IDE0 is a global design firm that uses human-centered design thinking to help organizations innovate. The design thinking process involves defining problems, ideating solutions, prototyping ideas, testing prototypes, and iterating based on feedback. IDEO helps clients uncover latent user needs and designs products, services, and experiences to address those needs in a sustainable way. The key is prototyping ideas early and testing them to fail fast and improve designs more quickly.

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Design Thinking : The Process - Prototype
DEFINE IDEATE
PROTOTY
PE
TEST
SHOW
DON’T
TELL
EMPA
THYZE

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The Design Experiences

8. Design Thinking

9. IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm
that takes a human-centered, design-based approach to helping
organizations in the public and private sectors innovate and grow.
We identify new ways to serve and support people by uncovering latent
needs, behaviors, and desires.
We envision new companies and brands, and we design the products,
services, spaces, and interactive experiences that bring them to life.
We help organizations build creative culture and the internal systems
required to sustain innovation and launch new ventures.

11. must be possible for
the foreseeable future
must be part of a
sustainable
business model
must be
appealing to
and for your
audience

16. we're not talking about that

17. we're talking about “Design”

20. ?

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Design Thinking : The Process - Prototype
DEFINE IDEATE
PROTOTY
PE
TEST
SHOW
DON’T
TELL
EMPA
THYZE

39. Our Story

56. Test your prototype !
Fail Fast succeed FASTER!