Uday M. Shankar, a senior UI designer at Nokia with nearly 10 years of experience, emphasizes the importance of effective user experience (UX) design over mere aesthetic enhancements in UI development. He discusses principles such as managing user expectations, using standard design practices, and ensuring usability over excessive features. The document suggests a shift from user-centered design to a potential future focus on process-centric design.

1. User Experiencedelivering great ux through great ui

2. Who am I?What I do for a living?Sr. UI Designer @ NOKIAHow long have I been in business?Almost 10 years nowWhat I ‘actually’ do?Make a ‘consumer’ deliverable out of ‘technical’ deliverable 227 June 2009HELLO.My name is…Uday M. Shankar

3. What's User ExperienceLet me try to make it simple3

4. 27 June 20094Do you SEARCH?

5. 27 June 20095Do you Google?Why?

6. That’s User ExperienceNow, let’s look at how to get there27 June 20096

7. An Ideal UX Team?27 June 20097

8. Or… Wear different hats27 June 20098

9. Anyone can cook?UI Design is not everybody’s cup of teaUI design demands patience, creativity, out-of-the-box thinkingUI design demands an instinct to make stuff SIMPLEKeep Design & Development as 2 activities.927 June 2009

10. UI Development is NOTabout making screens look better!

11. It’s not about more featuresBeing feature-rich is not greatIt’s a basic expectationThe differentiator is the experience you deliverThink about iPhone1127 June 2009

12. Not just about colors, fonts, pixelsThere is an intended behavior that we want to create & We have no direct control over the userBut, via design we have means to control the environment and to evaluate the resulting effects1227 June 2009

13. Do not get carried awayMany UI designers get carried away with the cool effects provided by the technology.Possibility <> UsabilityCool <> Usable1327 June 2009

14. Front End keeps changingHTML > DHTML > AJAX > Silverlight > ???Abstract the UI completely from the business layerLet the UI evolve with times1427 June 2009

15. Follow standardsDo not break paradigms unnecessarilyDo not use a lot of colors on screenFollow basic UCD & HCI principles while designingDo not create Frankenstein components!1527 June 2009

16. Manage expectationsManage expectations using designClients often judge progress based on UI designClients want to see a steady progression of developmentFor Users, the UI is the application1627 June 2009

17. Get your X & Y rightThe position of components on screen is IMPORTANT& The dimensions of components on screen is IMPORTANTDrag & Drop is not always uber-cool!Control to user is good as long as the system still has control1727 June 2009

18. Be modularLazy LoadingGive the user what they need at a timeLearn from Microsoft1827 June 2009

19. Do not over-engineerAbstraction and perfection is good. But, don’t overdo it.Pattern implementations are only as valuable as the problem they solve.1927 June 2009

20. What you want users to see

21. What users actually see

22. Breath life into your UIs2227 June 2009Animation for aesthetic reasons is good!Use subtle transitions to add effects to your applicationProvide instant feedback to user

23. Good Uis & Bad UIsSome real life examples

24. 24Bad UI – Usable?27 June 2009

25. 27 June 200925Good UI

26. 27 June 200926Bad UI

27. 27 June 200927Good UI

28. 27 June 200928Bad UICheck out http://www.buigallery.com/

29. 29Good UI27 June 2009

30. 30Bad UI27 June 2009

31. 31Good UI27 June 2009

32. Do not hesitate to push the red buttonBe ready to go back to the drawing board at any time.

33. My ultimate metric for UxIf the system was a person, how long would it take before you punch it in the nose! 3327 June 2009

34. Next is what?In the 80’s it was SCDSystem Centric DesignIn the late 90’s, it transformed to UCDUser Centric DesignWhat’s next?Process Centric Design?3427 June 2009

35. Questions?

36. Thank youudayms@gmail.comTwitter @udaymsflexed.wordpress.com | udayms.wordpress.com

37. Jacob SebastianBlog: http://blog.beyondrelational.comPinal Kumar DaveBlog: http://blog.sqlauthority.comEmail: pinal@sqlauthority.comUday M. ShankarTwitter: @udaymsBlog: http://udayms.wordpress.comEmail: udayms@ovi.comShoban KumarBlog: http://codegeeks.netEmail: shobankr@gmail.comTwitter: @shobankrPraseedPaiBlog: http://praseedp.blogspot.comEmail: praseedp@yahoo.comJairamRameshEmail: v-jairar@microsoft.comRenuka AlexEmail: renuka.alex@gmail.comSmitha GeorgeEmail: mailme@smithageorge.com http://www.k-mug.org