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Snapshot of Digital India- September 2015

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Snapshot of Digital India- September 2015 : A detailed compilation of the stats and facts which depict the evolution of India on the digital front in the past quarter. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.

Published in: Social Media, Marketing
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Snapshot of Digital India- September 2015

  1. Snapshot of igital India September 2015 D
  2. Connectivity stats . ---_----------_-_----. -----_-_------. 3 lntemet stats . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. . . 7 Mobile lntemet stats . ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. . . 17 Smartphone Usage Trend : 24 Websites __________________________________________________________________ _. 31 Mobile Applications _____________________________________________ __ 37 Social Media . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . . 45 Resources . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. 59
  3. CONNECIIVITV SIAIS
  4. TELEPHONE SUBSCRIBER BASE INDIA . fa é“ . __ g to {.4 .1 x. /., «i'l/ In Total Telephone Subscribers 7 9 6 7 l I * Teledensity i 5% Urban Rural Teledensity: Number of telephone connections per 100 users
  5. «vii.
  6. _ ‘E l ‘at ,1 ’ )1‘ xx"
  7. INTERNET USERS: WORLDWIDE 3.I8Bn 988Mn Internet Users Total Number Population Internet Penetration
  8. DISTRIBUTION OF INTERNET USERS unuunnug. 21.8 NORTH & SOUTH EUROPE AFRICA OCEANIA AMERICA . All figures in percentage
  9. INTERN ET USERS BY COUNTRY Numbers in Millions 702 China India United Japan ' ' Nigeria Germany United France States Kingdom
  10. INTERNET USERS: INDIA I.25Bn 320Mn Internet User I out of4 Indians are online Internet Penetration
  11. INTERNET DEMOGRAPHIC: INDIA 3 70/0 16-25 yea rs 3 80/0 26-35 years P: 5 t: B Z uni Go‘ o 36-45 years E‘: )4 .35 CC E D. 8 E 0 £5’ < Lu 2 I- Z 5 M LLI cs.
  12. THE URBAN RURAL DIVIDE 62% 38% Urban Internet Base Rural Internet Base Preference Preference 1. Entertainment 1. Communication 2. Communication 2. Social Networking 3. Social Networking 3. Entertainment
  13. Local Y-O-Y gI‘OWII'I language user in Non-English speaking audience using Internet Non English speaking population in India The regional language users will dominate the future growth of Internet user base in India
  14. STATS
  15. INDIAN MOBILE INTERNET SCENARIO 75% Mobile k 213 Mn Users estimated 5 5 0/0 mobile Internet users in 25% Y'O'Y June 2015 I Urban Users: 159+ Mn I Rural Users: 54+ Mn Smartphone penetration in India: -I 0°/ o Average global Smartphone penetration:25°/ o
  16. MOBILE INTERNET USAGE BY CITY '|7_28o/0 I6.96°/ o “.570/0 I/ lumbai Kolkata 8 _()7o/0 { 5 .940/o { Chennai Bangalore r I Mobile contributed for 65°/ o of India's Internet traffic as of May 2015
  17. MOBILE PHONE INTERN ET 36 subscribers at the end of year 2014 82 Mn 36 subscribers at the end of year 2017 284 Mn
  18. DATA USA6E TRENDS: INDIA £/ Data usage in 2014 44 Petabyte (101°/ o Y-o-Y increase) 216 MB Average data usage per month. Y-o-Y Increase 2;-I. ‘"3 0/0 26/ Data usage in 2014 41 Petabyte (46% Y-o-Y increase) 680 MB Average data usage per month. Y-o-Y Increase °/ o
  19. (£4 -6
  20. INE USAGE NDS
  21. SMARTPI-IONE USAGE TRENDS
  22. MOBILE MARKET SHARE: WORLDWIDE _A_ “Va? ~ , §nmsu_I[§, g ‘ ‘. , . .«. a:-$37
  23. MOBILE MARKET SHARE: INDIA Others 35.8%
  24. INDIA’S SMARTPHONE 6ROWTH STORY CA6R (2013-17) 2 6 °/ o 234 195 160 116 74 2013 2014 2015 2016 2017 Numbers in Millions of smartphone users are under 25 Years 25-30 31-35 36-40 40+Yrs
  25. USA6E OF SMARTPHONE: INDIA I I 30/0 Use a social networking service I 10/0 Video dip Purchase an item online Make a telephone call
  26. .6
  27. Go 816 , .__. ... F;: .. Q‘-I , , . . .1 I a ‘ma --9-‘~q—i x ‘-1. {cl "3. Youl7run-. '§_7AHoOI‘, amazon. com I , _. : "{; “.. ;X/1KIPI: I)1A I . . - / /.-z‘I‘rn'I: h{1‘4'fi¢IaIhI . fl / Ifiifl/ W 00. com G03 16 India I
  28. TOP WEBSITES: INDIA 6 7 amagomn £- facebook. 3 8 You 9 im1iat! m§§
  29. TOP WEBSITES BY CATE6ORY eeee E-Commerce FIipkart. in Amazon. in Snapdeal. com Ebay. com . labong. c0m Banks Hdfcbank. c0m lcicibank. com OnIineSbi. com Axisbank. com Citibank. co. in News Indiatimes. com Ndtv. com Bhaskar. com Intoday. in Indianexpress. com Travel Irctc. co. in Makemytrip. com IndianraiI. gov. in Tripadvisonin CIeartrip. com
  30. MOBIIE APPIJCAIIONS
  31. TOP APPS INDIA: IOS 2%’ rs: f 1. 2. 3. 4. 5. Whatsapp Truecaller Facebook Messenger SHAREit <5:-‘>5’ / . 6. 7. 8. 9. 10. Ola Cabs Youtube Flipkart lmo Balljump
  32. TOP APPS INDIA: PLAYSTORE / ‘V true 1. 2. 3. 4. 5. Whatsapp UC Browser Messenger SHAREit Truecaller 6. I 7. 8. 10. Facebook 360 Security lmo CM Security Antivirus Boost Antivirus
  33. TOP APPS BY CATE6ORY & I'l CInD= IOID News 0 TOI o Narendra Modi o Dailyhunt 0 Dailyhunt o TOI o Narendra Modi Travel 0 Ola 0 Uber o TaxiforSure Shopping 0 Flipkart o Myntra o Paytm
  34. APP DL IN INDIA The average mobile app usage in India has grown by at least 131 percent
  35. APP DL IN INDIA Apps downloaded in 2012 Apps downloaded in 2015 . ~. u.nu. ... .u. u.. ..u. ... ... ... ... ... ... .u. ... ..-u: I - - . . . - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . - . . . . . . . . . . . . . . . . . . . 0 0 . I n u - - n - o n n n n o n n a n n u u - n - n n o n n n u - o - o n - n - n n ¢ a u n n - - u - n o - n n n c u c - - I I u - n n a - n o a c - u - n n n o ¢ - n u u - o n - n n ¢ n a - n - - a n u - o n - o o - a u n n - n n n n I ¢ II Annual growth rate (CA6R) of 75 percent
  36. fi I I I
  37. SOCIAI MEDIA
  38. 6LOBAL STATS ON SOCIAL MEDIA Number of social network Global Social network users worldwide Pene'CrafiOn"‘ Social network penetration for Internet users *Base: 6Iobal population
  39. FACEBOOK WORLDWIDE l.5+Bn l+Bn 850+Mn 4Ir5O+lvin 40+Mn searches daily people offered people using Groups people using Events small businesses access through on Facebook on Facebook using Pages lnternetorg *monthly users
  40. LinkedIN - TWITTER STATS 380+ Mn 316Mn linledlN Users MonthlyActive Users l l l l 500l/ in m+M 93+M 73+M 144M F/ veetssent/ dav EMEA Europe Asia&. Southeast Padfic Asia 800/0 Adivemoblleusers
  41. SOCIAL MEDIA INDIA STATS Instagram Snapchat Figures indicate penetration percentage | Base: Intemet Users. India
  42. FACEBOOK INDIA I3-I9 20-25 26-35» 36-45 45+ 35+Mn 4-9+Mn 34-+Mn IO+Mn 6+’Mn
  43. FACEBOOK CITY X/ ISE DISTRIBUTION l3+Mn 2:: 7.4+Mn 2:? 5.7+Mn 3:; Delhi Mumbai Bangalore 3.9 3.7 5.3+Mn gm 52+Mn gm Chennai Kolkata ‘All figures in Millions ‘
  44. X/ HATSAPP INDIA An average Indian X/ hatsApp user spends 25°/ o of his/ her total mobile time on X/ hatsApp with an average of 27 sessions a day.
  45. LinkedIN CITY X/ ISE DISTRIBUTION 2.7+Mn 9 2,‘: 2.5+Mn 3252 2«08+Mn 33$ Chennai Kolkata ‘All figures in Millions ‘
  46. LinkedIN INDUSTRY X/ ISE DISTRIBUTION -I’-lipleit 11,035 11,878 -snapdeal 4.296 *All figures in Millions
  47. LinkedIN INDUSTRY X/ ISE DISTRIBUTION -MarutiSuzul<i 6,998 205244 123,150 115,155 105,626 ‘All figures in Millions
  48. rvpes o ' INFOGRAPHICS / r‘£ Cr 7 Types of Infographics I 5napA/ wt 0! « DIGITAL _ _ IN DIA Snapshot of Digital India May 2015 The Good. The Bad & The Ugly of Design Snapshot of Digital India January 2015
  49. www. idc. com www. trai. com www. intemetIivestats. com www. imrb. com www. kpmg. c0m www. deIIiote . com wvvw. twiter. corn/ blogs www. faceb0ok. com www. Iinkedin. com www. iamai. in/ www. inm0bi. c0m www. emarketer. com www. statista. c0m/ www. simpIymeasured. com www. speedtest. net/ www. aIexa. com www. google. com/ blogs www. flatic0n. com/ wvvw. freepik. com/ www. opponnie. com/ SOURCES
  50. CONTACT US www. ethinos. com + 9I -O22—40I 57652 info@eIhinos. com www.1‘wiiter. com/ Ethinos www. linkedin. com/ compony/ ethinos-digitol—marketing www. focebook. com/ Ethinosdigiiol www. s|ideshare. net/ Ethinos M In www. instc1gram. com/ EIhinosDigii01| h i [1 Q 5 digital marketing

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