2. innovation is teamwork
Multicultural and multidisciplinary settings offer new perspectives to lead towards success.
innovation is not random
State of the art in research combined with proven methods and consulting experience will lead you towards innovation.
Discoveries, inventions and improvements can be generated systematically.
3. your innovation specialists ingosu
We offer you our expertise in innovation consulting. You will benefit from our strategic approach in the development
of new products, services and processes. Helping you to create a culture of innovation within your organisation and
rediscover the fun and fascination of your field are our utmost goals.
ingosu
1. We will help you to turn challenges into chances and
opportunities to grow your business.
2. Our human-centered innovation process will deliver
creative solutions to wicked problems.
3. You will get tangible results instead of boring concept
papers and won‘t waste time in meetings.
analytical intuitive
4. Your company will benefit from access to our pool of
creativity methods and our process knowledge. strategic explorative
4. As consultants with an academic background, we keep in touch with the scientific community
and transfer the latest insights into the field. We believe in constant self-improvement and
love to pass our knowledge on. As teachers of the HPI School of Design Thinking, we have
been instrumental in the foundation of the first D-School in Europe. Since 2007, we have
accompanied over 40 innovation projects in a variety of industries and educated over 100
students.
5. meet the team ingosu
founders
Each one of the founders has over ten years of experience in a variety of industries such as: IT and internet, gastronomy,
tourism, event management, education and science, media, health, building and construction. Because of our multicultural
heritage, we are able to offer our services in English, German, Russian, Korean, Spanish and Turkish.
extended team and network
Diversity is key in our project teams.
Our specialists have formal training
in Design Thinking as well as years
of experience. In case you require
expertise in a field that is not covered
by our team, we draw on our network of
scientists, engineers, artists, business
people and many more fascinating
personalities who have touched our Maxim Schnjakin Ahmet Açar Daniel Rother
lives over the years. Dipl. Computer Science M.A. Communication Dipl. Ing. Industrial
Science Engineering
6. focus on people
Impulses for innovations can be hidden in unexpected places. Whether it is employees, users, suppliers or other stakehol-
ders, great ideas are hidden gems, waiting to be uncovered through digging in human needs and values. We start with
people because we believe that those who create, deliver and use products and services are the ones with the experience
to make them better.
7. our philosophy ingosu
we start with the people
Putting the interest of users first always leads to the best solutions. Our goal is to reconcile the desirability of a solution
with its technological and organizational feasibility as well as its financial viability. To be able to do this, it is important to us
to dive deep into a problem and understand what moves people.
desirebility
we are biased towards action
Taking action leads us faster along the way to great solutions. To
see something happen right away, we take that first step on the
spot and move forward in a rapid pace. Action leads to feedback
and gets results. That’s why we approach problems with a playful
feasibility
and explorative trial-and-error mindset. viability
we deliver tangible results
Organizations need tangible deliverables beyond the typical
output of consulting. We have seen that analysis reports, strategy
papers and other written results simply illustrate the disconnect
between clients and consultants. We bridge that divide by creating innovation
prototype solutions which already lead towards implementation.
8. a new take on consulting
Give a man a fish and you feed him for a day - teach him to fish and you feed him for a lifetime. Although this proverb is
well known, typical consulting firms will simply throw their advice and solutions your way. We open up our work process
to get you and your customers involved in a shared experience.
9. how you can benefit ingosu
expertise in innovation
?
We offer consulting in the initiation and execution of innovation
projects and attend you in the realisation of solutions. Our
consulting expertise is not limited to any one field. As experts on
the process of innovation, we use a wide network of specialists to
complexÊproblems
access various technologies, materials and procedures.
method knowledge
We provide a systematic innovation process accompanying leading
you from user and market research to idea generation and solution Ingosu
finding. Expand your knowledge and skills with our workshops
and seminars on creativity methods and human-centered problem new new
solving. Transforming your company culture by adapting Design products services
Thinking will increase your innovation potential and grow your
business.
new
businesses
10. a culture of innovation
In your daily business, you‘ll rarely have the time to lean back and reflect on your own company culture. We understand that
companies and organizations thrive through activity and that taking time off for introspection is difficult to do. That‘s why we
are offering a way to foster a culture of innovation without coming to a standstill.
11. for companies ingosu
We create environments that engage, inspire and support people to connect with their values and realise their potential
to make things happen. Helping organizations to take on and solve challenges is at the core of our services. Connecting
different stakeholders to each other by creating meaningful interaction enables us achieve solutions with positive
impact.
consulting services
• innovation consulting: product and service development
• strategic consulting: internal processes & workflows
• research: user needs and trend analysis
notice
know
creativity services
• idea generation and visualization
• storytelling and idea communication world
• service, product and process prototyping
training services
• knowledge toolkits and methods feel
do
• workshop design and facilitation
• workflow and process training
12. evolution as your model
Ideas may look great on paper and they can really be convincing if presented well. However, whether a concept will really
work or not will only show itself in its implementation. That‘s why we are putting them out into the real world and use
evolution as a model to test and improve business ideas.
13. for investors ingosu
You are an investor looking for great ideas and excellent teams? We can support you with the selection and business
model generation during seed stage and early stage investment. Our prototyping and testing methods can help you
to judge the demand of new products and services and evaluate the team dynamics of start ups. You will be foster an
innovation culture in the invested companies right from the start.
seed lab
• business model generation
• competitive team evaluation
• idea visualization and testing
early stage action
• user and market research
• product and service development
• training and facilitation of start-ups
innovation environments
• building creative workspaces
• establishing innovation workflows
14. gaining insights in the real world
We interview customers and extreme users, observe people in their daily lives and discover what motivates and moves them.
How people interact with products and services within their social context provides us with information about their physical,
psychological, social and cultural needs regarding existing solutions. Using the insights we gain, we create new ideas.
15. how we work ingosu
analysis
?
By diving deep into the challenges of our clients, we find new
opportunities. Using interviews with experts and users, by including ?
external information and recognizing trends, through observation of
users, we are able to define the essence of the problem at hand and
1
thus gain insights to hidden needs and wishes.
ideation
Building on insights and a strong problem definition, we use various creativity and association
methods to generate a huge number of ideas for possible solutions. By working with your
users and experts as well as our own network, we are able to benefit from a multidisciplinary,
2
multicultural setting that can provide a rich and exciting spectrum of impulses.
visualization and testing
Ideas are nothing without action. We put our ideas to the test without overthinking them. By
turning ideas into tangible experiences, we are able to rapidly test for their desirability. We find
out what works and what doesn‘t. Only ideas that make sense to users are then regarded under
feasibility and viability viewpoints to be put into implementation. 3
16. strategic innovation
Innovation can be generated reliably with the right systematic approach. Design Thinking has been cultivated during the last
twenty years and has proven to be effective. We merge the practices of ethnographers and designers with the analytical
thinking of engineers and business people to deal with wicked problems. By overlapping three aspects of a question -
desirability, feasibility and viability - we provide the foundation for innovative solutions.
17. our approach ingosu
interviews
synthesize
ideate test
prototype
data research ?
observe
understand
empaTHize iterate
Design Thinking is the foundation for D-Schools, which are considered the next step in the evolution of business schools.
The d.school in Stanford has set a new standard in the education of engineers and MBAs and inspired the establishment
of further d-schools around the world. The success of this approach and its importance for organizations has been widely
featured in various high-profile business publications. At the very core of design thinking is an open culture of problem
solving with a strong focus on people. Users are involved at various points of the process, thus generating solutions that
are highly attractive.
18. reaching innovation
Tell us your story and let‘s take the journey to innovation together. In an initial free consultation, we can discuss your
problems and goals and introduce you to our approach. You will then receive our offer customized to your needs. To get an
introduction into our methods and deliverables, you can also receive a special workshop package.
19. how to reach us ingosu
ingosu
Daniel Rother & Açar GbR
Krausnickstrasse 22
D - 10117 Berlin
+49.157. 71 46 27 92
+49.177. 69 23 778
info@ingosu.com
www.ingosu.com
www.twitter.com/ingosu
Would you like to know more? Visit our website for further information about us, our
approach and use cases on Design Thinking. If you happen to be in the area, you can
drop by for a drink and some engaging conversation. We would love to hear from you.
