design thinking for business innovation Florence rigneau
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The document discusses design thinking and how it can be applied to business problems. Design thinking uses an open, collaborative and iterative process that involves empathizing with users to understand their needs, defining the problem from the user's perspective, generating ideas through brainstorming, prototyping potential solutions, and testing prototypes with users. It contrasts this approach to more traditional "puzzle type" problems where the environment is stable and predictable versus "mystery type" problems that are uncertain with many unknowns. The design thinking process is presented as a non-linear cycle of empathizing, defining, ideating, prototyping, and testing to develop solutions that meet user needs.
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design thinking for business innovation Florence rigneau
- 2. How to be innovative in business in uncertainty? Try to think and work like a designer! With a process of innovation open and collaborative Be prepared to unexpected learning and discovery Florence rigneau 2013
- 3. What’s your problem? … a mystery? or a puzzle? Florence rigneau 2013
- 4. The problem « puzzle type » • The environment is known and stable • The future is predictable • We can agree on the problem definition and the solution • We’ve got reliable data to analyse Then, use classic problem solving approaches Florence rigneau 2013
- 5. The problem « mystery type » • • • • The problem human centered Many unknowns. Past data doesn’t help. High level of uncertainty No clear sources of analogous data Design thinking approach Florence rigneau 2013
- 8. Who are your users? Empathize What are user’s experiences with the product or services? Florence rigneau 2013
- 10. What do we want to improve? Define What really matters to the user? Florence rigneau 2013
- 12. Ideas generation How to … ? Ideation Florence rigneau 2013
- 14. Create physically the solutions Prototype Florence rigneau 2013
- 16. What works? Get the user involved Test Florence rigneau 2013
- 17. Design thinking process Ideation Empathize Define Prototype Iterative and non-linear process Test Florence rigneau 2013
- 18. Thinking modes engineer business designer reasoning deductive inductive knowledge analysis experience process planning doing decision logic emotional insightsexperience Source: Jeanne Liedtka Florence rigneau 2013
- 21. Ready for a mindset and culture change? • Contact: Florence Rigneau • admin@florencerigneau.com • • Florence Rigneau http://www.flickr.com/photos/florencerigneau/ Florence rigneau 2013
- 22. Merci aux étudiants de l’ESC Dijon de la Semaine de l’Entreprenariat 2014 Florence rigneau 2014