Slides from Mike Marter's Design at TransferWise talk in the Ukraine

1. DESIGN + EXPERIENCE

2. THE DESIGN TEAM

3. Mike
UI + UX
Kish
UI + UX
Derek
Visual
Ivan
Copy

4. 186 CITY ROAD

9. DESIGNING AT TRANSFERWISE

10. What are designers like to work with?

11. Working with engineers

12. Designer
Engineer
Product Manager
Engineer
Engineer
Engineer
Customer Support
What designers at TransferWise are like to work with

13. Building a design culture

14. UX / UI DESIGN

15. Yep… still a pig
Design is more than just…

16. Good UX is about creating seamless end to end experiences

17. As UX/UI designers our role is create beautiful, intuitive
interfaces that are immediately understandable and easy to use.
Design
User Experience

18. …the wall of shame

19. OUR DESIGN PRINCIPLES

20. Informed
Our decisions are based on our
customer insights, not our opinions. We
gathered these insights from speaking
to our customers and looking at the
data. We test > We iterate > We
validate > We ship.

21. Empowering
The money we transfer belongs to our customers.
They know what is happening to it, what will happen
to it and what did happen to it at all points during
the process. They feel in control because they are in
control.

22. Cohesive
Using TransferWise is an end-to-end experience, our
product is built by one company. Users do not have
to relearn our product, we reuse before we redesign.

23. Transparent
No Hidden Fees - they are obvious, digestible and
understandable. The user understands our product
because it is clear and can therefore make decisions
fairly.

24. Upfront
Our customers trust us with their money, their
identity and their time. We are informative about our
process from the start. They feel confident in our
product and understand what they need to do and
why.

25. Clear
We don't distract and we don’t hide.
We don’t do small print, and we don’t
do information overload. We reduce.
We show the right information at the
right time.

26. USER CENTRICITY

27. If we have data, let’s look at data.
If all we have are opinions, let’s go with mine.
- Jim Barksdale, former CEO Netscape
“

28. If we have data, let’s look at data.
If all we have are opinions, let’s go with mine.
- Jim Barksdale, former CEO Netscape
“Customer insights
Customer insights
get some customer insights

29. Solving the
wrong problem
Executing in the
wrong way
What happens without customer insight?

30. How do we gain customer insights?
- Customer interviews
- User testing, A/B tests
- Data (yes… we still need data)

31. THEN WHAT?

32. SOFTWARESketch
Omnigraffle Zeplin
Skala Preview
FramerJS After Effects
ScreenFlow
Marvel

33. WIREFRAME

34. MOCK UP

35. PROTOTYPE
https://marvelapp.com/djc087#6871002

36. BUILD

37. TEST
A+B

38. AND THE RESULT

39. Turn this…

40. Enter Amount Select Person Money sent
To this

41. So that everyone

42. WHO’S DOING IT WELL

43. https://stripe.com

44. https://revolut.com

45. https://cash.me

46. DESIGN IS NEVER FINISHED
mike@transferwise.com