Getting to traction - Growth Hacking for startups - my presentation from Google Campus.
This presnetation covers high level strategy and practical insights on 5 steps to get to traction:
- Focus
- Delight your customers
- Performance marketing
- Viral marketing
- Hustling
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
How to Grow without spending a ton on marketing. Product Driven Growth. Upd...Nilan Peiris
How to Grow without spending a ton on marketing. Product Driven Growth. Updated for Refresh Rocks.
How to grow through having a great product, focussing on your customers and using marketing to amplify what you stand for
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
How to Grow without spending a ton on marketing. Product Driven Growth. Upd...Nilan Peiris
How to Grow without spending a ton on marketing. Product Driven Growth. Updated for Refresh Rocks.
How to grow through having a great product, focussing on your customers and using marketing to amplify what you stand for
Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.
The Big Data story from holidayextras.
Slides I presented at the big data summit on the 28th June 2012.
Any questions / queries / feedback - drop me a line
@nilanp
The Mission Driven Startup - how building a culture around your cause can help build a product that grows itself
#Startup, #Technology #Growth #FinTech
Product Growth = People growth
How TransferWise has grown to be the market lead in cross border transfers and how you can replicate this in your company / startup / team
Presentation about growth stuff we don't talk about when we talk about growth.
Growth Hacking Conference London
http://www.growthhackingconference.com/
"When to Think Big and when to Execute Small" with Kyrylo Novotarskyi, lead s...TheFamily
How can you make sure you’re ambitious enough for your market? Because if you’re not, you’re just making your life harder… At the same time, you should always begin by executing small: “Do things that don’t scale”, as Paul Graham recommends.
This talk is about why Growth Hacking works (or not) depending on your vision & your execution!
Started in 2010 by Skype’s founder, TransferWise has one of the best money-transfer products for both B2C & B2B. With more than €116M in equity funding, we can learn from them how to scale operations & conquer countries with the right mindset!
These are the slides of the first talk of the second Tech Talk@TransferWise Singapore, which happened on the 1st of March 2018.
In this talk, we reveal how TransferWise uses data science to drive it's rapid growth. We share what is mission driven startup and explain TransferWise product pillars. Take a glimpse on the 'speed' pillar and how we reinforce it in product-engineering.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.
The Big Data story from holidayextras.
Slides I presented at the big data summit on the 28th June 2012.
Any questions / queries / feedback - drop me a line
@nilanp
The Mission Driven Startup - how building a culture around your cause can help build a product that grows itself
#Startup, #Technology #Growth #FinTech
Product Growth = People growth
How TransferWise has grown to be the market lead in cross border transfers and how you can replicate this in your company / startup / team
Presentation about growth stuff we don't talk about when we talk about growth.
Growth Hacking Conference London
http://www.growthhackingconference.com/
"When to Think Big and when to Execute Small" with Kyrylo Novotarskyi, lead s...TheFamily
How can you make sure you’re ambitious enough for your market? Because if you’re not, you’re just making your life harder… At the same time, you should always begin by executing small: “Do things that don’t scale”, as Paul Graham recommends.
This talk is about why Growth Hacking works (or not) depending on your vision & your execution!
Started in 2010 by Skype’s founder, TransferWise has one of the best money-transfer products for both B2C & B2B. With more than €116M in equity funding, we can learn from them how to scale operations & conquer countries with the right mindset!
These are the slides of the first talk of the second Tech Talk@TransferWise Singapore, which happened on the 1st of March 2018.
In this talk, we reveal how TransferWise uses data science to drive it's rapid growth. We share what is mission driven startup and explain TransferWise product pillars. Take a glimpse on the 'speed' pillar and how we reinforce it in product-engineering.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
Understanding what metrics are relevant to your startup, and why, can be a daunting task. In this meetup we will discuss what metrics matter for a SaaS company or project. What investors are looking for in the metrics you track and why do they think they are important. What is CAC and LTC, why is CHURN critical? We will also review how to calculate these important metrics, what equations will give you the right answer, and what tools make sense to use for your business.
Presenter: Lecole Cole, Founder & CEO, Skydera
Innovation Studio talk (for Communitech conference May 2015)Giff Constable
Innovation Studio: A New Method for Disruptive Innovation
R&D labs. Incubators. Crowdsourcing. Startup partnerships. Large companies have tried many different attempts to spur innovation inside their companies, with a fairly dismal track record. In this talk, Giff Constable will present a new approach to embracing disruptive innovation. The Innovation Studio builds on lessons from the startup ecosystem and Neo's direct experience working with large companies. Giff will walk through specifics on structure, team, hiring, governance, metrics, incentives, and more.
Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers.
For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
An Introduction to Managerial Finance prepared for the Graduate School of Business at the University of New England. Slides prepared by Dr Subba Reddy Yarram.
Turbo Charge Your Internet Business from Paul Avins of The Wealth Accelerators our guest expert on ChrisAndSusan.TV
If you would like to see the replay of the webshow just register for your own personal invitation at http://chrisandsusan.tv
302 people attended; from those looking to start their first online store, Shopify+ Merchants, agencies, right through to experienced developers (fluent in many languages!) - thanks to our speakers from Okendo, xpanse and Ellana Mineral Cosmetics.
How to Amplify Content by Activating Your Sales TeamUberflip
Sales is on the front lines every day, and can serve as a great amplifier for your message and content. So, how do you activate this super powerful distribution channel?
It all starts with selling your sales team on content. In this presentation, Pardot's Molly Hoffmeister shares some tips and tricks on how to improve sales enablement and amplify your content by activating your sales team.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Online Retailer? Learn some of the best strategies to deploy on your e-commerce site already in this upcoming Holiday Season in order to increase conversions an online sales!
In this presentation you will learn:
- Top 3 Marketing Channels To Focus for the 2015 Holiday Season
- Planning Your Holiday Campaigns In a Smart Way
- Campaigns You Must Run During the Holiday Season
Want to join over 1000 retailers who are applying this strategies successfully? Learn more: http://commercesciences.com/?utm_source=slideshare
Want to double your app's profits? Of course! Instead of trying to improve everything in your app all at once, focus on just ONE of these 4 metrics. Double any 1 of these, and the $$$ will follow!
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
Intro to landing pages for improved conversion rates & better marketing experiences.
Includes updates to "Lay of the Landing" & "Converting Your Crowd" previously published on Slideshare.
Presented by Liesl Barrell
Keep Marketing Fun
June 19, 2014 at Brendan & Brendan
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
30. The anatomy of
traction
1. Identified a scalable acquisition
channel!
2. Improved unit economics
support scaling
31. Product - market fit
1. Your earning enough per
customer!
2. To support acquiring customers
in a scalable channel
32. Product - market fit
1. Your earning enough per
customer!
2. To support acquiring customers
in a scalable channel
1. Your earning enough per
customer!
2. To support acquiring customers
in a scalable channel
40. Practical advice
Focussing to get to
traction means…
1. Pick one lever
2. Define a prioritising metric
3. Prioritise features and
activities
4. Execute
@nilanp
41. Practical advice
Focus on
1. Getting good unit economics
2. Systemically finding a scalable
acquisition channel
1. Performance marketing
2. Viral
3. Hustling
3. Execute
@nilanp
48. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What does improving your unit
economics mean ?
@nilanp
49. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
Improve unit economics
1. eCommerce businesses
1. Margin
2. Conversion rate
2. Apps / Freemium
1. Engagement
2. Usage frequency
3. Sign up to premium / added service
50. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
Improve unit economics
1. eCommerce businesses
1. Margin
2. Conversion rate
2. Apps / Freemium
1. Engagement
2. Usage frequency
3. Sign up to premium
Why is this important pre-
traction?
51. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
Improve unit economics
1. eCommerce businesses
1. Margin
2. Conversion rate
2. Apps / Freemium
1. Engagement
2. Usage frequency
3. Sign up to premium
Increase the amount you
can spend to acquire a
customer
53. Practical advice
Building a great
product
1. Look at cohorts of user behaviour
2. Build micro conversion events
3. Introduce features to transition
users from passive to active
4. Ruthlessly focus on the parts of
the funnel where you can have the
most impact
5. But above all…
60. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What’s your objective with performance
marketing ?
61. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What’s your objective with performance
marketing ?
Find a scalable channel
62. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What’s a scalable channel ?
63. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What’s a scalable channel ?
A scalable channel is one that if you focus
on will enable you take at least 20% of
your target market
64. Improve unit
economics
1. eCommerce businesses!
1. Margin!
2. Conversion rate!
2. Apps / Freemium!
1. Engagement!
2. Usage frequency!
3. Sign up to premium
What’s scalable volume ?
1. Impression volume
2. High intent traffic
3. Relevant targeting
Do the maths !
74. Practical advice
When to trial
Google ?
1. When you have a product
with better unit economics
than the incumbent
2. People already search for
your product on Google
75. Practical advice
How to set up your
first campaign
1. When you have a product
with better unit economics
than the incumbent
2. People already search for
your product on Google
89. Practical advice
Content marketing
on facebook
1. Build an audience
2. Engage customers in a
conversation about your product /
industry
3. Promote unique content that ties
hand in glove with your product
4. Support positioning
90. Practical advice
Content marketing
on facebook
1. Build an audience
2. Engage customers in a
conversation about your product /
industry
3. Promote unique content that ties
hand in glove with your product
4. Support positioning
Not always scalable
101. Practical advice
Pre-requisites
1. Have a great product
2. Have your first 1000
customers
3. Customers are part of high
trust networks with other
target customers
@nilanp