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The Snapshot of Digital India - November 2019

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With the year coming to an end, we bring back the digital snapshot of the country ft. quarter-four festive edition! Who scored what? when? and where? the ultimate rankings and stats of the last quarter of 2019 are here!

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The Snapshot of Digital India - November 2019

  1. 1. THE DIGITAL SNAPSHOT OF INDIA Throwing some light on to the latest digital numbers Nov 2019
  2. 2. Index Connectivity & Internet Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Mobile Internet Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Social Media Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Facebook Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ LinkedIn Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Instagram Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Website Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ E-Commerce Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ App Usage Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Media & Entertainment Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Festival Stats _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 03 09 13 18 23 26 29 33 37 45 52
  3. 3. Connectivity and Internet Stats
  4. 4. Internet Stats: India Internet Users 560 Mn+ Population 1.36 Bn+ Penetration 40.9% Internet Users Worldwide 4.53 Bn+ World Internet Pentration 58.8%
  5. 5. Countries with the Highest Number of Internet Users China 829 Mn+ USA 292 Mn+ Indonesia 171 Mn+ Brazil 149 Mn+ Bangladesh 96 Mn+ Mexico 88 Mn+ Japan 118 Mn+ Russia 109 Mn+ Nigeria 111 Mn+ India 560 Mn+
  6. 6. Internet Penetration by Country USA 89% Brazil 70.18% China 58.38% India 40.91% Indonesia 63.56% Even with low penetration, India ranks second in the number of internet users. A vast potential still untapped…
  7. 7. Countries with Fastest Internet 111.0 66.45 65.62 65.35 64.11 Country Download Mbps South Korea Australia Qatar Norway United Arab Emirates 193.90 161.17 160.00 131.22 129.43 Country Download Mbps Singapore Hong Kong (SAR) South Korea Romania Taiwan Global Average Global Average Download Mbps28.02 Upload Mbps10.87 Mobile Download Mbps66.52 Upload Mbps35.09 Fixed Broadband
  8. 8. Internet Speed Across India India was ranked 70 for fixed broadband and 131 for mobile internet speed in August 2019, according to internet speed testing analysis from Oakla. While Chennai leads in fixed broadband speed. Navi Mumbai stole the top spot from its namesake, Mumbai, in terms of 4G download speed 8.1 7.9 7.8 7.8 7.5 City 4G Download Speed (Mbps) Navi Mumbai Hyderabad Chennai Kolkata Mumbai 32.67 31.09 28.03 26.59 23.57 City Avg Download Speed (Mbps) Chennai Bengaluru Hyderabad Visakhapatnam Delhi Rank 131 Download Mbps10.65 Upload Mbps4.23 -1 Mobile Rank 70 Download Mbps31.59 Upload Mbps28.93 - Fixed Broadband
  9. 9. Mobile Internet Stats
  10. 10. Smartphone Market Share: Global Samsung’s smartphone shipments in Central and Eastern Europe during Q2 2019 grew a significant 21% Y-O-Y, and 8% Q-O-Q, solidifying the OEM’s lead in the market, according to the latest research from Counterpoint 20.9% 11.6% 9.1% 8.7% 16.1%
  11. 11. Smartphone Market Share: India 29% 23% 12% 9% 8% As smartphone shipments decline in most of the world, India has emerged as an outlier that continues to show strong momentum as tens of millions of people purchase their first handset in the country each quarter.
  12. 12. While the smartphone market offers a big opportunity, there are 400 million feature phone users in the Indian market, which are likely to stay for the next 5 years. Feature Phone Market Share: India 30% 13% 8% 7% 15%
  13. 13. Social Media Stats
  14. 14. UAE Taiwan SouthKorea SIngapore HongKong Malaysia Argentina Thailand Australia Sweden NewZealand Denmark China Phillippines UnitedStates Columbia SaudiArabia UK Canada Mexico Ireland Brazil Portugal Belgium Netherlands Vietnam Turkey Japan Spain Italy France Indonesia Switzerland Austria Russia Poland Morocco Germany Globalaverage Egypt SouthAfrica India Ghana Kenya Nigeria 0%10%20%30%40%50%60%70%80%90%100% ActiveSocialNetworkPenetrationinSelectedCountriesasofJanuary2019 ShareofInternetUsers Social Media Penetration by Country 230 Mn+ Active social media users:
  15. 15. Most Popular Social Networks Worldwide Facebook Inc. dominates the social media landscape with WhatsApp, Instagram and of course the namesake Facebook and Messenger. Facebook alone is used by more than 2 billion people per month and both WhatsApp  and Messenger also have surpassed the billion-user mark. Facebook WhatsApp Messenger WeChat Instagram QQ Qzone TikTok Weibo Reddit Twitter 2375 m 1600 m 1300 m 1112 m 1000 m 823 m 572 m 500 m 465 m 330 m 330 m
  16. 16. Platform Wise Users: India 400 Mn+ 72 Mn+317 Mn+ 61 Mn+ 34.4 Mn+
  17. 17. WhatsApp Status: Global Users in April 2019 1.6 Bn+ Daily Active Users 500 Mn New Users Daily 1 Mn+ Photos Shared Daily 1.6 Bn+ Messages Sent Per Day 43 Bn+ Monthly Active Users 1.5 Bn
  18. 18. Facebook Stats
  19. 19. Top 5 Countries by Facebook Users USA 200 Mn+ India 317 Mn+ Brazil 130 Mn+ Indonesia 120 Mn+ Mexico 81 Mn+
  20. 20. Facebook Age-Wise Split: Global 18-24 Years 730 Mn+ 25-34 Years 790 Mn+ 35-44 Years 400 Mn+ 45-54 Years 230 Mn+ 55+ Years 230 Mn+
  21. 21. Facebook Demographics: India No of Users 317 Mn+ Male 242 Mn+ Female 74 Mn+
  22. 22. Facebook Age-Wise Split: India 18-24 Years 106 Mn+ 13-17 Years 23 Mn+ 25-34 Years 122 Mn+ 35-44 Years 40 Mn+ 45-54 Years 16 Mn+ 55+ Years 10 Mn+
  23. 23. LinkedIn Stats
  24. 24. LinkedIn Demographics: India Male 38 Mn+ Female 14 Mn+No of Users 61 Mn+
  25. 25. LinkedIn Age-Wise Split India USA UK 18-24 Years 25-34 Years 35-54 Years 55+ Years 19 Mn+ 36 Mn+ 5.7 Mn+ 0.61 Mn+ 26 Mn+ 96 Mn+ 31 Mn+ 8 Mn+ 4.5 Mn+ 16 Mn+ 5.8 Mn+ 0.14 Mn+
  26. 26. Instagram Stats
  27. 27. Top 5 Countries by Instagram USA 116 Mn+ India 72.1 Mn+ Brazil 71.8 Mn+ Indonesia 59 Mn+ Russia 41 Mn+
  28. 28. Distribution of Instagram Users Worldwide 15% of the global active Instagram users were women between the ages of 18 and 24 years old. More than half of the global Instagram population worldwie is aged 34 years or younger. 0% 5% 3.2% 3% 13-17 18-24 25-34 35-44 45-54 55-64 65+ 15% 16% 17% 17% 8.8% 7% 4.4% 3% 1.8% 1.1% 1% 0.8% 10% 15% 20% Female Male PercentageofUsers
  29. 29. Website Stats
  30. 30. Top 10-Alexa: Global 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  31. 31. Top 10-Alexa: India 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  32. 32. Website by Categories 1. youtube.com 2. zee5.com 3. hotstar.com 4. youtu.be 5. imdb.com TV & Video Shopping News & Media 1. amazon.in 2. flipkart.com 3. myntra.com 4. jabong.com 5. tatacliq.com 1. ucnews.in 2. indiatimes.com 3. yahoo.com 4. ndtv.com 5. timesofindia.com
  33. 33. E-Commerce Stats
  34. 34. Global E-Commerce: Key Indicators More than a quarter of the world’s total population are expected to shop online in 2019 1.9Bn Shoppers The total volume of online retail sales is growing, promising to step over $3 trillion in 2019 $3 Trillion The average penetration rate of online shopping in the world is expected to reach 63% in 2019 63% The cost of online mobile advertising keeps growing. In the US, by 2020 the volume of the mobile advertising market will exceed all other traditional channels Mobile Advertising Amazon is the world’s largest e-commerce platform with a capitalization of more than $810 billion, followed by the Alibaba group with $393.8 billion Amazon Credit cards are currently the most frequently preferred means of payment (30%), followed by debit cards and digital wallets (21% each) Credit cards The marketers have come to realize that desktop and mobile do not oppose as platforms, rather complement one another. Omni-channel approach is creating a balanced environment across multiple devices, ad spaces and platforms for user to explore Omnichannel Cross-Border trade is still gaining momentum and remains one of the key e-commerce drivers around the world Cross-Border
  35. 35. India: E-Commerce: Key Indicators The size of e-commerce market will increase upto $64 billion $ 64 Billion are planning to invest in adapting their platforms for mobile devices in the next two years, and 83% in marketing automation (including affiliate networks) 66% of Indian retailers India ranks second in the world by the number of purchases from mobile devices, which requires advertisers to adapt shopping sites for mobile devices and improve cross-device tracking 2nd Place The demand for online goods and services is growing organically due to the increase in the middle class — it already amounts to more than 500 million people. Rise in Demand for Online G&S Over the years, the level of interest to this day has increased by 32% in India. The number of sales on Black Friday is 622% more than on any other Friday of the year. Black Friday
  36. 36. Top Categories For Online Purchase in India According to IBEF, more than a million online purchases are made daily in India, almost half of them are sales in "Electronics", and another third are purchases of clothes, shoes and accessories Electronics Apparels Home and Furnishing Baby, Beauty and Personal Care Books Others 3%3% 8% 9% 29% 48%
  37. 37. App Usage Stats
  38. 38. Countries by Overall Worldwide Downloads - Q2 2019 Indonesia, the No. 5 market for new installs in Q1, passed Russia to take the No. 4 spot last quarter. Thailand replaced South Korea among the top 10 with more than 500 million first-time downloads. India U.S. Brazil Indonesia Russia Mexico Vietnam Turkey Japan Thailand 0 1B 2B 3B 4B 5B 6B App Store Google Pay
  39. 39. 2019 Worldwide Download Growth iOS App store saw a 4.7% decrease in Q1 2019 compared to Q1 2018, while Google Play grew by 18.8% India's Google Play downloads grew 29.4% year-over-year to 4.72 billion. However, compared to Q4 2018, this total was down by 2%. This is the first time India's downloads have declined since 2014. 30B 25B 20B 15B 10B 5B 0 Q1 2018 7.4 Billion App Store Downloads Q1 2019 -4.7% Worldwide App Store Downloads 30B 25B 20B 15B 10B 5B 0 Q1 2018 20.7 Billion Google Play Downloads Q1 2019 18.8% Worldwide Google Play Downloads 7.7B 7.4B 17.4B 20.7B
  40. 40. Top Non-Game Apps by Worldwide Downloads For August 2019 TikTok was the most downloaded non-game app worldwide for August 2019 with close to 63 million installs, which represented a 6 percent increase from August 2018. TikTok WhatsApp Messenger Facebook Instagram SHAREit Likee YouTube Google Play Services for AR Snapchat TikTok YouTube Instagram WhatsApp Google Maps Pinduoduo Facebook Messenger Gmail Netflix TikTok WhatsApp Messenger Facebook SHAREit Likee Instagram Google Play Services for AR UC Browser Snapchat Overall Downloads App Store Downloads Google Play Downloads *Does not include downloads from third party Android stores in China or other regions
  41. 41. Top iOS Apps: USA Revenue in the Apps segment amounts to US $2,329M in 2019. Call of duty Icing on the cakes Mario kart tour The CW TikTok Draw race Instagram YouTube Snapchat Gmail
  42. 42. Top Android Apps: USA Social media apps are the most-popular apps in the world. Facebook dominates, owning the top position. Facebook Google chrome YouTube Google Messenger WhatsApp Google play services Instagram Snapchat Samsung Internet browser
  43. 43. Top iOS Apps: India The mobile version of videogame franchise "Call of Duty" racked up 100 million downloads in its first week. Call of Duty WhatsApp YouTube Instagram Google Pay Facebook Amazon Rope Rescue TikTok Share it
  44. 44. Top Android Apps: India WhatsApp YouTube Google Google Play Services Facebook Google Chrome Truecaller Instagram TikTok Facebook Lite With 400 Mn monthly users WhatsApp is dominating the list.
  45. 45. Media and Entertainment Stats
  46. 46. M&E industry is expected to grow to INR 2.35 Trillion by 2021 Growth of M&E Sector in India 2017 2018 2019E 2021E Television Print Filmed Entertainment Digital Media Animation and VFX Live Events Online Gaming Out of Home Media Radio Music 660 303 156 119 67 65 30 34 29 13 1476 740 306 175 169 79 75 49 37 31 14 1674 815 317 194 223 93 86 68 41 34 16 1887 955 338 236 354 128 112 120 49 39 19 2349 While television will retain pole position as the largest segment, digital will overtake filmed entertainment in 2019 and print by 2021 *All figures are gross of taxes (INR in billlion) for calendar years | EY analysis
  47. 47. Segmental Growth Online Gaming grew across real money gaming (including fantasy and e-sports) as well as casual gaming, on the back of a 52% growth in online gamers who reached 278 million in 2018 Advertising budgets continued their shift towards digital media where, despite fears of advertising fraud, the segment grew 34% Indian users are ready to pay for online content growing the Digital subscription by over 250% Audio streaming platforms user base grew by 50% Growth in M&E sector was led by Online Gaming and Digital Media Online gaming Digital Media Animation and VFX Live Events M&E sector overall Filmed Entertainment Television Music Out of Home Media Radio Print Growth (in percentage) over 2017
  48. 48. State of Online Video in India Indian broadband internet subscribers consumed around 8.5 hours per week of online video, far higher than the global average of 6.75 hours per week. India has amongst the highest per capita consumption of online video in the world France Germany India Italy Japan Philipines Singapore SouthKorea UK US 5.85 8.38 Global 5.45 5.04 8.46 5.87 5.17 8.77 8.21 6.29 6.75
  49. 49. The OTT (Video) Landscape in India Rank By Downloads By Revenue Top Video App (entertainment) 1 2 3 4 5 Hotstar Voot JioTV ZEE5 SonyLIV Hotstar Jio TV Amazon Prime Video Google Play Movies and TV Airtel TV By financial year 2023, India will have more than 500 million online video subscribers, making the country the second-biggest online video market in the world after China, the report said. 90% of consumption on OTT platforms was in local languages Hindi accounted for between 50 and 70% of total consumption of multi-lingual platforms Catch-up TV contributed as high as 70-90% of the total content viewed
  50. 50. Audio streaming users grew 50% to reach 150Mn in 2018 State of Online Audio in India Rank By Downloads By Revenue By MAU Top Audio Apps 1 2 3 4 5 Gaana Wynk Google play music Music Player Jiosaavn Sing! by Smule StarMaker Karaoke Gaana Saavn Wynk Google Play Music Wynk Jio Music Gaana Saavn 97% use smartphones to listen to music Around 250 MILLION people watched music on YouTube 19.1 hrs time spent listening to music each week
  51. 51. Top 6 Most Subscribed YouTube Channels In The World Subscribers T-Series PewDiePie 5-Minute Crafts Cocomelon SET India Canal KondZilla 111 M 101 M 62 M 61 M 56 M 52 M Subscribers T-Series SET India Zee Music Company Zee TV Shemaroo Filmi Gaane Goldmines Telefilms 111 M 56 M 44.6 M 36.2 M 28.4 M 28.3 M In India
  52. 52. Festival Edition Stats
  53. 53. Indian Festive Season Sale 2019 First three days of festive sales see a strong start, with mobiles and other electronics driving growth A significant share of transactions from smaller city consumers lead to high growth in volumes 2.3 Festive Days’18- Overall 1.9 1.8 3.7 E-Tailers likely to achieve 80-100% of RedSeer forecasts Achieved in First 3 days + early access sales60-65% Festive Days’19 E-tailing Gross GMV during festive days (Event1) (For overall Indian E-tailing, USD Bn) Festive Days Event 1 refers to the 5/6 days sale period which marks the beginning of the festive sale month 1.3 Festive Days’17- Overall
  54. 54. Indian Festive Season Sale 2019 Amazon Great Indian Festival Sale 36 hours of Amazon Great Indian Festival Sees Record Participation from Digital Bharat. More than 91% of new customers were from tier 2 & 3 towns 66% of Prime members shopping in 24 hours coming from tier 2 & 3 towns Amazon Fashion saw a whopping 4.6X Jump in unit sales. Apparel grew 4X, Shoes 7X, Watches 5X Luggage 5X and Jewelry saw a 2X increase in unit sales Sales from premium brands OnePlus, Samsung & Apple exceeded INR 750 crores within 36 hours  Large appliances & TVs showed a growth of nearly 10X over an average business day led by brands like Whirlpool, Samsung, IFB and LG Amazon Fire TV Stick saw a 50X increase in sales over an average business day 1.8x increase in flight bookings by prime members through Amazon Pay as compared to an average business day 100% more customers opted for EMI over last year, and 75% of these came from tier 2& 3 cities Groceries grew 3.5X over an average business day with enough oil to light up 10MM diya The number of customers who bought smart lights with Echo was 10X more than last year
  55. 55. Indian Festive Season Sale 2019 Big Fashion Days Myntra’s ‘Big fashion Days’, concluded with 1.9 million people shopping for 6.43 million items across categories, from over 3000 brands and 7 lakh+ styles. ‘Big Fashion Days’ records 56% sales from tier 2 and 3 cities Registered 4.3 Lakhs new customers on the platform 2.7 million orders placed‘Big Fashion Day’ witnessed 60% growth over last edition Men’s apparel registered a 50% growth over last edition35 pairs of footwear sold per minute and 50 women’s kurtas and kurta sets sold per minute during the sale Beauty and Personal care registered a 95% growth over the last edition with over 3 lakh make up and beauty products sold across men and women Men’s T-shirt sold every 2 seconds and a pair of jeans sold every 4 seconds Myntra Witnessed 33% increase in orders over last yearKids wear witnessed the sale of 2.2 lakh units with kids footwear scaling well.
  56. 56. Indian Festive Season Sale 2019 Big Billion Day More than 50% Flipkart Plus shoppers at the 2019 Big Billion Days are from Tier 2 cities and beyond Purchases from Tier 3 cities grew by 100% YoY Transactions via Flipkart’s credit options increased by 70% More than 40% of the transacting sellers at the Big Billion Days 2019 are from Tier 2 and beyond Every 2 orders out of 5 orders at least 2019 Big Billion Days are from Flipkart Plus customers EMIs, Flipkart Pay Later and Cardless Credit increased by 70% at Big Billion Days 2019 YoY 2.5X increase in adoption of product exchange 1 in 2 TVs, 1 in 3 washing machines, 1 in 5 refrigerators and 1 in 5 ACs  bought in India during these 6 days were all from Flipkart Walmart-owned Flipkart surpassed the Amazon’s GMV share this year holding a 60-62% standalone GMV share during the festive sales and 63% share if other entities are included (Myntra and Jabong) Almost 50% growth in the number of new customers compared to 2018 Big Billion Days
  57. 57. Sources https://www.trai.gov.in https://www.internetworldsats.com https://qz.com/india/ http://www.speedtest.net/global-index https://www.counterpointresearch. https://techcrunch.com/ https://www.statista.com/ https://www.similarweb.com/ https://www.ibef.org/ https://admitad.com/ Admitad Annual Report 2017/2018 https://www.ibef.org/ https://sensortower.com/ https://appfigures.com/ https://www.ey.com/ A billion screens of opportunity March 2019 https://www.digitaltrends.com/ https://socialblade.com/ https://business.facebook.com/ https://www.linkedin.com/ad https://redseer.com/ https://www.amazon.in/ https://blog.myntra.com/ https://trak.in/ https://indianmi.org/ Digital Music Study 2019
  58. 58. Get in Touch www.facebook.com/Ethinosdigital www.slideshare.net/Ethinos www.instagram.com/Ethinosdigital www.twitter.com/Ethinos www.linkedin.com/ company/ethinos-digital-marketing www.ethinos.com +91 7303 550 560 info@ethinos.com
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