This document provides an overview of the design thinking process, which involves understanding users' needs through research, developing insights, ideating solutions, prototyping ideas, and iterating based on feedback. The key steps discussed are understanding users through methods like interviews and observation; synthesizing insights to inform a point of view statement; generating many ideas through techniques like brainstorming; prototyping ideas to make them tangible; and iterating the solutions based on learnings from user reactions to prototypes. The overall goal is to solve design problems by gaining a deep empathy for users and tightly focusing solutions on their specific needs and insights.

1. Intro to
Design
Thinking

2. an approach to solving design
problems by understanding users'
needs and developing insights to solve
those needs

4. Understand Observe Synthesize Ideate Prototype Iterate
The process in theory...

6. Gain basic knowledge so you know the right questions to ask

7. Methods:
-Web research (but go beyond Google)
-Brief interviews for background
-Reach out to friends who may be connected/have information on domain

9. Gain empathy with your
target users by talking to
them and observing them

10. 
you need to understand your audience even better than
they understand themselves

the only way you’ll get there is to develop a deep
empathy for their habits, beliefs, quirks, workarounds...

Keep asking WHY?

Loops of questions

Observation is powerful

12. Come up with a point of view statement that will inform your
prototyping

13. 
You can't design for
everyone, and you can't
fix every need you
identified

Instead, tightly focus on
one

14. user + need + insight

16. based on your point of view,
generate as many ideas as
possible

18. 
Write nonstop for a set period of time (10–20 minutes).

Do not make corrections as you write.

Keep writing, even if you have to write something like, "I don't know what to write."

Write whatever comes into your mind.

Do not judge or censor what you are writing.
FREE WRITING

19. MIND MAPPING

24. Whatever u think
Think the,
OPPOSITE

25. MERGING IDEAS

26. Seeking INSPIRATION

28. Make your ideas real & learn from peoples’ reactions to your
prototype

30. take insights gained from prototyping and
revisit your assumptions; sometimes you
might go all the way back to the Understand
phase

31. QUESTIONS?