The document discusses 7 basic design principles: balance, emphasis, contrast, repetition, white space, movement, and unity. It defines each principle and provides examples. Balance refers to the visual weight of design elements and there are three types: symmetrical, asymmetrical, and radial. Emphasis deals with making important information stand out. Contrast arranges opposite elements like light/dark. Repetition reinforces ideas through repeating elements. White space is empty areas without elements. Movement guides the eye through a design. Unity ensures all elements work coherently together.

1. Basic Design Principles

2. 1- Balance
 Every element of a design (typography, colors, images, shapes, patterns, etc.)
carries a visual weight.
 Balance refers to the visual weight of the elements of the composition.

3. Basic types of balance
 Symmetrical balance
 Asymmetrical balance
 Radial balance

4. Symmetrical balance
 When one side of an artwork/design mirrors the other.

5. Example

6. Asymmetrical balance
 Asymmetrical balance uses elements of differing weights.

7. Example

8. Radial balance
 Is type of balance in which elements are equally spaced around a central
point.

9. Example

10. 2- Emphasis
 Emphasis deals with the parts of a design that are meant to stand out.
 In most cases, this means the most important information the design is meant
to convey.

11. 3- Contrast
 Arrangement of opposite elements (light vs. dark colors).
 large vs. small shapes.

12. 4- Repetition
 Repetition is a great way to reinforce an idea.
 Repetition can be done in a number of ways: via repeating the same colors,
typefaces, shapes, or other elements of a design.

13. 5- White Space
 White space—also referred to as “negative space”— is the areas of a design
that do not include any design elements. The space is, effectively, empty.

14. 6- Movement
 Movement refers to the way the eye travels over a design.
 The most important element should lead to the next most important and so
on.

15. 7- Unity
 Unity refers to how well the elements of a design work together. Visual
elements should have clear relationships with each other in a design.
 Unity also helps ensure concepts are being communicated in a clear, cohesive
fashion.

16. Unity
 The use of a blue throughout the design (including the blue overlays on the
images), along with consistent typography and proportion, creates a sense of
unity in the design.

17. Reference
 https://artclasscurator.com/principles-of-design-examples/#Balance
 https://www.thoughtco.com/principles-of-art-and-design-2578740
 https://www.toptal.com/designers/ui/principles-of-design
 http://ayunihilmi.blogspot.com/2012/06/differences-between-symmetrical-
and.html