This document discusses the power of storytelling and how it has been a critical tool throughout history for uniting people and sharing ideas. It notes that stories are inherently accessible, profoundly retained, and more likely to be shared than statistics. The document advocates using stories over sales pitches to build relationships and suggests listening to understand others as part of the design thinking process.

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The Design Experiences

3. THE POWER OF STORYTELLING

4. We are all storytellers by nature

5. Our earliest times are preserved in story

6. Storytelling has played a critical role
throughout history

7. Storytelling evolved along with the
humanity

8. Stories have the potential to unite and
transform the world

9. Today a single tweet can affect continents

10. Stories are:
1. Inherently accessible
2. Profoundly retained
3. More likely to be shared
Stories resonate with us
on a deeply emotional
level

11. 63% of people remember stories
Only 5% remember statistics
* Source: How to Make Ideas Stick, Dan & Chip Heath

12. If you want a prospect, give a sales pitch.

13. If you want a relationship, share a story.

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Design Thinking : The Process - Prototype
DEFINE IDEATE
PROTOTY
PE
TEST
SHOW
DON’T
TELL
EMPA
THYZE

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Listen…

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video : Its a beautiful
Day

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video : Komuniaksi
Explain about
PANCASILA