Successful Poster Design

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Presented by Hedren Sum
@ NTU Libraries, Nanyang Technological University, Singapore

Published in: Design, Technology, Business
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  • Greetings.I am proud today to present and propose the use of Facebook in NTU Libraries. The concept of the web have changed since it early developments in the 1990s. More commonly known as the transition from Web 1.0 to Web 2.0.
  • “a large printed picture or notice used for decoration or advertisement."
  • Learning to develop the ability to perceive, gather and use inspiration is the responsibility of the designer. It is important to react to the everyday environment with heightened senses, making the most of all experiences. Inspiration provides tremendous insight toward creativity and design. The wellspring of inspiration factors (and knowledge gained from them) shapes and influences the designer and the design process in countless ways. Inspiration is the first step toward the final design.
  • Use nameable colours
  • Successful Poster Design

    1. 1. 1 Successful Poster Design Presented by Hedren SUM @ NTU Libraries 18th May 2009
    2. 2. 2 My Design Experience…    
    3. 3. 3 ,
    4. 4. 4 Large printed picture or notice used for decoration or advertisement (By Oxford Dictionary) Displayed sheet or placard giving news or information (By Oxford Dictionary) Graphic design as symbols, emblems or words, used especially for identification or as means of giving direction or warning (By dictionary.com)
    5. 5. 5 Decoration Advertisement News or information Identification Direction Warning
    6. 6. 6 What is a Poster?
    7. 7. 7   
    8. 8. 8 Step 1: (Information Gathering) Step 2: (Conceptualization) Step 3: (Development) Step 4: (Evaluation)
    9. 9. 9 Step 1: (Information Gathering)  Identify the main message or focus  Define and understand target audience  Consider presentation and printing requirements
    10. 10. 10
    11. 11. 11 Picture Source: Fedora Art Team
    12. 12. 12 What was the
    13. 13. 13 3 SECONDS 30 SECONDS
    14. 14. 14 Define and understand your Picture Source: www.optimizedagent.com
    15. 15. 15 For Kids For Teenagers For Adults What is the for the posters? (Kids, Teenagers and Adults) Picture Source: Design Blueprints
    16. 16. 16 Picture Source: Epson
    17. 17. 17 Where are you going to the poster?
    18. 18. 18 Picture Source: Wikipedia
    19. 19. 19    
    20. 20. 20 Step 2: (Conceptualization)  Gathering inspirations  Choosing elements  Organize your elements
    21. 21. 21 inspiration is found (or discovered) Picture Source: Getty Images
    22. 22. 22 Think Out-of-the-box?
    23. 23. 23 inspiration can be gathered anywhere…  Books, designs and journals  Internet  Movies and televisions  Colleagues, friends and family  Music  Everyday environment  etc.
    24. 24. 24
    25. 25. 25 Picture Source: Design Blueprints
    26. 26. 26    Picture Source: www.inmart.com.hk
    27. 27. 27 Choosing Fonts
    28. 28. 28
    29. 29. 29 Typeface Spacing Size Style Case
    30. 30. 30 Choose Typeface carefully
    31. 31. 31 Sans Serif Serif Script
    32. 32. 32 Sans Serif
    33. 33. 33
    34. 34. 34
    35. 35. 35
    36. 36. 36
    37. 37. 37   Which is more ?
    38. 38. 38 Increase to improve readability 
    39. 39. 39 using to add emphasis
    40. 40. 40 Types of Font Styles
    41. 41. 41
    42. 42. 42
    43. 43. 43
    44. 44. 44
    45. 45. 45
    46. 46. 46 Use to increase readability
    47. 47. 47
    48. 48. 48
    49. 49. 49 Picture Source: Pantone
    50. 50. 50 Colour Wheel Picture Source: hidc.com.au
    51. 51. 51 Colours can be used to:  convey meanings, moods and symbolisms  emphasize something  help readers recall information
    52. 52. 52 Colours can meanings, moods and symbolisms
    53. 53. 53 (Exciting) (Calming) Colour Wheel Picture Source: martyk72.wordpress.com
    54. 54. 54 Love, Infatuation, Danger, Intensifier of Emotions, Strength, Aggression, Sexuality Joy, Optimism, Happiness, Idealism, Anger Life, nature, growth, renewal, health, environment, jealousy , inexperience Calm, Peace, security, friendly More at http://sparxoo.com/2009/02/09/colors-of-economy and http://desktoppub.about.com/cs/color/a/symbolism.htm
    55. 55. 55 Colours can something
    56. 56. 56 Picture Source: Design Blueprints
    57. 57. 57 Colours can help readers information
    58. 58. 58 Picture Source: NTU Libraries
    59. 59. 59 Understand relationship of colours:  Analogous colours  Complementary colours
    60. 60. 60 Picture Source: hidc.com.au
    61. 61. 61 abc abc abc abc abc abc
    62. 62. 62 Picture Source: COLOURlovers
    63. 63. 63 Picture Source: COLOURlovers
    64. 64. 64 Picture Source: COLOURlovers
    65. 65. 65 Picture Source: painting.about.com
    66. 66. 66 abc abc abc abc abc abc
    67. 67. 67 Colour perceptual property corresponding in humans to the categories called red, yellow, blue and others. Colour derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors.
    68. 68. 68 Picture Source: COLOURlovers
    69. 69. 69 Picture Source: COLOURlovers
    70. 70. 70 Picture Source: sharris.wordpress.com
    71. 71. 71 Consider the following:  Target audience  Meaning  Focus and intention of use  Resolution and picture quality  Intellectual Property (IP)
    72. 72. 72 Picture Source: What is Graphic Design? poster contest
    73. 73. 73   Picture Source: www.unbsj.ca
    74. 74. 74
    75. 75. 75 “ Anatomy” Exploring
    76. 76. 76 Margins Flowlines Columns Column intervals Grid modules
    77. 77. 77 Single-column Grid Picture Source: Design Blueprints
    78. 78. 78 Picture Source: Design Blueprints
    79. 79. 79 Picture Source: psstpassiton.com
    80. 80. 80 Picture Source: Design Blueprints
    81. 81. 81 Picture Source: www.toddroeth.com
    82. 82. 82 Is this design by grids? Picture Source: Design Blueprints
    83. 83. 83 Picture Source: Design Blueprints
    84. 84. 84
    85. 85. 85 = =
    86. 86. 86 Picture Source: NTU Libraries
    87. 87. 87 Picture Source: Design Blueprints; What is Graphic Design? poster contest
    88. 88. 88 Be Back in 15 mins… Picture Source: Kit Kat
    89. 89. 89 Step 3: (Development)  Getting Started with Microsoft PowerPoint  Demonstration on Poster Design
    90. 90. 90 Picture Source: Microsoft PowerPoint
    91. 91. 91  Setting Unit Measurement  Setting the Stage  Interface  Text styles, spacing and character spacing  Handling images  Grouping and aligning
    92. 92. 92 Step 4: (Evaluation)  Thinking back…
    93. 93. 93 Picture Source: www.abelramirez.com
    94. 94. 94   
    95. 95. 95      
    96. 96. 96    
    97. 97. 97
    98. 98. 98 Picture Source: SMUSA
    99. 99. 99 Picture Source: SMUSA
    100. 100. 100
    101. 101. 101 Picture Source: NTU Libraries
    102. 102. 102 Picture Source: Design Blueprints
    103. 103. 103 Picture Source: NTU Libraries
    104. 104. 104
    105. 105. 105 Picture Source: NTU Libraries
    106. 106. 106 Picture Source: NTU Libraries
    107. 107. 107  Too much text and information  Missing crucial information  Incorrect or misleading visuals  Hard to read text  Consistency with other peripherals
    108. 108. 108 Clear A Successful Poster Concise Relevant
    109. 109. 109 “ ”
    110. 110. 110 Successful Poster Design
    111. 111. 111

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