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Design at TransferWise
The document discusses design at TransferWise, including the design team, principles of user-centric design, and the design process. It emphasizes gaining customer insights through interviews and testing to inform design decisions. The design process involves sketching, wireframing, mockups, prototyping, building interfaces, and testing to iteratively improve the user experience. Examples of companies doing user-centric design well include Stripe, Revolut, and Cash.me. Design is presented as an ongoing process of improvement based on user feedback.
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Design at TransferWise
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- 3. Mike UI + UX Kish UI+ UX Derek Visual Ivan Copy
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- 10. What are designerslike to work with?
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- 12. Designer Engineer Product Manager Engineer Engineer Engineer Customer Support Whatdesigners at TransferWise are like to work with
- 13. Building a designculture
- 14. UX / UIDESIGN
- 15. Yep… still apig Design is more than just…
- 16. Good UX isabout creating seamless end to end experiences
- 17. As UX/UI designersour role is create beautiful, intuitive interfaces that are immediately understandable and easy to use. Design User Experience
- 18. …the wall ofshame
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- 20. Informed Our decisions arebased on our customer insights, not our opinions. We gathered these insights from speaking to our customers and looking at the data. We test > We iterate > We validate > We ship.
- 21. Empowering The money wetransfer belongs to our customers. They know what is happening to it, what will happen to it and what did happen to it at all points during the process. They feel in control because they are in control.
- 22. Cohesive Using TransferWise isan end-to-end experience, our product is built by one company. Users do not have to relearn our product, we reuse before we redesign.
- 23. Transparent No Hidden Fees- they are obvious, digestible and understandable. The user understands our product because it is clear and can therefore make decisions fairly.
- 24. Upfront Our customers trustus with their money, their identity and their time. We are informative about our process from the start. They feel confident in our product and understand what they need to do and why.
- 25. Clear We don't distractand we don’t hide. We don’t do small print, and we don’t do information overload. We reduce. We show the right information at the right time.
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- 27. If we havedata, let’s look at data. If all we have are opinions, let’s go with mine. - Jim Barksdale, former CEO Netscape “
- 28. If we havedata, let’s look at data. If all we have are opinions, let’s go with mine. - Jim Barksdale, former CEO Netscape “Customer insights Customer insights get some customer insights
- 29. Solving the wrong problem Executingin the wrong way What happens without customer insight?
- 30. How do wegain customer insights? - Customer interviews - User testing, A/B tests - Data (yes… we still need data)
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- 32. SOFTWARESketch Omnigraffle Zeplin Skala Preview FramerJSAfter Effects ScreenFlow Marvel
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- 40. Enter Amount SelectPerson Money sent To this
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- 42. WHO’S DOING ITWELL
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- 46. DESIGN IS NEVERFINISHED mike@transferwise.com