The majority of ideas tested by a consumer optimization team had either a neutral or negative impact on conversion rates according to a histogram of past tests. Defining an evaluation framework can help ensure AB tests are deployed strategically to meet business objectives. The framework involves defining objectives, developing strategies to achieve them, and using tactics like AB testing, segmentation, and analytics to implement strategies through short iterative cycles.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
3 Ways to Use Customer Journey Mapping, Portland Ad Federation, January 2014Barbara Holmes
The document provides an overview of journey mapping. It discusses three types of journey maps: ethnographic maps to capture customer stories, "as-is" maps to visualize the current customer experience, and future state maps to envision goals. The presentation covers why journey maps are useful, how they are made, and examples of elements included in different types of maps like touchpoints and phases. It emphasizes that maps help align teams around customers and identify opportunities to improve experiences across channels over time.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
More Effective Lead Generation Using Persuasive Scenario PlanningMarketo
This document discusses using persuasive scenario planning to improve lead generation. It advocates creating detailed narratives for different persona segments to understand their unique needs, motivations and goals. These scenarios help align marketing, sales and product strategies and ensure all teams are working towards the same conversions. Tracking conversion rates for each scenario can reveal what approaches are most effective. The document argues scenario planning improves communication, execution, testing and profits by making implicit assumptions explicit and providing varied tests of different approaches.
Putting Yourself Where Your Users Are - How To Recruit for UX Research & Usab...UserZoom
Let’s face it - recruiting for your UX research and usability testing can sometimes feel like an onerous task. It can seem like the users you want to recruit have suddenly vanished from the planet, that there are never enough of them or that you simply don’t have the time to find them.
The good news is that your target users do exist and they are out there - you might just not be looking in all the right places. In this sense you can think of recruiting as like speed dating – you have to put yourself in the same space they are, and be able to quickly assess if they’re a good match. Leah Kaufman of Lenovo is here to share her tips on how to find the people you want to recruit by being in the same places they are.
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need.
While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
In this talk I cover:
- What journey mapping entails and why it is an essential tool for designing effective mobile experiences
- Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
- Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
This document discusses steps for organizations to improve customer experience across channels. It recommends that companies: 1) better understand customers and their end-to-end journeys; 2) identify pain points and areas for improvement; and 3) create a prioritized roadmap for changes. The document emphasizes taking a journey-driven and cross-channel approach to research, personas, maps, and strategy to improve the customer experience consistently across all touchpoints. It also stresses the importance of galvanizing employees, connecting user experience work to business goals, and ongoing commitment to observation and improvement.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
3 Ways to Use Customer Journey Mapping, Portland Ad Federation, January 2014Barbara Holmes
The document provides an overview of journey mapping. It discusses three types of journey maps: ethnographic maps to capture customer stories, "as-is" maps to visualize the current customer experience, and future state maps to envision goals. The presentation covers why journey maps are useful, how they are made, and examples of elements included in different types of maps like touchpoints and phases. It emphasizes that maps help align teams around customers and identify opportunities to improve experiences across channels over time.
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
More Effective Lead Generation Using Persuasive Scenario PlanningMarketo
This document discusses using persuasive scenario planning to improve lead generation. It advocates creating detailed narratives for different persona segments to understand their unique needs, motivations and goals. These scenarios help align marketing, sales and product strategies and ensure all teams are working towards the same conversions. Tracking conversion rates for each scenario can reveal what approaches are most effective. The document argues scenario planning improves communication, execution, testing and profits by making implicit assumptions explicit and providing varied tests of different approaches.
Putting Yourself Where Your Users Are - How To Recruit for UX Research & Usab...UserZoom
Let’s face it - recruiting for your UX research and usability testing can sometimes feel like an onerous task. It can seem like the users you want to recruit have suddenly vanished from the planet, that there are never enough of them or that you simply don’t have the time to find them.
The good news is that your target users do exist and they are out there - you might just not be looking in all the right places. In this sense you can think of recruiting as like speed dating – you have to put yourself in the same space they are, and be able to quickly assess if they’re a good match. Leah Kaufman of Lenovo is here to share her tips on how to find the people you want to recruit by being in the same places they are.
Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015Rebekah Baggs
Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need.
While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter.
In this talk I cover:
- What journey mapping entails and why it is an essential tool for designing effective mobile experiences
- Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design
- Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
This document discusses steps for organizations to improve customer experience across channels. It recommends that companies: 1) better understand customers and their end-to-end journeys; 2) identify pain points and areas for improvement; and 3) create a prioritized roadmap for changes. The document emphasizes taking a journey-driven and cross-channel approach to research, personas, maps, and strategy to improve the customer experience consistently across all touchpoints. It also stresses the importance of galvanizing employees, connecting user experience work to business goals, and ongoing commitment to observation and improvement.
This document outlines 3 steps for becoming a customer-centric organization: 1) Creating integrated experiences across all channels, 2) Collecting and leveraging real-time data to personalize offers and interactions, and 3) Tailoring experiences based on individual customer engagement and preferences. It discusses the importance of understanding cross-channel shopping behaviors and having a 360-degree view of customers. It also emphasizes using analytics to anticipate customer needs and responding with targeted promotions to increase satisfaction and revenues. The document recommends generating a single customer view and unique identification to enable personalized and relevant engagement.
This document summarizes a presentation about psychology behind good web design. It discusses why good design is important for sales, customer relationships, and virality. It covers key differences between content and design. It also discusses how people learn from websites visually, auditorily, and through experience. Consistency, simplicity, curiosity, and minimizing mistakes are presented as important principles for good design. Specific techniques like navigation menus, sparking curiosity and rewarding it are also covered.
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
This document provides guidance on using stories to connect with audiences and sell ideas more effectively. It discusses why stories are important, elements that make a good story, and tips for telling stories about customers or your own experiences. The document outlines classic story structures like having a setting, struggle, turning point and resolution. It emphasizes using stories to help audiences understand the why behind ideas and how stories can make a deeper emotional connection than facts alone. People remember stories and how they make them feel. The document advises knowing your audience and tailoring stories to be relevant for their interests and concerns. It also provides tips for structuring demonstrations by setting up what will be shown, highlighting key benefits during the demo, and recapping takeaways afterwards
Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
[UserZoom Webinar] The Online Shopping Experience: Benchmarking Four Ecommerc...UserZoom
The study involved 200 participants who completed tasks on each site while their behavior was recorded. An additional 20 participants performed think-out-loud usability tests. The study found that Target had the best overall user experience based on its high qxScore. Bed Bath & Beyond performed best on an email opt-in click test due to its clear communication of benefits and call-to-action. However, Bed Bath & Beyond scored lower on other tasks due to
UX playbook: Real world user exercisesInVision App
Users are full of surprises. And they have a way of finding confusing spots in a product even if your team meticulously planned and designed it. In this session, our very own Clark Wimberly walked us through a number of fun and challenging exercises aimed at keeping users happy.
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT
This document outlines the process taken by Jill Hewitt to develop a customer experience map for an entertainment loyalty program. It describes conducting member research through online bulletin boards and workshops, analyzing responses by segmenting members into groups like newbies and renewers. It discusses identifying touchpoints and triggers across a member's journey. The final sections provide lessons learned, including asking the right research questions to encourage storytelling, understanding audience segments, using client time wisely, and allowing emotions to guide customized communications for each member phase.
This document provides an overview of customer journey mapping, which is the first stage of a four-part design process. It discusses segmenting customers, creating customer personas, mapping the hypothetical and actual customer journeys, identifying gaps between them, and using the insights to improve the customer experience and business model. The goal is to deeply understand customers to maximize revenue by ensuring the business is designed to best solve customer pains. A series of activities are outlined to guide mapping the customer journey, including research techniques, plotting touchpoints, and noticing advocates.
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
How Does Psychology Affect the Design of Your Landing Page?Lander Inc
Have you ever wondered why some landing pages have high conversion rates and others have almost no traffic? What separates high converting landing pages from low-performing ones may not be complex design secrets. It could be a matter of psychology.
The document provides guidance on designing effective pricing pages. It discusses key concepts like keeping things simple and easy to understand given people's short attention spans. It also outlines various pricing strategies and psychological triggers that can be used. Activities are suggested to predefine customer objections, determine a fair price, focus messaging on outcomes rather than features, and use meaningful plan names. Examples of best practices are provided, such as ensuring trust, easy comparisons, and clear calls to action.
Brian Winters, Improve Your User's Experience; Improve Your Bottom Linewebcontent2007
The document discusses how improving user experience (UX) can help improve business outcomes. It provides examples of good and bad user experiences and explains why UX is important for metrics like perceived credibility, profitability, customer satisfaction, and word-of-mouth. The document then offers tips for improving UX, such as conducting user research, usability testing, and A/B testing. It also describes some UX improvement projects at Careerbuilder.com around simplifying buttons and calls to action that led to increased user traffic and applications.
The document provides an overview of website conversion optimization strategies. It discusses defining conversions, the consumer decision-making process, and models like AIDA. It outlines 25 questions to ask about design, copywriting, metrics and testing to improve conversions. The goal is to move visitors through the stages of awareness, interest, desire and action. Sensory language, urgency, benefits and testimonials can increase desire and conversions.
The document provides guidance on product management and user experience design. It outlines a 10-point framework for evaluating UX with principles like transparency, emotional rather than cognitive design, hierarchy of information based on customer needs, and progression that only exposes new functionality as users advance. The document also discusses defining business objectives, customer journeys, testing tactics, and implementing strategies through an iterative process of learning, testing and refining.
The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
This document outlines 3 steps for becoming a customer-centric organization: 1) Creating integrated experiences across all channels, 2) Collecting and leveraging real-time data to personalize offers and interactions, and 3) Tailoring experiences based on individual customer engagement and preferences. It discusses the importance of understanding cross-channel shopping behaviors and having a 360-degree view of customers. It also emphasizes using analytics to anticipate customer needs and responding with targeted promotions to increase satisfaction and revenues. The document recommends generating a single customer view and unique identification to enable personalized and relevant engagement.
This document summarizes a presentation about psychology behind good web design. It discusses why good design is important for sales, customer relationships, and virality. It covers key differences between content and design. It also discusses how people learn from websites visually, auditorily, and through experience. Consistency, simplicity, curiosity, and minimizing mistakes are presented as important principles for good design. Specific techniques like navigation menus, sparking curiosity and rewarding it are also covered.
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
This document provides guidance on using stories to connect with audiences and sell ideas more effectively. It discusses why stories are important, elements that make a good story, and tips for telling stories about customers or your own experiences. The document outlines classic story structures like having a setting, struggle, turning point and resolution. It emphasizes using stories to help audiences understand the why behind ideas and how stories can make a deeper emotional connection than facts alone. People remember stories and how they make them feel. The document advises knowing your audience and tailoring stories to be relevant for their interests and concerns. It also provides tips for structuring demonstrations by setting up what will be shown, highlighting key benefits during the demo, and recapping takeaways afterwards
Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
[UserZoom Webinar] The Online Shopping Experience: Benchmarking Four Ecommerc...UserZoom
The study involved 200 participants who completed tasks on each site while their behavior was recorded. An additional 20 participants performed think-out-loud usability tests. The study found that Target had the best overall user experience based on its high qxScore. Bed Bath & Beyond performed best on an email opt-in click test due to its clear communication of benefits and call-to-action. However, Bed Bath & Beyond scored lower on other tasks due to
UX playbook: Real world user exercisesInVision App
Users are full of surprises. And they have a way of finding confusing spots in a product even if your team meticulously planned and designed it. In this session, our very own Clark Wimberly walked us through a number of fun and challenging exercises aimed at keeping users happy.
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT
This document outlines the process taken by Jill Hewitt to develop a customer experience map for an entertainment loyalty program. It describes conducting member research through online bulletin boards and workshops, analyzing responses by segmenting members into groups like newbies and renewers. It discusses identifying touchpoints and triggers across a member's journey. The final sections provide lessons learned, including asking the right research questions to encourage storytelling, understanding audience segments, using client time wisely, and allowing emotions to guide customized communications for each member phase.
This document provides an overview of customer journey mapping, which is the first stage of a four-part design process. It discusses segmenting customers, creating customer personas, mapping the hypothetical and actual customer journeys, identifying gaps between them, and using the insights to improve the customer experience and business model. The goal is to deeply understand customers to maximize revenue by ensuring the business is designed to best solve customer pains. A series of activities are outlined to guide mapping the customer journey, including research techniques, plotting touchpoints, and noticing advocates.
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis.
In this lecture, market research experts introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.
How Does Psychology Affect the Design of Your Landing Page?Lander Inc
Have you ever wondered why some landing pages have high conversion rates and others have almost no traffic? What separates high converting landing pages from low-performing ones may not be complex design secrets. It could be a matter of psychology.
The document provides guidance on designing effective pricing pages. It discusses key concepts like keeping things simple and easy to understand given people's short attention spans. It also outlines various pricing strategies and psychological triggers that can be used. Activities are suggested to predefine customer objections, determine a fair price, focus messaging on outcomes rather than features, and use meaningful plan names. Examples of best practices are provided, such as ensuring trust, easy comparisons, and clear calls to action.
Brian Winters, Improve Your User's Experience; Improve Your Bottom Linewebcontent2007
The document discusses how improving user experience (UX) can help improve business outcomes. It provides examples of good and bad user experiences and explains why UX is important for metrics like perceived credibility, profitability, customer satisfaction, and word-of-mouth. The document then offers tips for improving UX, such as conducting user research, usability testing, and A/B testing. It also describes some UX improvement projects at Careerbuilder.com around simplifying buttons and calls to action that led to increased user traffic and applications.
The document provides an overview of website conversion optimization strategies. It discusses defining conversions, the consumer decision-making process, and models like AIDA. It outlines 25 questions to ask about design, copywriting, metrics and testing to improve conversions. The goal is to move visitors through the stages of awareness, interest, desire and action. Sensory language, urgency, benefits and testimonials can increase desire and conversions.
The document provides guidance on product management and user experience design. It outlines a 10-point framework for evaluating UX with principles like transparency, emotional rather than cognitive design, hierarchy of information based on customer needs, and progression that only exposes new functionality as users advance. The document also discusses defining business objectives, customer journeys, testing tactics, and implementing strategies through an iterative process of learning, testing and refining.
The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
TapestryWorks weaving richer connections 10 february 2014TapestryWorks
TapestryWorks latest credentials incorporating some of our latest thinking and deliverables. Please contact us at neil@tapestryworks.asia if you would like to learn more or chat about how we can help
How to Measure & Optimize the Digital Customer ExperienceQualtrics
Your customer experience begins with... your website!
Critical to any digital strategy is the capacity to capture targeted customer feedback to ensure your website improvement priorities will actually drive site conversion, retention, and loyalty.
Qualtrics’ Site Intercept enables the most advanced form of data collection, predicated on what website visitors do, as well as what they say and how they rate their experience. This webinar shows how Site Intercept can be deployed to measure and optimize key elements of the digital customer journey.
In this webinar, our partner, Usability Sciences, will discuss the following:
The seven levels that comprise a comprehensive Customer Experience analysis framework
How Site Intercept can facilitate behaviorally- and contextually-triggered data collection within that framework
How the framework helps dictate improvement priorities for your site to drive greater customer conversion, retention, and loyalty
Recorded:
October 28th at 10am PT | 1pm ET
Guest Speaker:
Roger Beynon, Chief Strategy Officer, Usability Sciences
Doors are our common language for passing into a place for commerce, socialization or pleasure. Passing from one experience to the next. Doors are our refuge at the end of a long day, they are the start to every work day, every meeting, every meal.
Search is the closest thing we have to a front door, yet it is so often forgotten in the design of user experiences.
Our digital world is becoming more and more like a real place, where we spend our time rather than a tool that we use and put down.
This short talk for Search Love Boston 2013 covers some ways in which user experience and search professionals can better work together to make the internet a better place.
Website Usability & User Experience: Veel bezoekers, weinig klanten?Johan Verhaegen
This document introduces a user experience framework and discusses various UX methods and principles. It discusses establishing a user experience framework that includes a value proposition canvas, customer insight map, customer journey, and experience map. It emphasizes the importance of usability testing with real users to validate assumptions and gather insights. The document also covers design principles like putting the user in control and making designs simple and clear based on how people think, feel, see, interact and behave.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practise with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods for your own brand.
1. The document introduces a user experience framework and discusses various tools and methods for understanding user needs and testing usability, including value proposition canvases, customer journey maps, and A/B testing.
2. It emphasizes the importance of usability principles and design guidelines grounded in research on human cognition, perception and behavior.
3. Case studies and examples from projects illustrate how to apply usability testing and design thinking to improve products and services.
A Strategic Approach to Your Online Footprint - Part 1Sridhar Sunkara
This document provides a strategic approach to building an online presence and footprint. It discusses the importance of having a clear strategy with well-defined goals and metrics. It emphasizes answering key questions like what the company's winning aspiration is, where it will play, how it will win, what capabilities are needed, and what management systems are required. It also discusses content strategies for different channels and devices, as well as best practices for mobile websites and apps. Experimentation and analytics are highlighted as important ways to test hypotheses and continuously improve strategies.
SearchLove Boston 2013_Abby Covert_Search is the Front Door to UXDistilled
The document discusses improving the user experience of search results and websites. It provides examples of poor user experiences like dead ends, confusing pages, and auto-playing media. It then offers suggestions on how to avoid these issues, such as ensuring clicks lead to relevant pages, understanding the user context, and measuring pages through analytics. The document argues that search and user experience design should work together by sharing research, collaboratively designing the process, and quality assuring links and pages. The overall message is that search results are an important part of the user experience and should be designed carefully to meet user needs and expectations.
The document discusses trends in digital marketing and provides advice for businesses. It notes that the internet now carries over 97% of telecommunicated information. Key areas that will see online purchasing growth are large purchases like cars and houses. Younger generations like Gen Z have shorter attention spans but are better at multi-tasking and research purchases online. There is also a talent gap in digital marketing skills. The document provides tips on developing strategies, understanding audiences, optimizing conversions, and engaging on social media and search to help businesses adapt and improve their digital presence.
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
This document summarizes a seminar on brand marketing for associations. It discusses conducting research to develop a brand triangle with a core value, attributes, and personality to clearly communicate an association's brand. A marketing campaign is outlined using member success stories, print ads, emails, websites, and signage. The presentation addresses the current state of association marketing, discussing issues like who is responsible for branding and how to develop brand equity. It also covers topics like segmentation, personas, behavioral programs, and lead scoring to improve demand generation.
The document discusses strategies for building a great user experience and "WOW" product. It emphasizes keeping products and experiences simple, focusing on solving core user problems, being agile and iterative in development, and closely measuring key metrics to understand user behavior. Specific examples are provided of companies like Myntra that initially forced users to their mobile app but then had to backtrack and add a mobile website due to user resistance to being restricted to one channel. Overall, the presentation argues that prioritizing an excellent user experience driven by user research and feedback is key to long term product and business success.
Marketing is everything you do, whether your efforts are one-on-one, traditional marketing or online marketing. And ecommerce is just part of that effort.
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
3. Consumer AB Test Performance3
0
12.5
25
37.5
50
Very
Poor
Poor Neutral Good Very
Good
0%
70%
14%
18%
Conversation Rate Lift Performance
(≤5%) (-5% to -1%) (-1% to -1%) (1% to 5%) (>5%)
The majority of
ideas are neutral
or negative
PercentageofTotalTests
56%
7%5%
A histogram of all the tests performed by the consumer optimization team reveals that the vast majority of
ideas proposed to improve the site were either neutral or had a negative impact on conversion.
4. Defining an evaluation framework
4
88%
The majority of people who indicated some interest in mobile devices never
found a product or category page.
Fallout from Awareness to
Consideration
5. Pepsi had a similar problem
Making small incremental changes can result in a big
impact on conversion
100%What looks best is not necessarily
what’s most effective in achieving
business.
Increase in
conversion rate
8. 8
Business Objectives
Grow Revenue
• Customer acquisition
• Frequency of purchase
• Increase basket size
Reduce Costs
• Reduce customer acquisition
cost
• Loyalty / return engagement
• Advocacy / referral
First Step: Define Business Objectives
Strategy
• Return engagement
• Content messaging
• Learn / test / implement
Tactics
• AB testing
• Segmentation – learn
• RFM analytics
• Promote
• Gamification
Next, develop a strategy to achieve business objectives. Then use tactics to implement the strategy.
9. Awareness
Retargeting, email, search, display…
Consideration
• Landing pages
• Product category pages
• Content based algorithms
Purchase Intent
• Shopping cart
• Collaborative based
Loyalty
• Post checkout
• Email reminders
At Samsung we learned the that primary variable for
predicting purchase intent was contract renewal.
We could then target the right customer with the right
message at the right time.
Each step in the customer journey will have specific triggers that will drive customer behavior.
Samsung Shopper Marketing Journey Map
Purchase
• Shopping cart
10. How to implement a
strategy:
Target & tailor communication to customers:
identify need and problem
Virtuous Cycle: Learn, Test, Implement, an
iterative Agile Framework
Learn, Test, Implement are the tactics:
This is how you develop, test, and refine
strategy.
Short iterative cycles mitigate risk. These
tactics are used to make process more
efficient. Ultimately, you build a better
product.
13. WHO ARE OUR CUSTOMERS
• Types
• Product Seekers
• Browsers
• Bargain Hunters
• Researchers
• One Time or First time shoppers
• Personas
• Hard Core
• Casual
• Gift Givers or
• Collectors
14.
15. • Conversion from consideration to purchase intent
• Coop
• Triad Top Blade
• Hero Banner
• Trade Center – second most viewed page
• Pre-owned –
• Assortment – 2,500 under $20
• Quality – guarantee 7 days
• value – 10% and 20%
• Awareness and consideration of new products (merchandising)
• New products – games and collectibles
• Rediscover old favorites
• Discover classic games sales and promotional products
• Loyalty
• membership / Registration
• Point generation
• Point consumption
• Benefits / Exclusive
• In-store Conversion
• Find a store (Store Locator)
• Hold for Pick Up in Store (HOPS and BOPS)
• Preorder
• Existing inventory
Business objectives:
16. HIGH LEVEL STRATEGY
• Single brand voice representing all business objectives.
• Leveraging a hierarchy of anticipated customer needs
• A simple unified experience seamless integrating all content and messaging
• Expose undiscovered categories to surprise and delight (Turning Product Seekers in to
Browsers)
• Contextual messaging based on product timing and relevance. (coming soon vs available
now).
18. People are seeing their points disappear and
they don’t know why
This person was auto-issued but not activated so they do not have
access to account details or their certificates and the stores are not
making them aware of the certificates on purpose.
19. These are the
steps that Michael
Hagarty must go
through get his
certificate if he
lost the email
27. ANDY’S UX HEURISTICS OF DESIGN
1. TRANSPARENCY, TRUST, AND CREDIBILITY VS. MANIPULATION
2. EMOTIONAL NOT COGNITIVE
3. HIERARCHY OF INFORMATION BASED ON CUSTOMER NEEDS
4. DISCOVERY THROUGH SURPRISE AND DELIGHT
5. AESTHETICALLY PLEASING, SIMPLE, MINIMALIST
6. RECOGNITION RATHER THAN RECALL DON’T BREAK
EXPECTATIONS
7. TIMELINESS AND APPROPRIATENESS
8. NO DARK PATTERNS
9. TASK ORIENTATION
10. PROGRESSION
28. 1. TRANSPARENCY, TRUST, AND CREDIBILITY VS.
MANIPULATION
1. Make a distention between promotional content and editorial content
2. Layout
3. Accessibility
29. 1. TRANSPARENCY AND TRUST AND CREDIBILITY VS. MANIPULATION
Make a distention between promotional
content and editorial content
30. 1. TRANSPARENCY AND TRUST AND CREDIBILITY VS.
MANIPULATION
• Are standard elements (such as page titles, website navigation, page navigation and privacy
policy) easy to locate?
• Is there a good balance between information density and white space?
• Does the website have a consistent and clearly recognizable look and feel that will engage
users?
layout and visual design
31. ACCESSIBILITY
• Is the color contrast across the website enough to make all of the content accessible?
• Does the website work comfortably at lower resolutions (e.g. 1024 × 768 pixels)?
• Does the CSS validate with the W3C’s validation services?
1. Transparency and Trust and credibility
vs. Manipulation
34. 2. EMOTIONAL NOT COGNITIVE
1. Lead with the emotion drill into the reason
2. Concrete value proposition rather than abstract
3. Don’t use marketing speak use the words that people use with each other.
35. Lead with the emotion drill into the reason
There are no product details on the
category page. You only see the images
meant to evoke an emotional response.
36. Very simple visual categorical
navigation structure that guides
customer through a decision tree.
Lead with the emotion drill
into the reason
37. 3. HIERARCHY OF INFORMATION BASED ON CUSTOMER
NEEDS
1. More space to that which is more important to the user
2. Lead with consumer needs not business objectives
38. Hierarchy
Once on the PDP page there is a strong
focus on the product itself.
Next most important element is add to cart
CTA.
Supporting test and other description is
clearly secondary.
Clear and easy to see recommendations that
are outside the category of the product itself.
39. 4. DISCOVERY THROUGH SURPRISE AND
DELIGHT
1. Common to others uncommon to me
2. User control and freedom – lead them down a path don’t force me around obstacles
3. Floccus on what customers what not what the bra
40. 1. Common to others uncommon to me
2. User control and freedom – lead them down a path don’t force me around obstacles
3. Floccus on what customers what not what the bra
41. 5. AESTHETICALLY PLEASING, SIMPLE, MINIMALIST
DESIGN
1. Balance between density and negative space
2. Creating just enough tension to create engagement
3. Challenge audience just enough
42. Tiles with asymmetric break points
However above and below this component there are
solid breakpoints that are about the same size of one
screen. If you do have sections make them smaller
then one full screen.
43. Tiles with long vertical images break up
the grid and leads the user down the page
. This achieves the effect within the
context of a standard grid pattern.
49. 6. RECOGNITION RATHER THAN RECALL – USE
PATTERNS THAT ARE FAMILIAR TO PEOPLE
• Use patterns that are familiar to people
50.
51.
52. 7. TIMELINESS AND APPROPRIATENESS
1. Only ask me for information when there is a clear benefit to me
1. Sign up to see if you qualify for savings
2. Organization and categorization
1. Coming soon vs available now
2. If you show inventory that is not available online display that info up front
3. Show me what I need when I need it
53. 8. NO DARK PATTERNS
• Bait and switch
• Disguised ads
• Friend Spam
• Hidden Costs
• Misdirection
• Road Blocks
• Sneak into Basket
• Trick Questions
http://darkpatterns.org/
54. WFSB.com, a TV news station
based in Connecticut, USA has
an unfortunate set of disguised
ads on their article pages
56. 9. TASK ORIENTATION GIVE ME THE TOOLS TO
DO WHAT I CAME HERE TO DO
• search and taxonomy match mental map
• Lead them down a path but show them where they are going and where they have been
• There should be no surprises
62. 10. PROGRESSION
• Only expose new users to basic functionality and reveal new functionality as they
progress through the experience.
• Only ask for info when clearly beneficial to the end user. Timeliness and
relevance.
63. PROGRESSION
Apple starts out with
the “Experience” that is
very aspirational and
emotions then moves
the user to “Specs” and
then “Buy”
70% (the red combined) of ideas brought to the consumer group have zero (or negative) impact to the business.
While this is taken from consumer, the process we’re using is the same, it’s subjective, decisions are made without visibility.
A data driven framework for analysis & development (that is objective in nature) will force the correct code to be written – yielding code that positively impacts business.
Create a framework that standardizes a methodology for opportunities.
Foundation for testing opportunities.
Decide where to test. Seeing that if customers cannot find the product page, don’t test there. Remove adhawk decision making.
Define the testing strategy, introducing analysis of where and how strategy should be implemented.
Testing to for discovery, to understand customer behavior at a high altitude.
Result of AB testing call to action above the fold.
Tried and true framework used with success.
Always test for a conversion rate, NOT total numbers. Always test for a %, test for engagement, time on site, any kind of metric that you can be normalized. Normalized goal metrics.
You may not have enough customers to test for conversion rates, and your goal may not be conversion rate. Enterprise goal should be return engagement….Their conversion rate is for lead generation. Goes back to business objectives. If Business objectives are to support sales channels, then metrics that ladder up to engagement is what’s being tested.
20% increase
.5 to 1 = 100% increase in conversion rate
10% to 30% = is a 20% increase in conversion rate.
It’s a tactic that supports the strategic roadmap.
With problem statement, we need to understand the framework for how and why it is deployed. We need to first understand business objective, then tactics to implement strategy.
Testing is an integral part to deploying a strategy.
***KD note: I changed employed to deployed. Is this right?
Top 5 "Actionable“ Items to Drive CSAT
Usability: Ease of Use, Learnability, and Delightful
NPS (Net Promoter Score)
Minimal Touch
Simplicity
Empowerment
Take the framework previously define and apply to any channel.
Virtuous loop versus a loop that degrades overtime, virtuous cycle
Graph has components of actual tactics.
Learn Test Implement are the tactics:
This is how you develop, refine, and test strategy
Short cycles allow for implementation of learning. Use to make process more efficient, ultimately you build a better product, the success or failure of the product is determined by previous release.
It’s a tactic that supports the strategic roadmap.
With problem statement, we need to understand the framework for how and why it is deployed. We need to first understand business objective, then tactics to implement strategy.
Testing is an integral part to deploying a strategy.
***KD note: I changed employed to deployed. Is this right?
Virtuous loop versus a loop that degrades overtime, virtuous cycle
Graph has components of actual tactics.
Learn Test Implement are the tactics:
This is how you develop, refine, and test strategy
Short cycles allow for implementation of learning. Use to make process more efficient, ultimately you build a better product, the success or failure of the product is determined by previous release.
Education around trade Half price books
Opportunistic without the intent they just want to save money
Value shopper – I have $40 what can I buy – not looking for anything – just browsing and
Price too close to new – lack of value
Bad experience with pre-owned and immediately stopped
It’s a tactic that supports the strategic roadmap.
With problem statement, we need to understand the framework for how and why it is deployed. We need to first understand business objective, then tactics to implement strategy.
Testing is an integral part to deploying a strategy.
***KD note: I changed employed to deployed. Is this right?