of confidence

15. LIVING

16. TRAITS OF LIVING CREATIVE PROFESSIONALS
Their work is their life, in a really happy sort of way
They complete their task list, almost like magic
Agency is their world, and they wouldn’t want to be anywhere else
They smile and see options as opportunities to express creativity
Work is fun and full of pleasure
Always find time to do the things they loveFull of life and confidence

17. WHICH KIND ARE YOU? STOP LOOKING AT THE PERSON NEXT TO YOU
LEARN TO JUDGE YOURSELF.

18. HOW CANYOU CHANGE ? CHANGE IS HARD BUT NOT IMPOSSIBLE.

19. SOLUTIONS CAN ONLY COME WHEN WE KNOW OUR PROBLEMS.

20. SO LET’S FACE THOSE
PROBLEMS

21. PROBLEM 1BEGINNERS’ ITCH /
EXPERIENCED BUT STILL A BEGINNER
OFTEN, WE DON’T LIKE WHAT WE DO, NOR DO OUR CREATIVE HEADS LIKE WHAT WE DO.
WHY?

22. NOBODY TELLS THIS TO PEOPLE WHO ARE BEGINNERS, I WISH SOMEONE TOLD ME.

23. ALL OF US WHO DO CREATIVEWORK, WE GET INTO IT BECAUSE WE HAVE GOOD TASTE.

24. BUT THEREISTHIS GAP.

25. FOR THE FIRST COUPLE OF YEARS; YOU DO STUFF, BUT IT’S JUST NOT THAT GOOD.

26. IT’S TRYINGTO BE GOOD, IT HAS POTENTIAL, BUT IT’S NOT.

27. BUT YOUR TASTE, THE THING THAT GOT YOU INTO THE GAME, ISSTILL KILLER.

28. AND YOUR TASTE IS WHY YOUR WORK DISAPPOINTS YOU.

29. A LOT OF PEOPLE NEVER GET PAST THIS PHASE, THEYQUIT.

30. MOST PEOPLE I
KNOW WHO DO INTERESTING,
CREATIVE WORK
WENT THROUGH YEARS OF THIS.

31. WE KNOW OUR WORK DOESN’T HAVE THIS SPECIAL THING THATWE WANT IT TO HAVE.

32. WE ALL GO
THROUGH THIS.

33. AND IF YOU ARE
JUST STARTING OUT OR YOU ARE STILL IN THIS PHASE, YOU SHOULD KNOW, ITS NORMAL.

34. AND THE ONLY IMPORTANT THING YOU CAN DO, IS DO A LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK. LOT OF WORK.

35. PUT YOURSELF ON A DEADLINE. EVERY WEEK, DO ONE PIECE OFCREATIVE WORK. AN IDLE CREATIVE PROFESSIONAL IS THE ONE IN HIS GRAVE.

36. IT IS ONLY BY
GOING THROUGH A VOLUME OF WORK THAT YOU WILL CLOSE THAT GAP,

37. AND YOUR WORK
WILL BE
AS GOOD AS
YOUR AMBITIONS.

38. AND I TOOK
LOOOOOOOOOONGER
TO FIGURE OUT HOW TO DO THIS, THAN ANYONE I’VE EVER MET.

39. IT’S GONNA TAKE ________A WHILE. IT’S NORMAL TO TAKE _________A WHILE.

40. YOU’VE JUST GOT TO FIGHT YOUR WAY THROUGH. ― IRA GLASS( AMERICAN NOVELIST AND CREATIVE SPEAKER)

41. IN SHORT
WITHOUT PROPER PRACTICE AND PASSION, YOU CAN’T EVEN HAVE GREAT SEX. THEN HOW CAN YOU EXPECT TO DO GREAT CREATIVE WORK WITHOUT THEM?

42. PROBLEM 2THE OPTION PANIC SYNDROMEOFTEN WE ARE FRUSTATED WHEN ASKED TO MAKE CHANGES AND OPTIONSWHY?

43. WE AREBORED TO CREATE OPTIONS AS WE SEETHEM AS PROBLEMS.

45. WE NEED TO START LOOKING AT THEMAS OPPORTUNITIESTO EXPRESS CREATIVELY.

46. THE CHALLENGE IS NOT TO CREATE A PIECE OF CREATIVE WORK THAT YOUR CLIENT BUYS.

47. THE CHALLENGE ISTO CREATE A PIECE OF WORK THAT YOU LOVE, AND YOUR CLIENT BUYS.

48. NEXT TIME, LET’S
TRY TO TACKLE REQUESTS FOR CHANGES AND OPTIONS WITH A SMILE.

49. PROBLEM 3DEAF AND DUMB CREATIVE PROFESSIONALS
WHO? WE NEED TO MAKE SURE, NOT US!

50. LET’S LISTEN TO UNDERSTAND, AND NOT ALWAYS TO ANSWER.

51. LET’S LISTEN TO UNDERSTAND, AND NOT ALWAYS TO ARGUE.

52. LET’S SPEAK TOPROVE OUR POINT, AND NOT TO ARGUE.

53. LET’S SPEAK TOPROVE OUR POINT, AND NOT TO YELLAT OTHERS.

54. LET’S SPEAK TOEDUCATE OTHERSWITH CREATIVE WORK, NOT TO LAUGH AT THEIR MISTAKES.

55. LET’S LISTEN AND SPEAK WITH REPSECT, TO THE ONES WHO GIVE US WORK. CLIENT SERVICING /ACCOUNT MANAGERS/ CREATIVE HEADS/AND ALL THOSE WHO COME TO US FOR CREATIVE CONTENT.

56. PROBLEM 4COMPARISON STOP BEING PARENTS, STOP COMPARING LIKE THEM. HOW?

59. EVERYONE HASTHEIR OWN PATHTO WALK... DO NOT COMPARE YOURS TO SOMEONE ELSE’S!

60. LET’S GETINSPIRED BY
OTHERSAND THEIR WORK. WITHOUT COPYING OR COMPARING IT WITH OUR OWN.

61. PROBLEM 5LACK OF CONFIDENCE YOU ARE AWESOME BECAUSE YOU CHOOSE TO BE A CREATIVE PROFESSIONAL! NOW BELIEVE IN YOUR AWESOMENESS! HOW?

62. BELIEVE IN
YOURSELF. MORE THAN THAT, BELIEVE IN
YOUR WORK. AND KNOW HOW TO SPEAK FOR IT, FIGHT FOR IT.

64. KILL YOURDOUBTS, BEFORE THEY KILLYOU. DON’T BE SCARED TO BE BOLD AND TRY OUT NEW THINGS.

65. PROBLEM 6LACK OF PASSIONLET’S NOT BE GREEDY. HARD WORK WILL GIVE US MORE THAN WHAT WE EXPECT.
HOW?

66. WHY AREYOU A CREATIVE PROFESSIONAL? FOR MONEY OR LOVE? BE CLEAR ABOUT IT AND CHOOSE THE RIGHT PATH.

69. PROBLEM 7MOVE YOUR BUMLET’S NOT STICKTO ONE THING
HOW?

71. DO GREAT WORK
BY CONTINUING WORK ON IT. DON’T WAIT TILL YOU FEEL PERFECT. ROME, AFTER ALL, WAS NOT BUILT IN A DAY!

72. PROBLEM 8TIMELESS SOULSWE COMPLAIN ABOUT LACK OF TIME
HOW –WHO -WHY?

73. BURN YOUR MIDNIGHT OILBEFORE IT’S TOO LATE.

74. SOME DAY YOU WILL GET MARRIED, HAVE KIDS, AND THE TIME YOU HAVE TODAY WILL FEEL LIKE A LOT!

75. IF YOU DON’T HAVE TIME... STOP WATCHING TVSTART READING AND WRITING WHILE YOU TRAVELTHINK WHILE YOU’RE IN THE WASHROOMSTOP BEING ON THE PHONE WHILE WORKINGSTOP BEING ON SOCIAL MEDIA WHILE YOU WORKKEEP YOUR LOVE LIFE OUT OF YOUR WORKLEARN TO SLEEP LESS (YOU WILL GET ENOUGH TIME TO SLEEP, INSIDE YOUR COFFIN) STOP WASTING TIME BEING BORED

76. ?

77. YOU’RE PROBABLY THINKING THAT THIS IS ALL GOOD TO HEAR, BUT IMPOSSIBLE IN YOUR AGENCY!

78. SO WELL, LET’S TRY THIS. LET’S MOVE BIT BY BIT BUT LET’S GET WHEREWE WANT TO.

79. YOU THINK YOUR CLIENTS WANT AND APPROVESHITTYWORK? THEN LET’S . . . .

81. LET’S SAY YOU WORK
ON 5CREATIVE PIECES IN A DAY, EXACTLY HOW YOUR CLIENTS WANT YOU TO.
THEN DO 1CREATIVE PIECE FOR YOU, LIKE YOU WANT.

82. TRY TO BE ALIVING CREATIVE PROFESSIONAL FOR AT LEAST ONE TIME IN A DAY.

83. REMEMBER, THIS IS YOUR DUTY
AS A CREATIVE PROFESSIONAL

84. NOW YOU’RE PROBABLY WONDERING IF YOU NEEDED TO READ THIS INSPIRATIONAL WRITE-UP. HONESTLY, YOU DID.

85. YOU NEEDED IT, SO YOU COULD
REMIND YOURSELF TO ENJOY LIFE
AS A CREATIVE PROFESSIONAL!
SO, LET’S DO JUST THAT! LET’S GET DRUNKLET’S GET LAIDLET’S PARTY HARDLET’SBREAK DRESS CODESLET’S GET HIGH LET’S BE CRAZY AND MAD.

86. HAVING SAID THAT, LET’S NOW GET OUR ASSBACK TO WORK! THANK YOU.

87. Presentation compiled and
conducted by: Sebin Simon
Note: The copyrights to images and quotes used in this presentation lie with their respective owners/creators and Ethinosclaims/holds no rights to the same.
THANK YOU.

88. FROM THE ARCHIVES
Snapshot of Digital India -September 2014
Design –The Good, The Bad, The Ugly
A Beginner’s Guide to SEO

89. CONNECT WITH US
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