Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization. In this presentation, you will learn the following: - Who to include in the user journey creation process - When in the design process to use it - What components are used to build one - How to effectively pitch one

1. User Journey Workshop | 1
User Journey
We make digital experiences worth experiencing
@denislesak

2. User Journey Workshop | 2
• How to create a user journey
• How to pitch a user journey
What You Will Learn

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Business
Goals
User
Goals
Business
Requirem
ents
BestIn
Class
Audit
U
serInterview
s
U
serPersonas
Site
M
apU
serJourney
W
irefram
es
U
IReviewU
AT
Review
U
sability
Testing
Studio
Design
Process
Results
Review
Where The User Journey Fits

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• Business Goals
• Business Value Proposition
• User Goals
• User Profile
• High Level Steps
• User Tasks At Each Step
• User Goals At Each Step
• User Emotions At Each Step
• Time Estimate
• Other Supporting Information
Components

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• Establish A Frame Of Reference
• Gain Consensus
• Build Momentum For Your POY
• Head Off Inefficient Dialogue During Wireframe Stage
• Move Conversation Away From “How It Looks” and “I Don’t Like That”
• Move Conversation Towards “Does This Solve The Problem” and “Does This Reduce Steps”
• Keeps Your Focus On The Correct Goals - The User
Goals

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Setster

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Setster

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Setster

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Setster

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Setster

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Setster

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Setster

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Setster

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Hautelook

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Hautelook

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Hautelook

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Hautelook

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Desk Drop

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Desk Drop

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Desk Drop

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Desk Drop

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Desk Drop

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Service Titan

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Service Titan

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Service Titan

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Service Titan

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Service Titan

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Service Titan

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Service Titan

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Housecall Pro

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Housecall Pro

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Housecall Pro

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Housecall Pro

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Housecall Pro

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Housecall Pro

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• Business Goals
• Business Value Proposition
• Empathy Map
• User Goals
• User Profile
• High Level Steps
• User Tasks At Each Step
• User Goals At Each Step
• Time Estimate
• Other Supporting Information
Summary