Curiosity is focused on using anthropological and design principles to create better futures through understanding human behavior. The multidisciplinary team engages in services like product design, workshops, and community training, emphasizing empathy and sustainable solutions. Their work spans various sectors, including government, non-profits, and local communities, aiming for human-centric innovation.

2. DESIGN BETTER
FUTURES
Curiosity is dedicated to exploring
how understanding people through
the lens of anthropology, embodied
cognition, business innovation,
and artistic practice, can be used
to design better futures.

3. Who we are Pamela Cajilig
Business and Design Anthropology
Organizational Development
We are a team that has Web and Mobile Communication
both international and
local experience working
with and within a wide
range of organizations,
including:
Birdie Salva
Design and Innovation Management
Product and Service Design
- multinationals Marketing and Brand Management
- social enterprises
- non-profits
- the academe Diego Maranan
- the government, Information Architect
Multimedia Technologies
- international governing Embodied Interaction Research
organizations.

4. We intersect in four core beliefs
We believe that empathy is at the heart of good design.

5. We intersect in four core beliefs
We believe that good design empowers people
to carry on with their everyday lives by being
useful, sustainable, and culturally sensitive.

6. We intersect in four core beliefs
We believe in the basic tenets of design thinking:
that learning fast, learning early, learning often are key
to turning human understanding into valuable designs.

7. We intersect in four core beliefs
We believe that adopting a mindset of curiosity leads
to better listening, sharper explanations, and wider possibilities.

8. What we do
We work with a multidisciplinary network of designers, engineers,
researchers, and specialists to perform the following services:
Explore Create Facilitate
Behavioral and New products, Trainings
context insights services, or solutions. and Workshops
User segmentation Prototypes Co-creation sessions
and analysis and user tests

9. Explore
Curiosity visits Hapinoy’s sari-sari store network to understand how the
mothers adapt inventory recording into their own context and tools.

10. Explore
A Japanese brand tasks Curiosity to map out the behavioral and cultural
concept of “Hiyang” to guide their marketing and communication strategies.

11. Create
Working with industrial designers, Curiosity designs new tools for a
detergent brand to create a better laundry experience for their customers.

12. Create
Curiosity collaborates with teachers and Roots of Health in
co-designing a financial literacy program for Palawan’s communities.

13. Facilitate
Together with Co.Lab Xchange, Curiosity moderated a series of events to
gather support and to design a national conference for climate change.

14. Facilitate
Curiosity trained organizations on frameworks to innovate in a more
human-centric, prototype driven way through design thinking workshops.
Netbooster Hapinoy Luxasia

15. Only the curious have
something to discover.
Contact:
birdie@curiosity.ph
pamela@curiosity.ph
diego@curiosity.ph