The document outlines an agenda for a Design Thinking workshop on March 8th 2018 focusing on Mobly, a case study of a corporate venture in mobility. It includes sections on getting to know each other, insights, design rounds, pitching ideas, and taking away lessons from a five-step approach Mobly used to define its mobility platform and become an innovative start-up focused on making people more mobile through smart technology solutions.

1. Design
Thinking
Workshop
March 8th 2018

2. Design Thinking workshop
Mobly, a real life case
Hello – Introducing VODW
Let’s have fun!

4. Our areas of expertise
Customer
Experience
Strategy &
Innovation
Strategic
Planning
Digital
Transformation
Program
Management
Marketing
Intelligence
Process
Optimization
Sales
Excellence

5. 100+
professionals

6. 100+ professionals with a unique combination
of competencies
Business
strategy
Data
Creatives
Marketing
Technology
Transformation
Management
Design Sprint
Design Principles
UX & UI
Prototyping
Collaboration
Experiment
Imagination
Support
Capability building
Baseline definition
Predictive analytics
Business Intelligence
CJ metrics
Monitoring pilots
Digital strategy
Market research
Customer Journey
Insights
Ecosystem
Tooling selection
Impact aasignment
Testing
Automation

7. 1. Customers first

8. 2. Digital

9. 3. Pragmatic

10. 4. Positive Energy

11. Sound international experience in 3 focus industries

12. Renowned and acknowledged as the specialist in our field:
Customer Engagement, branding, Customer Experience

13. Design Thinking
workshop

14. Let’s get to know
each other!

15. Design Thinking ?!

16. You use Design Thinking
To keep your customers at the
center & do what’s best for them
To solve complex problems
To design fresh, innovative solutions

17. Insights

19. Design - round I

21. Design - round II

23. Pitch & Critique

25. Takeaway

26. Mobly
The adventures of a
corporate funded venture
in mobility land

27. A five-step approach to define the mobility platform
1. Insights 2. Opportunities 3. Concept development 4. Customer validation
5. Define mobility hub
organisation

28. Lean start-up process

29. Innovative start-up that is committed
to make people more mobile with
smart technology solutions
• At the moment these smart solutions are focused on
the second-hand car market.
• With the ambition to extend this focus to
the entire mobility market.
• Goal: make people feel confident about & bring
transparency to the car market

30. Buy & sell a car
with confidence,
using Mobly car
expert

31. Your
maintenance
organized in a
smart way –
Safe on the road